Bangbet – Programmatic Advertising Growth Campaign

Challenge:


Bangbet wanted to significantly increase user registrations in a highly competitive betting and gaming market, requiring a scalable and data-driven advertising solution.

Our Strategy:


We designed a programmatic advertising campaign leveraging top Demand-Side Platforms (DSPs) to deliver highly targeted display traffic that converts.

Execution:

  • Deployed programmatic ads through Eskimi, RTP House, and Propeller Ads

  • Used precision targeting and audience segmentation to reach high-value users

  • Continuously optimised placements, creatives, and bidding strategies for maximum ROI

  • Integrated cross-channel tracking to monitor user journey from impressions to registration

Results:

  • 📈 140% increase in user registrations

  • 🚀 Substantial uplift in display traffic and brand visibility across Ghana’s betting market

  • 🎯 Improved conversion rates through better targeting and optimised ad spend

Key Takeaway:


Programmatic advertising via the right DSP mix can dramatically increase acquisition in competitive industries, turning traffic into tangible user growth.

  • CLIENT Luckybus Dmcc
  • YEAR 2021
  • WE DID PPC, Programmatic Ads
  • CATEGORY ,
  • TAGS