SuCasa Luxury Properties – Global Real Estate Campaign

Challenge:

Attract high-value buyers from the USA, UK, Canada, South Africa, Dubai, Kuwait, Nigeria, and Kenya, aiming for 6,000–8,500 property test-drive bookings monthly.

Our Strategy:

Build a multi-channel international campaign using display, social media, SEM, and video to generate leads across diverse markets.

Execution:

– Google Display Ads targeting high-intent users with engaging creatives
– Social media campaigns on Facebook, Instagram, and LinkedIn using segmented audiences
– PPC campaigns to capture search demand for luxury real estate
– YouTube ads to tell SuCasa’s story visually and inspire high-value prospects

Results:

– 4.9M monthly impressions (+125%)
– 750K monthly website hits (+165%)
– Exceeded test-drive bookings by +157% above client targets

Key Takeaway:

When multiple digital channels align, luxury brands can unlock global leads even in highly competitive property markets.