The Fisherman Movie

Challenge

The Fisherman needed to generate strong pre-release buzz and drive ticket sales across multiple markets — particularly in Ghana and Nigeria.

The challenge was twofold:

Build mass awareness for a culturally rich film in a competitive entertainment landscape
Convert that awareness into actual cinema attendance and sold-out screenings

We approached the campaign as a full-funnel performance + storytelling system, not just a promotional push.

Developed a multi-platform paid media strategy across Google, TikTok, and Meta
Positioned the film using emotion-driven storytelling and cultural relevance
Built a conversion-focused ad funnel targeting high-intent moviegoers
Designed creatives that balanced cinematic quality with scroll-stopping appeal

Launched Google Ads campaigns targeting high-intent search traffic for movie showtimes and tickets
Deployed TikTok and Meta ads optimised for reach, engagement, and conversions
Created high-impact visual creatives tailored for each platform
Produced trailer cuts, motion graphics, and static designs to maximise engagement
Executed a citywide digital campaign aligned with cinema schedules and peak audience behaviour
Continuously optimised campaigns to scale performance and reduce cost per conversion

🎟️ 300% increase in ticket sales performance across campaigns
🍿 Sold out screenings at:
- Silverbird Cinemas West Hills Mall
- Silverbird Cinemas Accra Mall
- Multiple cinema locations across Nigeria
📊 Significant uplift in online engagement and audience interest
🚀 Successfully turned digital attention into real-world cinema attendance at scale