Twellium Limited – Verna Water SEO Campaign

Challenge

Dominate Google SERPs for the niche keyword “Best pH Water in Ghana and the best Mineral Water in Ghana” and drive massive traffic via Verna Water’s landing page.

At the time of taking on this project, a major competitor dominated the top spot on Google SERPs for this keyword, creating a significant challenge.

Our Strategy:

Deploy a keyword-driven SEO campaign supported by high-value content, link building, and technical optimisation, coupled with competitor jacking techniques.

Execution:

– Optimised landing page and site content for the keyword “Best pH Water in Ghana”
– Created engaging content around the benefits of pH-balanced water
– Built high-quality backlinks to increase domain authority
– Strengthened technical SEO with fast load times, mobile optimisation, and crawl-friendly architecture

Results:

– 3M+ search impressions
– 1.45M annual website hits
– 625K monthly visits to the Verna landing page from targeted searches

Key Takeaway:

Focused keyword optimisation, quality content, and technical SEO can position a brand as the top authority in a niche category