Understanding the traditional marketing funnel and the digital marketing funnel
A marketing funnel is a powerful way for businesses to focus and coordinate their marketing efforts. To get the most out of a marketing funnel, businesses must optimize their work at each stage of the funnel to reach desired outcomes. The marketing funnel video in this course introduced you to a simple and generalized funnel
- Published in Digital Marketing, eCommerce
Understanding customer journey and key touchpoints
You may have heard about the customer journey, now before a purchase happens, each interaction with a brand during a customer journey is called a touchpoint. Customer Touchpoints are important to monitor because they reveal the kinds of decisions customers are making during their customer journey to purchase your product or service. Touchpoints occur when
- Published in Digital Marketing, Inbound Marketing, Marketing in the new age
Advantages and challenges of digital marketing over traditional marketing
Traditional marketing is marketing that isn’t online. Marketers reach potential customers through printed media, television, radio, direct mail, phone calls, or billboards. Digital marketing is marketing that is exclusively online. Digital marketers focus on potential customers who engage with online content, including search engine results, email, video, blogs, or social media. This reading describes the
- Published in Digital Learning, Digital Marketing, Traditional marketing
Email Marketing, A Must Use Digital Marketing Strategy To Help Boost Sales In Your Business
Email marketing Email marketing is the oldest form of online marketing. It is the most direct and effective way of connecting with your leads, nurturing them and turning them into customers. Most digital marketers use email marketing to advertise special deals, highlight content or promote an event. Email marketing is one of the most popular
Grow Your Business In 2021 With Social Media Marketing
What Is Social Media Marketing? Social media marketing first started with publishing where businesses were sharing their content on social media to generate traffic to their websites and, hopefully, increase sales. But social media has matured far beyond being just a place to share content. These days, businesses use social media in a myriad
- Published in Digital Learning, Digital Marketing, Social learning, Social Media Marketing
Digital Marketing, What Your Business Must Know
What is Digital Marketing? Digital marketing, also known as online marketing or internet advertising is a big deal these days. Internet usage has doubled over the past decade. This shift has massively affected how people purchase products, services and interact with businesses. So, what is digital marketing? It is simply the use of
SEO vs SEM – Choosing The Right Strategy For Your Brand
Search Engine Optimization (SEO) is a digital marketing strategy that is organic and uses tactics to place the brand among the top results of a search engine. For SEO, brands don’t pay and it is done using the below techniques: On-page SEO – targets a specified keyword of the pages on a website and appeal
- Published in Digital Marketing, Search Engine Optimisation
How to Increase The Conversion Rate on Your Website
A conversion is when the traffic on your website is converted to customers who end up giving business to you. You may be getting all-time high traffic, but it would be no use if you aren’t getting any conversions. The first indication of a good digital marketing strategy is to be getting a fair amount
- Published in Digital Marketing, Search Engine Optimisation
How to Increase Sales of Your Brand in 8 Clever Ways
The only way to make your business successful is to increase sales. Don’t overwhelm yourself even if the sales are increasing. Make sure your customers have an amazing experience when they buy your products. Create effective marketing strategies and work on improving your sales every week. You don’t want to lose your loyal customers in
- Published in Digital Marketing, Inbound Marketing
Reach Target Audiences For Your Business Faster With Pay Per Click Advertising
Pay Per Click or PPC also known as Paid Search Advertising (PSA) is part of Search Engine Marketing (SEM). It is an online method of advertising in which the advertisers display the ads of their products or services when users search for related products or services over the internet by entering relevant queries into the
- Published in Digital Marketing, PPC marketing