Digital Marketing, What Your Business Must Know

Posted on

What is Digital Marketing?

    Digital marketing, also known as online marketing or internet advertising is a big deal these days. Internet usage has doubled over the past decade. This shift has massively affected how people purchase products, services and interact with businesses. So, what is digital marketing? It is simply the use of the internet, emails, mobile devices, social media, search engines, and other channels to reach the right consumers. All these forms of marketing help introduce people to your company and convince them to buy your products. One key element of digital marketing is that, it requires the use of innovative approaches to attract and understand your potential customers as compared to traditional marketing.

Digital Marketing Assets and Strategies That Can Boost Your Brand

  Digital Marketing Assets Digital assets and strategies are vital in today’s market and if you don’t keep up, you will be left behind. Let’s take a look at what your business needs to maximise its marketing plan and start reaping profits.

Digital Marketing Assets

Assets are values owned by a group or company. Marketing items used to project your business and get potential clients attracted to buy your products are termed Digital Assets. Are you using the available digital assets you have at your disposal to boost your marketing? If you’re unsure, don’t worry, here are few examples:

Digital Marketing Strategies

Strategies for digital marketing is also constantly evolving. Some strategies businesses use are:

1. Pay-Per-Click Advertising

PPC advertising is any type of digital marketing where you pay for every user who clicks on an ad like Google AdWords and Facebook Ads.

2. Paid Search Advertising

Google, Bing and Yahoo allow you to run text ads on their Search Engine Results Pages (SERPs) to target potential clients who are actively searching for a product or service like yours.

3. Search Engine Optimization (SEO)

With SEO, you can rank pages or blog posts on your site organically and not have to pay directly for every click, but this usually takes quite a bit of time and effort.

4. Paid Social Media Advertising

Social media platforms like Twitter allow you to run ads on their site to increase your business’s visibility with audiences.

5. Social Media Marketing

This is free and organic however, organically marketing your business on social media takes a lot more time and effort but in the long run, can deliver much cheaper results.

6. Conversion Rate Optimization (CRO)

CRO is the art and science of improving your online user experience. Most of the time, businesses use CRO to get more conversions (leads, chats, calls, sales, etc.) out of their existing website traffic.

7. Content Marketing

This is another fairly broad digital marketing term. Content marketing covers any digital marketing effort that uses content assets (blog posts, infographics, eBooks, videos, etc.) to build brand visibility, drive clicks or sales.

8. Native Advertising

Ever get to the bottom of an article and see a list of suggested articles? That’s native advertising and mostly fall under content marketing because it uses content to attract clicks.

9. Email Marketing

This form of online marketing is the oldest and it’s still going strong. Most digital marketers use email marketing to advertise special deals, highlight content (often as part of content marketing) or promote an event.

10. Affiliate Marketing

Affiliate marketing is essentially paying someone else (a person or a business) to promote your products and services on their website.

How Powerful is Digital Marketing Now?

    With technology continually evolving, so do the behaviours of consumers. As a result, we have seen how traditional forms of advertising has continued to decline. We have also watched how digital advertising have grown from strength to strength. Some reasons for this include, an increase in the way we access information, news and an increased activity on digital devices. In addition, digital marketing is affordable, which allows any sized business with any size budget to target specific markets effectively. Today, just having a website is no longer enough to engage your audience and convert them to new customers. It is now important to consider implementing a complete digital plan that works across multiple channels. With this in mind, here are 7 reasons why you need digital marketing for your business:

1. Increase reach

    Competitor analysis   With the growth of the internet, more people are spending their time online. Over 7.7 billion people use the internet across the globe. It has become an integral part of everyday life to conduct searches, check social media, and purchase products online. Your customers are online, which highlights the importance of digital marketing. They’re browsing the web looking for your products or services. If they can’t find your services/products because you’re not online, you risk losing those leads to your competitors. To drive the best results for your business, you need to build your online presence. This will help you reach more audience that want your products or services.

2. More Advanced Analytics

  Advanced analytics   With digital marketing you know the following about your ads and audience:
  • Whether they actually saw it. With traditional marketing like TV and radio ads, you don’t even know that much.
  • What they interacted with
  • If they liked it
  • If they lingered on it
  • What they viewed
  • If they shared it with a friend
  • Did it prompt another action
  • If it led to a sale
You also learn much more about the people interacting with your ad:
  • Who’s most interested in your ads
  • What are they like
  • What makes them more likely to take an action
  • Who is easiest to convert
  • Who spends more
  • What do they do online
  • Gives you their demographics
  • What terms do they use to find you online
  • Which websites do they visit that lead them to yours
All of this easy to with free analytics software like Google Analytics. You can gain even more insight with paid tools. In addition, you can use what you learn to cut costs where you aren’t seeing an ROI and increase efforts where you get the best results.

3. Keep up with your competitors

  Competitor analysis   Online marketing is highly competitive and your competitors have already taken advantage of it. They’ve created social profiles, adapted their website for SEO, and run paid advertisements to reach new leads. This reason in itself is one of the reasons why you should use digital marketing. If you want your business to compete with others, you have to do what your competitors are doing and even more. By neglecting digital marketing, you’re already falling behind your competition. Your competitors are gaining traffic that could be yours if you’re also investing in digital marketing. Customers online won’t know that your business is an option and will automatically choose a competitor. You must invest in digital marketing to get leads to consider your business as an option.

4. Target the right audience

  Increase target   The ability to target the right audience is one of the most obvious reasons why digital marketing is important. Imagine being able to market directly to people who have an interest in your products or services. You have the capability to directly reach leads interested in your business. With digital marketing, you can target your audience more precisely than traditional methods. You can input important information about your audience and use that information to shape your marketing campaigns. It makes it easy for you to reach the right people. When you better target your audience, you drive better results with your campaign and reach more leads.

5. You can monitor and optimise your campaigns for better results

  Monitor online campaigns   The importance of digital marketing is that you can easily track and monitor your campaigns. When you invest time and money into your campaigns, you want to know that they are working. Internet marketing makes it easy for you to track your campaigns, which allows you to adapt and drive better results. It can be challenging using traditional methods to know the results of your campaign. If you run a TV ad, you may have to ask every person that comes into the store about what brought them to your business. It would be a very time-consuming effort that could annoy people who visit your business. You don’t need to worry about bothering your audience with online ads. Every campaign you run is easily trackable to see if it is driving valuable results for your business. In addition, metrics such as impressions, clicks, views, comments, conversions, and more can be analysed. When you track your campaign’s performance, it’s easier to fix it and adapt to changes. With traditional advertising campaign, you typically can’t make changes until the campaign is over. It only benefits the next campaign you run, which can feel like you wasted money on the previous campaign. Whereas with online ads, you can see if they are successful or need improvement. If they need improvement, you can make immediate changes and implement them at any point during your campaign. In addition, online marketing helps you spend your budget more wisely to get more out of your campaigns.

6. Best return on your investment (ROI)

  Return on Investment (RO1)   If you want to know the importance of digital media, look at the results it drives for businesses. Marketing strategies online have awesome return on investment (ROI). When you invest in these methods, you’ll get more out of them. For example, email marketing has the highest ROI of any marketing method. Every $1 spent, you have the potential to earn a whopping 4400% in return. This is a great opportunity for you to grow and earn a profit from your marketing efforts. Internet marketing is also cost-effective and hence, leaves room for a great ROI. It doesn’t cost much to run a social media ad campaign, compared to certain traditional methods, and this gives businesses an opportunity to grow.

7. Easy to Scale & Adapt

  Scale up digitally   For small businesses, it becomes very clear when you see how easy it is to scale and adapt as your business grows. Example, with social media campaigns, you can choose a daily budget and know how much it will cost without having to renegotiate an ad spot on TV. As you continue to convert that traffic, you just increase your daily spend and revenues with it. If you got a massive order from a customer and need to scale back to avoid getting backlogged, it’s just as easy. The power of digital marketing lies in the fact that, you can get instant results and analyze data fast to reduce wasted ad spend.

Digital Marketing Strategy

  Digital Strategy At SEO Digital, we recommend a professional online plan to raise awareness of your business and engage with prospective customers. Hence, strong digital marketing strategy should consist of the following elements:

1. Website

Build a functional, professional and easy to navigate website. Include a blog on your site to update and inform your customers of any news in your industry. Also, consider inbuilt functionality to streamline office processes and make the customer experience better.

2. Search Engine Optimisation – (SEO)

Your website needs to include high quality, relevant content about your business and services. A number of SEO techniques such as high quality content, and keyword research can all help with your online presence. Keep this up to date and integrate it with a website measurement tool such as Google Analytics to improve your chances of being found online. Additionally, using strong quality content and relevant keywords on your website can improve your organic search results and make you visible to people.

4. Mobile responsiveness

If your website is difficult to read, the chances are prospective customers won’t make an enquiry. Make sure your website is optimised for mobile devices and creates a pleasant user experience.

5. Social media

The development of social media platforms will grow your online audience, and assist with online marketing. Social Media allows you to speak directly with your customer base to provide valuable information and build trust digitally to to increase your audience.

6. Online Advertising

Consider using various online advertising streams to increase your brand awareness. Common online advertising strategies such as Google AdWords allow you to target specific demographics and set your budget to suit your business. Online advertising is a highly effective way to add impact to your business and brand.

7. Nurturing your leads

Your digital strategies need to engage your customers to get them to take the next step and make a purchase. You need to have clear ‘call to action’ strategies built in to your digital platforms and make it easy for the customer to take that next step.

CONTACT US NOW FOR A DIGITAL MARKETING STRATEGY

  Contact digital marketing expects in Ghana   Digital marketing is becoming more complex, as we develop new ways of effectively reaching clients and driving revenues online. Your digital marketing strategy and assets are essential in driving business success. Contact SEO Digital today on info@seoghana.com or +233 50 664 3847 if you would like to review your business’ online marketing to increase your client base and profits.

8 Simple and Free to Use SEO Software to Instantly Enhance your Business in 2021

Posted on
Creating compelling content on social media for businesses in Ghana

8 SIMPLE AND FREE TO USE SEO SOFTWARE TO INSTANTLY ENHANCE YOUR BUSINESS IN 2021

SEO is a vital skill to enhance your business online in 2021. You may not grow or get any product sales without the SEO software and the technical know-how. Using SEO software is therefore highly imperative while creating your business websites. A good SEO software has the power to transform a weak online presence into a revenue-accumulating one. The most significant importance of SEO software apps are that, it gives you a competitive online presence. In addition, a good SEO software can also help you draw attention from potential clients. In today’s competitive app and tech-centered world, you need such software to succeed. New software solutions are designed everyday to get websites among the top search engine results. However, such software and hiring SEO managers can be expensive. This can be a problem for marketers on a tight budget so, we put together a list of 8 simple and free SEO tools that are tried, tested and actually work. Grow your Business in Ghana with us

What is SEO Software?

SEO tool/software is used to investigate the potential of web pages for high placement on search engine ranking. Such software provide information on backlinks, keywords, content, domain, traffic and as well as insights into SEO competition on the internet.

Why does your business need SEO software?

No matter how resourceful a website is, if there are not enough viewers, all that work is in vain. SEO software are definitely useful for your business. Here are some brilliant reasons why using SEO software is critical.
  • Doing Competitor Research

In SEO, spying competitors without crossing any ethical lines is allowed. Software like SEMrush or Raven Tools allow you to dig into competitor’s SEO strategy. Additionally, you can use them to see competitors traffic numbers, backlinks and find new strategies to attract consumers.
  •  Automating

The first fact about SEO software is how much it can speed up the process involved in SEO. Automating processes through some handy SEO tools help in eliminating unproductive time and effort. Imagine the number of hours that one will be able to save when checking backlinks because SEO software can do this within a few minutes.

  •   Drawing Analysis

With the help of effective tools, a lot of time and energy are saved. This time can be used in analyzing and comparing data. Apparatus that help in research are not shades of malice; they are useful companions to give you sources of information and spare-time.

  • Backlink Profile

One of the sneakiest ways to spy on competitors is to use SEO software to see backlink profile. Here, you can see what websites their backlinks are coming from, the authority of these sites, the anchor text, and much more. By so doing, you can lay out a game plan for reaching out to those same sites to generate links to your own website.
  • Keyword Opportunities

Listing out keywords and phrases that you believe represent your brand can be tedious and time-consuming. Thankfully, SEO software allows to see what terms people are searching for that are associated with your own keyword. Again, SEO software also show the volume of monthly searches that are being performed, as well as the competition level.

Using these 8 Simple and Free SEO Software will make your Business Succeed in 2021

Growing your business in Ghana 

Here are 8 simple to use and free SEO software to draw in clients and enhance the growth of your business in 2021.

1. Google AnalyticsGoogle Analytics

Possibly the most powerful free analytics tool available, Google Analytics can track traffic (organic), traffic sources, bounce rate, time on site and page speed. Secondly, the app can also help measure advertising ROI. While it’s not a strict SEO software, it can be kept as an effective toolbox. Thirdly, the great thing about Google Analytics is that, unlike other non-google analytics software, its data comes directly from Google, so it is reliable.

2. Google My Business

Google My Business 2021 With a Google My Business free account, you get to easily connect with customers across Google Search and Maps. It enables you to post photos and offers to your profile to show your business uniqueness, and give customers reasons to choose you. Additionally, the app users are given the chance to interact with you by calling, messaging, or leaving reviews.

3. Google Ads Keyword Planner

Google Ads to boost your business in GhanaThe Google Ads Keyword Planner is another effective software to make your business competitive online. Choosing the right keywords and phrases can get your promotions in front of the right clients. The app helps you to discover new keyword ideas for your search campaigns. Again, the app can guide you to sort keywords relevant to your business and even suggest terms you might not have considered.

4. Google PageSpeed Insights

The Google PageSpeed Insights software grades your site’s speed and performance on mobile and desktop. Secondly, it gives you how fast it takes to load your site and suggests areas for improvements. Thirdly, it also provides you with a score for your website from 0-100. Lastly, it integrates with other PageSpeed tools such as PageSpeed Service and PageSpeed Chrome DevTools to improve your performance.

5. Google Search Console

Using the Google aSearch Console for Business in Ghana Google Search Console can be used to check the performance of SEO and find additional resources that can boost your success with Google SEO. In addition, the app also gives SEO data like clicks, impressions and average ranking position, submit sitemaps and more.

6. Google trends

What's trending in Ghana today Google Trends shows you trending topics, stories and places over time. In addition, it shows you how people around the world react to major events and it is one of the world’s largest real time datasets. Again, by examining what people search for, you get a unique perspective on what people are currently interested in and curious about. This is useful for uncovering seasonal variations in search popularity amongst other things.

7. Google Data Studio

SEO agencies to help manage your business data in Ghana Google Data Studio is another free and convenient solution from the search engine giant. Basically, it helps digital marketers generate reports using data. Specifically, it merges data from 17 products by the Google corporation. Again, it can turn data into informative, easy to read, easy to share, and fully customizable dashboards and reports.

8. Google Alerts

How to compete with similar brands in your industry Ghana Just enter the name of your brand, competitors’ names, names of influencers or keywords and Google Alerts will send you an email if it finds any webpage mentioning them. Basically, this app is great to know whenever your company’s name is mentioned and by what site. Specifically, the app sends you information about your competitor’s activities and new developments. Again, the app can also help your business to be proactive in supporting customers and avoiding surprises.

Further resources

There are still dozens of SEO software out there for your business. We introduced you to ones that we’ve found valuable, free and easy to use within minutes to get some amazing insights. If you’re interested in even more tools—here are a few places to start: SEO Starter Guide: The Basics | Google Search Central Google Search Central (formerly Webmasters) | Web SEO Resources Google Input Tools  

SEO and its relevance in business digital marketing

Posted on

SEO, what does it really mean?

SEO is a vital tool for digital marketing but what exactly is it? Is SEO useful for businesses? SEO simply means Search Engine Optimization. It consists of multiple strategies, which have the end goal of improving your website’s position in search engines. This is why it’s called “search engine optimization.”

Types of SEO

  1. On-page
  2. Off-page

On-page

On-page consists of anything you can control on your own website to improve your rankings. Site speed, keyword presence, header text and content are examples of on-page SEO. For example, keywords must be well-researched, carefully chosen and used in your content in order to be effective. Keywords are words and phrases that prospects use to find content online. Brands use keywords to connect with prospects who are looking for their products and services.

When researching keywords, it is advisable to use those with high search rates and low competition. Short-tailed (such as food), long-tailed (such as foods that are delicacies), and local keywords (such as food delicacies in Ghana) are good for your content. Your content must also be educational, compelling, relevant and shareable to attract prospects. Content can include videos, infographics, social media posts, and local listings.

Off-page

Off-page consists of anything that happens away from your site. Generally, this only refers to links. The current best practices include guest blogging, creating compelling infographics and mentioning influencers. By appropriately implementing the components of on-and off-page factors, you’ll rank high in search engines. 

Is SEO important for businesses and digital marketing?

Are you in an industry where there’s little to no competition? Are you already ranking #1, and wondering if there are options to keep you visible always? No matter the business you own, if it has a website, then SEO is crucial for its success online. Even if you are the only one in your industry, SEO is still important. 

Importance of SEO to businesses

SEO will increase your visibility and boost your business profits.

  1. Investing in your business’s SEO, is making direct investment in its visibility and profitability. Regardless of the future, you can count on that visibility to help your business prosper.
  2. Search engine is valuable tool for brand awareness and positioning yourself as a trustworthy expert in your field.
  3. It also helps to know that once customers visits your website, then they have an interest in your services. Hence, saves you time in convincing them to patronize your product.
  4. Search Engine Optimization rewards your business for its efforts at a higher rate compared to all the other forms of online marketing.
  5. It is relatively cheap in the grand scheme of things. 
  6. A strong search engine can also leave lasting impacts many years ahead.

Finding the right SEO firm for your business

The SEO industry is constantly evolving. You need to stay on top of trends in order to maintain your rankings. You need a reputable and reliable partner that fully understands your business. A partner that will work with you to reach more people and make sales online. When selecting SEO firm to work with, examine their pricing, area of expertise and clients published testimonials.

Choose SEO Digital Ghana as Your Trusted Partner

Are you looking for a trusted and reliable SEO company to get you on top of search engine rankings? Kindly call/WhatsApp us on +233 050 66 43 847 NOW! Our experts are always available to speak with you and answer all your questions,

How to Choose the Perfect Domain Name for your Business

Posted on
How much effort do you need to put while choosing a domain name for your business? Is it that important? Well, the answer is definitely a big yes. The domain name can make or break you. It is the key element of your website. Let’s see why it is that much important? It is the first impression: First impression is the last impression. Url is the first thing your users will see. A good and impressive website name makes a long lasting and positive impression. It highly affects SEO: While (EMD) exact match domains are no longer a need but having targeted keyword is still in demand. It helps in SEO ranking. It improves brand popularity: The right domain increases brand recognition. Now the question is how to choose a good web name? Easy over generic: Don’t forget, your domain name is how users and visitors will remember, find and share your business on the web. The site name is the foundation of your online presence and brand. Instead of having a new web name, it is better to go with an already existing domain. The existing site will definitely have high authority as compared to a new one. It will help in ranking good in the search engines. You can book the desired domain using several tools available like .in domain drop catch for India or if you are looking for the global market you can try .com drop catch. Easy to type: If I ask you to provide a list of 5 websites that comes first in your mind, your answer may be Google, Facebook, Amazon, Yahoo etc. Do you know why? Because these are easy to pronounce and type. Easy to type domain name saves users from mistyping and leads them to some other website. Never use numbers and hyphens: As I told you domain name should be easy to type and pronounce. Well, numbers and hyphens both make the domain name difficult. For example, let’s imagine Facebook. What if it had a hyphen in between Face and book (Face-book). Not good, right? So, never use hyphens and numbers while choosing a domain. Last but not the least, always choose the right domain extension. If your targeted audience is country specific that means if you are targeting Indian customers only, go with .in extension. These are some of the points one should consider while choosing a perfect domain name.

Top 10 SEO Plugins For WordPress

Posted on
seopluginThere might be numerous SEO tools out there and though nobody disputes their role, one of the easiest and most accessible ways to optimize your WordPress site is with the help of WordPress SEO plugins. Fortunately, there are quite a lot of WordPress SEO plugins for you to choose from. While you can’t say there is a WordPress plugin for every type of SEO tool you can think of, there are some SEO plugins for WordPress you really must try (if you haven’t already done it). Here is a list of the most important ones.

1 WordPress SEO by Yoast

WordPress SEO by Yoast is rightfully considered one of the top SEO plugins for WordPress. It’s a complete suite that covers almost any aspect of SEO. With WordPress SEO by Yoast you can analyze onpage and offpage factors, create XML sitemaps, optimize meta and link elements, as well as RSS and breadcrumbs, edit .htaccessand robots.txt file, enjoy integration with social media, use it on multiple sites and many more. In a sense, if you get this plugin, you might not need anything else.

2 All in One SEO PACK

All in One SEO Pack is another really popular and comprehensive SEO suite for WordPress. Similarly to WordPress SEO by Yoast, you can use this one to handle all your SEO tasks. All in One SEO Pack offers XML sitemaps, optimization of titles and meta tags, advanced canonical URLs, and what not. One of its uniques features is the ability to eliminate duplicate content issues. Additionally, it’s a plugin you can use on e-commerce sites.

3 Google XML Maps

If you are not looking for a complete SEO suite, such as WordPress SEO by Yoast or All in One SEO Pack that among their numerous features come with XML sitemap generation functionality but would like a simple plugin especially for this, then Google XML Maps is your best choice. This plugin doesn’t come with bells and whistles and it doesn’t offer tons of functionality but it is really fast and reliable for XML sitemap generation, even if your site is pretty large and there are thousands of pages.

4 HTML Sitemap for WordPress

Here is another plugin (or more precisely a template) from Yoast de Valk HTML Sitemap for WordPress. While XML sitemaps are no doubt useful for search engines, an HTML sitemap is definitely more useful for your human visitors. HTML sitemap generation is not part of the WordPress SEO by Yoast it’s provided separately. The template in the link is special because it gives you a lot of flexibility when you decide what to include in your HTML sitemap and what to skip.

5 SEO Friendly Images

We all know how important it is to optimize images and how much time this could take. This is why it really makes a difference when you have a reliable ally on your site. With the SEO Friendly Images plugin for WordPress, it gets so much easier to optimize your images. This plugin automatically adds alt and title attribute to all your images. Of course, if you are not pleased with its suggestions, you can always modify the automatically added alt and title attributes to something you like more.

6 WP Smush

As alt tags become a necessity for finding images, It is an SEO friendly practice also for your images to load efficiently fast so as to be on top of the SEO game. One sure plugin that caters for this is the WP Smush. This plugin meticulously scans every image you upload – or have already added to your site – cuts all the unnecessary data and scales it for you before adding it to your media library. In addition to smushing your media uploads, you may want to compress the images stored in other folders. Smush lets you compress any image in any directory so that you can optimize all the images on your site – including NextGEN images, images stored on Amazon S3 using WP Offload S3 and images in EVERY WordPress plugin and theme package!

7 Share This

You might have mind-blowing content but if it doesn’t get traffic, then it’s useless. Out of the many ways to drive traffic to your site, social sites are among the best. With the Share, This plugin for WordPress, content sharing is much easier. The plugin not only allows you and your readers to share your content on sites such as Facebook, Twitter, and 120 others but it also comes with analytics features, too.

8 Broken Link Checker

There is hardly an SEO expert who doesn’t know how badly broken links are. Checking broken links one by one is not physically possible, even for a small site. While there are numerous free and paid tools that check for broken links, if you don’t want to leave WordPress, you can get the Broken Link Checker plugin and monitor the health of your links with it. When a broken link is found, you are notified about this.

9 SEO Links Checker

While the previous plugin is great for broken links detection, if you want more power in dealing with your links, then you need SEO Links Checker. The purpose of this plugin is to automatically create links (i.e. affiliate links) and make them nofollow, if you like. If you are running a big site with a lot of affiliate links tied to a particular keyword, this plugin is a valuable assistant. Just remember to use links wisely i.e. don’t stuff your posts with links simply because it’s so easy to do.

10 SEO Plugin By Squirrly

The last plugin on this list SEO Plugin by Squirrly is again a full SEO suite but the difference is that it’s for NON-SEO experts. This said, the plugin is by no means inferior to the rest, it simply doesn’t offer that many opportunities to mess directly with code. SEO by Squirrly deals with all aspects of SEO customization from content marketing, to keyword research, to SEO analytics, to onpage optimization. Of course, there are many more SEO WordPress plugins we couldn’t cover in this article. If the plugins on the list are not what you need, browse the Net for alternatives. However, be warned that most of the other plugins are either not as good, or they are for earlier versions of WordPress (and might not be compatible with the latest ones). While the WordPress plugins on the list are generally OK for most WordPress Webmasters, if they are not OK with you, you always have the option to optimize your WordPress site with external tools.

What You Need To Know About Mobile First Indexing For SEO

Posted on
Did you know the Google Mobile First Indexing has changed the SEO game in 2018? According to Moz.com Google First Indexing means that the mobile version of your website becomes the starting point for what Google includes in their index and the baseline for how they determine rankings.

Why Google Implement First Index Strategy:

Google always crawled the website for the benefit of desktop users therefore with the new changes in their algorithms, their main motive connotes to deliver the effective and efficient experience for the mobile users nowadays. Another issue that leads to the increase GoogleBots on smartphones is sometimes the mobile version of a website contains less content compared to the desktop version, so Google has recognized this issue for mobile users and tends to address it through their ”First Index” algorithm release.The search result displays the result generated from the desktop-oriented site indicate the particular website contain the information of the user.
Image Credit: Moz.com
Some points you need to be looking when it comes to ensuring your site maintains its mobile search presence:

1 Improve the loading speed of website:

For a good rank of a website and better search presence, It is necessary to improve your page loading speed. Because good page-load increases speed for all devices  which is user-friendly and important for users. If your website does not load in less than 2 seconds, it’s time to make some changes in website.

2 Make Responsive Design:

Responsive web design is the very important approach for every designer or developer. Your website should response according to the user behavior and environment based on screen size, platform and orientation. Responsive site is one of the best thing for framing your small business on. It is the very friendly way to attract the customer to access the business website on a mobile device. User experience is very important for a business.

3 Equalize the content:

Content is the king of marketing nowadays. Creating the unique content, for a better user experience for all devices is very important.

4 Check that mobile content is being indexed successfully:

To make sure contents are being indexed, create the mobile sitemap. If your mobile and desktop site is different and URL is same for the website, check the robots.txt file.

5 Check the Smartphone error:

By using the search console, Checking error(s) will help in your mobile first indexing. Google bot will be able to correctly indexed your contents and points out what is not being done right. If you really want a good responsive website design for your business and growth, once try our services at affordable price. We are the best SEO/Web Design Company in Ghana and we are ready to make you number one.

Why is Digital Marketing Better Than Traditional Marketing Practices?

Posted on
Digital marketing vrs Traditional marketing History has seen that marketing of a product has always been an essential aspect. This is the best way to get your brand name out and make sales. If we go a decade back, entrepreneurs used traditional marketing techniques to advertise their products. For example, ads in newspapers or magazines, T.V commercials, billboards, business cards, radios, etc. But today, there is a growing transition to digital marketing which primarily has its full focus on the INTERNET. To market the products digital marketing uses promotion techniques like social networks, own websites, etc. Instead of having tit-bits of either of the two, a proportionate mixture of the two conventions seems apt. By combining traditional and digital marketing, you put the right ad in front of the right people and give them a reason to visit both your website and your physical store. Although both share similar goals, that is, to attract qualified customers and build brand awareness in the market yet the debate continues as to whether digital marketing is overpowering and surpassing traditional marketing or not. One of the basic difference between the two is that digital marketing focuses on the web and the other focuses on media like print, television, radio, and direct mail. Since the former focuses on the web it is easily measurable, that is, you can find out the exact number of times your site has been visited, which page the customer liked the most, how long they surfed it and more. However, this is not the case with traditional marketing; It’s not easy to know how many people heard your radio spots or read your newspaper ad. Digital marketing is also cost-effective as it gives your business the power to advertise effectively against larger competitors, reach a wider audience of qualified customers, generate new revenue and get the data you need to accurately measure your ROI (return on investment). In this way handling the accounts department of your firm becomes a cakewalk. But the same cannot be done using traditional marketing. Now the period of printed sales flyer going viral is gone. These days we hardly hear any traditional technique going viral like the digital one. Like when your website content and digital ads appear on Google, Bing and Yahoo, also on the social networking site like Facebook, Twitter, Pinterest, etc. your message and brand fall under the possibility of getting viewed by potential customers which will increase the effectiveness of your total marketing investment. This way the potential for the exposure increases tremendously again helping the business to prosper.
As a customer, we too get annoyed by the repeated phone calls from a particular firm or by the frequent visit of salesmen at our doorstep. This means that traditional marketing might become aggravating. But with the widespread exposure digital marketing produces many ways to target people who are interested in a particular product. Hence, Digital marketing sets a stage for customer engagement. This will further give you the opinions of your customers, that is, the real-time results which will help in the refinement of your strategy that will lead to brand development. In the present scenario, even if your firm does not sell online it must be found online if any customer is researching a purchase. Such is the power of digital marketing in the society. Therefore it can be concluded that digital marketing paves way for all kinds of businesses and also makes the consumers feel secured better than the traditional marketing.

Create A Strong Digital Presence For Your Business

Posted on
seoghana Having a digital presence is the necessary tool for every business enterprise in this age of information technology. Gone are the days of old-school publicity by word of mouth and print media. While these age-old avenues still act as a medium to reach out to your target audience yet it’s not all. Nowadays we are all present in the virtual world. The digital space drives content, boost your marketing strategies and drives customers to your business. It makes a business accessible to people of the remote areas. The whole world is the customer here. Now to drive up your content to an easy accessibility on the conventional search engines like Google, Bing etc. you need a proper website, which has the exact features to attract people. This includes good SEO content, website optimization and web hosting amongst many other features. Now, to build such a powerful website is not a child’s game. It requires good web development and digital marketing skills and expertise. Online marketing agencies serve this purpose. Similar to all other places, there is a notable share of competition amongst the online marketing agencies in Houston. However, the best online marketing agency in Ghana Seoghana is the one with a dynamic profile and an excellent customer feedback. The most probable question that comes to our mind when we hire a marketing agency is how they achieve the set target. The modus operandi or the mechanism of achieving a robust website is complex. It requires expertise on various levels. Moreover, the essential part is to know the basic requirements and the vision of the client. Thus, an e-commerce website has a different requirement than a regular IT company website or a healthcare company portal.

Mostly they work on chief four areas

  • Website designing (this is for new enterprises or old enterprises looking for a new website look)
  • Use of proper metrics and analytics to gauge the performance of your website,
  • Use of different techniques like SEO and others to generate more traffic to your website
  • Customer friendly web optimization to make it more swift and accessible to customers
This web optimization part plays a crucial role directing the correct set of audience to your website. It is essential to set up a target audience – say if your enterprise is for adolescent teenagers, then the audience is set to that age group. Demography is another crucial aspect. If you cater to the needs of a specific group or people from specific ethnicity or region then the location has to be set there. Based on this, the image optimization, categorization, content creation and SEO keywords settings are done. Thus, local search optimization is essential to create your brand awareness in order to establish you in the market. In this way, marketing agencies boost your digital presence and creates a niche role for you. With online marketing agency SEOGHANA you can get web traffic with minimal cost.

Ways SEO can help firms in Ghana

Posted on
seoghana infographicsSearch engine optimization (SEO) in Ghana helps in transforming the online visibility of a web page or a website usually located in a web search engines unpaid results by giving it visibility. The appearance of a web page matters a lot to customers. Websites which are highly ranked currently appears in the search results first as compared to the others.SEO targets different kinds of searches; academic search, video search, image search, and news search. There are several benefits of why search engine optimization is needed for business survival in Ghana and they include;

Increased Visibility

93% of all online activities begins  with a search. Being listed as one of the top ten in the organic SERP( search engine results page ) is a sure way that SEO works to boost a companies visibility online. It helps a website to dominate in the international and local markets to reach customers across the nations. It helps to expand the market farther more than one would expect which therefore becomes advantageous to the particular holders of the website.

Cost Effective Marketing Strategy

It is one of the most effective and affordable strategies to use when one chooses to work with qualified professionals. The specialists ensure that one has the right SEO and design packages for the intended firm so that one does not spend money on stuff that is irrelevant. This makes it cheaper for people with companies to use it since it is cost effective.

Guaranteed Higher Sales

It is obvious the more people visit a company’s website, the more reliable customers it attracts. This becomes a better method to ensure customers flow into their particular company. At long last, the sales will increase and therefore it is able to fulfill its objectives.

Aids to Beat Competitors Easily

People are always okay with the first search results. Yes that’s the way to beat your competitors! This criterion optimizes websites by making it a way of dissolving a firm’s competition. Web users rarely peep through websites by its name but instead they trust search engines as the lenders of last resort. It has therefore become a search engine first result page race and one immediately goes to the top of the listings based on how their website is optimized for search. This is guaranteed by the help of search engine optimization Ghana. Most business holders use this strategy to fulfill their companies’ mandate.

A 24-hour Marketing Method

With an SEO website, it is an assurance that a company is usually marketed day and night. Even after locking a company in the evening, the SEO website still works giving the firm an advantage of the 24-hour market.

Up-to-date With Latest Development

Over time many developments occur in the internet sector. Search engine industry changes fast from time to time in the world. Specialists help a web page to stay synchronized that when there is the latest development then it becomes an advantage to the entire firm. It is a continuous process and it is always advisable to hire a dependable SEO company to always obtain advice so that a webpage does not miss any opportunities for development.

Dedicated Fun Base Creation

A better SEO approach assures more customers and great ways to have a well-dedicated fan base with the help of newsletters and RSS feeds. This service existed long before social media and still plays a vital role in getting more customers. Firms make it a method to communicate with people through social media marketing to collect newsletters and feeds when people subscribe.SEO websites have a slot where new people enter emails and subscribe to collect views and feeds. By and large, the above discussed are the commonly obvious benefits of search engine optimization Auckland. Businesses without SEO websites should be challenged and obtain it from the professionals to enjoy the advantages.  

How You Will Select a Best Email Marketing Providers

Posted on
Email marketing is probably the most efficient way of sharing messages, building a relationship with customers and selling services. The advantages of such promotions are well deserved and documented. It is arguably the most cost-effective and quickest to get messages advertised to a broad base of customers. To be concise this kind of promotion is s great deal especially when one is getting engaged with existing new prospects or customers. You just need a tool that shall aid in campaigning, connecting and managing lists effectively. It is not about sending promo mails to individuals that are random and hoping them to become bankable conversions overnight. The lists provided are verified Any of the Best Email Marketing Providers will let you market your enterprise by presenting a driven new quality email lists that are audited. Many different categories and lists are provided. They will always let you keep your promotional tools. These tools are the lists of Ids, and the providers always help you build upon it. Thus, it gives a chance for both the brand and message development. You can still be least assured that the mail lists are verified. The Id lists are current lists that one can send mails to. There is a wide variety of categories that you also get. Spam compliant and compiled The Best Email Marketing Providers besides having opt-in and freshly verified Ids have the lists compiled. This compilation is done each day right from Monday and ending on Friday. There is the lowest pricing for the complete compendium. Whenever the providers present to the entire rolls of the IDs, you can always think of using it over and over again. In fact, the data rolls can be easily uploaded to the software system that deals with the bulk electronic mails. All the electronic letters that you deal with due to the providers are entirely spam -compliant and can be sent with ease. These roll of Ids are in the CSV format of Microsoft Excel and shall be sent to you via a link that can be downloaded. When bulk electronic mails are purchased from these service providers, one receives them as one time orders. These rolls of Ids are in fact the consumers. Once when the IDs are sent to you as downloadable links, you can begin all your promotional work. The pricing of the lists is sure to impress you, and you may be intrigued to know the reason behind it. Well, these providers strive to maintain a relationship with clients over a sale that is one time. Any best service provider will always try to acquire the business at your end if one achieves resounding success with promotions. Received confirmation and support A confirmation shall always be sent to you once when the order is placed with these providers. You have the provision of replying back to any electronic mail that is received from them and connects with a real entity at any given point of time. The support they will provide is free of cost, and on the placing of your order, you shall receive receipts so that any questions can be cleared regarding the order.