Whether you’ve heard a little about PPC marketing and are curious to know how it works, or you already know what PPC does, but aren’t sure where to start and how to make it a profit, then you’ve come to the right place!
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PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Essentially PPC works on search engines such as Google and Bing, and social media platforms such as FACEBOOK (Ads), TWITTER (Ads) and LINKEDIN (Ads)
Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches for a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google/Bing results page.
A lot goes into building a winning PPC campaign: from researching and selecting the right keywords, to organizing those keywords into well-organized campaigns and ad groups, to setting up PPC landing pages that are optimized for conversions. Search engines reward advertisers who can create relevant, intelligently targeted pay-per-click campaigns by charging them less for ad clicks. If your ads and landing pages are useful and satisfying to users, For instance, Google Adwords charges you less per click, leading to higher profits for your business. So if you want to start using PPC, it’s important you do so through our team of PPC professionals who would do a strategic keyword stumbling to make sure you get high traffic, value for money and whilst remarketing.
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