SEO vs SEM – Choosing The Right Strategy For Your Brand

Posted on June 14, 2020 by seoghana

Search Engine Optimization (SEO) is a digital marketing strategy that is organic and uses tactics to place the brand among the top results of a search engine. For SEO, brands don’t pay and it is done using the below techniques:

On-page SEO – targets a specified keyword of the pages on a website and appeal to the search engines. Strategies include content creation and keyword optimization.
Technical SEO – uses the non-content elements of your site and improves the backend of your brand. Strategies include data, security, and crawlability.
Off-page SEO – links to other high-quality sites to build your brand’s reputation. The main strategy here is link building which in turn builds the site’s credibility.

What is SEM?

Search Engine Marketing (SEM) is often referred to as paid marketing and it involves strategies to optimize the ad and pay to place your brand’s ad. This is also commonly referred to as PPC (Pay per click) marketing. The SEM process goes like –

Perform a keyword research
Create campaigns
Place ads at the top after a search
Pay as per the number of clicks

Are SEO and SEM similar? Both of these are search marketing strategies to offer more visibility to your brand. Here are a few similarities:

Place your brand at a prominent position
Drive traffic to your site resulting in more conversions
Analyse the most popular keywords to target them
Continuous testing and optimization is a must

Then why choose between SEO or SEM?

Irrespective of the similarities, there are a number of differences which will force your brand to choose what suits you best:

SEM is a paid tactic and appears as an “Ad”. SEO results appear as a search option
SEM results include ad extensions, while SEO results appear as featured snippets
SEO is absolutely free, SEM is paid of course
SEM is target audience-specific, SEO is keyword specific (indirectly the target audience’s thought process)
SEM results are immediate, SEO takes time to grow visibility organically – slow and steady

So how do I choose?

Once you have understood the difference between the two search marketing strategies, it is important for you to analyze which is better for your brand.

SEM is better for brand’s with higher competition
SEO is better for those who know the target audience and want long term benefits
SEM is better for short-term, higher budget strategies, while SEO is preferable for higher valued industries that would like to establish their brand on the internet well
For newbies, SEM will help put you on the map immediately at least for a short while, while SEO helps establishes your brand

Plan and choose your strategies or as you dive deeper, you may understand that a combination of both works for you! It is a must to have SEO strategy for any small to huge organizations in the world of Google (or any other search engine like Bing) – its race and the brands that occupy the first page always are seen with a stronger value. SEM is required for the same brands, say when they introduce a new product or when they need to generate leads sooner for some reason or other, there is no way to depend on inbound leads that are organic and may or may not come at the time you wish for it.

How Web Design Helps in Enhancing Business in Ghana.

Posted on October 14, 2019October 14, 2019 by seoghana

Spotlighting your business online is not an easy task as you are required to know the factors that makes things work.

Many people think achieving pnline presence is onlyabout building a primary aesthetically-enhanced company or personal website.

Website design in Ghana plays a crucial role in making sure a business is ready to accomplish its goals. but achieving such goals is only made possible through online marketing efforts, getting SEO in place, and constant updates using the right content.

The success of your company or business in on the internet depends on how well it is presented to its target audience. Just like the way people mo visits shops and showrooms that are hygienic and well-arranged with items they need, your website design is equally valued for making or breaking your online business.

Putting your company on the World Wide Web is expedient to the growth and success of your business.

Hitherto, website development doesn’t bring you instant outcomes even if it has SEO in place but in the long term, it will surely affect the progression and the success of your business.

Questions you would need to ask yourself as a developer or as a client seeing a developers is on

The kind of platform your website is built otherwise known as Content Management System (CMS)
The layout, content, navigation, loading time, color scheme, and call-to-actions
Search engine optimisation
Responsiveness
Brand Representation.

What is the more important? If your website design is lacking SEO and appropriate amount of content and also not compatible on mobile devices, you should ponder some upgrades.

Elements of a Good Website Design

With the advancement in IT and inventive tools being launched every day, websites are supposed to be designed to best performance and user-engagement. A good website design is essential to keep you above the competition. A professionally developed site should have descriptive landing pages to influence the visitors to stay a little longer on your site. A good website should always be ready for upgrade on codes, that means themes,plugins,and strings should be constantly updated and checked for bugs.

A good website should mean a lot to the online destination of your brand or business. It should represents the owner/business effectively and gives the audience a sense of satisfaction when they visit on it.

To make sure these visitors get easy insights into your products and services, it should also be developed purposefully.

A proper design offer seamless navigation, clear readability, visualization, and call-to-actions.

Great Tips To Video Marketing

Posted on October 12, 2019October 12, 2019 by seoghana

Video marketing is a kind of video created and posted online to advertise your business. When we talk about video marketing, some people think only about YouTube. But, videos can be shared anywhere on social media like Twitter, Snapchat, Facebook, and Instagram.

Taking a giant leap from traditional marketing to digital marketing can be a little bit daunting, especially if you don not know what you are doing. Research has proved that businesses who push their presence online are becoming strong and attracting new customers everyday.

How this is achieved has been through the formulation of a video marketing technique. Video marketing has proven to be an engagement recipe that keep customers on their toes.

Just last year, about 97% of our clients who were using videos to market their products reported an increased on user retension and understanding of their products/services. 78% said they saw a result increase on their ROI. 76% say that these videos technique enhanced their traffic and sales.

However, the most challenging part is how to create these great videos for marketing. Having a good strategy will make everything easier and more classic. These are some video marketing tips that will help increase your traffic and conversation.

Keep Your Story Compelling

If you’re a starter, you should ensure that your video is interesting. People want something new and wonderful. Sharing the same video in all your websites will not add up well which means you’ll not receive your desired results. Basically, brand videos offer freedom of showing off your value to your target customers. Therefore, creating inspiring and compelling videos is key. It illustrates humanity at its best.

Utilize The First 10 Seconds Well

The sure way to attract customers is going straight to the point within the first 10 seconds. Basically, most internet users use a short time watching videos. The first seconds will determine if they’ll continue watching or not. Ensure in the first 10 seconds you’ve given the reason why they should watch as the first impression is always the most important to capture their attention and proceed further.

Add A Call To Action

All the marketing content requires a call to action and therefore, video is no different. Many marketers place their call to action at the end. You can keep the viewers engaged by including another call to action somewhere in the middle of the video.

Optimization

Search Engine Optimization (SEO) is very critical in video marketing. Before you upload the video to any site, you should host it on your domain. How you describe your video speaks a lot when it comes to SEO. A good video description will make it accessible even to the deaf or those that rely on the screen. It also makes Google’s search engine understand the content in it.

Share your video

Of course, sharing is a must to get more viewers. However, ensure that you share the video in areas where your target audiences are to get the best possible results.

The above tips should basically help you in marketing your content. Just create awesome content and use the right strategy. The whole idea for this strategy is focusing on sharing informative knowledge rather than just selling all the time. This is also great in building long term relationship with the prospects.

What Does Google’s New Nofollow Changes Mean?

Posted on September 27, 2019September 27, 2019 by seoghana

As typical for Google, they have recently released news on new changes to the world of seo on their search engine. This time they announced it will affect the nofollow attribute within links, that means seo enthusiasts and professionals should take note. And obviously when news has come out regarding seo release, this gets everyone talking about what it means for their campaigns and previous work.

What’s mainly alarmed seo ghana professionals the most, is the introduction of rel=”sponsored” and rel=”ugc”. Reason being is it changes the nofollow attribute which has remained the same since its 15 year old introduction. So, instead of nofollow being a hint to bots to ignore it, it’s now going to be recognised as a ‘hint’ for ranking. This applies to the two new link attributes as already mentioned.

Google are bringing these changes to fruition to help link attributes evolve, which is why sponsored and user generated content are being introduced. So, to help provide more context for how it’ll apply to seo professionals, the following outlines how each will function.

With rel=”nofollow”, this will apply when an seo expert wants to link to page but doesn’t want any link credit passing through or be recognised for any endorsement. On the other hand, with rel=”sponsored” this helps to identify to Google when a link is used as part of advertisement and other similar agreements. And finally, with rel=”ugc” this should be used within forums and on comments from user generated content.

When the new link attribute changes come into force next March, Google will aim to use them for crawling and indexing purposes. As already said, the search engine will use them as a ‘hint’ to help their bots index the links appropriately. This makes a change from previous seo , as they used to just ignore nofollow links.

Google have revealed their reasons for implementing these changes, which are for the purpose to collect more accurate data. They have said each link contains valuable information which can help improve the overall search engine. The data links contain include anchor text and outlines of link schemes. Moreover, this will also help identify unnatural link patterns.

These changes won’t bring significant changes to the results of search engines, so seo professionals don’t necessarily have to worry. However, in the future, Google will start to make use of the data collected to see how links and their attributes can be treated within search results. So, for now, seo enthusiasts and professionals don’t need to make any changes to nofollow links. Although if you’re aware of any sponsored content containing links, the new rel=”sponsored” attribute will need including when possible.

What’s more, seo experts can use more than one of the attributes within link tags. An example tag could look like rel=”ugc sponsored”, so this would tell bots it’s user generated content as well as sponsored content. It’s important to note that these changes shouldn’t bring comment spam, as most websites have their own deterrents for link spamming, like human moderators.

Thankfully, these nofollow changes Google are bringing to fruition, can be helpful for most agencies, so be sure to use them wisely!

How to Make Money with SEO in 2020

Posted on September 26, 2019September 26, 2019 by seoghana

SEO, also known as Search Engine Optimization, is a tried-and-tested practice of increasing the quality and quantity of the website traffic by ranking the site higher on search engine result pages (SERPs).

The good thing is, some of that earned traffic can be converted into cash if you have a decent product or service on the table. See, once your site is on top, it doesn’t require as much as an effort to stay on top as it took to bring it there. So, you can have that sweet stream of revenue flowing in your direction… a month after month.

Then why isn’t every online marketer living in a mansion already?

SEO is a good way to take your site to the top and make decent money, but it’s not a magic pill. Most online marketers fail at it because they give up too soon or because they expect SEO to work wonders for their business without actually putting all that much effort into their campaigns. Remember, a good SEO strategy and ONLY a good SEO strategy can lead you to success. So, you need to be smart and strategic instead of going after what’s easy.

With that out of the way, let’s take a look at a few simple ways to make money with SEO in 2020.

Build an e-Commerce website

As a business owner, you need to make sure you have an e-commerce website as most people prefer to shop from online e-commerce stores today. As these sites have been exploding in popularity in recent years, competition in the online market is increasing. So, just developing an e-commerce business is not enough if you want a successful e-commerce store. You also need to drive a large amount of traffic to your online store. Once your e-commerce starts to get traffic, you will start to make money. But how? Well, SEO is one of the best ways to generate traffic. With the best e-commerce search engine optimization tactics, you can get free, recurring, high-converting traffic.

Make a high-traffic blog

A monetized and well-designed business blog is one of the best ways to earn money online. But do you know you can’t make money with blogging if you don’t know how to promote it in the first place? No matter how successful and well-designed your blog is, you can’t generate income with it if it doesn’t get traffic. Organic search optimization is one of the best ways to drive free traffic to your blog. For that, keyword research is a must. Also, make sure you come up with valuable and interesting content as only high-quality content is essential to make money from blogging.

Hire SEO writing services

When it comes to promoting your online business, search engine writing plays a vital role. It helps you earn more income for your business by increasing the number of clients. When you hire a reliable search engine optimization writing company for your online business, they will provide you with the content that will meet your target audience’s demands. Furthermore, professional writers use current search engine trends and popular strategies to reach your website for more visibility and drive more traffic to your website which will help bring revenue for your business.

So this is how you can make money with search engine optimization in 2020.

As mentioned earlier, if you don’t have proper knowledge about SEO, keyword research and search engine’s dynamic trends, hiring a professional SEO Ghana can help you realize your long-term online marketing goals.

What is The SERP full Form?

Posted on March 19, 2019March 19, 2019 by seoghana

SERP full form is Search Engine Result page in which web crawler gives arrangements of results that we looked for an inquiry. When we looked they give you the Web pages, titles, Descriptions, URL(Uniform Resource Locator) and a lot more things with respect to the watchwords that we sought.

Each SERP is one of a kind. Despite for chase request performed on a comparable web searcher using comparable catchphrases or interest questions. This is in light of the fact that in every way that really matters all web records re-try the experience for their customers by appearing subject to a wide extent of parts past their chase terms, for instance, the customer’s physical region, examining history, and social settings.

Kinds Of SERP?

There are three Main types of SERP as following:

1. Google Spider Bot:

It is the main sort of Search Engine Result Page. Google Spider bot crept, looked and file the pages and after that, you can see the Results on the page. These are the Organic Searches you look for the catchphrase on the Search Engine and after that, it gave the Results with respect to your watchword.

Characteristic results are postings of webpage pages that show up in view of the web searcher’s estimation (more on this in a matter of moments). Website plan improvement specialists, normally known as SEO, have useful involvement in propelling web substance and locales to rank even more exceedingly in characteristic rundown things.

2. Physically Add :

The second type is the physical add it means that The pages that physically added to the Google Database by the Google group. Google Group containers many Developers that were controlling our data.

3. Paid Search Engine :

In this sort, Marketers pay to Google to put promotions on this to pick up Results on the page. There are numerous sorts of paid promotions appeared on Google. In 2012, just Text advertisements appeared on Google But Now all sort of promotions have appeared on Google.

The guide and expert asset are the fundamental results on this SERP that are not unequivocally paid results. This guide has shown up on a customer’s territory, and feature postings for neighborhood associations in Business Account.

Google My Business is a free library of associations that can empower more diminutive neighborhood associations (Local SEO) to extend their searchers subject to Geolocation. Scrutinize this blog passage for more information on Google My Business.

4. Featured Snippets

A Featured Snippet is data pulled from an outside site and showed in a case normally at the highest point of a SERP with a connection to the site the data was pulled from. Maybe the SERP highlight with the most elevated active clicking factor (CTR), the included piece is very significant for driving traffic, ingraining brand validity, and building up your image expert.

This included bit has an immediate connection to our previous site and possesses the principal position in the SERP. While Google’s execution of some SERP features- that give answers promptly to questions, for example, this- can decrease the measure of clients that navigate, they really hold great CTRs and drive traffic. In spite of the fact that the scan volume is low for the above inquiry, the CTRs are still at a high rate.

How to Increase The Conversion Rate on Your Website

Posted on March 19, 2019March 19, 2019 by seoghana

A conversion is when the traffic on your website is converted to customers who end up giving business to you. You may be getting all-time high traffic, but it would be no use if you aren’t getting any conversions.

The first indication of a good digital marketing strategy is to be getting a fair amount of traffic on your website. If that is working for you then the next step is to start getting some conversion. Although many experts say that there are specific keywords you can use for leads and conversions, there is really a number of strategies you can use. They have been discussed below.

1. Reduce the Number of Fields

When you have an email form that requires customer information, reduce the number of fields that the customer has to fill.

Customers usually like to keep it brief and concise. The more the number of fields they have to enter, the less likely they are to place an order. In some cases, each added field can reduce your conversion rate by as much as 11%. Therefore, always make sure to have only the most necessary fields.

2. Reduce the Risk

When shopping online, customers tend to be ambiguous about what they are ordering. Consequently, this reduces the number of people who convert. There is a certain percentage of online shoppers who are highly risk-averse. In order to increase your clientage to these individuals, make sure you give them guarantees about your product.

The best strategy is to have a refund policy. A refund policy where no questions are asked is certainly the most effective in this regard. If your product has some sort of certification then include that on the website as well.

3. Include testimonials

One of the most effective ways to increase your conversions and also bettering your services is by getting feedback. If feedback is positive, then you can make a testimonials tab and add it in that. Similarly, add all positive feedbacks that your product gets.

This includes a human element in digital shopping that helps clients build confidence in your product. Use testimonials whenever possible because if a visitor can relate to another customer then they are most likely to buy from your website.

Moreover, testimonials also increase your relative online authority which is a great way to increase your number of leads.

4. Put a Spotlight on Why Your product Should be Used

Your clients should be convinced that your product can help them. The most effective way of achieving that is by being explicit about the qualities of your product. If you are selling a phone and its battery lasts for a significantly long period, be explicit about it. Showcase all the qualities of your product so as putting a spotlight on them.

Furthermore, you can try and create a separate column on each product of why it should be bought. This strategy offers good readability as well for your website.

5. Make Headlines that Work

Headlines play a crucial role in getting traffic and focusing the emphasis on a particular quality of your product.

A good headline can change how a visitor looks at your product because it gives the first impression when your website is opened. As a general trend, the first impression is carried on.

Four Major Benefits of Search Engine Optimization

Posted on March 19, 2019March 19, 2019 by seoghana

Search Engine Optimization is extremely important for the growth of your online business. It has the ability to take your business to the next level.

SEO is considered as one of the best marketing strategies which can help you to increase the number of visitors to a website. A business with a website and online presence is necessary for the growth and development of your business. Search Engine Optimization can again build brand awareness by implementing the best strategies to create fast, robust, and user-friendly websites that can help you to rank higher in the search engines.

There are several companies which offer a wide range of services such as keyword and keyphrase optimization, on-page and off-page SEO and many more. SEO Ghana can help you to get the best services at an affordable price.

Here are some of the major benefits of search engine optimization:

User-friendly website: It will help you to create a faster, smoother, and user-friendlier website. Always remember that a well-structured, clean, and uncluttered websites attract more visitors. The content which is optimized used to improve the user experience.
Customer Retainer: Search Engine Optimization is one of the most efficient and affordable marketing strategies and optimized website tends to attract more customers with it. It is beneficial to bring the targeted traffic to your website. It is the best marketing tactics you’ll ever use to attract these customers.
Better Conversion Rates: SEO optimized websites load faster and they are easy to read. It is important for you to understand that websites that are easy to read and navigate are most likely to grab the reader’s attention. They will help you to become your loyal customers, subscribers, and returning visitors. It exposes you to the entire market of individuals searching for you.
Built Brand Awareness: It is considered as an important strategy to build brand awareness. When your website appears on search engines such as Google, Yahoo, and Bing that your customers will, more likely you play a significant role in making or breaking your brand.

These are some of the benefits of search engine optimization. Always remember that the business which has optimized website will achieve higher ranking in the search engine result pages. You must invest in SEO marketing strategy so that you can create an effective strategy for your business. It builds a strong web presence and bypasses your competitions to gain new customers for your business. Search Engine Optimization rankings have the ability that will help you to improve your website’s click-through-rate. It can make your website safe and secure and protect them from viruses and fraud. The benefits of SEO are endless and It can generate traffic, leads, and sales for your website. If you do not want to grow your business with techniques like cold calling, networking, or other forms of “push” advertising then you can invest in SEO campaign as it will be beneficial for your business.

How to Increase Sales of Your Brand in 8 Clever Ways

Posted on July 25, 2018July 25, 2018 by seoghana

The only way to make your business successful is to increase sales. Don’t overwhelm yourself even if the sales are increasing. Make sure your customers have an amazing experience when they buy your products. Create effective marketing strategies and work on improving your sales every week. You don’t want to lose your loyal customers in any way. SEOGHANA shares the top 8 ways to enhance your business sales today.

1. Remove Sliders from Your Homepage

You may think about including a slider image if you read web designing tips. It has a few benefits. A slider allows you to add different features with the content you create. Remove the slider if you intend to boost your sales. There is no hard evidence that you need a slider for your website to increase sales.

2. Point out Which Plan Is More Popular

Use psychology to your advantage and create slogans that resonate with the customers. Most of the marketers use statements such as America’s Number 1 to appear like experts. These statements can influence you to buy a product even if you have no solid information about it.

3. Include Your Contact Information

Customers become angry when they are unable to find the contact information. Consider adding your contact details even if you are a B2B company. This might turn out to be the best tactic for your company to boost sales. Many vendor websites fail to mention their contact information.

4. Use an Inspiring Plan Name to Encourage Upgrades

Try to mention brilliant clues on your website to change the decision of your customer. Increase the conversion rates by creating an inspiring name for your brand. One that sticks with the customers after he or she hears it first. Try to offer different plans for the customers to select.

5. Remove References to Buying above the Fold

Often companies persuade people to try their product before speaking about the price. Instead of bashing about prices make sure the customer likes your product. Get rid of every reference that leads customers to buy your products. Don’t mention the price anywhere on your front page.

6. Make Your Landing Page Match Your Ad

There’s a simple way to boost sales if you are using paid ads. Make the ads correlate with your landing page as the perfect sales strategy. This may encourage customers to sign in and buy your products. Match the layout and color theme of your web pages and ads.

7. Show Trust Icons on the Checkout Page

Trust and loyalty are the two major things you need to strengthen to boost sales. Studies show that many online customers don’t buy a product if they don’t trust the website. Mention a short description defining your security measures. Customers don’t share basic information if they worry about their online safety. A certified seal can help you become a trusted friend of many new customers.

8. Include Images with Your Testimonials

Share a few stories to connect with your customers. Testimonials are very important, like reviews to increase conversions. Take a step further. Show pictures of your customers who have enjoyed your services or products. Quotes with images on it are one of the effective ways. People can relate to your customers and it is an amazing way of social proof.

Powering up The Social Media Content With Visual Marketing

Posted on June 7, 2018 by seoghana

In laymen terms, Visual marketing is the art of creating photos, videos, graphics or even GIFs for various web portals. It is the key to seeking attention and getting information seen and shared by more and more web users. While marketing persuades the consumer to buy, visual marketing on the other end enhances this factor by increasing the tendency to recall, memorize and identify. Here are a few tips and tricks to empower the social media content with visual marketing:

Build Trust:

Visuals create more promising image amongst the audience regarding a brand as compared to the text on the other hand. They’ll instantly get what you are trying to advertise through your online content. It’s not necessary to copy anybody’s style but what is necessary is to stick to a style and take it forward with all the audiences of the company.

Define your Brand Identity:

Every brand has a unique characteristic feature to differentiate itself from that of other brands, sticking to that similar theme one needs to create visuals that further clarify the ideal message of the brand in the minds of its target audience. Remember, work with brand identity never ends; once you are done establishing your brand identity in the social media channels, it’s important to be consistent to stay relevant in the market.

What is SEM?

Then why choose between SEO or SEM?

So how do I choose?

Elements of a Good Website Design

Build an e-Commerce website

Make a high-traffic blog

Hire SEO writing services

Kinds Of SERP?

1. Google Spider Bot:

2. Physically Add :

3. Paid Search Engine :

4. Featured Snippets

1. Remove Sliders from Your Homepage

2. Point out Which Plan Is More Popular

3. Include Your Contact Information

4. Use an Inspiring Plan Name to Encourage Upgrades

5. Remove References to Buying above the Fold

6. Make Your Landing Page Match Your Ad

7. Show Trust Icons on the Checkout Page

8. Include Images with Your Testimonials

Build Trust:

Define your Brand Identity:

Stay recognizable:

Include how-to-do and other call-to-action elements: