How to Increase Sales of Your Brand in 8 Clever Ways

The only way to make your business successful is to increase sales. Don’t overwhelm yourself even if the sales are increasing. Make sure your customers have an amazing experience when they buy your products. Create effective marketing strategies and work on improving your sales every week. You don’t want to lose your loyal customers in any way.  SEOGHANA shares the top 8 ways to enhance your business sales today.

1. Remove Sliders from Your Homepage

You may think about including a slider image if you read web designing tips. It has a few benefits. A slider allows you to add different features with the content you create. Remove the slider if you intend to boost your sales. There is no hard evidence that you need a slider for your website to increase sales.

2. Point out Which Plan Is More Popular

Use psychology to your advantage and create slogans that resonate with the customers. Most of the marketers use statements such as America’s Number 1 to appear like experts. These statements can influence you to buy a product even if you have no solid information about it.

3. Include Your Contact Information

Customers become angry when they are unable to find the contact information. Consider adding your contact details even if you are a B2B company. This might turn out to be the best tactic for your company to boost sales. Many vendor websites fail to mention their contact information.

4. Use an Inspiring Plan Name to Encourage Upgrades

Try to mention brilliant clues on your website to change the decision of your customer. Increase the conversion rates by creating an inspiring name for your brand. One that sticks with the customers after he or she hears it first. Try to offer different plans for the customers to select.

5. Remove References to Buying above the Fold

Often companies persuade people to try their product before speaking about the price. Instead of bashing about prices make sure the customer likes your product. Get rid of every reference that leads customers to buy your products. Don’t mention the price anywhere on your front page.

6. Make Your Landing Page Match Your Ad

There’s a simple way to boost sales if you are using paid ads. Make the ads correlate with your landing page as the perfect sales strategy. This may encourage customers to sign in and buy your products. Match the layout and color theme of your web pages and ads.

7. Show Trust Icons on the Checkout Page

Trust and loyalty are the two major things you need to strengthen to boost sales. Studies show that many online customers don’t buy a product if they don’t trust the website. Mention a short description defining your security measures. Customers don’t share basic information if they worry about their online safety. A certified seal can help you become a trusted friend of many new customers.

8. Include Images with Your Testimonials

Share a few stories to connect with your customers. Testimonials are very important, like reviews to increase conversions. Take a step further. Show pictures of your customers who have enjoyed your services or products. Quotes with images on it are one of the effective ways. People can relate to your customers and it is an amazing way of social proof.

Powering up The Social Media Content With Visual Marketing

visual marketing In laymen terms, Visual marketing is the art of creating photos, videos, graphics or even GIFs for various web portals. It is the key to seeking attention and getting information seen and shared by more and more web users. While marketing persuades the consumer to buy, visual marketing on the other end enhances this factor by increasing the tendency to recall, memorize and identify. Here are a few tips and tricks to empower the social media content with visual marketing:

Build Trust:

Visuals create more promising image amongst the audience regarding a brand as compared to the text on the other hand. They’ll instantly get what you are trying to advertise through your online content. It’s not necessary to copy anybody’s style but what is necessary is to stick to a style and take it forward with all the audiences of the company.

Define your Brand Identity:

Every brand has a unique characteristic feature to differentiate itself from that of other brands, sticking to that similar theme one needs to create visuals that further clarify the ideal message of the brand in the minds of its target audience. Remember, work with brand identity never ends; once you are done establishing your brand identity in the social media channels, it’s important to be consistent to stay relevant in the market.

Stay recognizable:

To stand out from the crowd the main idea is to stay original and innovative. The more you interact with the crowd with original content, the more close relation you will be able to create with them. It’s easy to earn likes on social media but to earn loyal followers and customers, the company needs to make true efforts for both online and offline channels.

Include how-to-do and other call-to-action elements:

To make your social pages more engaging; inculcate information with graphics or videos that reminds them of the brand, each time they get a glimpse of it. This will make the people stay up close to the brand as they will get to learn something or the other each time they visit the page. To promote these how-to tutorials and call-to-action videos, one can even engage in the audience by sharing teaser beforehand, thus creating good hype well in advance before actually posting the real thing. Make sure to have catchy captions that are relevant to the graphics or videos have been shared and also to the message that the company is aiming to share.
By leveraging our clients with customized marketing communication services that include Public Relations, Community Management, Brand Communications, and Digital Marketing for startups as well as for established brands. From lifestyle to Art & Culture and IT to Healthcare, Seoghana provides 360-degree branding and online visibility solutions to a vast array of businesses.

Reach Target Audiences For Your Business Faster With Pay Per Click Advertising

Pay Per Click or PPC  also known as Paid Search Advertising (PSA) is part of Search Engine Marketing (SEM). It is an online method of advertising in which the advertisers display the ads of their products or services when users search for related products or services over the internet by entering relevant queries into the search engines. When any of the users click on the ads then the advertisers are charged, hence the term where pay per click came from!

Why PPC?

The question that haunts small business owners the most is why to go for PPC? The answer is PPC enables you to reach the target audience quickly by specifying who can see your ads either by entering precise keywords or demographic characters. Other reasons that make PPC a must for your business to excel online:

Cost Effectiveness:

The biggest misconception among business owners is that PPC is a costly affair and is nothing but wastage of money! But the truth is if you go by proper procedure then you can make your campaign profitable. Make slow start: Start with a small campaign and then if you are satisfied with the results to spend more money. If you do not have proper knowledge regarding Adwords and Facebook ads then it is recommended to hire professionals to set up the campaign for you.

Try different ways to lower your PPC costs

If you found that the campaign is profitable then keep increasing your budget else don’t waste on non-profitable ones.
  • Keep eyes on your competitors and learn from them as they are a great source to gain knowledge from.
  • Spend money on the keywords that generate profit.
  • Best and quickest way to attract targeted audience
An online business is said to be successful only when it reaches its targeted audience as it potentially leads to more sales and business. Search Engine Optimization (SEO) is the first thing that comes to the mind when the target audience is referred but it takes time to work. Hence PPC is the best alternative that lets you reach a targeted audience quickly.

The easiest way to check if your product sells

If you aim for a long-term online business then you need to run a campaign on Google Adwords and measure the results by getting 1000 targeted visits. Most of the businesses that do not follow this testing and optimization step incur fail in the online market.

It works well with various digital marketing channels

You can test the efficiency of different keywords so that you get familiar with the keywords that need to be targeted for long-term SEO. PPC also helps in strengthening mobile marketing, email marketing campaigns. It also helps a lot in local search engine optimization and gets customers for your product or service. Hence if you own a business whether small or big and want to make it successful venture online use Pay Per Click advertising with help of professionals.

Global SEO And Local SEO – Understand Which Works Better For Your Business

Global or International SEO is the international search engine optimization process which is intended to influence your online business presence to target the audience on worldwide levels. Global SEO services are the organic SEO services which are composed and targeted around global keywords/phrases. Not at all like the global SEO, local SEO procedure of improving the web business so it could be pitched and promoted in the local target people. There are a few kinds of local SEO services offered under the cost-effective SEO packages. These package arrangements will increment online business in internet searcher maps, Google maps, Google local posting and some more. When you are not kidding about influencing powerful base of your business in the local business to advertise, at that point selecting local SEO Company Melbourne would be the best intends to proceed. In one sentence, local SEO services are offered to make the more grounded business base in the local markets.

Make your site target Audience friendly:

When formulating a decent web SEM get ready for a site, the area of the business and its targeted audience group need to be considered to settle on the best advertising choices. At the point when just working in a specific location, is regularly not important to attract clients outside of that region which needs to be reflected in any strategies and efforts of optimization. Instead of sitting around idly and waste your energy on global advertising campaigns against other worldwide contenders, group organizations will improve by focusing all their efforts on achieving adjacent clients, the ones who really purchase the service or product.

Targeted Location Is Everything:

When promoting just to a territorial gathering of people, it is standard to utilize a town, city or other local names as a feature of the site’s name or URL. That territory name needs to be utilized however much as could reasonably be expected without trying too hard wherever possible, expanding the progressions when recorded of being shown for that inquiry. Put area names in keywords, Meta tags, meta descriptions and unquestionably inside the body content. All content needs to obviously stay intelligible and sound normal; though, the more places that the area is set, the better it is for local SEO campaigns.

Business Directory Listings:

Google, Bing, and Yahoo all offer free professional listing postings, which need to be utilized by each organization. These business-to-professional references are the web adaptation of a provincial telephone directory, giving postings where local clients can discover important data. Such a posting likewise builds the chances that an organization will come to a question that consequently restricts rivalry to organizations inside the quick region. Make efforts to incorporate a local organization posting on any zone registry so regardless of where individuals looking, that local organization’s name will be incorporated into the outcomes. Make sure that each branch or area of a similar business has its own particular website page with the goal that each different branch has its own particular registry posting.

Working towards right type of SEO:

Despite the fact that smaller organizations normally advertise just to a quick region, it is as yet vital to monitor overall SEO campaign, such changes in strategies and keyword ubiquity. Site analysis can demonstrate what terms are being looked and from what zones keeping in mind the end goal to enhance the positioning of keyword for a site; terms can simply be changed for the local. Obviously, attempting worldwide SEO efforts is flawlessly find and can even expand the believability of a location focused business.

Targeted Advertising:

Along with all the techniques said above, paying for some targeted marketing efforts can incredibly enable SEO since such advertisements to will just show when questions from inside a foreordained territory are put. It results in hits will expand page rank and return leads from the targeted regions where the purchasing will more probable happen. The principal thought of local SEO is that there is extremely no reason to utilize bigger assets that are essential while focusing on local areas will probably show signs of improvement for small ventures. All things considered, how much better it will be to contact Platinum SEO Services the perfect SEO Company Ghana doing the real buying than to achieve the whole world that won’t purchase in reality.

Link Between Your Web Design And Customer Engagement

There is more to creating a good web design than just putting things in the right place. Rules matter like the use of white space and the rule of quarters, but even surgical precision can fall flat if there is no depth and context to the design. Some tips that may help you find the ‘X’ factor to wow your visitors are given below: • Remember, you are designing for a human It would indeed be a great world where robots did all the menial work, but for now, it is humans who use the net and humans who visit your site. Designing for members of the species Homo sapiens translates to an easy to use interface that focuses on people’s actions. Your website design needs to meld with the expectations of your customers. You cannot keep your user guessing about what he is supposed to do next.
Make sure the ‘call to action’ buttons are right up front and users can see these buttons. Keep your design layout consistent so that users know where they are and where they need to go next. If this doesn’t happen, the user is most likely to find the exit and leave your site never to come back. • Have heart Surgical precision will only take your design so far. For a popular website, it is important that the design has a soul and an emotional depth. Use specific fonts, shapes, icons, and even images and photographs to convey the crux of your messages. If you are able to excite your user’s imagination and connect on an emotional level with the consumer then you have a greater chance of retaining your visitors. Let’s look at Apple for a second. The company spends a lot of time on their website making it look sleek and sexy – exactly the kind of attributes we associate with an Apple product. Even before the customer has bought a product he knows that he is making the right choice by opting for the coolest gadget there is. That is how factoring in emotions can work for your website design and influence your customer’s mindset. The idea behind website designing should never be just to create something that looks good, but also to create a brand connection. So, forget the design nazis and think like a user – it is easily the best way to design a winning website.
It is true that not all the visitors to your site would be well versed in the nuances of web designing to be able to tell how good or bad your site is from a technical viewpoint. But intuitively, even a layman knows a website that allows him ease of access and navigation from a site that is just too clunky and where nothing works. Your customer may not be able to tell serif from sans- but that is no excuse to not match your fonts! In fact, a huge percentage of your repeat traffic depends on how well you design your site.

Interesting SEO Content For Your Website

Content or post is the life of the blog so we can attract traffic just by relying on post and content that we make. Have you ever thought about SEO? If you are a beginner then it would be very good if you start to learn about SEO, for those of you who are old blogging and not yet understand SEO, immediately learn to be able to compete with other bloggers. Personally, we think that SEO post or content is a combination of paying attention to the quality of the readers and also the Google robot. Keep in mind that Google uses the behavior of blog readers in determining the position of a serf, ranging from bounce rate to long visits. If you’ve been creating content that is really readable and really devoted to the reader then you’ve also done almost half of the SEO optimization for Google robots, but remember that is not enough we also have to apply some additional optimization. In this tutorial on how to create content or post for SEO, we will discuss in full how to make our content other than good to read in order to also occupy a good SERPs position. First of all, bear in mind that at the time of making a post, do not think about SEO first, SEO optimization can be done lately. The main things that you ought to focus and comprehend the following points.

How to Make Post SEO Content Interesting to the Readers

1. Understand the Needs of Readers or Target Readers When you start creating content, organize your content according to the title you created, if we understand that readers who will read will understand a certain way, then make the tutorial as clear as possible and to complete. Make the most concise, short and clear, do not be wordy. Most readers are scanner types so if the content of our blog is not clear, then the reader will come out immediately. 2. Choose a Trending Topic and Make an Interesting Title If you really have a loyal reader, then this way can attract more people to be your loyal readers. For those who do not have then must immediately do this way. Pay attention to the direction of your web topic, deliberately made to the public. It is a general one, then it will be more complicated for it gives too many options. This results in confusions. In order to create a topic research which is more attractive to the readers, we can start with the web competitors pay attention to their posts and search for a popular post. Remember, we just take the main idea and not copy paste, create an article that discusses the same thing but with different content. 3. Write a Good Opening Make a good first impression, do not seem to be joking or rambling. Do not let the readers feel annoyed with our first article. If this happens, then the readers will simply go out and leave our web without looking at the content of the continuation. In the opening notes do not greet the readers with excessive or even worse is to discuss the previous post in excess, make the opening of why this post is made, what the purpose and why should be known. That’s it the three ways of making post SEO content becomes more attractive. Hopefully, this will be useful for you. You can make your online business success by coordinating with Lombok SEO Service. We will help you. Lombok Web Design work with professionals and prioritize to fulfill all the needs of customers. We are always there for our beloved customers, entrust everything to us. The only aim of ours is your success. –Good luck

What You Didn’t Know About Social Media Marketing And Were Afraid to Ask

This article has been prepared with the understanding that will allow you to build a foundation to serve your brand, your customers and helps achieve your business goals through the proper understanding of social media marketing. Bulleted are practical tools that would help you achieve success in your career as a social media marketer.
  • It’s important to listen to what your target audience is saying
Your social media marketing efforts will be way more effective if you listen more than you talk. Try and understand what your target audience is saying online, join in their discussions to get to know their views and truly feel what’s important to them. These insights will help you create relevant content that is engaging and will allow you to spark conversations that they will want to participate in.
  • Have a speciality and don’t be a jack of all trades
It’s always better to be great at one thing than be just about average in everything. A content marketing and social media strategy that is focused on one thing is known to have a better chance at success than a broader strategy that attempts to focus on everything all at once.
  • Quality is better than quantity
This is the case in real life as well. Quality is always better to have than quantity. On a social media set up, it is better to have 500 fans who share, read and interact with your content, rather than 1.5 million fans who connect with you just once and then disappear.
  • Success on social media doesn’t happen overnight
The process of seeing success on social media happens over time and is not an overnight thing. You need to prepared to commit to the long haul if you want to see lasting results in your campaign.
  • Focus on creating content that sells itself
Relevant content that is engaging and sticky and interests users will work on its own to be shared, commented on, liked and retweeted, by fans and followers. You won’t really have to do much after you create your content to propagate it. If it is valuable enough, your fans will do the needful and share it on their Facebook and Twitter pages, on their blogs and more. This discussion and sharing of your content allow search engines like Google to locate it in keyword searches, thereby offering an SEO perspective o your efforts too. This could snowball into more and more ways for your target audience to find you and interact with you online.
  • Spend time finding the right people to interact with
When you target the correct audience, they are more likely to interact with your set of products and services. There are certain online influencers who you need to locate, who have their own set of loyal followers. Targeting these influencers means acquiring access to their set of followers and widening your follower base too.
The importance and understanding of SMM will allow you to build a foundation that will serve your brand, your customers and helps achieve your business goals. Good Luck!

How to Choose the Perfect Domain Name for your Business

How much effort do you need to put while choosing a domain name for your business? Is it that important? Well, the answer is definitely a big yes. The domain name can make or break you. It is the key element of your website. Let’s see why it is that much important? It is the first impression: First impression is the last impression. Url is the first thing your users will see. A good and impressive website name makes a long lasting and positive impression. It highly affects SEO: While (EMD) exact match domains are no longer a need but having targeted keyword is still in demand. It helps in SEO ranking. It improves brand popularity: The right domain increases brand recognition. Now the question is how to choose a good web name? Easy over generic: Don’t forget, your domain name is how users and visitors will remember, find and share your business on the web. The site name is the foundation of your online presence and brand. Instead of having a new web name, it is better to go with an already existing domain. The existing site will definitely have high authority as compared to a new one. It will help in ranking good in the search engines. You can book the desired domain using several tools available like .in domain drop catch for India or if you are looking for the global market you can try .com drop catch. Easy to type: If I ask you to provide a list of 5 websites that comes first in your mind, your answer may be Google, Facebook, Amazon, Yahoo etc. Do you know why? Because these are easy to pronounce and type. Easy to type domain name saves users from mistyping and leads them to some other website. Never use numbers and hyphens: As I told you domain name should be easy to type and pronounce. Well, numbers and hyphens both make the domain name difficult. For example, let’s imagine Facebook. What if it had a hyphen in between Face and book (Face-book). Not good, right? So, never use hyphens and numbers while choosing a domain. Last but not the least, always choose the right domain extension. If your targeted audience is country specific that means if you are targeting Indian customers only, go with .in extension. These are some of the points one should consider while choosing a perfect domain name.

9 key services needed to be done to grow your website

website In this highly competitive digital marketing arena, having an enhanced online presence is matters above anything. All begins with a professional and well-crafted website for it is the one that frames the first impression about a brand or business. Your website design plays the key role right from improving your brand image and communicating your company message to any prospect in the most striking way possible. In this respect, every business unit, regardless of its size and sector, must approach a professional web design services company to fulfil their ultimate online marketing goals. A web design strategies of a cutting-edge and experienced agency does not end with only building beautiful looking websites for clients. Rather such companies offer a great user experience and an effectual information architecture issuing different tools like images, texts, graphics, videos and animation that communicates the exact messages to your visitors. The following lists are the most important website services that are mostly offered by a professional website design agency –

Website Design:

Definitely, designing websites is one of the chief services of such companies. However, with technology moving fasts, the web designers are not only catering to create websites for PCs and desktops but mobile and tablet specific websites with all the necessary features.

Search Engine Optimization (SEO):

SEO is the catchphrases in the online space. From Google to Bing and Yahoo, every brand desires to get ranked in the top of these search bars. Web design and SEO work together and web designers today prefer to integrate SEO while designing website as an SEO optimized website draw more traffic.

Graphic Designs:

Graphic designing elements play a significant role to boost a website’s visibility. It increases a website’s visual appeal, portrays its professional excellence, usability and brand value. It is not at all an unknown fact that how important is visual communication for delivering the in-depth objective of a brand’s message.

Copywriting:

Apart from design elements and website layout, there is another important component which is critically important. Most of the brad owners being engrossed with other daunting tasks of running the business do not have the time and expertise to create content that delivers the business message without any grammatical error. Writing for websites is engages visitors and gives a much clear about the brand. A website designing agency has a skill set of content writers who create the best content for their clients.

Website Hosting:

Another crucial service provided by web designing agencies is web hosting that is as important as the foundation of a house. A professional web agency offers unlimited email addressed and bandwidth for both small and large business websites. Also, trustable brands keep routine back up of the files.

Content Management Systems (CMS):

CMS is one of the powerful tools for web developers. From its very basic advantages like creating, editing and maintaining websites, CMS is also available in more hi-tech and user-friendly versions. A professional firm owns experts in the field who helps to streamline their clients’ websites.

Email Newsletter Marketing:

Most of the web designing firms also offer email newsletter marketing another important part of a website. Such services help a brand to be in constant touch with their clients. Email marketing campaign and strategies if done right can work wonders.

E-commerce website:

Brands must understand the difference between informational and e-commerce websites both of which have different purposes. An informational website can in no way allow a brand to facilitate commercial transaction like the e-commerce website. Experiences web designing houses also provide such services, the most important aspect for e-marketers.

Maintenance and Repairs:

Everything needs maintenance so as websites. Websites may be crashed and become the victim of cybercrime. The task of a web designing company does not end with just designing and developing their clients’ website. They also diagnose, repair and help crashed websites to get back-in-action.
At Seoghana, the professional web design services company have helped businesses build distinct identities that appeal customers, provoke engagement and motivate growth. With almost a decade of experience in developing websites global brands, Nhance Digital has tried and tested tools to offer an enhanced identity to its clients.