Understanding customer journey and key touchpoints
Friday, 09 September 2022
by seoghana
You may have heard about the customer journey, now before a purchase happens, each interaction with a brand during a customer journey is called a touchpoint. Customer Touchpoints are important to monitor because they reveal the kinds of decisions customers are making during their customer journey to purchase your product or service. Touchpoints occur when
- Published in Digital Marketing, Inbound Marketing, Marketing in the new age