1 WordPress SEO by YoastWordPress SEO by Yoast is rightfully considered one of the top SEO plugins for WordPress. It’s a complete suite that covers almost any aspect of SEO. With WordPress SEO by Yoast you can analyze onpage and offpage factors, create XML sitemaps, optimize meta and link elements, as well as RSS and breadcrumbs, edit .htaccessand robots.txt file, enjoy integration with social media, use it on multiple sites and many more. In a sense, if you get this plugin, you might not need anything else.
2 All in One SEO PACKAll in One SEO Pack is another really popular and comprehensive SEO suite for WordPress. Similarly to WordPress SEO by Yoast, you can use this one to handle all your SEO tasks. All in One SEO Pack offers XML sitemaps, optimization of titles and meta tags, advanced canonical URLs, and what not. One of its uniques features is the ability to eliminate duplicate content issues. Additionally, it’s a plugin you can use on e-commerce sites.
3 Google XML MapsIf you are not looking for a complete SEO suite, such as WordPress SEO by Yoast or All in One SEO Pack that among their numerous features come with XML sitemap generation functionality but would like a simple plugin especially for this, then Google XML Maps is your best choice. This plugin doesn’t come with bells and whistles and it doesn’t offer tons of functionality but it is really fast and reliable for XML sitemap generation, even if your site is pretty large and there are thousands of pages.
4 HTML Sitemap for WordPressHere is another plugin (or more precisely a template) from Yoast de Valk HTML Sitemap for WordPress. While XML sitemaps are no doubt useful for search engines, an HTML sitemap is definitely more useful for your human visitors. HTML sitemap generation is not part of the WordPress SEO by Yoast it’s provided separately. The template in the link is special because it gives you a lot of flexibility when you decide what to include in your HTML sitemap and what to skip.
5 SEO Friendly ImagesWe all know how important it is to optimize images and how much time this could take. This is why it really makes a difference when you have a reliable ally on your site. With the SEO Friendly Images plugin for WordPress, it gets so much easier to optimize your images. This plugin automatically adds alt and title attribute to all your images. Of course, if you are not pleased with its suggestions, you can always modify the automatically added alt and title attributes to something you like more.
6 WP SmushAs alt tags become a necessity for finding images, It is an SEO friendly practice also for your images to load efficiently fast so as to be on top of the SEO game. One sure plugin that caters for this is the WP Smush. This plugin meticulously scans every image you upload – or have already added to your site – cuts all the unnecessary data and scales it for you before adding it to your media library. In addition to smushing your media uploads, you may want to compress the images stored in other folders. Smush lets you compress any image in any directory so that you can optimize all the images on your site – including NextGEN images, images stored on Amazon S3 using WP Offload S3 and images in EVERY WordPress plugin and theme package!
7 Share ThisYou might have mind-blowing content but if it doesn’t get traffic, then it’s useless. Out of the many ways to drive traffic to your site, social sites are among the best. With the Share, This plugin for WordPress, content sharing is much easier. The plugin not only allows you and your readers to share your content on sites such as Facebook, Twitter, and 120 others but it also comes with analytics features, too.
8 Broken Link CheckerThere is hardly an SEO expert who doesn’t know how badly broken links are. Checking broken links one by one is not physically possible, even for a small site. While there are numerous free and paid tools that check for broken links, if you don’t want to leave WordPress, you can get the Broken Link Checker plugin and monitor the health of your links with it. When a broken link is found, you are notified about this.
9 SEO Links CheckerWhile the previous plugin is great for broken links detection, if you want more power in dealing with your links, then you need SEO Links Checker. The purpose of this plugin is to automatically create links (i.e. affiliate links) and make them nofollow, if you like. If you are running a big site with a lot of affiliate links tied to a particular keyword, this plugin is a valuable assistant. Just remember to use links wisely i.e. don’t stuff your posts with links simply because it’s so easy to do.
10 SEO Plugin By SquirrlyThe last plugin on this list SEO Plugin by Squirrly is again a full SEO suite but the difference is that it’s for NON-SEO experts. This said, the plugin is by no means inferior to the rest, it simply doesn’t offer that many opportunities to mess directly with code. SEO by Squirrly deals with all aspects of SEO customization from content marketing, to keyword research, to SEO analytics, to onpage optimization. Of course, there are many more SEO WordPress plugins we couldn’t cover in this article. If the plugins on the list are not what you need, browse the Net for alternatives. However, be warned that most of the other plugins are either not as good, or they are for earlier versions of WordPress (and might not be compatible with the latest ones). While the WordPress plugins on the list are generally OK for most WordPress Webmasters, if they are not OK with you, you always have the option to optimize your WordPress site with external tools.
Google Mobile First Indexing has changed the SEO game in 2018? According to Moz.com Google First Indexing means that the mobile version of your website becomes the starting point for what Google includes in their index and the baseline for how they determine rankings.Did you know the
Why Google Implement First Index Strategy:Google always crawled the website for the benefit of desktop users therefore with the new changes in their algorithms, their main motive connotes to deliver the effective and efficient experience for the mobile users nowadays. Another issue that leads to the increase GoogleBots on smartphones is sometimes the mobile version of a website contains less content compared to the desktop version, so Google has recognized this issue for mobile users and tends to address it through their ”First Index” algorithm release.The search result displays the result generated from the desktop-oriented site indicate the particular website contain the information of the user. Some points you need to be looking when it comes to ensuring your site maintains its mobile search presence:
1 Improve the loading speed of website:For a good rank of a website and better search presence, It is necessary to improve your page loading speed. Because good page-load increases speed for all devices which is user-friendly and important for users. If your website does not load in less than 2 seconds, it’s time to make some changes in website.
2 Make Responsive Design:Responsive web design is the very important approach for every designer or developer. Your website should response according to the user behavior and environment based on screen size, platform and orientation. Responsive site is one of the best thing for framing your small business on. It is the very friendly way to attract the customer to access the business website on a mobile device. User experience is very important for a business.
3 Equalize the content:Content is the king of marketing nowadays. Creating the unique content, for a better user experience for all devices is very important.
4 Check that mobile content is being indexed successfully:To make sure contents are being indexed, create the mobile sitemap. If your mobile and desktop site is different and URL is same for the website, check the robots.txt file.
5 Check the Smartphone error:By using the search console, Checking error(s) will help in your mobile first indexing. Google bot will be able to correctly indexed your contents and points out what is not being done right. If you really want a good responsive website design for your business and growth, once try our services at affordable price. We are the best SEO/Web Design Company in Ghana and we are ready to make you number one.
As a customer, we too get annoyed by the repeated phone calls from a particular firm or by the frequent visit of salesmen at our doorstep. This means that traditional marketing might become aggravating. But with the widespread exposure digital marketing produces many ways to target people who are interested in a particular product. Hence, Digital marketing sets a stage for customer engagement. This will further give you the opinions of your customers, that is, the real-time results which will help in the refinement of your strategy that will lead to brand development. In the present scenario, even if your firm does not sell online it must be found online if any customer is researching a purchase. Such is the power of digital marketing in the society. Therefore it can be concluded that digital marketing paves way for all kinds of businesses and also makes the consumers feel secured better than the traditional marketing.
Seoghana is the one with a dynamic profile and an excellent customer feedback. The most probable question that comes to our mind when we hire a marketing agency is how they achieve the set target. The modus operandi or the mechanism of achieving a robust website is complex. It requires expertise on various levels. Moreover, the essential part is to know the basic requirements and the vision of the client. Thus, an e-commerce website has a different requirement than a regular IT company website or a healthcare company portal.Having a digital presence is the necessary tool for every business enterprise in this age of information technology. Gone are the days of old-school publicity by word of mouth and print media. While these age-old avenues still act as a medium to reach out to your target audience yet it’s not all. Nowadays we are all present in the virtual world. The digital space drives content, boost your marketing strategies and drives customers to your business. It makes a business accessible to people of the remote areas. The whole world is the customer here. Now to drive up your content to an easy accessibility on the conventional search engines like Google, Bing etc. you need a proper website, which has the exact features to attract people. This includes good SEO content, website optimization and web hosting amongst many other features. Now, to build such a powerful website is not a child’s game. It requires good web development and digital marketing skills and expertise. Online marketing agencies serve this purpose. Similar to all other places, there is a notable share of competition amongst the online marketing agencies in Houston. However, the best online marketing agency in Ghana
Mostly they work on chief four areas
- Website designing (this is for new enterprises or old enterprises looking for a new website look)
- Use of proper metrics and analytics to gauge the performance of your website,
- Use of different techniques like SEO and others to generate more traffic to your website
- Customer friendly web optimization to make it more swift and accessible to customers
Increased Visibility93% of all online activities begins with a search. Being listed as one of the top ten in the organic SERP( search engine results page ) is a sure way that SEO works to boost a companies visibility online. It helps a website to dominate in the international and local markets to reach customers across the nations. It helps to expand the market farther more than one would expect which therefore becomes advantageous to the particular holders of the website.
Cost Effective Marketing StrategyIt is one of the most effective and affordable strategies to use when one chooses to work with qualified professionals. The specialists ensure that one has the right SEO and design packages for the intended firm so that one does not spend money on stuff that is irrelevant. This makes it cheaper for people with companies to use it since it is cost effective.
Guaranteed Higher SalesIt is obvious the more people visit a company’s website, the more reliable customers it attracts. This becomes a better method to ensure customers flow into their particular company. At long last, the sales will increase and therefore it is able to fulfill its objectives.
Aids to Beat Competitors EasilyPeople are always okay with the first search results. Yes that’s the way to beat your competitors! This criterion optimizes websites by making it a way of dissolving a firm’s competition. Web users rarely peep through websites by its name but instead they trust search engines as the lenders of last resort. It has therefore become a search engine first result page race and one immediately goes to the top of the listings based on how their website is optimized for search. This is guaranteed by the help of search engine optimization Ghana. Most business holders use this strategy to fulfill their companies’ mandate.
A 24-hour Marketing MethodWith an SEO website, it is an assurance that a company is usually marketed day and night. Even after locking a company in the evening, the SEO website still works giving the firm an advantage of the 24-hour market.
Up-to-date With Latest DevelopmentOver time many developments occur in the internet sector. Search engine industry changes fast from time to time in the world. Specialists help a web page to stay synchronized that when there is the latest development then it becomes an advantage to the entire firm. It is a continuous process and it is always advisable to hire a dependable SEO company to always obtain advice so that a webpage does not miss any opportunities for development.
Dedicated Fun Base CreationA better SEO approach assures more customers and great ways to have a well-dedicated fan base with the help of newsletters and RSS feeds. This service existed long before social media and still plays a vital role in getting more customers. Firms make it a method to communicate with people through social media marketing to collect newsletters and feeds when people subscribe.SEO websites have a slot where new people enter emails and subscribe to collect views and feeds. By and large, the above discussed are the commonly obvious benefits of search engine optimization Auckland. Businesses without SEO websites should be challenged and obtain it from the professionals to enjoy the advantages.
Has it ever occurred to you how quickly big brands that we have grown to know are giving way or dying to the competition of new brands in this 2017 digital world ?The creme de la creme brands that has always become a household name and a product category, what happened to some? In Ghana all toothpaste is included in the retail store and buyers refer to it as pepsodent, all detergents as OMO, all beer as CLUB etc. Well as the sales agents say, It’s a game. and you have to give in your best shot! Let me explain how these newbies are overthrowing brand giants and how giants like coca-cola has learn to use analytics and big-data to ensure they are always ahead of the competition. To set you on the path, marketing as we all know is not the same again, it has taken a very fast and changing form and if your organization do not move with it , then it would go down the drain. What has changed is that new brands are quickly adapting to the 21st century way of marketing and they are providing job slot for digital marketer and influential marketers. As the former brand giants continue to embrace the old ways of doing things, the newbies are constantly adapting to digital change and how it affect marketing. Marketing in principles has always contained four strong ‘P”s that strongly influence how a brand thrives. These four “P’s are the product, price,promotion and placement. These four Ps connectively plays a major influence in the purchasing decision of a customer. In Ghana the most favored of the four P’s is the price. I call it price per quantity because a typical Ghanaian would pay more for a large quantity of goods that is being offered at a low price. For example in my local grocery store at Kotobabi, there are two people who sells exactly the same groceries but you would always see people trooping into the other competitor to buy more. Why? because that competitor offers his products at a wholesale price in order to be on top of the competition!! This is some form of smarketing by such an individual although he is not a brand , but he is building a pool of customers as well as a way of facilitating FCMG using pricing. So what do I mean when I say big brands being swallowed up? To explain that I will bring up my idea that marketing has never being the same again since th 90s’, Elements that once form marketing is now being democratized with the advent of digital tools . The major annals or P’s to ensure a brand survival is by making effective use of of all the four P’s and thinking digitally. As in the case of Kleesoft and OMO and how the former has overtaken competition of the latter.How did they do it? some people would think it was through influential marketing,by using the popular footballer Asamoah Gyan. Yes, Influential marketing counts but it is a no new factor that the OMO industry isn’t aware about. Kleesoft has really made its penetration by adapting a marketing mix that effectively building awareness that we in the digital world are aware of. One thing you have to know is marketing is trend, if a brand rise, automatically, purchasers by word of mouth follow along to ensure it rise. it is like a synchronized affirmative. If a brand falls , everybody desist, people become aware of their environment and are constantingly adapting to new changes. So for a brand to put its head into the game, it has to put its head in digital world game and ensure feasibility of pleasing customers through the four P’s. Source: Seoghana | ET Ampofo