How to Choose the Perfect Domain Name for your Business

How much effort do you need to put while choosing a domain name for your business? Is it that important? Well, the answer is definitely a big yes. The domain name can make or break you. It is the key element of your website. Let’s see why it is that much important? It is the first impression: First impression is the last impression. Url is the first thing your users will see. A good and impressive website name makes a long lasting and positive impression. It highly affects SEO: While (EMD) exact match domains are no longer a need but having targeted keyword is still in demand. It helps in SEO ranking. It improves brand popularity: The right domain increases brand recognition. Now the question is how to choose a good web name? Easy over generic: Don’t forget, your domain name is how users and visitors will remember, find and share your business on the web. The site name is the foundation of your online presence and brand. Instead of having a new web name, it is better to go with an already existing domain. The existing site will definitely have high authority as compared to a new one. It will help in ranking good in the search engines. You can book the desired domain using several tools available like .in domain drop catch for India or if you are looking for the global market you can try .com drop catch. Easy to type: If I ask you to provide a list of 5 websites that comes first in your mind, your answer may be Google, Facebook, Amazon, Yahoo etc. Do you know why? Because these are easy to pronounce and type. Easy to type domain name saves users from mistyping and leads them to some other website. Never use numbers and hyphens: As I told you domain name should be easy to type and pronounce. Well, numbers and hyphens both make the domain name difficult. For example, let’s imagine Facebook. What if it had a hyphen in between Face and book (Face-book). Not good, right? So, never use hyphens and numbers while choosing a domain. Last but not the least, always choose the right domain extension. If your targeted audience is country specific that means if you are targeting Indian customers only, go with .in extension. These are some of the points one should consider while choosing a perfect domain name.

Top 10 SEO Plugins For WordPress

seoplugin There might be numerous SEO tools out there and though nobody disputes their role, one of the easiest and most accessible ways to optimize your WordPress site is with the help of WordPress SEO plugins. Fortunately, there are quite a lot of WordPress SEO plugins for you to choose from. While you can’t say there is a WordPress plugin for every type of SEO tool you can think of, there are some SEO plugins for WordPress you really must try (if you haven’t already done it). Here is a list of the most important ones.

1 WordPress SEO by Yoast

WordPress SEO by Yoast is rightfully considered one of the top SEO plugins for WordPress. It’s a complete suite that covers almost any aspect of SEO. With WordPress SEO by Yoast you can analyze onpage and offpage factors, create XML sitemaps, optimize meta and link elements, as well as RSS and breadcrumbs, edit .htaccessand robots.txt file, enjoy integration with social media, use it on multiple sites and many more. In a sense, if you get this plugin, you might not need anything else.

2 All in One SEO PACK

All in One SEO Pack is another really popular and comprehensive SEO suite for WordPress. Similarly to WordPress SEO by Yoast, you can use this one to handle all your SEO tasks. All in One SEO Pack offers XML sitemaps, optimization of titles and meta tags, advanced canonical URLs, and what not. One of its uniques features is the ability to eliminate duplicate content issues. Additionally, it’s a plugin you can use on e-commerce sites.

3 Google XML Maps

If you are not looking for a complete SEO suite, such as WordPress SEO by Yoast or All in One SEO Pack that among their numerous features come with XML sitemap generation functionality but would like a simple plugin especially for this, then Google XML Maps is your best choice. This plugin doesn’t come with bells and whistles and it doesn’t offer tons of functionality but it is really fast and reliable for XML sitemap generation, even if your site is pretty large and there are thousands of pages.

4 HTML Sitemap for WordPress

Here is another plugin (or more precisely a template) from Yoast de Valk HTML Sitemap for WordPress. While XML sitemaps are no doubt useful for search engines, an HTML sitemap is definitely more useful for your human visitors. HTML sitemap generation is not part of the WordPress SEO by Yoast it’s provided separately. The template in the link is special because it gives you a lot of flexibility when you decide what to include in your HTML sitemap and what to skip.

5 SEO Friendly Images

We all know how important it is to optimize images and how much time this could take. This is why it really makes a difference when you have a reliable ally on your site. With the SEO Friendly Images plugin for WordPress, it gets so much easier to optimize your images. This plugin automatically adds alt and title attribute to all your images. Of course, if you are not pleased with its suggestions, you can always modify the automatically added alt and title attributes to something you like more.

6 WP Smush

As alt tags become a necessity for finding images, It is an SEO friendly practice also for your images to load efficiently fast so as to be on top of the SEO game. One sure plugin that caters for this is the WP Smush. This plugin meticulously scans every image you upload – or have already added to your site – cuts all the unnecessary data and scales it for you before adding it to your media library. In addition to smushing your media uploads, you may want to compress the images stored in other folders. Smush lets you compress any image in any directory so that you can optimize all the images on your site – including NextGEN images, images stored on Amazon S3 using WP Offload S3 and images in EVERY WordPress plugin and theme package!

7 Share This

You might have mind-blowing content but if it doesn’t get traffic, then it’s useless. Out of the many ways to drive traffic to your site, social sites are among the best. With the Share, This plugin for WordPress, content sharing is much easier. The plugin not only allows you and your readers to share your content on sites such as Facebook, Twitter, and 120 others but it also comes with analytics features, too.

8 Broken Link Checker

There is hardly an SEO expert who doesn’t know how badly broken links are. Checking broken links one by one is not physically possible, even for a small site. While there are numerous free and paid tools that check for broken links, if you don’t want to leave WordPress, you can get the Broken Link Checker plugin and monitor the health of your links with it. When a broken link is found, you are notified about this.

9 SEO Links Checker

While the previous plugin is great for broken links detection, if you want more power in dealing with your links, then you need SEO Links Checker. The purpose of this plugin is to automatically create links (i.e. affiliate links) and make them nofollow, if you like. If you are running a big site with a lot of affiliate links tied to a particular keyword, this plugin is a valuable assistant. Just remember to use links wisely i.e. don’t stuff your posts with links simply because it’s so easy to do.

10 SEO Plugin By Squirrly

The last plugin on this list SEO Plugin by Squirrly is again a full SEO suite but the difference is that it’s for NON-SEO experts. This said, the plugin is by no means inferior to the rest, it simply doesn’t offer that many opportunities to mess directly with code. SEO by Squirrly deals with all aspects of SEO customization from content marketing, to keyword research, to SEO analytics, to onpage optimization. Of course, there are many more SEO WordPress plugins we couldn’t cover in this article. If the plugins on the list are not what you need, browse the Net for alternatives. However, be warned that most of the other plugins are either not as good, or they are for earlier versions of WordPress (and might not be compatible with the latest ones). While the WordPress plugins on the list are generally OK for most WordPress Webmasters, if they are not OK with you, you always have the option to optimize your WordPress site with external tools.

What You Need To Know About Mobile First Indexing For SEO

Did you know the Google Mobile First Indexing has changed the SEO game in 2018? According to Moz.com Google First Indexing means that the mobile version of your website becomes the starting point for what Google includes in their index and the baseline for how they determine rankings.

Why Google Implement First Index Strategy:

Google always crawled the website for the benefit of desktop users therefore with the new changes in their algorithms, their main motive connotes to deliver the effective and efficient experience for the mobile users nowadays. Another issue that leads to the increase GoogleBots on smartphones is sometimes the mobile version of a website contains less content compared to the desktop version, so Google has recognized this issue for mobile users and tends to address it through their ”First Index” algorithm release.The search result displays the result generated from the desktop-oriented site indicate the particular website contain the information of the user.
Image Credit: Moz.com
Some points you need to be looking when it comes to ensuring your site maintains its mobile search presence:

1 Improve the loading speed of website:

For a good rank of a website and better search presence, It is necessary to improve your page loading speed. Because good page-load increases speed for all devices  which is user-friendly and important for users. If your website does not load in less than 2 seconds, it’s time to make some changes in website.

2 Make Responsive Design:

Responsive web design is the very important approach for every designer or developer. Your website should response according to the user behavior and environment based on screen size, platform and orientation. Responsive site is one of the best thing for framing your small business on. It is the very friendly way to attract the customer to access the business website on a mobile device. User experience is very important for a business.

3 Equalize the content:

Content is the king of marketing nowadays. Creating the unique content, for a better user experience for all devices is very important.

4 Check that mobile content is being indexed successfully:

To make sure contents are being indexed, create the mobile sitemap. If your mobile and desktop site is different and URL is same for the website, check the robots.txt file.

5 Check the Smartphone error:

By using the search console, Checking error(s) will help in your mobile first indexing. Google bot will be able to correctly indexed your contents and points out what is not being done right. If you really want a good responsive website design for your business and growth, once try our services at affordable price. We are the best SEO/Web Design Company in Ghana and we are ready to make you number one.

Why is Digital Marketing Better Than Traditional Marketing Practices?

Digital marketing vrs Traditional marketing History has seen that marketing of a product has always been an essential aspect. This is the best way to get your brand name out and make sales. If we go a decade back, entrepreneurs used traditional marketing techniques to advertise their products. For example, ads in newspapers or magazines, T.V commercials, billboards, business cards, radios, etc. But today, there is a growing transition to digital marketing which primarily has its full focus on the INTERNET. To market the products digital marketing uses promotion techniques like social networks, own websites, etc. Instead of having tit-bits of either of the two, a proportionate mixture of the two conventions seems apt. By combining traditional and digital marketing, you put the right ad in front of the right people and give them a reason to visit both your website and your physical store. Although both share similar goals, that is, to attract qualified customers and build brand awareness in the market yet the debate continues as to whether digital marketing is overpowering and surpassing traditional marketing or not. One of the basic difference between the two is that digital marketing focuses on the web and the other focuses on media like print, television, radio, and direct mail. Since the former focuses on the web it is easily measurable, that is, you can find out the exact number of times your site has been visited, which page the customer liked the most, how long they surfed it and more. However, this is not the case with traditional marketing; It’s not easy to know how many people heard your radio spots or read your newspaper ad. Digital marketing is also cost-effective as it gives your business the power to advertise effectively against larger competitors, reach a wider audience of qualified customers, generate new revenue and get the data you need to accurately measure your ROI (return on investment). In this way handling the accounts department of your firm becomes a cakewalk. But the same cannot be done using traditional marketing. Now the period of printed sales flyer going viral is gone. These days we hardly hear any traditional technique going viral like the digital one. Like when your website content and digital ads appear on Google, Bing and Yahoo, also on the social networking site like Facebook, Twitter, Pinterest, etc. your message and brand fall under the possibility of getting viewed by potential customers which will increase the effectiveness of your total marketing investment. This way the potential for the exposure increases tremendously again helping the business to prosper.
As a customer, we too get annoyed by the repeated phone calls from a particular firm or by the frequent visit of salesmen at our doorstep. This means that traditional marketing might become aggravating. But with the widespread exposure digital marketing produces many ways to target people who are interested in a particular product. Hence, Digital marketing sets a stage for customer engagement. This will further give you the opinions of your customers, that is, the real-time results which will help in the refinement of your strategy that will lead to brand development. In the present scenario, even if your firm does not sell online it must be found online if any customer is researching a purchase. Such is the power of digital marketing in the society. Therefore it can be concluded that digital marketing paves way for all kinds of businesses and also makes the consumers feel secured better than the traditional marketing.

Create A Strong Digital Presence For Your Business

seoghana Having a digital presence is the necessary tool for every business enterprise in this age of information technology. Gone are the days of old-school publicity by word of mouth and print media. While these age-old avenues still act as a medium to reach out to your target audience yet it’s not all. Nowadays we are all present in the virtual world. The digital space drives content, boost your marketing strategies and drives customers to your business. It makes a business accessible to people of the remote areas. The whole world is the customer here. Now to drive up your content to an easy accessibility on the conventional search engines like Google, Bing etc. you need a proper website, which has the exact features to attract people. This includes good SEO content, website optimization and web hosting amongst many other features. Now, to build such a powerful website is not a child’s game. It requires good web development and digital marketing skills and expertise. Online marketing agencies serve this purpose. Similar to all other places, there is a notable share of competition amongst the online marketing agencies in Houston. However, the best online marketing agency in Ghana Seoghana is the one with a dynamic profile and an excellent customer feedback. The most probable question that comes to our mind when we hire a marketing agency is how they achieve the set target. The modus operandi or the mechanism of achieving a robust website is complex. It requires expertise on various levels. Moreover, the essential part is to know the basic requirements and the vision of the client. Thus, an e-commerce website has a different requirement than a regular IT company website or a healthcare company portal.

Mostly they work on chief four areas

  • Website designing (this is for new enterprises or old enterprises looking for a new website look)
  • Use of proper metrics and analytics to gauge the performance of your website,
  • Use of different techniques like SEO and others to generate more traffic to your website
  • Customer friendly web optimization to make it more swift and accessible to customers
This web optimization part plays a crucial role directing the correct set of audience to your website. It is essential to set up a target audience – say if your enterprise is for adolescent teenagers, then the audience is set to that age group. Demography is another crucial aspect. If you cater to the needs of a specific group or people from specific ethnicity or region then the location has to be set there. Based on this, the image optimization, categorization, content creation and SEO keywords settings are done. Thus, local search optimization is essential to create your brand awareness in order to establish you in the market. In this way, marketing agencies boost your digital presence and creates a niche role for you. With online marketing agency SEOGHANA you can get web traffic with minimal cost.

Ways SEO can help firms in Ghana

seoghana infographics Search engine optimization (SEO) in Ghana helps in transforming the online visibility of a web page or a website usually located in a web search engines unpaid results by giving it visibility. The appearance of a web page matters a lot to customers. Websites which are highly ranked currently appears in the search results first as compared to the others.SEO targets different kinds of searches; academic search, video search, image search, and news search. There are several benefits of why search engine optimization is needed for business survival in Ghana and they include;

Increased Visibility

93% of all online activities begins  with a search. Being listed as one of the top ten in the organic SERP( search engine results page ) is a sure way that SEO works to boost a companies visibility online. It helps a website to dominate in the international and local markets to reach customers across the nations. It helps to expand the market farther more than one would expect which therefore becomes advantageous to the particular holders of the website.

Cost Effective Marketing Strategy

It is one of the most effective and affordable strategies to use when one chooses to work with qualified professionals. The specialists ensure that one has the right SEO and design packages for the intended firm so that one does not spend money on stuff that is irrelevant. This makes it cheaper for people with companies to use it since it is cost effective.

Guaranteed Higher Sales

It is obvious the more people visit a company’s website, the more reliable customers it attracts. This becomes a better method to ensure customers flow into their particular company. At long last, the sales will increase and therefore it is able to fulfill its objectives.

Aids to Beat Competitors Easily

People are always okay with the first search results. Yes that’s the way to beat your competitors! This criterion optimizes websites by making it a way of dissolving a firm’s competition. Web users rarely peep through websites by its name but instead they trust search engines as the lenders of last resort. It has therefore become a search engine first result page race and one immediately goes to the top of the listings based on how their website is optimized for search. This is guaranteed by the help of search engine optimization Ghana. Most business holders use this strategy to fulfill their companies’ mandate.

A 24-hour Marketing Method

With an SEO website, it is an assurance that a company is usually marketed day and night. Even after locking a company in the evening, the SEO website still works giving the firm an advantage of the 24-hour market.

Up-to-date With Latest Development

Over time many developments occur in the internet sector. Search engine industry changes fast from time to time in the world. Specialists help a web page to stay synchronized that when there is the latest development then it becomes an advantage to the entire firm. It is a continuous process and it is always advisable to hire a dependable SEO company to always obtain advice so that a webpage does not miss any opportunities for development.

Dedicated Fun Base Creation

A better SEO approach assures more customers and great ways to have a well-dedicated fan base with the help of newsletters and RSS feeds. This service existed long before social media and still plays a vital role in getting more customers. Firms make it a method to communicate with people through social media marketing to collect newsletters and feeds when people subscribe.SEO websites have a slot where new people enter emails and subscribe to collect views and feeds. By and large, the above discussed are the commonly obvious benefits of search engine optimization Auckland. Businesses without SEO websites should be challenged and obtain it from the professionals to enjoy the advantages.  

How You Will Select a Best Email Marketing Providers

Email marketing is probably the most efficient way of sharing messages, building a relationship with customers and selling services. The advantages of such promotions are well deserved and documented. It is arguably the most cost-effective and quickest to get messages advertised to a broad base of customers. To be concise this kind of promotion is s great deal especially when one is getting engaged with existing new prospects or customers. You just need a tool that shall aid in campaigning, connecting and managing lists effectively. It is not about sending promo mails to individuals that are random and hoping them to become bankable conversions overnight. The lists provided are verified Any of the Best Email Marketing Providers will let you market your enterprise by presenting a driven new quality email lists that are audited. Many different categories and lists are provided. They will always let you keep your promotional tools. These tools are the lists of Ids, and the providers always help you build upon it. Thus, it gives a chance for both the brand and message development. You can still be least assured that the mail lists are verified. The Id lists are current lists that one can send mails to. There is a wide variety of categories that you also get. Spam compliant and compiled The Best Email Marketing Providers besides having opt-in and freshly verified Ids have the lists compiled. This compilation is done each day right from Monday and ending on Friday. There is the lowest pricing for the complete compendium. Whenever the providers present to the entire rolls of the IDs, you can always think of using it over and over again. In fact, the data rolls can be easily uploaded to the software system that deals with the bulk electronic mails. All the electronic letters that you deal with due to the providers are entirely spam -compliant and can be sent with ease. These roll of Ids are in the CSV format of Microsoft Excel and shall be sent to you via a link that can be downloaded. When bulk electronic mails are purchased from these service providers, one receives them as one time orders. These rolls of Ids are in fact the consumers. Once when the IDs are sent to you as downloadable links, you can begin all your promotional work. The pricing of the lists is sure to impress you, and you may be intrigued to know the reason behind it. Well, these providers strive to maintain a relationship with clients over a sale that is one time. Any best service provider will always try to acquire the business at your end if one achieves resounding success with promotions. Received confirmation and support A confirmation shall always be sent to you once when the order is placed with these providers. You have the provision of replying back to any electronic mail that is received from them and connects with a real entity at any given point of time. The support they will provide is free of cost, and on the placing of your order, you shall receive receipts so that any questions can be cleared regarding the order.  

The market in Ghana: How newbies are overtaking brand giants.

ghana productsHas it ever occurred  to you how quickly big brands that we have grown to know are giving way or dying to the competition of new brands in this 2017 digital world ? The creme de la creme with always named a set of products category after. In Ghana all toothpaste is included in the retail store as pepsodent, detergents as OMO, Beer as CLUB. Well is not quite surprising as new companies are quickly adapting to the 21st century of digital marketing and they providing a job slot for digital marketer and influential marketers. As the former brand giants continue to embrace the old ways of doing things, the newbies are constantly adapting to digital change. Well as the sales agents say, It’s a game. and you have to give in your best shot! I will go ahead and explain why these newbies are overthrowing brand giants and how these same analytics is use by bigger companies such as coca-cola to ensure that they are always ahead of the competition. Now set you on the path, marketing as we all know is not the same again, it has taken a very fast and changing form and if your organization do not change with it , then it would have to go down the drain. Marketing in principles has always contained four strong ‘P”s  that strongly influence how a brand thrives or die. These four “P’s include the product, price,promotion and placement. These four Ps plays  a major influence in the purchasing decision of a customer. In Ghana the most favored of the four P’s is the price.  I call it price per quantity. because a typical Ghanaian would pay more for a large quantity of goods that is being offered at a low price. For example in my local grocery store at Kotobabi, there are two people who sells exactly the same groceries but you would always see people trooping into the other competitor to buy more. Why? because that competitor offers his products at a  wholesale price in order to be on top of the competition. This is some form of smarketing by such an individual although he is not a brand , but he is building a pool of customers as well as a way of facilitating FCMG. So what do we mean by these big brands being swallowed up, to explain that marketing has never being the same again, these values of marketing is now being democratized with the advent of digital tools , the number of people online per day is huge enough to form another planet! The major annals or P’s to ensure a brand survival is by making effective use of of all the four P’s and thinking digitally. A real case example is how Kleesoft washing powder has overtaken the market of OMO, bringing such a brand giant to its knees, How did they do it? some people would say it was through influential marketing ,by using the popular footballer Asamoah Gyan. Yes, Influential marketing counts but is no new factor that the OMO industry can’t use. Kleesoft has really made use of the marketing mix effectively building awareness that we’re in a digital world now. One thing you have to know is marketing is trend, if a brand rise, automatically, everybody would be filed in to ensure it rise, is like a synchronized affirmative. If a brand falls , everybody desist, through word of mouth, people become aware of their environment and adapting to these changes. Hey am not doing an advert here, but we all know Kleesoft has always maintained the quality of its detergents in terms of every, from package size to quantity to lather-ability and fragrance, and providing presence through digital marketing and influential marketing. So for a brand to put its head into the game, it has to adapt to digital changes and feasibility of pleasing customers through the four P’s. Source: Seoghana | ET Ampofo

Hiring a Digital Marketing Company to Grow Your Business Today

Digital marketing is no longer a passing trend as it was considered a few years back. Today, this is a proven marketing technique and brands that are harnessing its power enjoy a competitive edge. According to the International Telecommunications Union (ITU), there are over 3.26 billion internet users today. To get the attention of these users, you need to have a strong presence online. Using a reliable digital marketing company helps you adopt the best marketing strategies today for the best outcomes from your online campaigns. Through digital strategies, you can tap into the rapidly growing online market and increase the reach of your business. However, there is a catch; the internet marketplace is volatile and new techniques keep emerging. Staying abreast of all these changes and implementing them is not easy, especially for a small business. Luckily, digital marketing agencies have the expertise and resources necessary to drive a full-fledged online marketing campaigns.

Services offered by Digital marketing Agencies

The highly competitive nature of the internet marketplace calls for innovative thinking. A Digital marketing company brings this skill to the table with them. The primary goal of such a marketing partner is to increase your presence online, integrate your online profiles and platforms and perform market research for you. To do this, a digital marketing agency will offer a broad range of services including:

Internet Marketing

This encompasses a number of strategies including market research, data analysis, quick monitoring and insights, digital optimizations and many others. A dedicated team of specialists will work with you to first understand your business before coming up with a tailored strategy. Among the components of a digital marketing campaign are social media, online branding, cross platform, email, content marketing, content curation and mobile marketing to name a few.

Web Design And Development

Your website is a powerful tool and you cannot start without first developing a powerful platform. The best digital marketing agencies offer a comprehensive range of web design and development solutions, that would include ecommerce support, responsive web design, content management system (CMS), web application development, website maintenance and support, web performance analysis and many more. Your professional website will form the basis of all digital marketing campaigns.

Search Engine optimization (SEO)

Now that search still remains the #1 driver of traffic to content websites, you have to optimize your website for search engines. An optimized website ranks highly on search engine result pages (SERPs) for keywords they target, and is easier to find. A recent report shows that 93% of online experiences start with a search engine hence the need to boost your website’s presence on search engine result pages. Why Outsource Digital Marketing? Many businesses try to manage their digital marketing campaign with disastrous effects. Many do not comply with Google Webmaster Guidelines leading to penalties, while others lose money trying to implement quick-fix techniques. Outsourcing your digital marketing campaign to an established agency comes with a lot of benefits including:

1. Comprehensive Expertise

An established firm has the resources required to hire the best personnel in a broad range of areas. There are web designers, SEO experts, copy writers, editors, specialist, and social media experts among others. When all these people work on your campaign, the outcome is better and you will have an edge over the competition.

2. Cost-savings

Hiring a agency for your digital marketing campaign might appear costly initially but that is until you consider the overall benefits. These experts save you money that would have been spent training your in-house marketing team and also bring in cutting edge technology to keep track of the campaign. You don’t have to hire more personnel to manage your campaign and the tools deployed during a campaign will come in handy in other aspects of the business.

3. Keeping Up With Latest Trends

The world of digital marketing is fast paced and staying up-to-date is not easy. By partnering with an experienced digital marketing agency, you will bring in the latest ideas in digital marketing. These agencies are able to evolve with the industry and will help you leverage the latest trends. There are many other reasons to partner with a digital marketing company. You will learn invaluable tips, have more time to focus on your core business, enjoy high ROI on your campaign and get invaluable outside insight into your business. All these benefits will help your business grow by boosting its online presence, raising ranking on SERPs, increasing conversion rates and building your brand as an authority. Smith K. Alex is a young and inspired designer who works with a reliable digital marketing company. He is also a marketing major with a specialty in eCommerce web design and digital marketing. Hire SEO expert at affordable cost.  

KFC Just Started Letting Customers Pay In a Way That Could Change the Digital World!

KFC Haatso Many traditional fast food restaurants are slowly being left behind especially in Ghana. It’s not that customers don’t crave their greasy goodness. It’s that many fast food restaurant brands feel a touch old-fashioned and new rivals have come along, offering a heady recipe of a more exciting brand and better food. Now the furthest digital brand of style a food restaurant in Ghana would use to stay in technology is to create an ecommerce website a an instant food delivery plan. Never, though, has one of the monolithic fast food brands tried what this KFC is doing that would change the approach of marketing style used by restaurants in the 21st century digital world. In Ghana, KFC has installed retail outlets with digital ordering machine that process order in out in Haatso, Accra and tema Community 8. In a South China Morning Post reports, a KFC-owned restaurant called KPRO — an oddly healthy place that serves salads, panini and fresh juice — is allowing customers to pay with a smile and this is big! Here, you walk up to a large screen. You use a touchscreen to select the very healthy food you’d like to quickly consume. Then you click on the Smile To Pay feature.It uses facial recognition to decide who you are. Then it asks you to enter your phone number, for a little extra authentication.This could be a little awkward if there are people standing behind you. Don’t these technologists care about privacy? Oh, you know the answer to that one. Once you’ve ordered, you go and sit down and your food is magically delivered by someone who, one hopes, doesn’t say: “We know where you live.” KFC worked with Ant Financial, part of the vast Alibaba Group, to create this system, one that will surely make people feel so very modern. Some might look at the video and think that all this button-pushing and pausing to take a picture isn’t all that fast. It’s also gloriously impersonal. Then again, isn’t that what technology would prefer we become? A face and a phone number, rather than, say, a living, breathing, purse-bearing, picky-eating human.From finger-lickin’ good to face-bearin’ payin’. This is progress!! and it would change the digital marketing phase.