The only way to make your business successful is to increase sales. Don’t overwhelm yourself even if the sales are increasing. Make sure your customers have an amazing experience when they buy your products. Create effective marketing strategies and work on improving your sales every week. You don’t want to lose your loyal customers in any way. SEOGHANA shares the top 8 ways to enhance your business sales today.
1. Remove Sliders from Your Homepage
You may think about including a slider image if you read web designing tips. It has a few benefits. A slider allows you to add different features with the content you create. Remove the slider if you intend to boost your sales. There is no hard evidence that you need a slider for your website to increase sales.
2. Point out Which Plan Is More Popular
Use psychology to your advantage and create slogans that resonate with the customers. Most of the marketers use statements such as America’s Number 1 to appear like experts. These statements can influence you to buy a product even if you have no solid information about it.
3. Include Your Contact Information
Customers become angry when they are unable to find the contact information. Consider adding your contact details even if you are a B2B company. This might turn out to be the best tactic for your company to boost sales. Many vendor websites fail to mention their contact information.
4. Use an Inspiring Plan Name to Encourage Upgrades
Try to mention brilliant clues on your website to change the decision of your customer. Increase the conversion rates by creating an inspiring name for your brand. One that sticks with the customers after he or she hears it first. Try to offer different plans for the customers to select.
5. Remove References to Buying above the Fold
Often companies persuade people to try their product before speaking about the price. Instead of bashing about prices make sure the customer likes your product. Get rid of every reference that leads customers to buy your products. Don’t mention the price anywhere on your front page.
6. Make Your Landing Page Match Your Ad
There’s a simple way to boost sales if you are using paid ads. Make the ads correlate with your landing page as the perfect sales strategy. This may encourage customers to sign in and buy your products. Match the layout and color theme of your web pages and ads.
7. Show Trust Icons on the Checkout Page
Trust and loyalty are the two major things you need to strengthen to boost sales. Studies show that many online customers don’t buy a product if they don’t trust the website. Mention a short description defining your security measures. Customers don’t share basic information if they worry about their online safety. A certified seal can help you become a trusted friend of many new customers.
8. Include Images with Your Testimonials
Share a few stories to connect with your customers. Testimonials are very important, like reviews to increase conversions. Take a step further. Show pictures of your customers who have enjoyed your services or products. Quotes with images on it are one of the effective ways. People can relate to your customers and it is an amazing way of social proof.
There is more to creating a good web design
than just putting things in the right place. Rules matter like the use of white space and the rule of quarters, but even surgical precision can fall flat if there is no depth and context to the design.
Some tips that may help you find the ‘X’ factor to wow your visitors are given below:
• Remember, you are designing for a human
It would indeed be a great world where robots did all the menial work, but for now, it is humans who use the net and humans who visit your site. Designing for members of the species Homo sapiens translates to an easy to use interface that focuses on people’s actions. Your website design
needs to meld with the expectations of your customers. You cannot keep your user guessing about what he is supposed to do next.
Make sure the ‘call to action’ buttons are right up front and users can see these buttons. Keep your design layout consistent so that users know where they are and where they need to go next. If this doesn’t happen, the user is most likely to find the exit and leave your site never to come back.
• Have heart
Surgical precision will only take your design so far. For a popular website, it is important that the design has a soul and an emotional depth. Use specific fonts, shapes, icons, and even images and photographs to convey the crux of your messages. If you are able to excite your user’s imagination and connect on an emotional level with the consumer then you have a greater chance of retaining your visitors.
Let’s look at Apple for a second. The company spends a lot of time on their website making it look sleek and sexy – exactly the kind of attributes we associate with an Apple product. Even before the customer has bought a product he knows that he is making the right choice by opting for the coolest gadget there is. That is how factoring in emotions can work for your website design and influence your customer’s mindset.
The idea behind website designing should never be just to create something that looks good, but also to create a brand connection. So, forget the design nazis and think like a user – it is easily the best way to design a winning website.