Why PPC?The question that haunts small business owners the most is why to go for PPC? The answer is PPC enables you to reach the target audience quickly by specifying who can see your ads either by entering precise keywords or demographic characters. Other reasons that make PPC a must for your business to excel online:
Cost Effectiveness:The biggest misconception among business owners is that PPC is a costly affair and is nothing but wastage of money! But the truth is if you go by proper procedure then you can make your campaign profitable. Make slow start: Start with a small campaign and then if you are satisfied with the results to spend more money. If you do not have proper knowledge regarding Adwords and Facebook ads then it is recommended to hire professionals to set up the campaign for you.
Try different ways to lower your PPC costsIf you found that the campaign is profitable then keep increasing your budget else don’t waste on non-profitable ones.
- Keep eyes on your competitors and learn from them as they are a great source to gain knowledge from.
- Spend money on the keywords that generate profit.
- Best and quickest way to attract targeted audience
The easiest way to check if your product sellsIf you aim for a long-term online business then you need to run a campaign on Google Adwords and measure the results by getting 1000 targeted visits. Most of the businesses that do not follow this testing and optimization step incur fail in the online market.
It works well with various digital marketing channelsYou can test the efficiency of different keywords so that you get familiar with the keywords that need to be targeted for long-term SEO. PPC also helps in strengthening mobile marketing, email marketing campaigns. It also helps a lot in local search engine optimization and gets customers for your product or service. Hence if you own a business whether small or big and want to make it successful venture online use Pay Per Click advertising with help of professionals.
- It’s important to listen to what your target audience is saying
- Have a speciality and don’t be a jack of all trades
- Quality is better than quantity
- Success on social media doesn’t happen overnight
- Focus on creating content that sells itself
- Spend time finding the right people to interact with
Website Design:Definitely, designing websites is one of the chief services of such companies. However, with technology moving fasts, the web designers are not only catering to create websites for PCs and desktops but mobile and tablet specific websites with all the necessary features.
Search Engine Optimization (SEO):SEO is the catchphrases in the online space. From Google to Bing and Yahoo, every brand desires to get ranked in the top of these search bars. Web design and SEO work together and web designers today prefer to integrate SEO while designing website as an SEO optimized website draw more traffic.
Graphic Designs:Graphic designing elements play a significant role to boost a website’s visibility. It increases a website’s visual appeal, portrays its professional excellence, usability and brand value. It is not at all an unknown fact that how important is visual communication for delivering the in-depth objective of a brand’s message.
Copywriting:Apart from design elements and website layout, there is another important component which is critically important. Most of the brad owners being engrossed with other daunting tasks of running the business do not have the time and expertise to create content that delivers the business message without any grammatical error. Writing for websites is engages visitors and gives a much clear about the brand. A website designing agency has a skill set of content writers who create the best content for their clients.
Website Hosting:Another crucial service provided by web designing agencies is web hosting that is as important as the foundation of a house. A professional web agency offers unlimited email addressed and bandwidth for both small and large business websites. Also, trustable brands keep routine back up of the files.
Content Management Systems (CMS):CMS is one of the powerful tools for web developers. From its very basic advantages like creating, editing and maintaining websites, CMS is also available in more hi-tech and user-friendly versions. A professional firm owns experts in the field who helps to streamline their clients’ websites.
Email Newsletter Marketing:Most of the web designing firms also offer email newsletter marketing another important part of a website. Such services help a brand to be in constant touch with their clients. Email marketing campaign and strategies if done right can work wonders.
E-commerce website:Brands must understand the difference between informational and e-commerce websites both of which have different purposes. An informational website can in no way allow a brand to facilitate commercial transaction like the e-commerce website. Experiences web designing houses also provide such services, the most important aspect for e-marketers.
Maintenance and Repairs:Everything needs maintenance so as websites. Websites may be crashed and become the victim of cybercrime. The task of a web designing company does not end with just designing and developing their clients’ website. They also diagnose, repair and help crashed websites to get back-in-action.
1 WordPress SEO by YoastWordPress SEO by Yoast is rightfully considered one of the top SEO plugins for WordPress. It’s a complete suite that covers almost any aspect of SEO. With WordPress SEO by Yoast you can analyze onpage and offpage factors, create XML sitemaps, optimize meta and link elements, as well as RSS and breadcrumbs, edit .htaccessand robots.txt file, enjoy integration with social media, use it on multiple sites and many more. In a sense, if you get this plugin, you might not need anything else.
2 All in One SEO PACKAll in One SEO Pack is another really popular and comprehensive SEO suite for WordPress. Similarly to WordPress SEO by Yoast, you can use this one to handle all your SEO tasks. All in One SEO Pack offers XML sitemaps, optimization of titles and meta tags, advanced canonical URLs, and what not. One of its uniques features is the ability to eliminate duplicate content issues. Additionally, it’s a plugin you can use on e-commerce sites.
3 Google XML MapsIf you are not looking for a complete SEO suite, such as WordPress SEO by Yoast or All in One SEO Pack that among their numerous features come with XML sitemap generation functionality but would like a simple plugin especially for this, then Google XML Maps is your best choice. This plugin doesn’t come with bells and whistles and it doesn’t offer tons of functionality but it is really fast and reliable for XML sitemap generation, even if your site is pretty large and there are thousands of pages.
4 HTML Sitemap for WordPressHere is another plugin (or more precisely a template) from Yoast de Valk HTML Sitemap for WordPress. While XML sitemaps are no doubt useful for search engines, an HTML sitemap is definitely more useful for your human visitors. HTML sitemap generation is not part of the WordPress SEO by Yoast it’s provided separately. The template in the link is special because it gives you a lot of flexibility when you decide what to include in your HTML sitemap and what to skip.
5 SEO Friendly ImagesWe all know how important it is to optimize images and how much time this could take. This is why it really makes a difference when you have a reliable ally on your site. With the SEO Friendly Images plugin for WordPress, it gets so much easier to optimize your images. This plugin automatically adds alt and title attribute to all your images. Of course, if you are not pleased with its suggestions, you can always modify the automatically added alt and title attributes to something you like more.
6 WP SmushAs alt tags become a necessity for finding images, It is an SEO friendly practice also for your images to load efficiently fast so as to be on top of the SEO game. One sure plugin that caters for this is the WP Smush. This plugin meticulously scans every image you upload – or have already added to your site – cuts all the unnecessary data and scales it for you before adding it to your media library. In addition to smushing your media uploads, you may want to compress the images stored in other folders. Smush lets you compress any image in any directory so that you can optimize all the images on your site – including NextGEN images, images stored on Amazon S3 using WP Offload S3 and images in EVERY WordPress plugin and theme package!
7 Share ThisYou might have mind-blowing content but if it doesn’t get traffic, then it’s useless. Out of the many ways to drive traffic to your site, social sites are among the best. With the Share, This plugin for WordPress, content sharing is much easier. The plugin not only allows you and your readers to share your content on sites such as Facebook, Twitter, and 120 others but it also comes with analytics features, too.
8 Broken Link CheckerThere is hardly an SEO expert who doesn’t know how badly broken links are. Checking broken links one by one is not physically possible, even for a small site. While there are numerous free and paid tools that check for broken links, if you don’t want to leave WordPress, you can get the Broken Link Checker plugin and monitor the health of your links with it. When a broken link is found, you are notified about this.
9 SEO Links CheckerWhile the previous plugin is great for broken links detection, if you want more power in dealing with your links, then you need SEO Links Checker. The purpose of this plugin is to automatically create links (i.e. affiliate links) and make them nofollow, if you like. If you are running a big site with a lot of affiliate links tied to a particular keyword, this plugin is a valuable assistant. Just remember to use links wisely i.e. don’t stuff your posts with links simply because it’s so easy to do.
10 SEO Plugin By SquirrlyThe last plugin on this list SEO Plugin by Squirrly is again a full SEO suite but the difference is that it’s for NON-SEO experts. This said, the plugin is by no means inferior to the rest, it simply doesn’t offer that many opportunities to mess directly with code. SEO by Squirrly deals with all aspects of SEO customization from content marketing, to keyword research, to SEO analytics, to onpage optimization. Of course, there are many more SEO WordPress plugins we couldn’t cover in this article. If the plugins on the list are not what you need, browse the Net for alternatives. However, be warned that most of the other plugins are either not as good, or they are for earlier versions of WordPress (and might not be compatible with the latest ones). While the WordPress plugins on the list are generally OK for most WordPress Webmasters, if they are not OK with you, you always have the option to optimize your WordPress site with external tools.
Google Mobile First Indexing has changed the SEO game in 2018? According to Moz.com Google First Indexing means that the mobile version of your website becomes the starting point for what Google includes in their index and the baseline for how they determine rankings.Did you know the
Why Google Implement First Index Strategy:Google always crawled the website for the benefit of desktop users therefore with the new changes in their algorithms, their main motive connotes to deliver the effective and efficient experience for the mobile users nowadays. Another issue that leads to the increase GoogleBots on smartphones is sometimes the mobile version of a website contains less content compared to the desktop version, so Google has recognized this issue for mobile users and tends to address it through their ”First Index” algorithm release.The search result displays the result generated from the desktop-oriented site indicate the particular website contain the information of the user. Some points you need to be looking when it comes to ensuring your site maintains its mobile search presence:
1 Improve the loading speed of website:For a good rank of a website and better search presence, It is necessary to improve your page loading speed. Because good page-load increases speed for all devices which is user-friendly and important for users. If your website does not load in less than 2 seconds, it’s time to make some changes in website.
2 Make Responsive Design:Responsive web design is the very important approach for every designer or developer. Your website should response according to the user behavior and environment based on screen size, platform and orientation. Responsive site is one of the best thing for framing your small business on. It is the very friendly way to attract the customer to access the business website on a mobile device. User experience is very important for a business.
3 Equalize the content:Content is the king of marketing nowadays. Creating the unique content, for a better user experience for all devices is very important.
4 Check that mobile content is being indexed successfully:To make sure contents are being indexed, create the mobile sitemap. If your mobile and desktop site is different and URL is same for the website, check the robots.txt file.
5 Check the Smartphone error:By using the search console, Checking error(s) will help in your mobile first indexing. Google bot will be able to correctly indexed your contents and points out what is not being done right. If you really want a good responsive website design for your business and growth, once try our services at affordable price. We are the best SEO/Web Design Company in Ghana and we are ready to make you number one.
1. Global ReachWith social media marketing, no product seems unapproachable to the world or a particular target. Social media giants like Facebook, Instagram, LinkedIn, Twitter, Pinterest, etc. have proven to be helpful in the past for many startups. These tools allow you to communicate the right kind of content to your audience. People are always attracted to something aw and something good. Any information you leave can easily reach people living in the United States of America, even if your startup is in Ghana
2. Customer Relation
Customer relation and management are important for customer retention. The problems faced by the customers can be easily resolved, with the correct customer management by the startups. Generally, startups give special importance to the fact that no customer leaves dissatisfied as the customer is the king. The word of mouth by customer matter a lot in the growth and well being of any startup. Social media promise effective live chat and real-time messaging that you can use to address a customers issue in no time!
3. Brand HealthTelling people about yourself, your company and your product and services help in creating a brand image in the eyes of the public. It is very important as it helps in creating the loyalty and trust of the customers towards the brand. Such activities help in connecting the individuals with the brand and help in the success of the startup.
4. Advertisement and publicityAdvertising and publicity are two different things. With a great social media marketing agency such as Seoghana or anywhere else by their side, a startup can aim to have a good advertisement for them. Whereas with good PR agencies providing outstanding PR services, startups can aim to have a great publicity for themselves. Avoiding or ignoring factors like social media marketing and public relations does not mean that a startup will not grow. It just means that it will decrease the speed at which it can grow. Therefore, if you are a startup, looking for a speedy growth and fame in the industry where you are participating, you must make sure that you hire great PR agencies which can provide you with great services.
5. Website trafficOne of the biggest benefits of social media for business is using it to increase your website traffic. Not only does social media help you direct people to your website, but the more social media shares you receive, the higher your search ranking will be.
6. Boost in salesBy popularizing the product and services correctly, startups can have a boost in sales. A number of people are made aware of the product and thus it becomes easier for you to increase your profits by increasing the revenue through sales.
Seoghana is the one with a dynamic profile and an excellent customer feedback. The most probable question that comes to our mind when we hire a marketing agency is how they achieve the set target. The modus operandi or the mechanism of achieving a robust website is complex. It requires expertise on various levels. Moreover, the essential part is to know the basic requirements and the vision of the client. Thus, an e-commerce website has a different requirement than a regular IT company website or a healthcare company portal.Having a digital presence is the necessary tool for every business enterprise in this age of information technology. Gone are the days of old-school publicity by word of mouth and print media. While these age-old avenues still act as a medium to reach out to your target audience yet it’s not all. Nowadays we are all present in the virtual world. The digital space drives content, boost your marketing strategies and drives customers to your business. It makes a business accessible to people of the remote areas. The whole world is the customer here. Now to drive up your content to an easy accessibility on the conventional search engines like Google, Bing etc. you need a proper website, which has the exact features to attract people. This includes good SEO content, website optimization and web hosting amongst many other features. Now, to build such a powerful website is not a child’s game. It requires good web development and digital marketing skills and expertise. Online marketing agencies serve this purpose. Similar to all other places, there is a notable share of competition amongst the online marketing agencies in Houston. However, the best online marketing agency in Ghana
Mostly they work on chief four areas
- Website designing (this is for new enterprises or old enterprises looking for a new website look)
- Use of proper metrics and analytics to gauge the performance of your website,
- Use of different techniques like SEO and others to generate more traffic to your website
- Customer friendly web optimization to make it more swift and accessible to customers