Understanding the traditional marketing funnel and the digital marketing funnel
A marketing funnel is a powerful way for businesses to focus and coordinate their marketing efforts. To get the most out of a marketing funnel, businesses must optimize their work at each stage of the funnel to reach desired outcomes. The marketing funnel video in this course introduced you to a simple and generalized funnel
- Published in Digital Marketing, eCommerce
Understanding customer journey and key touchpoints
You may have heard about the customer journey, now before a purchase happens, each interaction with a brand during a customer journey is called a touchpoint. Customer Touchpoints are important to monitor because they reveal the kinds of decisions customers are making during their customer journey to purchase your product or service. Touchpoints occur when
- Published in Digital Marketing, Inbound Marketing, Marketing in the new age
What is inclusive Marketing?
As a digital marketer, being inclusive is an essential part of making deeper connections with your customers. Inclusive marketing is the practice of improving representation and belonging within the marketing and advertising materials that an organization creates. In this reading, you’ll discover why inclusive marketing is important and how a company can make inclusion part
- Published in Marketing in the new age
Advantages and challenges of digital marketing over traditional marketing
Traditional marketing is marketing that isn’t online. Marketers reach potential customers through printed media, television, radio, direct mail, phone calls, or billboards. Digital marketing is marketing that is exclusively online. Digital marketers focus on potential customers who engage with online content, including search engine results, email, video, blogs, or social media. This reading describes the
- Published in Digital Learning, Digital Marketing, Traditional marketing
Soft Entrepreneurship Skills To Outgrow Your Competitors
There are several essential soft entrepreneurship skills sets that you can develop to increase your entrepreneurial success if you are an entrepreneur or considering becoming one
- Published in Business startup
Tips To Receiving Enough Facebook Business Page Likes
Succeeding on your Facebook business page [oc_spacer height=”10″] In order to achieve success on your Facebook business page, you need an engaged community. Without it, no one will see or read your content, making it difficult to build brand awareness and deliver ROI. New social networks crop up all the time, generating buzz and excitement
- Published in eCommerce, Inbound Marketing, Marketing in the new age, Social Media Marketing
Protecting Your Privacy Online: Things To Consider
- Published in eCommerce, Social learning, Web Security
Alt Tag and Its Use For SEO Optimisation
- Published in Marketing in the new age
Favicon: Small But Mighty For Brand Awareness
What is a favicon? [oc_spacer height=”10″] A favicon (pronounced “fave-icon”) is a small iconic image that represents a website in web browsers. If you take a look at the address bar of your browser right now, I’m sure you’ll see several favicons. Well-designed ones are styled to feature a logo, the first letter of the
- Published in Marketing in the new age
Meta Description: Writing The Perfect One
Writing the perfect meta description [oc_spacer height=”10″] If you have already audited your website and have walked here to understand how meta-description works, I’m here to help remove that confusion. This article will cover everything you need to know about the basics of meta- descriptions and what makes a perfect one. You’ll also learn why
- Published in Marketing in the new age