- It’s important to listen to what your target audience is saying
- Have a speciality and don’t be a jack of all trades
- Quality is better than quantity
- Success on social media doesn’t happen overnight
- Focus on creating content that sells itself
- Spend time finding the right people to interact with
1 WordPress SEO by YoastWordPress SEO by Yoast is rightfully considered one of the top SEO plugins for WordPress. It’s a complete suite that covers almost any aspect of SEO. With WordPress SEO by Yoast you can analyze onpage and offpage factors, create XML sitemaps, optimize meta and link elements, as well as RSS and breadcrumbs, edit .htaccessand robots.txt file, enjoy integration with social media, use it on multiple sites and many more. In a sense, if you get this plugin, you might not need anything else.
2 All in One SEO PACKAll in One SEO Pack is another really popular and comprehensive SEO suite for WordPress. Similarly to WordPress SEO by Yoast, you can use this one to handle all your SEO tasks. All in One SEO Pack offers XML sitemaps, optimization of titles and meta tags, advanced canonical URLs, and what not. One of its uniques features is the ability to eliminate duplicate content issues. Additionally, it’s a plugin you can use on e-commerce sites.
3 Google XML MapsIf you are not looking for a complete SEO suite, such as WordPress SEO by Yoast or All in One SEO Pack that among their numerous features come with XML sitemap generation functionality but would like a simple plugin especially for this, then Google XML Maps is your best choice. This plugin doesn’t come with bells and whistles and it doesn’t offer tons of functionality but it is really fast and reliable for XML sitemap generation, even if your site is pretty large and there are thousands of pages.
4 HTML Sitemap for WordPressHere is another plugin (or more precisely a template) from Yoast de Valk HTML Sitemap for WordPress. While XML sitemaps are no doubt useful for search engines, an HTML sitemap is definitely more useful for your human visitors. HTML sitemap generation is not part of the WordPress SEO by Yoast it’s provided separately. The template in the link is special because it gives you a lot of flexibility when you decide what to include in your HTML sitemap and what to skip.
5 SEO Friendly ImagesWe all know how important it is to optimize images and how much time this could take. This is why it really makes a difference when you have a reliable ally on your site. With the SEO Friendly Images plugin for WordPress, it gets so much easier to optimize your images. This plugin automatically adds alt and title attribute to all your images. Of course, if you are not pleased with its suggestions, you can always modify the automatically added alt and title attributes to something you like more.
6 WP SmushAs alt tags become a necessity for finding images, It is an SEO friendly practice also for your images to load efficiently fast so as to be on top of the SEO game. One sure plugin that caters for this is the WP Smush. This plugin meticulously scans every image you upload – or have already added to your site – cuts all the unnecessary data and scales it for you before adding it to your media library. In addition to smushing your media uploads, you may want to compress the images stored in other folders. Smush lets you compress any image in any directory so that you can optimize all the images on your site – including NextGEN images, images stored on Amazon S3 using WP Offload S3 and images in EVERY WordPress plugin and theme package!
7 Share ThisYou might have mind-blowing content but if it doesn’t get traffic, then it’s useless. Out of the many ways to drive traffic to your site, social sites are among the best. With the Share, This plugin for WordPress, content sharing is much easier. The plugin not only allows you and your readers to share your content on sites such as Facebook, Twitter, and 120 others but it also comes with analytics features, too.
8 Broken Link CheckerThere is hardly an SEO expert who doesn’t know how badly broken links are. Checking broken links one by one is not physically possible, even for a small site. While there are numerous free and paid tools that check for broken links, if you don’t want to leave WordPress, you can get the Broken Link Checker plugin and monitor the health of your links with it. When a broken link is found, you are notified about this.
9 SEO Links CheckerWhile the previous plugin is great for broken links detection, if you want more power in dealing with your links, then you need SEO Links Checker. The purpose of this plugin is to automatically create links (i.e. affiliate links) and make them nofollow, if you like. If you are running a big site with a lot of affiliate links tied to a particular keyword, this plugin is a valuable assistant. Just remember to use links wisely i.e. don’t stuff your posts with links simply because it’s so easy to do.
10 SEO Plugin By SquirrlyThe last plugin on this list SEO Plugin by Squirrly is again a full SEO suite but the difference is that it’s for NON-SEO experts. This said, the plugin is by no means inferior to the rest, it simply doesn’t offer that many opportunities to mess directly with code. SEO by Squirrly deals with all aspects of SEO customization from content marketing, to keyword research, to SEO analytics, to onpage optimization. Of course, there are many more SEO WordPress plugins we couldn’t cover in this article. If the plugins on the list are not what you need, browse the Net for alternatives. However, be warned that most of the other plugins are either not as good, or they are for earlier versions of WordPress (and might not be compatible with the latest ones). While the WordPress plugins on the list are generally OK for most WordPress Webmasters, if they are not OK with you, you always have the option to optimize your WordPress site with external tools.
Reveal Promotions Or Events Exclusively On FacebookSharing the same information across all social media platforms doesn’t give users a reason to check all of your accounts. For example, if a user is prone to use Twitter most of the time, and they know your company posts the same info across all channels, they have no incentive to go to your Facebook page. By designating certain aspects of your business to each social media platform, you can teach your customers to peruse through your multiple social media accounts. You may want to share upcoming in-person events solely on Facebook, while sharing promotions strictly on Twitter. This also allows you to cater information to each platform’s unique audience, making the experience even better for users. If you gather data and analyze your customers’ behaviors, you can really personalize the social media experience by age group. Let’s say you analyze your sales and find that customers over 20 years of age are more likely to use coupons and promo codes, you can then decide to share discounts on platforms like Snapchat, where the user base is much younger.
Share Unique And Timely ContentOf all the social media options, Facebook is a great marketing tool because it doesn’t limit characters or the timeframe that posts appear on your page. Because of this, you can create unique content and share it on your Facebook page, whether it be a links to your company’s blog post or lengthly posts written right onto your page. The more traction you get on your posts the more frequently your posts will appear in your follower’s newsfeeds. Writing unique content that is related to current events is a great way to garner attention and is more likely to be shared. Be sure to keep your page interesting and engaging by incorporating different types of posts. You never want your page to be overly promotional, as that defeats the purpose of social media. You want followers to feel like they are a part of the conversation, and not as though they are looking at an ad. The rule of thirds suggests that the best way to keep users engaged is to ensure your posts fall into one of these three categories in equal frequency:
Share content from the web Promote your own content or product Encourage audience engagement
Target Your AdsThe number one benefit of Facebook is their robust advertising platform. Whether you post to your page regularly or not, I would recommend creating targeted ads and A/B testing to get the most out of your ad spend. You can target your ads based on user’s location, demographics, age, gender, interests, behavior, the list goes on and on. Facebook users like 4.1 million posts every minute, proving that if you can get the right content in front of the right audience, you can obtain massive reach and engagement. It’s easier said than done, of course, but with Facebok’s targeting you can really narrow down who will be exposed to your ad, and therefore, the chances for success are much greater.
Get In Front Of Your Audience With Retargeting PixelWe’ve all had that feeling when you repeatedly notice a newly learned word or phrase shortly after learning it. All of a sudden it seems to be everywhere. The Facebook retargeting pixel does exactly that, but in a very strategic and productive manner. This is an underutilized, but very powerful tool that works by following your leads around the web. Once someone has visited your site, you can retarget that user with your ad in their newsfeed. In advertising, effective frequency is the number of times a person needs to be exposed to your advertising message before they take action. With retargeting you can ensure users are exposed to your ads enough times that they become familiar with your brand or product. In addition, you can segment your retargeting efforts based on their level of interest. For example, if a customer visits your product page and exits the site, you may want to retarget them differently than someone who places an item in the shopping cart but doesn’t complete their purchase.
Provide Service Through SocialYou can provide excellent service and keep in touch with your customers via Facebook live chat right on your website. Depending on which platform your site is built on, you can get this feature through an extension, plug in, or an app. Since Facebook chat is reliable and has proven to handle a very large audience, this can be a better option that installing any other third party extension. Not to mention, majority of people are already familiar with how it works, and it doesn’t have any costs associated with it or any limits to how many people you can chat with at once. A lot of other extensions don’t offer this level of flexibility in their free versions. This not only gives customers the option of chatting with you if they have a product or service question, but also promotes your Facebook page inadvertently. Once the customer is chatting with you, they are more likely to check out your Facebook page and either follow or engage. Jia is the CEO and Founder of Studio 15, a socially responsible fashion brand. Follow her on Twitter @JiaWertz and LinkedIn | Source:forbes
Larry Page, Sergey Brin ( founder of google), Reid Hoffman, etc ( founder of LinkedIn) put aboard these social media platforms they had advertisers in mind. Advertisers equals to getting an effective digital marketer who can really make these social media platforms generate high ROI once you decide to use them. In the year 2020, the most vibrant and well sought after job position would be digital marketers since they would be the horsepower to spearhead a companies ability to perform on non-perform at its online presence. From Hubspot, The table below shows a research and survey of how the various social media platforms is being used and hiow they tend to rise with the impending years. The rate of change in social media and its marketing is such that the industry is simultaneously one of the most exciting and challenging in business. From mobile usage to ad blockers, new trends emerge constantly and digital marketers can often feel like they’re playing catch up. Staying ahead of trends is now one of the most integral facets of a digital marketers work, as consumer behavior and new technology necessitates a change in approach with startling frequency. To dot this and make your company thrive with convertible leads you would need effective digital marketers. Hitherto marketing has become increasingly a digital. On average, 60% of a marketers’ time is devoted to digital marketing activities, a number that will only increase as companies move further down the line of digital transformation. 71% of companies planned to increase their digital marketing budgets this year, and it seems the vast majority are ready to go all in on honing their efforts to reach consumers on both mobile and desktop. There are many opportunities to exploit and issues to tackle, like user experience, personalization, mobile engagement, and video strategy, as well as new techniques in more traditional areas like email marketing and SEO.The effectiveness and the rise in the use of social media is going to see a major increase in 2018 where majority of these platforms are going to receive a massive monetization. Digital platforms and the use of social media has become a basic necessity where people can’t just do away without. As a necessity evil, people meet on the various social media platforms to share ideas, memories or to have fun, But as a basic necessity, where the number of users keep on increasing with different interest of discussions, it has now become a basic tool for advertisers to take as a major opportunity to market their goods and services. If you take a look at Facebook, Twitter, YouTube, LinkedIn which are the widely most used social media platforms, one could see that all of them has a way of generating money , even the almighty Google. This money generated is mostly from advertisers and digital marketers who want to push their products out there for target acquisition or creating awareness. So what does this tell us? This make it clear that before Jack Dorsey (founder of Twitter), Mark Zuckerberg (founder of Facebook), Chad Hurley, Jawed Karim, Steve Chen ( founder of Youtube),