Grow Your Business In 2021 With Social Media Marketing

What Is Social Media Marketing?

WHAT YOUR BUSINESS NEEDS TO GROW ONLINE IN 2021 Social media marketing first started with publishing where businesses were sharing their content on social media to generate traffic to their websites and, hopefully, increase sales. But social media has matured far beyond being just a place to share content. These days, businesses use social media in a myriad of different ways. Some ways in which businesses use social media are, monitoring social media conversations and analyzing their reach, views, likes, follows, engagement, and sales. Social media marketing is simply digital marketing that involves connecting with your audience to market your brand and boost sales for your business or company. Social media marketing activities involve publishing radically different social actions such as sharing short messages/texts, videos, media links, joining events/groups. It also involves the use of paid social media advertising to drive audience engagement, build brand awareness and increase sales. We’ve created this guide to help you understand the relevance of social media marketing and how to develop a compelling social media marketing plan for your business this year. The major social media platforms in 2021 are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, TikTok, and Snapchat

Why is social media marketing relevant in 2021?

Relevance of social media While it may seem overwhelming, the importance of social media cannot be overstated. It’s so important that 97% of marketers and 78% of salespeople are using social media for their business. Plus, its benefits extend far beyond increasing sales. However, not all businesses are aware of the benefits of social media marketing. 50% of small businesses aren’t using social media to promote their business. That’s an alarming number. Even more concerning is that an additional 25% don’t plan to use social media in the future either.

How Will Social Media Boost Your Business Online

Reach the right customers online with social media 1. Makes it easy to promote your business 2. Help you increase your clients reach 3. Promotes brand recognition and awareness 4. Increase traffic to your website 5. Build your conversions 6. Enhance communication and engagement with target audiences 7. It is mostly FREE! Do you now see the relevance of using social media marketing to boost your brand online and drive sales? Are you ready to get started with marketing on social media? Here are a few things to consider before you kick-start your social media marketing

1. Start With a Strategic Goal

Setting a strategy goal for your business online Social media strategy planning starts with identifying your brand’s goal. Maybe, you want to use social media to increase your brand awareness, generate engagement around your brand, or even drive website traffic and sales this year. Either way, your goals will define your content strategy and how much time and energy you’ll need to dedicate to your campaigns. Additionally, the goals you set for your business must be SMART (Specific, Measurable, Achievable, Realistic, and Time-bound). Starting a social media marketing campaign without a strategy goal in mind is like going to visiting a new city without a map—you might have fun, but probably get lost. Second, research to know which social media platforms your competitors are and where they have their largest reach/following. Your competitors can provide valuable data for keyword research and other social media marketing insight. Start by creating accounts on the same platforms to beat the competition, but always do it better! You can also figure out which social media platforms you want to focus on. Aside from the major social media platforms, there are also social messaging platforms like Messenger, WhatsApp, and WeChat you can explore. Always start with a few platforms that you think your target audience is rather than to be on all platforms.

Here are quick questions to ask yourself when defining your social media marketing goals:

Why do I want my brand on social media? What am I hoping to achieve with my brand through social media campaigns? Who is my realistic target audience? Where does my target audience hang out and how would they use social media? What message do I want to send to your audience using social media marketing? Your business type should inform and drive your social media marketing strategy. Last, think about what type of content you want to share to attract your target audience best? Will they be images, videos, or links? Is it going to be informational, educational, or entertaining? With time, you can always change your strategy according to how your social media posts perform by tracking the data using analytical tools.

2. Plan and Create (curate) compelling content

Creating compelling content on social media for businesses in Ghana By now, you have managed to figure out your strategy goal through research and planning. But how about your content strategy? The next thing to consider after setting out your goal is to develop your content strategy with great, compelling, and innovative ideas. Publishing content to social media is as simple as sharing a blog post, an image, or a video on your personal Facebook or Instagram profile. But in this case, you will want to plan your content ahead of time instead of creating and publishing content spontaneously. Also, your content must be informative, educational, or entertaining depending on the goal you set for yourself in the beginning. Examples of content you can consider are stories, images, short-lived videos, and showing your audience the human behind the posts they see. To ensure you are maximizing your reach, always publish content at the right time and frequency. There are a variety of social media scheduling tools that can help you publish your content automatically at your preferred time. This saves you time and allows you to reach your audience when they are most likely to engage with your content.

3. Listen and Interact With Your Audience

Social listening will boost your business As your business and social media following begins to grow, conversations about your brand will also increase if you strategise well. One key to being successful in social media is to listen and interact with your audience. People will comment on your social media posts, tag you in their social media posts, or message you directly. Always find time to respond and address their concerns. This will show you are reliable and they can trust you for a quick response to your products. So what is social listening? Social listening involves tracking conversations around your brand and in your industry and using the information to review your marketing strategies. Social listening and interacting will help you understand your audience better, where they like to hang out, and what they like to talk about. It is simply finding out what people are saying about you. If you’re not using social listening, you’re leaving a lot of great insights on the table. Social listening and social monitoring are however two different things. Social listening involves what your audience does and social monitoring is about why they do what they do. People might even talk about your brand on social media without letting you know. So you will want to monitor social media conversations about your brand. If it’s a positive comment, you get a chance to surprise them. Otherwise, you can offer support and correct a situation before it gets worse. There are several social media listening tools out there that you can use, explore and find the one that best suits you and your budget.

4. Track your analytics

Tracking analytics on social media Along the way, you will want to know how your social media campaign is performing. Are you reaching more people on social media compared to months back? How much positive feedbacks do you get? How many people used your brand’s hashtag on their social media posts? The social media platforms themselves provide a basic level of such information. To get more in-depth analytics information or to easily compare across social media platforms, you can use a wide range of social media analytics tools. For example, Google Analytics can be used to measure your social media marketing techniques, as well as determine which strategies are better off abandoned.

Metrics you can measure with analytical tools

1. Reach
The number of unique accounts that have seen any of your posts.
2. Clicks
Refers to the number of clicks on your post or account. Tracking clicks per campaign are essential to understand what drives curiosity or encourage people to buy.
3. Impressions
The total number of times all of your posts have been seen.
4. Engagement
This refers to the total number of social interactions divided by the number of impressions and sheds light on how well your audience perceives you and their willingness to interact. It can also be measured by the number of times your post was liked, saved or commented on.
 5. Hashtag performance
What were your most-used hashtags? Which hashtags were most associated with your brand?
6. Saved
This refers to the number of unique users that saved your post.
7. Profile visits
Times your profile was viewed.
8. Following
The number of accounts that started following you. Having these answers can help shape the focus of your content going forward.

5. Advertising

Advertising on social media When you have more funds to grow your social media marketing, an area that you can consider is social media advertising. Social media ads allow you to reach a wider audience than those who are following you. These platforms are so powerful nowadays that you can specify exactly who to display your ads to. You can create target audiences based on their demographics, interests, behaviours, and more. When you are running many social media advertising campaigns at once, you can consider using a social media advertising tool to make bulk changes, automate processes, and optimize your ads. CONTACT SEO DIGITAL NOW TO HELP YOU DEVELOP A COMPELLING SOCIAL MEDIA MARKETING STRATEGY Contact SEO Digital Ghana Now At SEO Digital Ghana, we use social media marketing to build your brand and boost your sales. Get all the benefits of social media with SEO Digital Ghana Now!

Digital Marketing, What Your Business Must Know

What is Digital Marketing?

  Aspects of Digital Marketing Digital marketing, also known as online marketing or internet advertising is a big deal these days. Internet usage has doubled over the past decade. This shift has massively affected how people purchase products, services and interact with businesses. So, what is digital marketing? It is simply the use of the internet, emails, mobile devices, social media, search engines, and other channels to reach the right consumers. All these forms of marketing help introduce people to your company and convince them to buy your products. One key element of digital marketing is that, it requires the use of innovative approaches to attract and understand your potential customers as compared to traditional marketing.

Digital Marketing Assets and Strategies That Can Boost Your Brand

  Digital Marketing Assets Digital assets and strategies are vital in today’s market and if you don’t keep up, you will be left behind. Let’s take a look at what your business needs to maximise its marketing plan and start reaping profits.

Digital Marketing Assets

Assets are values owned by a group or company. Marketing items used to project your business and get potential clients attracted to buy your products are termed Digital Assets. Are you using the available digital assets you have at your disposal to boost your marketing? If you’re unsure, don’t worry, here are few examples:

Digital Marketing Strategies

Strategies for digital marketing is also constantly evolving. Some strategies businesses use are:

1. Pay-Per-Click Advertising

PPC advertising is any type of digital marketing where you pay for every user who clicks on an ad like Google AdWords and Facebook Ads.

2. Paid Search Advertising

Google, Bing and Yahoo allow you to run text ads on their Search Engine Results Pages (SERPs) to target potential clients who are actively searching for a product or service like yours.

3. Search Engine Optimization (SEO)

With SEO, you can rank pages or blog posts on your site organically and not have to pay directly for every click, but this usually takes quite a bit of time and effort.

4. Paid Social Media Advertising

Social media platforms like Twitter allow you to run ads on their site to increase your business’s visibility with audiences.

5. Social Media Marketing

This is free and organic however, organically marketing your business on social media takes a lot more time and effort but in the long run, can deliver much cheaper results.

6. Conversion Rate Optimization (CRO)

CRO is the art and science of improving your online user experience. Most of the time, businesses use CRO to get more conversions (leads, chats, calls, sales, etc.) out of their existing website traffic.

7. Content Marketing

This is another fairly broad digital marketing term. Content marketing covers any digital marketing effort that uses content assets (blog posts, infographics, eBooks, videos, etc.) to build brand visibility, drive clicks or sales.

8. Native Advertising

Ever get to the bottom of an article and see a list of suggested articles? That’s native advertising and mostly fall under content marketing because it uses content to attract clicks.

9. Email Marketing

This form of online marketing is the oldest and it’s still going strong. Most digital marketers use email marketing to advertise special deals, highlight content (often as part of content marketing) or promote an event.

10. Affiliate Marketing

Affiliate marketing is essentially paying someone else (a person or a business) to promote your products and services on their website.

How Powerful is Digital Marketing Now?

    With technology continually evolving, so do the behaviours of consumers. As a result, we have seen how traditional forms of advertising has continued to decline. We have also watched how digital advertising have grown from strength to strength. Some reasons for this include, an increase in the way we access information, news and an increased activity on digital devices. In addition, digital marketing is affordable, which allows any sized business with any size budget to target specific markets effectively. Today, just having a website is no longer enough to engage your audience and convert them to new customers. It is now important to consider implementing a complete digital plan that works across multiple channels. With this in mind, here are 7 reasons why you need digital marketing for your business:

1. Increase reach

    Competitor analysis   With the growth of the internet, more people are spending their time online. Over 7.7 billion people use the internet across the globe. It has become an integral part of everyday life to conduct searches, check social media, and purchase products online. Your customers are online, which highlights the importance of digital marketing. They’re browsing the web looking for your products or services. If they can’t find your services/products because you’re not online, you risk losing those leads to your competitors. To drive the best results for your business, you need to build your online presence. This will help you reach more audience that want your products or services.

2. More Advanced Analytics

  Advanced analytics   With digital marketing you know the following about your ads and audience:
  • Whether they actually saw it. With traditional marketing like TV and radio ads, you don’t even know that much.
  • What they interacted with
  • If they liked it
  • If they lingered on it
  • What they viewed
  • If they shared it with a friend
  • Did it prompt another action
  • If it led to a sale
You also learn much more about the people interacting with your ad:
  • Who’s most interested in your ads
  • What are they like
  • What makes them more likely to take an action
  • Who is easiest to convert
  • Who spends more
  • What do they do online
  • Gives you their demographics
  • What terms do they use to find you online
  • Which websites do they visit that lead them to yours
All of this easy to with free analytics software like Google Analytics. You can gain even more insight with paid tools. In addition, you can use what you learn to cut costs where you aren’t seeing an ROI and increase efforts where you get the best results.

3. Keep up with your competitors

  Competitor analysis   Online marketing is highly competitive and your competitors have already taken advantage of it. They’ve created social profiles, adapted their website for SEO, and run paid advertisements to reach new leads. This reason in itself is one of the reasons why you should use digital marketing. If you want your business to compete with others, you have to do what your competitors are doing and even more. By neglecting digital marketing, you’re already falling behind your competition. Your competitors are gaining traffic that could be yours if you’re also investing in digital marketing. Customers online won’t know that your business is an option and will automatically choose a competitor. You must invest in digital marketing to get leads to consider your business as an option.

4. Target the right audience

  Increase target   The ability to target the right audience is one of the most obvious reasons why digital marketing is important. Imagine being able to market directly to people who have an interest in your products or services. You have the capability to directly reach leads interested in your business. With digital marketing, you can target your audience more precisely than traditional methods. You can input important information about your audience and use that information to shape your marketing campaigns. It makes it easy for you to reach the right people. When you better target your audience, you drive better results with your campaign and reach more leads.

5. You can monitor and optimise your campaigns for better results

  Monitor online campaigns   The importance of digital marketing is that you can easily track and monitor your campaigns. When you invest time and money into your campaigns, you want to know that they are working. Internet marketing makes it easy for you to track your campaigns, which allows you to adapt and drive better results. It can be challenging using traditional methods to know the results of your campaign. If you run a TV ad, you may have to ask every person that comes into the store about what brought them to your business. It would be a very time-consuming effort that could annoy people who visit your business. You don’t need to worry about bothering your audience with online ads. Every campaign you run is easily trackable to see if it is driving valuable results for your business. In addition, metrics such as impressions, clicks, views, comments, conversions, and more can be analysed. When you track your campaign’s performance, it’s easier to fix it and adapt to changes. With traditional advertising campaign, you typically can’t make changes until the campaign is over. It only benefits the next campaign you run, which can feel like you wasted money on the previous campaign. Whereas with online ads, you can see if they are successful or need improvement. If they need improvement, you can make immediate changes and implement them at any point during your campaign. In addition, online marketing helps you spend your budget more wisely to get more out of your campaigns.

6. Best return on your investment (ROI)

  Return on Investment (RO1)   If you want to know the importance of digital media, look at the results it drives for businesses. Marketing strategies online have awesome return on investment (ROI). When you invest in these methods, you’ll get more out of them. For example, email marketing has the highest ROI of any marketing method. Every $1 spent, you have the potential to earn a whopping 4400% in return. This is a great opportunity for you to grow and earn a profit from your marketing efforts. Internet marketing is also cost-effective and hence, leaves room for a great ROI. It doesn’t cost much to run a social media ad campaign, compared to certain traditional methods, and this gives businesses an opportunity to grow.

7. Easy to Scale & Adapt

  Scale up digitally   For small businesses, it becomes very clear when you see how easy it is to scale and adapt as your business grows. Example, with social media campaigns, you can choose a daily budget and know how much it will cost without having to renegotiate an ad spot on TV. As you continue to convert that traffic, you just increase your daily spend and revenues with it. If you got a massive order from a customer and need to scale back to avoid getting backlogged, it’s just as easy. The power of digital marketing lies in the fact that, you can get instant results and analyze data fast to reduce wasted ad spend.

Digital Marketing Strategy

  Digital Strategy At SEO Digital, we recommend a professional online plan to raise awareness of your business and engage with prospective customers. Hence, strong digital marketing strategy should consist of the following elements:

1. Website

Build a functional, professional and easy to navigate website. Include a blog on your site to update and inform your customers of any news in your industry. Also, consider inbuilt functionality to streamline office processes and make the customer experience better.

2. Search Engine Optimisation – (SEO)

Your website needs to include high quality, relevant content about your business and services. A number of SEO techniques such as high quality content, and keyword research can all help with your online presence. Keep this up to date and integrate it with a website measurement tool such as Google Analytics to improve your chances of being found online. Additionally, using strong quality content and relevant keywords on your website can improve your organic search results and make you visible to people.

4. Mobile responsiveness

If your website is difficult to read, the chances are prospective customers won’t make an enquiry. Make sure your website is optimised for mobile devices and creates a pleasant user experience.

5. Social media

The development of social media platforms will grow your online audience, and assist with online marketing. Social Media allows you to speak directly with your customer base to provide valuable information and build trust digitally to to increase your audience.

6. Online Advertising

Consider using various online advertising streams to increase your brand awareness. Common online advertising strategies such as Google AdWords allow you to target specific demographics and set your budget to suit your business. Online advertising is a highly effective way to add impact to your business and brand.

7. Nurturing your leads

Your digital strategies need to engage your customers to get them to take the next step and make a purchase. You need to have clear ‘call to action’ strategies built in to your digital platforms and make it easy for the customer to take that next step.

CONTACT US NOW FOR A DIGITAL MARKETING STRATEGY

  Contact digital marketing expects in Ghana   Digital marketing is becoming more complex, as we develop new ways of effectively reaching clients and driving revenues online. Your digital marketing strategy and assets are essential in driving business success. Contact SEO Digital today on info@seoghana.com or +233 50 664 3847 if you would like to review your business’ online marketing to increase your client base and profits.

Interesting SEO Content For Your Website

Content or post is the life of the blog so we can attract traffic just by relying on post and content that we make. Have you ever thought about SEO? If you are a beginner then it would be very good if you start to learn about SEO, for those of you who are old blogging and not yet understand SEO, immediately learn to be able to compete with other bloggers. Personally, we think that SEO post or content is a combination of paying attention to the quality of the readers and also the Google robot. Keep in mind that Google uses the behavior of blog readers in determining the position of a serf, ranging from bounce rate to long visits. If you’ve been creating content that is really readable and really devoted to the reader then you’ve also done almost half of the SEO optimization for Google robots, but remember that is not enough we also have to apply some additional optimization. In this tutorial on how to create content or post for SEO, we will discuss in full how to make our content other than good to read in order to also occupy a good SERPs position. First of all, bear in mind that at the time of making a post, do not think about SEO first, SEO optimization can be done lately. The main things that you ought to focus and comprehend the following points.

How to Make Post SEO Content Interesting to the Readers

1. Understand the Needs of Readers or Target Readers When you start creating content, organize your content according to the title you created, if we understand that readers who will read will understand a certain way, then make the tutorial as clear as possible and to complete. Make the most concise, short and clear, do not be wordy. Most readers are scanner types so if the content of our blog is not clear, then the reader will come out immediately. 2. Choose a Trending Topic and Make an Interesting Title If you really have a loyal reader, then this way can attract more people to be your loyal readers. For those who do not have then must immediately do this way. Pay attention to the direction of your web topic, deliberately made to the public. It is a general one, then it will be more complicated for it gives too many options. This results in confusions. In order to create a topic research which is more attractive to the readers, we can start with the web competitors pay attention to their posts and search for a popular post. Remember, we just take the main idea and not copy paste, create an article that discusses the same thing but with different content. 3. Write a Good Opening Make a good first impression, do not seem to be joking or rambling. Do not let the readers feel annoyed with our first article. If this happens, then the readers will simply go out and leave our web without looking at the content of the continuation. In the opening notes do not greet the readers with excessive or even worse is to discuss the previous post in excess, make the opening of why this post is made, what the purpose and why should be known. That’s it the three ways of making post SEO content becomes more attractive. Hopefully, this will be useful for you. You can make your online business success by coordinating with Lombok SEO Service. We will help you. Lombok Web Design work with professionals and prioritize to fulfill all the needs of customers. We are always there for our beloved customers, entrust everything to us. The only aim of ours is your success. –Good luck

What You Didn’t Know About Social Media Marketing And Were Afraid to Ask

This article has been prepared with the understanding that will allow you to build a foundation to serve your brand, your customers and helps achieve your business goals through the proper understanding of social media marketing. Bulleted are practical tools that would help you achieve success in your career as a social media marketer.
  • It’s important to listen to what your target audience is saying
Your social media marketing efforts will be way more effective if you listen more than you talk. Try and understand what your target audience is saying online, join in their discussions to get to know their views and truly feel what’s important to them. These insights will help you create relevant content that is engaging and will allow you to spark conversations that they will want to participate in.
  • Have a speciality and don’t be a jack of all trades
It’s always better to be great at one thing than be just about average in everything. A content marketing and social media strategy that is focused on one thing is known to have a better chance at success than a broader strategy that attempts to focus on everything all at once.
  • Quality is better than quantity
This is the case in real life as well. Quality is always better to have than quantity. On a social media set up, it is better to have 500 fans who share, read and interact with your content, rather than 1.5 million fans who connect with you just once and then disappear.
  • Success on social media doesn’t happen overnight
The process of seeing success on social media happens over time and is not an overnight thing. You need to prepared to commit to the long haul if you want to see lasting results in your campaign.
  • Focus on creating content that sells itself
Relevant content that is engaging and sticky and interests users will work on its own to be shared, commented on, liked and retweeted, by fans and followers. You won’t really have to do much after you create your content to propagate it. If it is valuable enough, your fans will do the needful and share it on their Facebook and Twitter pages, on their blogs and more. This discussion and sharing of your content allow search engines like Google to locate it in keyword searches, thereby offering an SEO perspective o your efforts too. This could snowball into more and more ways for your target audience to find you and interact with you online.
  • Spend time finding the right people to interact with
When you target the correct audience, they are more likely to interact with your set of products and services. There are certain online influencers who you need to locate, who have their own set of loyal followers. Targeting these influencers means acquiring access to their set of followers and widening your follower base too.
The importance and understanding of SMM will allow you to build a foundation that will serve your brand, your customers and helps achieve your business goals. Good Luck!

9 key services needed to be done to grow your website

website
In this highly competitive digital marketing arena, having an enhanced online presence is matters above anything. All begins with a professional and well-crafted website for it is the one that frames the first impression about a brand or business. Your website design plays the key role right from improving your brand image and communicating your company message to any prospect in the most striking way possible. In this respect, every business unit, regardless of its size and sector, must approach a professional web design services company to fulfil their ultimate online marketing goals. A web design strategies of a cutting-edge and experienced agency does not end with only building beautiful looking websites for clients. Rather such companies offer a great user experience and an effectual information architecture issuing different tools like images, texts, graphics, videos and animation that communicates the exact messages to your visitors. The following lists are the most important website services that are mostly offered by a professional website design agency –

Website Design:

Definitely, designing websites is one of the chief services of such companies. However, with technology moving fasts, the web designers are not only catering to create websites for PCs and desktops but mobile and tablet specific websites with all the necessary features.

Search Engine Optimization (SEO):

SEO is the catchphrases in the online space. From Google to Bing and Yahoo, every brand desires to get ranked in the top of these search bars. Web design and SEO work together and web designers today prefer to integrate SEO while designing website as an SEO optimized website draw more traffic.

Graphic Designs:

Graphic designing elements play a significant role to boost a website’s visibility. It increases a website’s visual appeal, portrays its professional excellence, usability and brand value. It is not at all an unknown fact that how important is visual communication for delivering the in-depth objective of a brand’s message.

Copywriting:

Apart from design elements and website layout, there is another important component which is critically important. Most of the brad owners being engrossed with other daunting tasks of running the business do not have the time and expertise to create content that delivers the business message without any grammatical error. Writing for websites is engages visitors and gives a much clear about the brand. A website designing agency has a skill set of content writers who create the best content for their clients.

Website Hosting:

Another crucial service provided by web designing agencies is web hosting that is as important as the foundation of a house. A professional web agency offers unlimited email addressed and bandwidth for both small and large business websites. Also, trustable brands keep routine back up of the files.

Content Management Systems (CMS):

CMS is one of the powerful tools for web developers. From its very basic advantages like creating, editing and maintaining websites, CMS is also available in more hi-tech and user-friendly versions. A professional firm owns experts in the field who helps to streamline their clients’ websites.

Email Newsletter Marketing:

Most of the web designing firms also offer email newsletter marketing another important part of a website. Such services help a brand to be in constant touch with their clients. Email marketing campaign and strategies if done right can work wonders.

E-commerce website:

Brands must understand the difference between informational and e-commerce websites both of which have different purposes. An informational website can in no way allow a brand to facilitate commercial transaction like the e-commerce website. Experiences web designing houses also provide such services, the most important aspect for e-marketers.

Maintenance and Repairs:

Everything needs maintenance so as websites. Websites may be crashed and become the victim of cybercrime. The task of a web designing company does not end with just designing and developing their clients’ website. They also diagnose, repair and help crashed websites to get back-in-action.
At Seoghana, the professional web design services company have helped businesses build distinct identities that appeal customers, provoke engagement and motivate growth. With almost a decade of experience in developing websites global brands, Nhance Digital has tried and tested tools to offer an enhanced identity to its clients.

Startups And The Role of Social Media & PR

social media marketing Infographics
Think that you are a startup, with a one of a kind, life-changing and world-changing idea, but you are not able to spread the word correctly about yourself. Just imagine what would happen? Your start-up would not work! Now think, considering the same product through the channel of good PR agencies &social media marketing agency or perhaps you equip yourself in that, you will be able to reach new heights. Even a normal product has a higher growth potential if they choose good PR firms that provide exceptional PR expertise or services. In today’s digital era, getting to know the positive or negative things about a product or service just takes seconds because of the presence of internet. Therefore, having a good social media marketing for the business is very important. When such things are done right, startups can gain the benefit of the following factors –  

1. Global Reach

With social media marketing, no product seems unapproachable to the world or a particular target. Social media giants like Facebook, Instagram, LinkedIn, Twitter, Pinterest, etc.  have proven to be helpful in the past for many startups. These tools allow you to communicate the right kind of content to your audience. People are always attracted to something aw and something good. Any information you leave can easily reach people living in the United States of America, even if your startup is in Ghana

2. Customer Relation

Customer relation and management are important for customer retention. The problems faced by the customers can be easily resolved, with the correct customer management by the startups. Generally, startups give special importance to the fact that no customer leaves dissatisfied as the customer is the king. The word of mouth by customer matter a lot in the growth and well being of any startup. Social media promise effective live chat and real-time messaging that you can use to address a customers issue in no time!

3. Brand Health

Telling people about yourself, your company and your product and services help in creating a brand image in the eyes of the public. It is very important as it helps in creating the loyalty and trust of the customers towards the brand. Such activities help in connecting the individuals with the brand and help in the success of the startup.

4. Advertisement and publicity

Advertising and publicity are two different things. With a great social media marketing agency such as Seoghana or anywhere else by their side, a startup can aim to have a good advertisement for them. Whereas with good PR agencies providing outstanding PR services, startups can aim to have a great publicity for themselves. Avoiding or ignoring factors like social media marketing and public relations does not mean that a startup will not grow. It just means that it will decrease the speed at which it can grow. Therefore, if you are a startup, looking for a speedy growth and fame in the industry where you are participating, you must make sure that you hire great PR agencies which can provide you with great services.

5. Website traffic

One of the biggest benefits of social media for business is using it to increase your website traffic. Not only does social media help you direct people to your website, but the more social media shares you receive, the higher your search ranking will be.

6. Boost in sales

By popularizing the product and services correctly, startups can have a boost in sales. A number of people are made aware of the product and thus it becomes easier for you to increase your profits by increasing the revenue through sales.

5 Ways To Use Facebook To Grow Your E-Commerce Business

facebook ecommerce
The sheer number of social media users grows every day, and thus, leveraging your social media accounts to garner sales can be very lucrative. However, with each social media network being so unique, it can be difficult to stay on top of all the different methods of marketing your business. With Facebook’s advertising revenue amounting to 26.9 billion US dollars in 2016 alone, it’s obvious that the competition for your consumer’s attention is fierce. So how can you use Facebook to grow your e-commerce business? Before you even start, decide whether or not Facebook is the right social platform to focus your efforts on. Keep in mind that American women and men between the ages of 25 – 54 make up 32% and 29% of Facebook users, respectively. Your target age group should correlate with that of the social platform you spend your marketing dollars on.

Reveal Promotions Or Events Exclusively On Facebook

Sharing the same information across all social media platforms doesn’t give users a reason to check all of your accounts. For example, if a user is prone to use Twitter most of the time, and they know your company posts the same info across all channels, they have no incentive to go to your Facebook page. By designating certain aspects of your business to each social media platform, you can teach your customers to peruse through your multiple social media accounts. You may want to share upcoming in-person events solely on Facebook, while sharing promotions strictly on Twitter. This also allows you to cater information to each platform’s unique audience, making the experience even better for users. If you gather data and analyze your customers’ behaviors, you can really personalize the social media experience by age group. Let’s say you analyze your sales and find that customers over 20 years of age are more likely to use coupons and promo codes, you can then decide to share discounts on platforms like Snapchat, where the user base is much younger.

Share Unique And Timely Content

Of all the social media options, Facebook is a great marketing tool because it doesn’t limit characters or the timeframe that posts appear on your page. Because of this, you can create unique content and share it on your Facebook page, whether it be a links to your company’s blog post or lengthly posts written right onto your page. The more traction you get on your posts the more frequently your posts will appear in your follower’s newsfeeds. Writing unique content that is related to current events is a great way to garner attention and is more likely to be shared. Be sure to keep your page interesting and engaging by incorporating different types of posts. You never want your page to be overly promotional, as that defeats the purpose of social media. You want followers to feel like they are a part of the conversation, and not as though they are looking at an ad. The rule of thirds suggests that the best way to keep users engaged is to ensure your posts fall into one of these three categories in equal frequency:
Share content from the web Promote your own content or product Encourage audience engagement

Target Your Ads

The number one benefit of Facebook is their robust advertising platform. Whether you post to your page regularly or not, I would recommend creating targeted ads and A/B testing to get the most out of your ad spend. You can target your ads based on user’s location, demographics, age, gender, interests, behavior, the list goes on and on. Facebook users like 4.1 million posts every minute, proving that if you can get the right content in front of the right audience, you can obtain massive reach and engagement. It’s easier said than done, of course, but with Facebok’s targeting you can really narrow down who will be exposed to your ad, and therefore, the chances for success are much greater.

Get In Front Of Your Audience With Retargeting Pixel

We’ve all had that feeling when you repeatedly notice a newly learned word or phrase shortly after learning it. All of a sudden it seems to be everywhere. The Facebook retargeting pixel does exactly that, but in a very strategic and productive manner. This is an underutilized, but very powerful tool that works by following your leads around the web. Once someone has visited your site, you can retarget that user with your ad in their newsfeed. In advertising, effective frequency is the number of times a person needs to be exposed to your advertising message before they take action. With retargeting you can ensure users are exposed to your ads enough times that they become familiar with your brand or product. In addition, you can segment your retargeting efforts based on their level of interest. For example, if a customer visits your product page and exits the site, you may want to retarget them differently than someone who places an item in the shopping cart but doesn’t complete their purchase.

Provide Service Through Social

You can provide excellent service and keep in touch with your customers via Facebook live chat right on your website. Depending on which platform your site is built on, you can get this feature through an extension, plug in, or an app. Since Facebook chat is reliable and has proven to handle a very large audience, this can be a better option that installing any other third party extension. Not to mention, majority of people are already familiar with how it works, and it doesn’t have any costs associated with it or any limits to how many people you can chat with at once. A lot of other extensions don’t offer this level of flexibility in their free versions. This not only gives customers the option of chatting with you if they have a product or service question, but also promotes your Facebook page inadvertently. Once the customer is chatting with you, they are more likely to check out your Facebook page and either follow or engage. Jia is the CEO and Founder of Studio 15, a socially responsible fashion brand. Follow her on Twitter @JiaWertz and LinkedIn | Source:forbes

The social buzz in Ghana: Why you need to be part?

Almost everybody use social media nowadays. Well, maybe not everyone, but at least a huge amount of the population does. The question is no longer if we use it, but why. And this is exactly what Global Web Index looked into. So what is your main reason for being active on FacebookTwitter or any other social network? Apparently, most of us use them to stay in touch with others, but also to stay updated on what is going on in the world around us.

What Are The Top 10 Reasons For Using Social Media?

  • 1. To stay in touch with what friends are doing
  • 2. To stay up-to-date with news and current events
  • 3. To fill up spare time
  • 4. To find funny or entertaining content
  • 5. To share opinions
  • 6. To share photos or videos with others
  • 7. Because friends are already on them
  • 8. General networking with other people
  • 9. To meet new people
  • 10. To share details of our everyday life
It is very interesting how most of the top reasons are all linked to what we call “passive networking” – that means users who come to social media to consume content rather than actively contributing to the stories. seoghana