eCommerce in Ghana, Best Practices To Standout And Boost Sales

eCommerce in Ghana,Best Practices To Standout And Boost Sales
The eCommerce industry is a big game in Ghana now. There are different phases that depict the success of an eCommerce Business. Each of these phases has a distinct role to play in the making of a website to outstand competitive grounds. Ghana has experienced large setups venturing into the web eCommerce and Courier business but the problem is, are they doing it right? Research has shown that more than 50% of the total world’s population is now going online shopping with over 30% increase every year. E-commerce will develop at a twice faster rate in the coming years. It has already been found that more than 40% of the purchased done by the millennial is through eCommerce and predicted to rise to more than 60 % by the year 2021. Investing in e-commerce platforms is fairly simple but not easy. Allocating money can be fun but you will have to do your due diligence and choose to select the right few to generate the most gains over your investing horizon. Investing in these companies will have lower downsides and will take much less time. The first thing that comes to the mind of eCommerce entrepreneurs, is BUDGET! But it is never a good practice to start an eCommerce web development project based on budget. Though a prime factor, your budget should not limit your progression and analysis of potentials, only the choice that you make after exploring all the possibilities. Also, talk to SEOGHANA to explore the options you have to set your eCommerce business as a brand because a brand always comes with a better competitive advantage.

User Experience

—– The best user experience that you can provide in an eCommerce Website is speed, sleek graphics and agility to various devices and information. Along with that, you can also string along a simplistic way to apply discounts and promo codes without needing the customer to have to search and find it. Information is really pivotal for the outreach of eCommerce business especially in Ghana, so give ample and easily available information about returns, policies, packaging options, delivery options and all. The less the customer has to look for these things, the faster they turn up to make a purchase. UX designing is something that you ought to give more time and scrutiny, You know why? ‘cos that will determine not just how your website looks and feels, but also how it functions for you customers and the entire diversity of them. So let’s jot down the top priorities of a successful UX design: ● A simplistic navigation structure so that users don’t have to use the “back button” to go back or any other page (Have you considered iPhone users?). You should have the navigation bar close at hand with a simple format so that any page can be visited with a single click. ● A streamlined catalogue so that your products are easily searched. Get down with elaborate keyword research and do your best in finding your customers the exact thing that they are looking for, even with a misspelt search. AI-powered search is the top tool to invest in if your catalogue is really large and diversified. This technology is capable of suggesting customers the ideal products based on their search history. And you can just get too lucky if your product appears in front of someone who just wanted to have it, without having that person literally lookup that product on your site. It works, in uniting the buyers and sellers without much ado. Ask us how? ● A levitating checkout process (This is very important!) – Here the customer is about to make a decision. the smoothness of the checkout process determines the rounding off of your customer lifecycle. Make it easier with Shopping Cart preference settings and provide a minimalist content layout so that customers don’t have to go through fine prints to pick up the essential information.

Progressive Web Application

—– This is called PWA, and it has been recognised as the next best thing for eCommerce stores right now. What it does?  It simply helps in building the most satisfactory UX. This has been on the digital radar since around 2015, and since then have revolutionised the eCommerce industry. Technically, Progressive Web Applications are built on HTML, JavaScript and CSS platforms, that are web-based applications having the feel of a Native mobile application. The best way to access this is by logging in through a browser but you can also install a PWA into your device home screen. Either way, PWAs require less time and energy than it takes to create a website and a mobile app separately. The best benefits that PWAs provided is the omnipresent access across mobile home screens, and that customers can access the site even with poor network.

Customer Support

—– You may add live chat support or a direct WhatsApp interface. The more close at hand and friendly your customer service is, the more your customers are going to trust your store, and even refer it to others. Nowadays, most websites give an enquiry form in their chat pages, wherein customers would have to register at the site to be able to chat. You can change this idea, by offering free advice at all times, without needing the customer to have to go through a long process of registration, just to get a simple answer to a whimsical query. But if you are offering them free advice, then somewhere down the line, you are getting a shot at speaking directly to a lead, and can potentially turn it into a conversion without being too clingy or pushy.

Final Word Of Advice

—– Remember, the first thing that you should bring to the establishment of a new website is the Product. And based on how big your product catalogue is, and how diverse it is going to be in about 3-5 years, choose the platform. But it is very hard to provide proper guidance about the best options for choosing a web development platform because it really depends on the stature and objectives of your eCommerce business notwithstanding its huge SEO integration, so it is always radical to consult with a specialist before making a move. Or at least read plenty of case studies and white papers to steer clear of any preconceived notion about it. Contact us today and let’s build that web winning platform for you!

What is The SERP full Form?

SERP full form is Search Engine Result page in which web crawler gives arrangements of results that we looked for an inquiry. When we looked they give you the Web pages, titles, Descriptions, URL(Uniform Resource Locator) and a lot more things with respect to the watchwords that we sought.

Each SERP is one of a kind. Despite for chase request performed on a comparable web searcher using comparable catchphrases or interest questions. This is in light of the fact that in every way that really matters all web records re-try the experience for their customers by appearing subject to a wide extent of parts past their chase terms, for instance, the customer’s physical region, examining history, and social settings.

Kinds Of SERP?

There are three Main types of SERP as following:

1. Google Spider Bot:

It is the main sort of Search Engine Result Page. Google Spider bot crept, looked and file the pages and after that, you can see the Results on the page. These are the Organic Searches you look for the catchphrase on the Search Engine and after that, it gave the Results with respect to your watchword.

Characteristic results are postings of webpage pages that show up in view of the web searcher’s estimation (more on this in a matter of moments). Website plan improvement specialists, normally known as SEO, have useful involvement in propelling web substance and locales to rank even more exceedingly in characteristic rundown things.

2. Physically Add :

The second type is the physical add it means that The pages that physically added to the Google Database by the Google group. Google Group containers many Developers that were controlling our data.

3. Paid Search Engine :

In this sort, Marketers pay to Google to put promotions on this to pick up Results on the page. There are numerous sorts of paid promotions appeared on Google. In 2012, just Text advertisements appeared on Google But Now all sort of promotions have appeared on Google.

The guide and expert asset are the fundamental results on this SERP that are not unequivocally paid results. This guide has shown up on a customer’s territory, and feature postings for neighborhood associations in Business Account.

Google My Business is a free library of associations that can empower more diminutive neighborhood associations (Local SEO) to extend their searchers subject to Geolocation. Scrutinize this blog passage for more information on Google My Business.

4. Featured Snippets

A Featured Snippet is data pulled from an outside site and showed in a case normally at the highest point of a SERP with a connection to the site the data was pulled from. Maybe the SERP highlight with the most elevated active clicking factor (CTR), the included piece is very significant for driving traffic, ingraining brand validity, and building up your image expert.

This included bit has an immediate connection to our previous site and possesses the principal position in the SERP. While Google’s execution of some SERP features- that give answers promptly to questions, for example, this- can decrease the measure of clients that navigate, they really hold great CTRs and drive traffic. In spite of the fact that the scan volume is low for the above inquiry, the CTRs are still at a high rate.

Four Major Benefits of Search Engine Optimization

Search Engine Optimization is extremely important for the growth of your online business. It has the ability to take your business to the next level.

SEO is considered as one of the best marketing strategies which can help you to increase the number of visitors to a website. A business with a website and online presence is necessary for the growth and development of your business. Search Engine Optimization can again build brand awareness by implementing the best strategies to create fast, robust, and user-friendly websites that can help you to rank higher in the search engines.

There are several companies which offer a wide range of services such as keyword and keyphrase optimization, on-page and off-page SEO and many more. SEO Ghana can help you to get the best services at an affordable price.

Here are some of the major benefits of search engine optimization:

  • User-friendly website: It will help you to create a faster, smoother, and user-friendlier website. Always remember that a well-structured, clean, and uncluttered websites attract more visitors. The content which is optimized used to improve the user experience.
  • Customer Retainer: Search Engine Optimization is one of the most efficient and affordable marketing strategies and optimized website tends to attract more customers with it. It is beneficial to bring the targeted traffic to your website. It is the best marketing tactics you’ll ever use to attract these customers.
  • Better Conversion Rates: SEO optimized websites load faster and they are easy to read. It is important for you to understand that websites that are easy to read and navigate are most likely to grab the reader’s attention. They will help you to become your loyal customers, subscribers, and returning visitors. It exposes you to the entire market of individuals searching for you.
  • Built Brand Awareness: It is considered as an important strategy to build brand awareness. When your website appears on search engines such as Google, Yahoo, and Bing that your customers will, more likely you play a significant role in making or breaking your brand.

These are some of the benefits of search engine optimization. Always remember that the business which has optimized website will achieve higher ranking in the search engine result pages. You must invest in SEO marketing strategy so that you can create an effective strategy for your business. It builds a strong web presence and bypasses your competitions to gain new customers for your business. Search Engine Optimization rankings have the ability that will help you to improve your website’s click-through-rate. It can make your website safe and secure and protect them from viruses and fraud. The benefits of SEO are endless and It can generate traffic, leads, and sales for your website. If you do not want to grow your business with techniques like cold calling, networking, or other forms of “push” advertising then you can invest in SEO campaign as it will be beneficial for your business.