Soft Entrepreneurship Skills To Outgrow Your Competitors

There are several essential soft entrepreneurship skills sets that you can develop to increase your entrepreneurial success if you are an entrepreneur or considering becoming one. Soft entrepreneur skills can ensure you grow your brand and get clients choosing you over your competitors. In this article, we will explore soft entrepreneurial skills are and how to develop them effectively to outgrow your  competitors.

What are soft entrepreneurship skills?

Entrepreneurship is an individual’s ability to turn ideas into action. Soft entrepreneurial skills encompass a broad range of various skill sets like customer service, leadership skills and creative thinking. It includes creativity, innovation and risk-taking, as well as the ability to plan and manage projects. It is seen as vital to promoting innovation, competitiveness and economic growth. For instance, to be a successful business owner, you may need to develop your communication and listening skills. To build successful project teams, you might need to improve your leadership and teamwork skills.

Examples of soft entrepreneurship skills

Developing your soft entrepreneurial skills can increase the growth of your business and brand. Here are some examples of soft entrepreneurship skills you need to excel:
  • Business management skills
  • Teamwork and leadership skills
  • Communication and listening
  • Customer service skills
  • Analytical and problem-solving skills
  • Critical thinking skills
  • Strategic thinking and planning skills
  • Time management and organizational skills
  • Branding, marketing and networking skills

Business management skills

Successful entrepreneurs will most often rely on their business skills to manage and run a business or brand. Developing your business management skills can mean building up your ability to multitask, and make decisions regarding the health and profitability of your business.

Teamwork and leadership skills

Becoming a successful entrepreneur can also mean taking on leadership roles and working as part of a team. Being a business owner means you will most likely act as both a supervisor and as part of a team. You will need to rely on effective leadership skills to help motivate your team.

Communication and listening

Business owners and entrepreneurs should also develop effective communication skills. From active listening to clients, being able to communicate effectively can help you work with others. Likewise, effective communication can also translate to how you promote awareness of your brand. For instance, effective messages through content marketing, social media and other advertising methods can positively influence how you reach your target market.

Customer service skills

No matter the industry you venture into as an entrepreneur, you may still need to develop effective customer service skills. From talking with potential clients to discussing opening partnerships, effective customer service skills can help you connect with your customer base. Good customer relations can also ensure your brand is providing the products or services your market needs.

Analytical and problem-solving skills

Successful entrepreneurs may also have exceptional analytical and problem-solving skills. This is because there can be many aspects of building a brand or business that can require difficult decisions, finding solutions to obstacles.  Using creative thinking to develop plans and strategies that will also help you achieve your business goals.

Critical thinking skills

Critical thinking skills, can be necessary for developing your overall entrepreneurial skills. Being able to look at problems, and operations from different perspectives can help in decision-making . Critical thinking skills can also be necessary for strategic planning and evaluating the approaches you’re using to improve your business strategies.

Strategic thinking and planning skills

Critical thinking skills can also translate into strategic thinking skills. Entrepreneurs who have built brands and businesses most likely applied their strategic planning skills to develop strategies for growth. To be successful as an entrepreneur, it takes planning and being able to think strategically. This will allow you to find ways to beat out your competition, and implement effective strategies to reach your goals.

Time management and organizational skills

Time management and organization are also important skills for entrepreneurs to have. Strategies that can help develop these skill sets include to-do lists, and setting achievable objectives for yourself and for your team. Additionally, you might implement technology to help keep business files organized. You can also employ an office assistant to help you keep paperwork, business records and customer files organized.

Branding, marketing and networking skills

Entrepreneurs may spend the majority of their time marketing and networking with other professionals to promote and grow their brands. Being able to implement successful branding and marketing strategies can be an essential aspect of becoming an entrepreneur. You might take a free online course to get started with branding and marketing basics, and you can also meet with other entrepreneurs to help grow your network. As you develop these skill sets, you can increase the successes you see as an entrepreneur. Get in touch to know more!

Tips To Receiving Enough Facebook Business Page Likes

succeed-with-your-facebook-business-page
 

Succeeding on your Facebook business page

In order to achieve success on your Facebook business page, you need an engaged community. Without it, no one will see or read your content, making it difficult to build brand awareness and deliver ROI. New social networks crop up all the time, generating buzz and excitement among businesses and tech media, but Facebook remains the giant, with has 2.80 billion monthly active users. To keep up with changing needs and trends, Facebook continues to evolve, introducing new features and functionality for users and advertisers. If you are unable to keep up, you could miss out on potential customers. However, it’s not just about the quantity of Facebook Likes, it’s about the quality. You need to attract the right audience and engage them in ways that align with your business goals. Here is the latest checklist to ensure you have enough quality likes and following on your Facebook business page.
  1. Optimize your Facebook Page Information

First things first! Most of the time, the only thing people see from your company’s Facebook Page is the profile picture, cover image, and short description. Make sure your brand’s images and description are engaging, encapsulate what your company does, and encourages people to like your page. Don’t stop there, make sure you fill out as much of your Page Info as you can. Select the categories and subcategories that best describe your company, include your website URL, list your address, phone number, and hours of operation (if applicable). All of this information will help your page appear in Facebook & Google searches when people are looking for companies like yours, which can increase your Facebook likes even more!
  1. Post engaging content

It’s important to post engaging, entertaining, and compelling content on your business Page. Facebook constantly updates its Edgerank algorithm and rewards posts that receive engagement (likes, comments, shares) with increased reach. Facebook will reward your content by letting your engaged users’ friends know on their newsfeed that they’ve engaged with your content.  Recently Facebook announced that it will update its algorithm to track how long users spend reading posts. Videos are the best type of content to post on Facebook for capturing attention and driving engagement. But make sure the videos are at an optimal length to grab your followers’ attention and keep it long enough to digest the content.
  1. Page URL

Take a quick look at your Facebook business page now – what does the URL in the browser bar look like? If it’s something like this: https://www.facebook.com/kente-house-ghana -162166373456878/ (see all the numbers at the end?) then you’re missing an opportunity. In less than a minute you can easily change the web address of your Facebook page to something a bit more memorable, like www.facebook.com/kente-house-ghana. Click the ‘About’ tab below your Facebook cover photo, then click the Facebook Web Address option and type whatever you’d like to appear after the Facebook.com URL.
  1. Make your Facebook business page easy to find

People looking for your brand on Facebook will be searching for your brand name. Keep things simple and make it easy for them to find you by using your brand name as your Page name. Don’t add unnecessary keywords—these will just make your Page look spammy rather than like a legitimate business presence for your brand. Your username should be consistent with your handle on other social channels will make it easier for people who already follow you elsewhere to track you down on Facebook. Like your Page name, your username should be closely related to the name of your business. Someone who has just discovered a valuable tip or strategy on your website or blog is primed to want to hear more from you. Make it easy for them to connect with you on Facebook by adding Facebook follow and Like buttons to your site.
  1. Know when to post content on your Facebook page

Think about how often you post on Facebook. Is it once per day? Once a week? Only once a month? You also need to analyze the time of day you’re posting on Facebook. All of this matters when it comes to increasing engagement and getting more likes. Research shows that higher engagements happen later in the week and on the weekends. If you think about it, this makes sense. People have jobs and are usually busier during the week. But as the weekend nears, they may be getting a little bit antsy and slack off if they are ahead of schedule. So they can spend more time on Facebook. People are also happier on the weekends so they are more inclined to like, share, and comment on your posts. You also need to consider who likes your Facebook page. For example, if 90% of your followers are from Ghanaian, posting at 3 AM EST isn’t going to yield high engagement rates. Use automation tools to schedule your Facebook posts at the most optimal times so you won’t have to do it manually each day. Your posting schedule also needs to remain consistent. Stick to your strategy. Don’t post regularly for a month or so and then go silent. But you don’t want to spam your followers and post too frequently either.
  1. Posts on your Facebook page should be kept short and concise

Nobody is going to read massive blocks of text on social media. There is just too much for them to see from their friends and family. Reading long posts from brand pages won’t be at the top of their priority lists. Social media platforms such as Facebook are designed for users to scroll through content quickly. You also need to consider how many Facebook users are accessing content from their mobile devices: Paragraphs on your computer screen will appear even longer on mobile devices. Plus, long blocks of text are difficult to read. If you’re currently posting long content, it may be the reason why you’re not getting enough likes. A good rule of thumb is that shorter is always better. If people see your posts aren’t long, they will be less hesitant to like your page.
  1. Invite your existing community

You have a community that’s easily within reach: employees, friends, current customers, business & industry partners. They are likely to be your first advocates and find your content interesting and shareable. Why not send a friendly personal invitation to ask them to like your company’s Facebook Page if they haven’t already? One way to do this is by simply adding a call-to-action in a personal e-mail (i.e. “P.S. Like us on Facebook”). Add a slide at the end of your presentations or webinars to encourage customers and business partners to remind them to like your Facebook Page, if they haven’t already. As for your industry ‘buddies,’ find their Facebook Pages and Like them as your brand. To do this log into Business Manager > click the Use Page button > click the Use Facebook As Your Page link (top right, in a skinny grey bar). It’s a great way to Like your industry partners, colleagues, & other influencer brands. Plus you’ll be able to view your News Feed as your brand and keep watch on what’s happening in your industry on Facebook.
  1. Use Facebook Ads to reach more people

Facebook offers very detailed ad targeting, so you can laser-focus your advertising efforts and make the most of your ad spend. Putting your brand in front of your ideal audience is a great way to pick up more Facebook Likes. By boosting a post, you can extend the audience beyond people who already like your Page. This can be a great option for a post that’s already proved to be compelling. It can bring in a large number of Facebook likes from people who already follow your Page. Facebook also offers campaign objectives relevant to every type of business. Since this post is about how to get Facebook Likes, we’ll focus on the Engagement objective, which is designed to expose your ad to a wide audience to increase the number of posts or Page Likes. Go to your business manager page for options on running a campaign or boosting posts.
  1. Run competitions, or promotions on your Facebook page

Your business can run competitions or promotions on its Facebook to build an audience and get more likes. Even better, liking a post is a popular form of contest entry and one that’s allowed under Facebook’s contest rules  If you decide to do so, make sure your competition follows Facebook’s Promotion Guidelines. Also ensure your competition is fun, easy, relevant to your audience, and encourages users to share their participation with friends. Don’t forget to utilize Facebook Ads to promote your contest. And If you use an app to run your contest, make sure it’s mobile-optimized.
  1. Use social media monitoring to measure, analyze, and learn

Use Facebook Insights or other automated apps to find useful metrics on your Page performance. You can view metrics like reach, the number of engaged users, engagement rate, and new Page likes. These metrics will help you understand what’s driving your likes and engagement so that you can adjust your posts accordingly.   Did I forget anything? Have a question about any of the suggestions above? Please add a comment and, if you like the post, feel free to share it with your friends. Now that you know how to get more likes for your Facebook Page, it’s time to increase your Facebook reach content. Contact us today! Please Don’t forget to Like us on Facebook if you haven’t already.          

How to Choose the Perfect Domain Name for your Business

How much effort do you need to put while choosing a domain name for your business? Is it that important? Well, the answer is definitely a big yes. The domain name can make or break you. It is the key element of your website. Let’s see why it is that much important? It is the first impression: First impression is the last impression. Url is the first thing your users will see. A good and impressive website name makes a long lasting and positive impression. It highly affects SEO: While (EMD) exact match domains are no longer a need but having targeted keyword is still in demand. It helps in SEO ranking. It improves brand popularity: The right domain increases brand recognition. Now the question is how to choose a good web name? Easy over generic: Don’t forget, your domain name is how users and visitors will remember, find and share your business on the web. The site name is the foundation of your online presence and brand. Instead of having a new web name, it is better to go with an already existing domain. The existing site will definitely have high authority as compared to a new one. It will help in ranking good in the search engines. You can book the desired domain using several tools available like .in domain drop catch for India or if you are looking for the global market you can try .com drop catch. Easy to type: If I ask you to provide a list of 5 websites that comes first in your mind, your answer may be Google, Facebook, Amazon, Yahoo etc. Do you know why? Because these are easy to pronounce and type. Easy to type domain name saves users from mistyping and leads them to some other website. Never use numbers and hyphens: As I told you domain name should be easy to type and pronounce. Well, numbers and hyphens both make the domain name difficult. For example, let’s imagine Facebook. What if it had a hyphen in between Face and book (Face-book). Not good, right? So, never use hyphens and numbers while choosing a domain. Last but not the least, always choose the right domain extension. If your targeted audience is country specific that means if you are targeting Indian customers only, go with .in extension. These are some of the points one should consider while choosing a perfect domain name.

What You Need To Know About Mobile First Indexing For SEO

Did you know the Google Mobile First Indexing has changed the SEO game in 2018? According to Moz.com Google First Indexing means that the mobile version of your website becomes the starting point for what Google includes in their index and the baseline for how they determine rankings.

Why Google Implement First Index Strategy:

Google always crawled the website for the benefit of desktop users therefore with the new changes in their algorithms, their main motive connotes to deliver the effective and efficient experience for the mobile users nowadays. Another issue that leads to the increase GoogleBots on smartphones is sometimes the mobile version of a website contains less content compared to the desktop version, so Google has recognized this issue for mobile users and tends to address it through their ”First Index” algorithm release.The search result displays the result generated from the desktop-oriented site indicate the particular website contain the information of the user.
Image Credit: Moz.com
Some points you need to be looking when it comes to ensuring your site maintains its mobile search presence:

1 Improve the loading speed of website:

For a good rank of a website and better search presence, It is necessary to improve your page loading speed. Because good page-load increases speed for all devices  which is user-friendly and important for users. If your website does not load in less than 2 seconds, it’s time to make some changes in website.

2 Make Responsive Design:

Responsive web design is the very important approach for every designer or developer. Your website should response according to the user behavior and environment based on screen size, platform and orientation. Responsive site is one of the best thing for framing your small business on. It is the very friendly way to attract the customer to access the business website on a mobile device. User experience is very important for a business.

3 Equalize the content:

Content is the king of marketing nowadays. Creating the unique content, for a better user experience for all devices is very important.

4 Check that mobile content is being indexed successfully:

To make sure contents are being indexed, create the mobile sitemap. If your mobile and desktop site is different and URL is same for the website, check the robots.txt file.

5 Check the Smartphone error:

By using the search console, Checking error(s) will help in your mobile first indexing. Google bot will be able to correctly indexed your contents and points out what is not being done right. If you really want a good responsive website design for your business and growth, once try our services at affordable price. We are the best SEO/Web Design Company in Ghana and we are ready to make you number one.

The Top Hopes and Fears of Would-Be Small Business Owners

Gaining greater independence is the top reason people say they would start a small business, according to recent research from Paychex. The report was based on data from a survey of 1,000 would-be small business owners in the US. Some 78% of respondents say they would start a small business in hopes of becoming more independent; 64% say they would start a small business because they think they would love it. Just 53% of would-be entrepreneurs say making a lot of money would be one of their top motivations for starting a small business. Some 82% of respondents say their biggest fear in starting a small business is that it would fail; 68% are worried that their business would not make much money. Source: marketingprofs.com