Soft Entrepreneurship Skills To Outgrow Your Competitors

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There are several essential soft entrepreneurship skills sets that you can develop to increase your entrepreneurial success if you are an entrepreneur or considering becoming one. Soft entrepreneur skills can ensure you grow your brand and get clients choosing you over your competitors. In this article, we will explore soft entrepreneurial skills are and how to develop them effectively to outgrow your  competitors.

What are soft entrepreneurship skills?

Entrepreneurship is an individual’s ability to turn ideas into action. Soft entrepreneurial skills encompass a broad range of various skill sets like customer service, leadership skills and creative thinking. It includes creativity, innovation and risk-taking, as well as the ability to plan and manage projects. It is seen as vital to promoting innovation, competitiveness and economic growth. For instance, to be a successful business owner, you may need to develop your communication and listening skills. To build successful project teams, you might need to improve your leadership and teamwork skills.

Examples of soft entrepreneurship skills

Developing your soft entrepreneurial skills can increase the growth of your business and brand. Here are some examples of soft entrepreneurship skills you need to excel:
  • Business management skills
  • Teamwork and leadership skills
  • Communication and listening
  • Customer service skills
  • Analytical and problem-solving skills
  • Critical thinking skills
  • Strategic thinking and planning skills
  • Time management and organizational skills
  • Branding, marketing and networking skills

Business management skills

Successful entrepreneurs will most often rely on their business skills to manage and run a business or brand. Developing your business management skills can mean building up your ability to multitask, and make decisions regarding the health and profitability of your business.

Teamwork and leadership skills

Becoming a successful entrepreneur can also mean taking on leadership roles and working as part of a team. Being a business owner means you will most likely act as both a supervisor and as part of a team. You will need to rely on effective leadership skills to help motivate your team.

Communication and listening

Business owners and entrepreneurs should also develop effective communication skills. From active listening to clients, being able to communicate effectively can help you work with others. Likewise, effective communication can also translate to how you promote awareness of your brand. For instance, effective messages through content marketing, social media and other advertising methods can positively influence how you reach your target market.

Customer service skills

No matter the industry you venture into as an entrepreneur, you may still need to develop effective customer service skills. From talking with potential clients to discussing opening partnerships, effective customer service skills can help you connect with your customer base. Good customer relations can also ensure your brand is providing the products or services your market needs.

Analytical and problem-solving skills

Successful entrepreneurs may also have exceptional analytical and problem-solving skills. This is because there can be many aspects of building a brand or business that can require difficult decisions, finding solutions to obstacles.  Using creative thinking to develop plans and strategies that will also help you achieve your business goals.

Critical thinking skills

Critical thinking skills can be necessary for developing your overall entrepreneurial skills. Being able to look at problems, and operations from different perspectives can help in decision-making. Critical thinking skills can also be necessary for strategic planning and evaluating the approaches you’re using to improve your business strategies.

Strategic thinking and planning skills

Critical thinking skills can also translate into strategic thinking skills. Entrepreneurs who have built brands and businesses most likely applied their strategic planning skills to develop strategies for growth. To be successful as an entrepreneur, it takes planning and being able to think strategically. This will allow you to find ways to beat out your competition, and implement effective strategies to reach your goals.

Time management and organizational skills

Time management and organization are also important skills for entrepreneurs to have. Strategies that can help develop these skill sets include to-do lists, and setting achievable objectives for yourself and for your team. Additionally, you might implement technology to help keep business files organized. You can also employ an office assistant to help you keep paperwork, business records and customer files organized.

Branding, marketing and networking skills

Entrepreneurs may spend the majority of their time marketing and networking with other professionals to promote and grow their brands. Being able to implement successful branding and marketing strategies can be an essential aspect of becoming an entrepreneur. You might take a free online course to get started with branding and marketing basics, and you can also meet with other entrepreneurs to help grow your network. As you develop these skill sets, you can increase the successes you see as an entrepreneur. Get in touch to know more!

Top 10 SEO Plugins For WordPress

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seopluginThere might be numerous SEO tools out there and though nobody disputes their role, one of the easiest and most accessible ways to optimize your WordPress site is with the help of WordPress SEO plugins. Fortunately, there are quite a lot of WordPress SEO plugins for you to choose from. While you can’t say there is a WordPress plugin for every type of SEO tool you can think of, there are some SEO plugins for WordPress you really must try (if you haven’t already done it). Here is a list of the most important ones.

1 WordPress SEO by Yoast

WordPress SEO by Yoast is rightfully considered one of the top SEO plugins for WordPress. It’s a complete suite that covers almost any aspect of SEO. With WordPress SEO by Yoast you can analyze onpage and offpage factors, create XML sitemaps, optimize meta and link elements, as well as RSS and breadcrumbs, edit .htaccessand robots.txt file, enjoy integration with social media, use it on multiple sites and many more. In a sense, if you get this plugin, you might not need anything else.

2 All in One SEO PACK

All in One SEO Pack is another really popular and comprehensive SEO suite for WordPress. Similarly to WordPress SEO by Yoast, you can use this one to handle all your SEO tasks. All in One SEO Pack offers XML sitemaps, optimization of titles and meta tags, advanced canonical URLs, and what not. One of its uniques features is the ability to eliminate duplicate content issues. Additionally, it’s a plugin you can use on e-commerce sites.

3 Google XML Maps

If you are not looking for a complete SEO suite, such as WordPress SEO by Yoast or All in One SEO Pack that among their numerous features come with XML sitemap generation functionality but would like a simple plugin especially for this, then Google XML Maps is your best choice. This plugin doesn’t come with bells and whistles and it doesn’t offer tons of functionality but it is really fast and reliable for XML sitemap generation, even if your site is pretty large and there are thousands of pages.

4 HTML Sitemap for WordPress

Here is another plugin (or more precisely a template) from Yoast de Valk HTML Sitemap for WordPress. While XML sitemaps are no doubt useful for search engines, an HTML sitemap is definitely more useful for your human visitors. HTML sitemap generation is not part of the WordPress SEO by Yoast it’s provided separately. The template in the link is special because it gives you a lot of flexibility when you decide what to include in your HTML sitemap and what to skip.

5 SEO Friendly Images

We all know how important it is to optimize images and how much time this could take. This is why it really makes a difference when you have a reliable ally on your site. With the SEO Friendly Images plugin for WordPress, it gets so much easier to optimize your images. This plugin automatically adds alt and title attribute to all your images. Of course, if you are not pleased with its suggestions, you can always modify the automatically added alt and title attributes to something you like more.

6 WP Smush

As alt tags become a necessity for finding images, It is an SEO friendly practice also for your images to load efficiently fast so as to be on top of the SEO game. One sure plugin that caters for this is the WP Smush. This plugin meticulously scans every image you upload – or have already added to your site – cuts all the unnecessary data and scales it for you before adding it to your media library. In addition to smushing your media uploads, you may want to compress the images stored in other folders. Smush lets you compress any image in any directory so that you can optimize all the images on your site – including NextGEN images, images stored on Amazon S3 using WP Offload S3 and images in EVERY WordPress plugin and theme package!

7 Share This

You might have mind-blowing content but if it doesn’t get traffic, then it’s useless. Out of the many ways to drive traffic to your site, social sites are among the best. With the Share, This plugin for WordPress, content sharing is much easier. The plugin not only allows you and your readers to share your content on sites such as Facebook, Twitter, and 120 others but it also comes with analytics features, too.

8 Broken Link Checker

There is hardly an SEO expert who doesn’t know how badly broken links are. Checking broken links one by one is not physically possible, even for a small site. While there are numerous free and paid tools that check for broken links, if you don’t want to leave WordPress, you can get the Broken Link Checker plugin and monitor the health of your links with it. When a broken link is found, you are notified about this.

9 SEO Links Checker

While the previous plugin is great for broken links detection, if you want more power in dealing with your links, then you need SEO Links Checker. The purpose of this plugin is to automatically create links (i.e. affiliate links) and make them nofollow, if you like. If you are running a big site with a lot of affiliate links tied to a particular keyword, this plugin is a valuable assistant. Just remember to use links wisely i.e. don’t stuff your posts with links simply because it’s so easy to do.

10 SEO Plugin By Squirrly

The last plugin on this list SEO Plugin by Squirrly is again a full SEO suite but the difference is that it’s for NON-SEO experts. This said, the plugin is by no means inferior to the rest, it simply doesn’t offer that many opportunities to mess directly with code. SEO by Squirrly deals with all aspects of SEO customization from content marketing, to keyword research, to SEO analytics, to onpage optimization. Of course, there are many more SEO WordPress plugins we couldn’t cover in this article. If the plugins on the list are not what you need, browse the Net for alternatives. However, be warned that most of the other plugins are either not as good, or they are for earlier versions of WordPress (and might not be compatible with the latest ones). While the WordPress plugins on the list are generally OK for most WordPress Webmasters, if they are not OK with you, you always have the option to optimize your WordPress site with external tools.

What You Need To Know About Mobile First Indexing For SEO

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Did you know the Google Mobile First Indexing has changed the SEO game in 2018? According to Moz.com Google First Indexing means that the mobile version of your website becomes the starting point for what Google includes in their index and the baseline for how they determine rankings.

Why Google Implement First Index Strategy:

Google always crawled the website for the benefit of desktop users therefore with the new changes in their algorithms, their main motive connotes to deliver the effective and efficient experience for the mobile users nowadays. Another issue that leads to the increase GoogleBots on smartphones is sometimes the mobile version of a website contains less content compared to the desktop version, so Google has recognized this issue for mobile users and tends to address it through their ”First Index” algorithm release.The search result displays the result generated from the desktop-oriented site indicate the particular website contain the information of the user.
Image Credit: Moz.com
Some points you need to be looking when it comes to ensuring your site maintains its mobile search presence:

1 Improve the loading speed of website:

For a good rank of a website and better search presence, It is necessary to improve your page loading speed. Because good page-load increases speed for all devices  which is user-friendly and important for users. If your website does not load in less than 2 seconds, it’s time to make some changes in website.

2 Make Responsive Design:

Responsive web design is the very important approach for every designer or developer. Your website should response according to the user behavior and environment based on screen size, platform and orientation. Responsive site is one of the best thing for framing your small business on. It is the very friendly way to attract the customer to access the business website on a mobile device. User experience is very important for a business.

3 Equalize the content:

Content is the king of marketing nowadays. Creating the unique content, for a better user experience for all devices is very important.

4 Check that mobile content is being indexed successfully:

To make sure contents are being indexed, create the mobile sitemap. If your mobile and desktop site is different and URL is same for the website, check the robots.txt file.

5 Check the Smartphone error:

By using the search console, Checking error(s) will help in your mobile first indexing. Google bot will be able to correctly indexed your contents and points out what is not being done right. If you really want a good responsive website design for your business and growth, once try our services at affordable price. We are the best SEO/Web Design Company in Ghana and we are ready to make you number one.

What Professional Website Means And How It Can Improve Your SEO Ranking

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websiteDesign plays an important role in creating a great website. A visually appealing design does not have to guarantee a good ranking of the search engines. The Internet is full of attractive websites but bad in performances in the search engines. Why must websites adhere to certain search engine guidelines? The design of a website is not limited to aesthetics. A good web design allows users and search engine robots to easily navigate your site. The fact that SEO and design go hand in hand and need to be competitive requires you to integrate SEO components into your web design structure. That’s why SEO starts with your design. Many web designers have now realized that SEO needs to be integrated into the web design process to get traffic and good ranking on their website. Here are some ways web-design can improve your search engine rankings.

Crawlable content

Websites that are easy to explore and error-free get the best visibility on search engines. You only have a few seconds to generate the interest of your visitor, valid. Your website needs to focus on the interests of your visitors by adding active content in the form of blogs, new products and services to keep your site up-to-date. Crawl content is created when the content responds to visitor requests. This is the best approach to reduce the bounce rate.

Create SEO friendly URL structure

When it comes to a website, the first thing your visitors notice is the URL of the pages. They are a series of effective hierarchies in your product and service areas to guide users to their desired goals. It provides a clear direction for your users to search for the products they are looking for and solve their questions.

Easy to navigate

If your website is slow and outdated, you will instantly see your visitors leaving your site. This causes an increase in your bounce rate of your website if your site does not have easy navigation.

How to achieve this?

Systematically design your website for your visitors to find what they are looking for, store it and send it back to your site. It is important that your website is easy to navigate and aesthetic. There must be a consistent flow of content and ideas so that your visitors can easily find what they are looking for without any difficulty. By making sure your site has a good navigation, you are helping your users and search engines to rank your site up on the search engines.

Keep a responsive design

We know that Google has repeatedly stated that Responsive Design is the preferred mobile configuration and the new Google SEO algorithm make it clear ‘ speed and responsive is king’. A great way to use your website for desktops and mobile devices is to have a responsive design, and a responsive layout increases your website’s loading speed!

Link building

How to rank a site on search engines is a difficult task if your site is new and you have to use the link creation service. Obtaining backlinks is difficult for a new site and that involves getting it from high authority sites that allow us to link our site to increase the ranking of organic search engines. How to build links to the sites?
  • List your site in directories.
  • Guest post to other blogs
  • Buy a link from other sites.
  • Manage blog comments and engagement on the forum

Manage the loading speed of your site

The speed of your website contributes a lot to the bounce rate. Websites that load quickly work better on all marketing metrics, whether it’s search engine site ranking, website interaction, digital marketing or revenue conversion. Web designers use Google Analytics to analyze layout times, speed suggestions and user time while maintaining the speed of their website.

Keywords

The keywords inform you about the company and what it is about. The correct use of keywords in your content is an optimal way to optimize your site for search engine ranking. To do this, there are several ways to improve the structure of your website for SEO, and some tools can help you analyse the flaws on your site by suggesting ways to optimize the site for search engines. A website designing company designs a professional website using above features. working with best SEO services Company SEOGHANA helps you to get the best ranking in search results.

The Top Hopes and Fears of Would-Be Small Business Owners

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Gaining greater independence is the top reason people say they would start a small business, according to recent research from Paychex. The report was based on data from a survey of 1,000 would-be small business owners in the US. Some 78% of respondents say they would start a small business in hopes of becoming more independent; 64% say they would start a small business because they think they would love it. Just 53% of would-be entrepreneurs say making a lot of money would be one of their top motivations for starting a small business. Some 82% of respondents say their biggest fear in starting a small business is that it would fail; 68% are worried that their business would not make much money. Source: marketingprofs.com