Make sure the ‘call to action’ buttons are right up front and users can see these buttons. Keep your design layout consistent so that users know where they are and where they need to go next. If this doesn’t happen, the user is most likely to find the exit and leave your site never to come back. • Have heart Surgical precision will only take your design so far. For a popular website, it is important that the design has a soul and an emotional depth. Use specific fonts, shapes, icons, and even images and photographs to convey the crux of your messages. If you are able to excite your user’s imagination and connect on an emotional level with the consumer then you have a greater chance of retaining your visitors. Let’s look at Apple for a second. The company spends a lot of time on their website making it look sleek and sexy – exactly the kind of attributes we associate with an Apple product. Even before the customer has bought a product he knows that he is making the right choice by opting for the coolest gadget there is. That is how factoring in emotions can work for your website design and influence your customer’s mindset. The idea behind website designing should never be just to create something that looks good, but also to create a brand connection. So, forget the design nazis and think like a user – it is easily the best way to design a winning website.
Website Design:Definitely, designing websites is one of the chief services of such companies. However, with technology moving fasts, the web designers are not only catering to create websites for PCs and desktops but mobile and tablet specific websites with all the necessary features.
Search Engine Optimization (SEO):SEO is the catchphrases in the online space. From Google to Bing and Yahoo, every brand desires to get ranked in the top of these search bars. Web design and SEO work together and web designers today prefer to integrate SEO while designing website as an SEO optimized website draw more traffic.
Graphic Designs:Graphic designing elements play a significant role to boost a website’s visibility. It increases a website’s visual appeal, portrays its professional excellence, usability and brand value. It is not at all an unknown fact that how important is visual communication for delivering the in-depth objective of a brand’s message.
Copywriting:Apart from design elements and website layout, there is another important component which is critically important. Most of the brad owners being engrossed with other daunting tasks of running the business do not have the time and expertise to create content that delivers the business message without any grammatical error. Writing for websites is engages visitors and gives a much clear about the brand. A website designing agency has a skill set of content writers who create the best content for their clients.
Website Hosting:Another crucial service provided by web designing agencies is web hosting that is as important as the foundation of a house. A professional web agency offers unlimited email addressed and bandwidth for both small and large business websites. Also, trustable brands keep routine back up of the files.
Content Management Systems (CMS):CMS is one of the powerful tools for web developers. From its very basic advantages like creating, editing and maintaining websites, CMS is also available in more hi-tech and user-friendly versions. A professional firm owns experts in the field who helps to streamline their clients’ websites.
Email Newsletter Marketing:Most of the web designing firms also offer email newsletter marketing another important part of a website. Such services help a brand to be in constant touch with their clients. Email marketing campaign and strategies if done right can work wonders.
E-commerce website:Brands must understand the difference between informational and e-commerce websites both of which have different purposes. An informational website can in no way allow a brand to facilitate commercial transaction like the e-commerce website. Experiences web designing houses also provide such services, the most important aspect for e-marketers.
Maintenance and Repairs:Everything needs maintenance so as websites. Websites may be crashed and become the victim of cybercrime. The task of a web designing company does not end with just designing and developing their clients’ website. They also diagnose, repair and help crashed websites to get back-in-action.
Crawlable contentWebsites that are easy to explore and error-free get the best visibility on search engines. You only have a few seconds to generate the interest of your visitor, valid. Your website needs to focus on the interests of your visitors by adding active content in the form of blogs, new products and services to keep your site up-to-date. Crawl content is created when the content responds to visitor requests. This is the best approach to reduce the bounce rate.
Create SEO friendly URL structureWhen it comes to a website, the first thing your visitors notice is the URL of the pages. They are a series of effective hierarchies in your product and service areas to guide users to their desired goals. It provides a clear direction for your users to search for the products they are looking for and solve their questions.
Easy to navigateIf your website is slow and outdated, you will instantly see your visitors leaving your site. This causes an increase in your bounce rate of your website if your site does not have easy navigation.
How to achieve this?Systematically design your website for your visitors to find what they are looking for, store it and send it back to your site. It is important that your website is easy to navigate and aesthetic. There must be a consistent flow of content and ideas so that your visitors can easily find what they are looking for without any difficulty. By making sure your site has a good navigation, you are helping your users and search engines to rank your site up on the search engines.
Keep a responsive designWe know that Google has repeatedly stated that Responsive Design is the preferred mobile configuration and the new Google SEO algorithm make it clear ‘ speed and responsive is king’. A great way to use your website for desktops and mobile devices is to have a responsive design, and a responsive layout increases your website’s loading speed!
Link buildingHow to rank a site on search engines is a difficult task if your site is new and you have to use the link creation service. Obtaining backlinks is difficult for a new site and that involves getting it from high authority sites that allow us to link our site to increase the ranking of organic search engines. How to build links to the sites?
- List your site in directories.
- Guest post to other blogs
- Buy a link from other sites.
- Manage blog comments and engagement on the forum
Manage the loading speed of your siteThe speed of your website contributes a lot to the bounce rate. Websites that load quickly work better on all marketing metrics, whether it’s search engine site ranking, website interaction, digital marketing or revenue conversion. Web designers use Google Analytics to analyze layout times, speed suggestions and user time while maintaining the speed of their website.
KeywordsThe keywords inform you about the company and what it is about. The correct use of keywords in your content is an optimal way to optimize your site for search engine ranking. To do this, there are several ways to improve the structure of your website for SEO, and some tools can help you analyse the flaws on your site by suggesting ways to optimize the site for search engines. A website designing company designs a professional website using above features. working with best SEO services Company SEOGHANA helps you to get the best ranking in search results.
SEO DIGITAL GHANA #1 PPC, WEB/APP DESIGN PRACTICES & SEO FIRMSEO Digital Ghana is a local SEO and web/app design company operated from Ghana by a team of digital marketers and SEO professionals who have built the expertise through knowledge and skills acquired from international institutions and firms. At SEO Digital Ghana, we provide the best of digital marketing services to thriving businesses in Ghana, Africa, and the world to search rank, draw niche-based customers and build brand trust. First of all for one to understand Search Engine Optimization (SEO) and how it is impacting local businesses, let us draw the link between traditional marketing and the revolution of digital marketing. Marketing has always been the process of value exchange that is facilitated by the four Ps, which are product, promotion, placement, and price; The tools employed in enacting the four Ps are increasingly becoming digital and are now being democratized across a large number of consumers with the advent of digital gadgets ( smart phones, computers etc); Thus, the digitization and democratization is shifting the balance of power from traditional to digital, from firms to consumers and the result is the internet flood of businesses to stay on top and relevant in the search engine in order to appear more visible to potential customers and clients.
WHY SEO IS GOOD FOR BUSINESS
Like any other marketing method, SEO isn’t magic, but once installed it will provide a business with visibility, branding, web traffic, a high ROI, credibility, and insight into customer behavior within a stipulated amount of time. So what does SEO mean to your business? It means with it you can continually thrive well in
- Brand Trust,
- Brand Health,
- Increase Traffic,
- Lead acquisition,
- Measurable, Scalable results and Sales.