Which Platform Gives Better ROI? Tiktok or Instagram?
“Should I invest more in TikTok or Instagram?”The truth is, both platforms have power, but the real winner for ROI (Return on Investment) depends on your goals, content style, and audience. Let’s break it down. TikTok and Instagram are two of the biggest names in the industry of social media marketing. Their audiences, strengths, and
The Future of SEO: Key Strategies for 2025
Search Engine Optimization (SEO) has come a long way from keyword stuffing and backlink trading. As we move into 2025, the SEO landscape is evolving rapidly, driven by AI, voice search, zero-click results, and an increasing demand for authentic, helpful content. To stay ahead in 2025, brands and marketers need to shift their focus from
How to Choose the Best SEO Agency in Ghana
In today’s digital age, having a strong online presence is no longer optional; it’s essential for business growth. Search Engine Optimization (SEO) plays a critical role in ensuring your business appears in search results when potential customers look for your products or services. But how do you choose the best SEO agency in Ghana to
- Published in Digital Marketing, Search Engine Optimisation
Meta Removes 63K Instagram Accounts Linked to Sextortion Scams!
Approximately 70,000 cumulative profiles, Pages, and groups have been removed from Facebook and Instagram as a result of Meta’s significant action against a well-known sextortion group operating out of Nigeria. Additionally, the mechanisms to prevent them from returning have been strengthened. Meta says that these accounts were associated with a group called “Scammers,”.
SEO Ghana has been honored with an award at the MEA Markets’ seventh annual African Excellence Awards- 2024.
Big News !! SEO Ghana has been honored with the prestigious award at the MEA Markets’ seventh annual African Excellence Awards- 2024. We are happy to announce that SEO Ghana has won the African Excellence Awards 2024 for Most Reliable Digital Marketing Company in Ghana. This prestigious award emphasizes our dedication to quality,
Digital marketing myths busted: What you really need to know!
Did you know the Great Wall of China actually isn’t visible from space? At least not to the naked eye. Also: bats aren’t blind, Viking helmets didn’t have horns, and toilet water in the Southern hemisphere does NOT rotate the other direction. We love busting myths! So, in this article,we’re going to take 5 of the
- Published in Digital Marketing, Social Media Marketing, Traditional marketing
The future of e-commerce
Since the web first ushered in a new era of e-commerce, marketplaces, payment services, and massive scaling of shipping and distribution networks have made e-commerce successful. This reading considers how e-commerce might change over the next decade. Future trends for e-commerce No one can say for sure which innovations today will be used tomorrow. However,
- Published in Digital Learning, Digital Marketing
Understanding the traditional marketing funnel and the digital marketing funnel
A marketing funnel is a powerful way for businesses to focus and coordinate their marketing efforts. To get the most out of a marketing funnel, businesses must optimize their work at each stage of the funnel to reach desired outcomes. The marketing funnel video in this course introduced you to a simple and generalized funnel
- Published in Digital Marketing, eCommerce
Understanding customer journey and key touchpoints
You may have heard about the customer journey, now before a purchase happens, each interaction with a brand during a customer journey is called a touchpoint. Customer Touchpoints are important to monitor because they reveal the kinds of decisions customers are making during their customer journey to purchase your product or service. Touchpoints occur when
- Published in Digital Marketing, Inbound Marketing, Marketing in the new age
Advantages and challenges of digital marketing over traditional marketing
Traditional marketing is marketing that isn’t online. Marketers reach potential customers through printed media, television, radio, direct mail, phone calls, or billboards. Digital marketing is marketing that is exclusively online. Digital marketers focus on potential customers who engage with online content, including search engine results, email, video, blogs, or social media. This reading describes the
- Published in Digital Learning, Digital Marketing, Traditional marketing