Have you ever gone overboard at a buffet? You’re standing in line, and the sight of those endless trays of macaroni and cheese, fried chicken tenders, and random cuts of steak alongside the classic chocolate fountain is so overwhelming that you fill up multiple plates of food. Then, you sit down at your table and realize you can’t possibly eat it all (or, at least, eat everything and still feel OK about yourself afterward).
That’s kind of like the situation marketers find themselves in. Your marketing team is responsible for a seemingly endless list of goals: staying on top of industry trends,generating leads, enabling sales, building your brand, and keeping track of plenty of other critical elements of your company’s success.
It can be tempting to simply add another part-time or full-time employee to the mix, though that doesn’t always make sense for your goals or your budget. Plus, what kind of pressure would that person feel, knowing that she’s expected to fill all the gaps?
When to Share Your Plate
If you want to achieve your marketing goals, you have to consider whether your team is truly set up for success. With the fourth quarter just around the corner and a new year on the horizon, it’s time to analyze your ability and capacity — and potentially consider outsourcing the tasks you’re just not able to execute right now.
Outsourcing can save you time and money, and it frees up your team to focus on its primary strengths, which is good for your team members, your marketing efforts overall, and your bottom line. Here are five responsibilities your marketing team will thank you for outsourcing:
1. Social media management
Social media has evolved from a way to pass time between friends and family members to a billion-dollar business. If you’re not doing it well, you’ll be watching as your competitors zoom by in this space.
You have lots of free social media tools at your disposal if you’re just getting started, but once your presence is off the ground and in flight, a social media partner isn’t a bad idea. Outside experts will strategize, execute, and analyze your data, which allows you to obtain the right boost in engagement from Facebook, Twitter, Instagram, LinkedIn, and other hot-ticket platforms.
2. Content marketing
Most companies don’t do an amazing job of consistently creating and distributing engaging content coming from their internal experts and thought leaders. It’s nearly impossible for brands to do content marketing well completely on their own, especially when you remember that doing it well includes producing consistent blog articles, guest posts, whitepapers, and email campaigns alongside the documented content strategy that actually guides all these moving parts.
In general, marketers would do well to partner with an outside agency that can help them create, distribute, and analyze content professionally and at scale. Because most companies can’t afford to do it consistently well over time, an external partner could be your new best friend.
3. Public relations
By no means is public relations a do-it-yourself venture, especially in the era of content and social media. Today’s public relations movers and shakers understand how to manage and maintain relationships with reporters, publication contributors, industry influencers, online editors, and many others. They’ve kept up with PR trends and stayed far ahead of the curve. Why would you add learning all those nuances to your expanding to-do list when you could rely on a partner whose job it is to look for ways to promote your company to your audience?
4. Video production
No one likes crappy videos. And while no one is expecting you to produce Oscar-worthy videos, you should make sure they’re done right. This trend isn’t going away anytime soon, and you can’t ignore it. It’s spreading across the internet, into all your social media feeds, and it’s in high demand by consumers. Fortunately for your brand and your audience, you don’t have to rely on a team without video production credentials to throw together its best attempt at video if you outsource to the right partner.
5. Development
Sure, website development can be pricey, but if you’re not a digital design and user experience (UX) expert yourself, it’s probably best for you to move out of the way. Your website and all the owned digital assets it houses are elements of your marketing and branding that evolve over time; as you grow, rebrand, and add new products and services, your website will need to keep up. Bring someone into the fold who can professionally provide these services rather than add them to the list for your marketing team.
When your marketing teammates’ to-do list is as endless as any good buffet’s meal options, they’re going to have a hard time prioritizing and achieving their most important goals. Encourage your team to select the responsibilities they’re best suited for and most capable of executing, and outsource what you can so no one has to consistently feel like her plate is overflowing. 5 Things Your Marketing Team Will Thank You for Outsourcing
Posted onHave you ever gone overboard at a buffet? You’re standing in line, and the sight of those endless trays of macaroni and cheese, fried chicken tenders, and random cuts of steak alongside the classic chocolate fountain is so overwhelming that you fill up multiple plates of food. Then, you sit down at your table and realize you can’t possibly eat it all (or, at least, eat everything and still feel OK about yourself afterward).
That’s kind of like the situation marketers find themselves in. Your marketing team is responsible for a seemingly endless list of goals: staying on top of industry trends,generating leads, enabling sales, building your brand, and keeping track of plenty of other critical elements of your company’s success.
It can be tempting to simply add another part-time or full-time employee to the mix, though that doesn’t always make sense for your goals or your budget. Plus, what kind of pressure would that person feel, knowing that she’s expected to fill all the gaps?
When to Share Your Plate
If you want to achieve your marketing goals, you have to consider whether your team is truly set up for success. With the fourth quarter just around the corner and a new year on the horizon, it’s time to analyze your ability and capacity — and potentially consider outsourcing the tasks you’re just not able to execute right now.
Outsourcing can save you time and money, and it frees up your team to focus on its primary strengths, which is good for your team members, your marketing efforts overall, and your bottom line. Here are five responsibilities your marketing team will thank you for outsourcing:
1. Social media management
Social media has evolved from a way to pass time between friends and family members to a billion-dollar business. If you’re not doing it well, you’ll be watching as your competitors zoom by in this space.
You have lots of free social media tools at your disposal if you’re just getting started, but once your presence is off the ground and in flight, a social media partner isn’t a bad idea. Outside experts will strategize, execute, and analyze your data, which allows you to obtain the right boost in engagement from Facebook, Twitter, Instagram, LinkedIn, and other hot-ticket platforms.
2. Content marketing
Most companies don’t do an amazing job of consistently creating and distributing engaging content coming from their internal experts and thought leaders. It’s nearly impossible for brands to do content marketing well completely on their own, especially when you remember that doing it well includes producing consistent blog articles, guest posts, whitepapers, and email campaigns alongside the documented content strategy that actually guides all these moving parts.
In general, marketers would do well to partner with an outside agency that can help them create, distribute, and analyze content professionally and at scale. Because most companies can’t afford to do it consistently well over time, an external partner could be your new best friend.
3. Public relations
By no means is public relations a do-it-yourself venture, especially in the era of content and social media. Today’s public relations movers and shakers understand how to manage and maintain relationships with reporters, publication contributors, industry influencers, online editors, and many others. They’ve kept up with PR trends and stayed far ahead of the curve. Why would you add learning all those nuances to your expanding to-do list when you could rely on a partner whose job it is to look for ways to promote your company to your audience?
4. Video production
No one likes crappy videos. And while no one is expecting you to produce Oscar-worthy videos, you should make sure they’re done right. This trend isn’t going away anytime soon, and you can’t ignore it. It’s spreading across the internet, into all your social media feeds, and it’s in high demand by consumers. Fortunately for your brand and your audience, you don’t have to rely on a team without video production credentials to throw together its best attempt at video if you outsource to the right partner.
5. Development
Sure, website development can be pricey, but if you’re not a digital design and user experience (UX) expert yourself, it’s probably best for you to move out of the way. Your website and all the owned digital assets it houses are elements of your marketing and branding that evolve over time; as you grow, rebrand, and add new products and services, your website will need to keep up. Bring someone into the fold who can professionally provide these services rather than add them to the list for your marketing team.
When your marketing teammates’ to-do list is as endless as any good buffet’s meal options, they’re going to have a hard time prioritizing and achieving their most important goals. Encourage your team to select the responsibilities they’re best suited for and most capable of executing, and outsource what you can so no one has to consistently feel like her plate is overflowing. 
Digital marketing is no longer a passing trend as it was considered a few years back. Today, this is a proven marketing technique and brands that are harnessing its power enjoy a competitive edge. According to the International Telecommunications Union (ITU), there are over 3.26 billion internet users today. To get the attention of these users, you need to have a strong presence online. Using a reliable digital marketing company helps you adopt the best marketing strategies today for the best outcomes from your online campaigns.
Through digital strategies, you can tap into the rapidly growing online market and increase the reach of your business. However, there is a catch; the internet marketplace is volatile and new techniques keep emerging. Staying abreast of all these changes and implementing them is not easy, especially for a small business. Luckily, digital marketing agencies have the expertise and resources necessary to drive a full-fledged online marketing campaigns.
Many traditional fast food restaurants are slowly being left behind especially in Ghana. It’s not that customers don’t crave their greasy goodness.
It’s that many fast food restaurant brands feel a touch old-fashioned and new rivals have come along, offering a heady recipe of a more exciting brand and better food. Now the furthest digital brand of style a food restaurant in Ghana would use to stay in technology is to create an ecommerce website a an instant food delivery plan.
Never, though, has one of the monolithic fast food brands tried what this KFC is doing that would change the approach of marketing style used by restaurants in the 21st century digital world.
In Ghana, KFC has installed retail outlets with digital ordering machine that process order in out in Haatso, Accra and tema Community 8.
In a South China Morning Post reports, a KFC-owned restaurant called KPRO — an oddly healthy place that serves salads, panini and fresh juice — is allowing customers to pay with a smile and this is big!
Here, you walk up to a large screen. You use a touchscreen to select the very healthy food you’d like to quickly consume. Then you click on the Smile To Pay feature.It uses facial recognition to decide who you are.
https://youtu.be/VLAtO7RgVM4
Then it asks you to enter your phone number, for a little extra authentication.This could be a little awkward if there are people standing behind you.
Don’t these technologists care about privacy? Oh, you know the answer to that one.
Once you’ve ordered, you go and sit down and your food is magically delivered by someone who, one hopes, doesn’t say: “We know where you live.”
KFC worked with Ant Financial, part of the vast Alibaba Group, to create this system, one that will surely make people feel so very modern.
Some might look at the video and think that all this button-pushing and pausing to take a picture isn’t all that fast.
It’s also gloriously impersonal. Then again, isn’t that what technology would prefer we become? A face and a phone number, rather than, say, a living, breathing, purse-bearing, picky-eating human.From finger-lickin’ good to face-bearin’ payin’.
This is progress!! and it would change the digital marketing phase. 
Most companies start out doing their digital marketing using an in-house team, often on a shoestring budget. The business grows, and you hire more people to handle tasks. Eventually, you start to wonder, could my business grow faster with a real marketing agency?
The answer is almost always yes, with a caveat: You need to be sure to choose the right agency. The wrong marketing team could actually tank your business in a number of ways. Here are the telltale signs of a bad digital marketing agency, and how each type affects your business.
The effectiveness and the rise in the use of social media is going to see a major increase in 2018 where majority of these platforms are going to receive a massive monetization.
Digital platforms and the use of social media has become a basic necessity where people can’t just do away without. As a necessity evil, people meet on the various social media platforms to share ideas, memories or to have fun,
But as a basic necessity, where the number of users keep on increasing with different interest of discussions, it has now become a basic tool for advertisers to take as a major opportunity to market their goods and services.
If you take a look at Facebook, Twitter, YouTube, LinkedIn which are the widely most used social media platforms, one could see that all of them has a way of generating money , even the almighty Google. This money generated is mostly from advertisers and digital marketers who want to push their products out there for target acquisition or creating awareness.
So what does this tell us? This make it clear that before Jack Dorsey (founder of Twitter), Mark Zuckerberg (founder of Facebook), Chad Hurley, Jawed Karim, Steve Chen ( founder of Youtube), 
In the past, many industries and businesses resorted to the monopolistic paid analogue television form of advertising and the increase demand on TV ads lead many cable networks to raise charges that come with it.
The advent of the internet shifted the desire of terrestrial analogue television to the digital platform especially in the western world which was higly a considerable trend and affordable for its operators.
In Africa the digital transition in broadcasting went through a mileage before it was potentially (or still) thriving to be accepted. Hitherto, it was able to improve both the quantity and quality of what is available on TV and to increase the number of people who will be able to watch it. The recent establishment of digital radios and television has become very accessible to media young entrepreneurs who have the passion to enter into broadcasting.
Although many advertisers are reluctant to shift a large proportion of their advertising budgets to the Internet because they still view terrestrial television advertising as the main vehicle for building a brand. The use and brand awareness on the use of digital marketing has really being an eye opener to many industries on the benefits they tend to derive by shifting to digital marketing.
Digital Marketing
You can’t deny it. Digital marketing is shifting the all-hailed traditional forms of marketing, with emphasis the number of people that used to stand in queues at the popular news stand is dramatically receding into oblivion; the over-charge cost of giant of raising and hoisting billboards by advertising companies is dwindling; the overprice form of television and radio advertising and moreover the various form of direct email or junk marketing is now beginning to be a thing of the past. People are consuming more digital content daily now! – using their smart phones, desktops computers, laptops, tablets, and more. The thing is, companies need to recognize that they need to alter their marketing strategies to adapt to this.
Why do you think that digital marketing is so important? Take