What Does Google’s New Nofollow Changes Mean?

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As typical for Google, they have recently released news on new changes to the world of seo on their search engine. This time they announced it will affect the nofollow attribute within links, that means seo enthusiasts and professionals should take note. And obviously when news has come out regarding seo release, this gets everyone talking about what it means for their campaigns and previous work.

What’s mainly alarmed seo ghana professionals the most, is the introduction of rel=”sponsored” and rel=”ugc”. Reason being is it changes the nofollow attribute which has remained the same since its 15 year old introduction. So, instead of nofollow being a hint to bots to ignore it, it’s now going to be recognised as a ‘hint’ for ranking. This applies to the two new link attributes as already mentioned.

Google are bringing these changes to fruition to help link attributes evolve, which is why sponsored and user generated content are being introduced. So, to help provide more context for how it’ll apply to seo professionals, the following outlines how each will function.

With rel=”nofollow”, this will apply when an seo expert wants to link to page but doesn’t want any link credit passing through or be recognised for any endorsement. On the other hand, with rel=”sponsored” this helps to identify to Google when a link is used as part of advertisement and other similar agreements. And finally, with rel=”ugc” this should be used within forums and on comments from user generated content.

When the new link attribute changes come into force next March, Google will aim to use them for crawling and indexing purposes. As already said, the search engine will use them as a ‘hint’ to help their bots index the links appropriately. This makes a change from previous seo , as they used to just ignore nofollow links.

Google have revealed their reasons for implementing these changes, which are for the purpose to collect more accurate data. They have said each link contains valuable information which can help improve the overall search engine. The data links contain include anchor text and outlines of link schemes. Moreover, this will also help identify unnatural link patterns.

These changes won’t bring significant changes to the results of search engines, so seo professionals don’t necessarily have to worry. However, in the future, Google will start to make use of the data collected to see how links and their attributes can be treated within search results. So, for now, seo enthusiasts and  professionals don’t need to make any changes to nofollow links. Although if you’re aware of any sponsored content containing links, the new rel=”sponsored” attribute will need including when possible.

What’s more, seo experts can use more than one of the attributes within link tags. An example tag could look like rel=”ugc sponsored”, so this would tell bots it’s user generated content as well as sponsored content. It’s important to note that these changes shouldn’t bring comment spam, as most websites have their own deterrents for link spamming, like human moderators.

Thankfully, these nofollow changes Google are bringing to fruition, can be helpful for most agencies, so be sure to use them wisely!

How to Make Money with SEO in 2020

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SEO, also known as Search Engine Optimization, is a tried-and-tested practice of increasing the quality and quantity of the website traffic by ranking the site higher on search engine result pages (SERPs).

The good thing is, some of that earned traffic can be converted into cash if you have a decent product or service on the table. See, once your site is on top, it doesn’t require as much as an effort to stay on top as it took to bring it there. So, you can have that sweet stream of revenue flowing in your direction… a month after month.

Then why isn’t every online marketer living in a mansion already?

SEO is a good way to take your site to the top and make decent money, but it’s not a magic pill. Most online marketers fail at it because they give up too soon or because they expect SEO to work wonders for their business without actually putting all that much effort into their campaigns. Remember, a good SEO strategy and ONLY a good SEO strategy can lead you to success. So, you need to be smart and strategic instead of going after what’s easy.

With that out of the way, let’s take a look at a few simple ways to make money with SEO in 2020.

Build an e-Commerce website

As a business owner, you need to make sure you have an e-commerce website as most people prefer to shop from online e-commerce stores today. As these sites have been exploding in popularity in recent years, competition in the online market is increasing. So, just developing an e-commerce business is not enough if you want a successful e-commerce store. You also need to drive a large amount of traffic to your online store. Once your e-commerce starts to get traffic, you will start to make money. But how? Well, SEO is one of the best ways to generate traffic. With the best e-commerce search engine optimization tactics, you can get free, recurring, high-converting traffic.

Make a high-traffic blog

A monetized and well-designed business blog is one of the best ways to earn money online. But do you know you can’t make money with blogging if you don’t know how to promote it in the first place? No matter how successful and well-designed your blog is, you can’t generate income with it if it doesn’t get traffic. Organic search optimization is one of the best ways to drive free traffic to your blog. For that, keyword research is a must. Also, make sure you come up with valuable and interesting content as only high-quality content is essential to make money from blogging.

Hire SEO writing services

When it comes to promoting your online business, search engine writing plays a vital role. It helps you earn more income for your business by increasing the number of clients. When you hire a reliable search engine optimization writing company for your online business, they will provide you with the content that will meet your target audience’s demands. Furthermore, professional writers use current search engine trends and popular strategies to reach your website for more visibility and drive more traffic to your website which will help bring revenue for your business.

So this is how you can make money with search engine optimization in 2020.

As mentioned earlier, if you don’t have proper knowledge about SEO, keyword research and search engine’s dynamic trends, hiring a professional SEO Ghana can help you realize your long-term online marketing goals.