Basic Principles of Digital Marketing

digital marketing
With unlimited amounts of content out there, it most likely shocks no one that an aggravating measure of this content is total garbage. successful digital marketing will separate itself from the garbage by laying its trees on strong, drawing in and shareable content. The Internet is free and accessible to everybody, so anybody can (and it can appear like everybody does) gather their own particular content and not the majority of this content is quality. This convergence of junk is the reason you need your clients to see your content as a sparkling reference point of light and dependability in a landfill of substandard waste. Try not to add to the rabble; set yourself apart by offering your clients important stuff. Need individuals to completely connect with your digital marketing message? Then, keep it straightforward. We mostly see possibly amazing digital marketing initiatives come up short just on the grounds that they got somewhat overeager and overcomplicated. Keep your message concise. Individuals have enough trouble in their lives. At the point, when given something simple, clients will delight in its simplicity. You need to know your client. This online marketing rule (Seo Ghana) may appear to be really fundamental, however, it is regularly lost in the battle to make the following ‘huge’ thought. The best edge is one that catches and enchants the consideration of your client by talking specifically, plainly, and as we’ve effectively expressed, basically to them. Ensure your effort focuses on your particular group of onlookers. Go excessively expansive and you will most likely miss your check and market. The larger part of clients visits your website to get the most fundamental of essential data, like area, address, email address and phone number. Ensure these essential points of interest are super simple to discover. Our world is constantly developing, and subsequently, so should our digital marketing You have to submit yourself to always planning to enhance and develop and we mean truly confer yourself. Put assets like time and cash aside for digital marketing R&D. You’ll see the best outcomes if you put aside around 10% of your opportunity to examine. If you would prefer not to get on board with next big bandwagon, you will need to put the time and exertion into estimating patterns and making your own, a considerably more lucrative approach than riding on the coat-tails of another brand’s genius.

Top 10 SEO Plugins For WordPress

seoplugin
There might be numerous SEO tools out there and though nobody disputes their role, one of the easiest and most accessible ways to optimize your WordPress site is with the help of WordPress SEO plugins. Fortunately, there are quite a lot of WordPress SEO plugins for you to choose from. While you can’t say there is a WordPress plugin for every type of SEO tool you can think of, there are some SEO plugins for WordPress you really must try (if you haven’t already done it). Here is a list of the most important ones.

1 WordPress SEO by Yoast

WordPress SEO by Yoast is rightfully considered one of the top SEO plugins for WordPress. It’s a complete suite that covers almost any aspect of SEO. With WordPress SEO by Yoast you can analyze onpage and offpage factors, create XML sitemaps, optimize meta and link elements, as well as RSS and breadcrumbs, edit .htaccessand robots.txt file, enjoy integration with social media, use it on multiple sites and many more. In a sense, if you get this plugin, you might not need anything else.

2 All in One SEO PACK

All in One SEO Pack is another really popular and comprehensive SEO suite for WordPress. Similarly to WordPress SEO by Yoast, you can use this one to handle all your SEO tasks. All in One SEO Pack offers XML sitemaps, optimization of titles and meta tags, advanced canonical URLs, and what not. One of its uniques features is the ability to eliminate duplicate content issues. Additionally, it’s a plugin you can use on e-commerce sites.

3 Google XML Maps

If you are not looking for a complete SEO suite, such as WordPress SEO by Yoast or All in One SEO Pack that among their numerous features come with XML sitemap generation functionality but would like a simple plugin especially for this, then Google XML Maps is your best choice. This plugin doesn’t come with bells and whistles and it doesn’t offer tons of functionality but it is really fast and reliable for XML sitemap generation, even if your site is pretty large and there are thousands of pages.

4 HTML Sitemap for WordPress

Here is another plugin (or more precisely a template) from Yoast de Valk HTML Sitemap for WordPress. While XML sitemaps are no doubt useful for search engines, an HTML sitemap is definitely more useful for your human visitors. HTML sitemap generation is not part of the WordPress SEO by Yoast it’s provided separately. The template in the link is special because it gives you a lot of flexibility when you decide what to include in your HTML sitemap and what to skip.

5 SEO Friendly Images

We all know how important it is to optimize images and how much time this could take. This is why it really makes a difference when you have a reliable ally on your site. With the SEO Friendly Images plugin for WordPress, it gets so much easier to optimize your images. This plugin automatically adds alt and title attribute to all your images. Of course, if you are not pleased with its suggestions, you can always modify the automatically added alt and title attributes to something you like more.

6 WP Smush

As alt tags become a necessity for finding images, It is an SEO friendly practice also for your images to load efficiently fast so as to be on top of the SEO game. One sure plugin that caters for this is the WP Smush. This plugin meticulously scans every image you upload – or have already added to your site – cuts all the unnecessary data and scales it for you before adding it to your media library. In addition to smushing your media uploads, you may want to compress the images stored in other folders. Smush lets you compress any image in any directory so that you can optimize all the images on your site – including NextGEN images, images stored on Amazon S3 using WP Offload S3 and images in EVERY WordPress plugin and theme package!

7 Share This

You might have mind-blowing content but if it doesn’t get traffic, then it’s useless. Out of the many ways to drive traffic to your site, social sites are among the best. With the Share, This plugin for WordPress, content sharing is much easier. The plugin not only allows you and your readers to share your content on sites such as Facebook, Twitter, and 120 others but it also comes with analytics features, too.

8 Broken Link Checker

There is hardly an SEO expert who doesn’t know how badly broken links are. Checking broken links one by one is not physically possible, even for a small site. While there are numerous free and paid tools that check for broken links, if you don’t want to leave WordPress, you can get the Broken Link Checker plugin and monitor the health of your links with it. When a broken link is found, you are notified about this.

9 SEO Links Checker

While the previous plugin is great for broken links detection, if you want more power in dealing with your links, then you need SEO Links Checker. The purpose of this plugin is to automatically create links (i.e. affiliate links) and make them nofollow, if you like. If you are running a big site with a lot of affiliate links tied to a particular keyword, this plugin is a valuable assistant. Just remember to use links wisely i.e. don’t stuff your posts with links simply because it’s so easy to do.

10 SEO Plugin By Squirrly

The last plugin on this list SEO Plugin by Squirrly is again a full SEO suite but the difference is that it’s for NON-SEO experts. This said, the plugin is by no means inferior to the rest, it simply doesn’t offer that many opportunities to mess directly with code. SEO by Squirrly deals with all aspects of SEO customization from content marketing, to keyword research, to SEO analytics, to onpage optimization. Of course, there are many more SEO WordPress plugins we couldn’t cover in this article. If the plugins on the list are not what you need, browse the Net for alternatives. However, be warned that most of the other plugins are either not as good, or they are for earlier versions of WordPress (and might not be compatible with the latest ones). While the WordPress plugins on the list are generally OK for most WordPress Webmasters, if they are not OK with you, you always have the option to optimize your WordPress site with external tools.

Create A Strong Digital Presence For Your Business

seoghana
Having a digital presence is the necessary tool for every business enterprise in this age of information technology. Gone are the days of old-school publicity by word of mouth and print media. While these age-old avenues still act as a medium to reach out to your target audience yet it’s not all. Nowadays we are all present in the virtual world. The digital space drives content, boost your marketing strategies and drives customers to your business. It makes a business accessible to people of the remote areas. The whole world is the customer here. Now to drive up your content to an easy accessibility on the conventional search engines like Google, Bing etc. you need a proper website, which has the exact features to attract people. This includes good SEO content, website optimization and web hosting amongst many other features. Now, to build such a powerful website is not a child’s game. It requires good web development and digital marketing skills and expertise. Online marketing agencies serve this purpose. Similar to all other places, there is a notable share of competition amongst the online marketing agencies in Houston. However, the best online marketing agency in Ghana Seoghana is the one with a dynamic profile and an excellent customer feedback. The most probable question that comes to our mind when we hire a marketing agency is how they achieve the set target. The modus operandi or the mechanism of achieving a robust website is complex. It requires expertise on various levels. Moreover, the essential part is to know the basic requirements and the vision of the client. Thus, an e-commerce website has a different requirement than a regular IT company website or a healthcare company portal.

Mostly they work on chief four areas

  • Website designing (this is for new enterprises or old enterprises looking for a new website look)
  • Use of proper metrics and analytics to gauge the performance of your website,
  • Use of different techniques like SEO and others to generate more traffic to your website
  • Customer friendly web optimization to make it more swift and accessible to customers
This web optimization part plays a crucial role directing the correct set of audience to your website. It is essential to set up a target audience – say if your enterprise is for adolescent teenagers, then the audience is set to that age group. Demography is another crucial aspect. If you cater to the needs of a specific group or people from specific ethnicity or region then the location has to be set there. Based on this, the image optimization, categorization, content creation and SEO keywords settings are done. Thus, local search optimization is essential to create your brand awareness in order to establish you in the market. In this way, marketing agencies boost your digital presence and creates a niche role for you. With online marketing agency SEOGHANA you can get web traffic with minimal cost.

Best SEO and Digital Marketing Firm in Ghana

seoghana

SEO DIGITAL GHANA #1 PPC, WEB/APP DESIGN PRACTICES & SEO FIRM

SEO Digital Ghana is a local SEO and web/app design company operated from Ghana by a team of digital marketers and SEO professionals who have built the expertise through knowledge and skills acquired from international institutions and firms. At SEO Digital Ghana, we provide the best of digital marketing services to thriving businesses in Ghana, Africa, and the world to search rank, draw niche-based customers and build brand trust. what we are known for First of all for one to understand Search Engine Optimization (SEO) and how it is impacting local businesses, let us draw the link between traditional marketing and the revolution of digital marketing. Marketing has always been the process of value exchange that is facilitated by the four Ps, which are product, promotion, placement, and price; The tools employed in enacting the four Ps are increasingly becoming digital and are now being democratized across a large number of consumers with the advent of digital gadgets ( smart phones, computers etc); Thus, the digitization and democratization is shifting the balance of power from traditional to digital, from firms to consumers and the result is the internet flood of businesses to stay on top and relevant in the search engine in order to appear more visible to potential customers and clients.

WHY SEO IS GOOD FOR BUSINESS

Like any other marketing method, SEO isn’t magic, but once installed it will provide a business with visibility, branding, web traffic, a high ROI, credibility, and insight into customer behavior within a stipulated amount of time. So what does SEO mean to your business? It means with it you can continually thrive well in
  • Visibility
  • Brand Trust,
  • Brand  Health,
  • Credibility,
  • Increase Traffic,
  • Interactions,
  • Lead acquisition,
  • Measurable, Scalable results and Sales.

SEO DIGITAL: WHAT WE OFFER