Which Platform Gives Better ROI? Tiktok or Instagram?
“Should I invest more in TikTok or Instagram?”The truth is, both platforms have power, but the real winner for ROI (Return on Investment) depends on your goals, content style, and audience. Let’s break it down. TikTok and Instagram are two of the biggest names in the industry of social media marketing. Their audiences, strengths, and
How to build a strong brand identity!
A crucial first step towards success is creating a brand identity that aligns with the principles and features of the business and its offering. Ideally, every aspect of a company’s branding contributes to a single, overarching message. The following nine actions will assist you in creating a strong brand identity: 1. Conduct research Begin
- Published in Marketing in the new age
SEO Ghana has been honored with an award at the MEA Markets’ seventh annual African Excellence Awards- 2024.
Big News !! SEO Ghana has been honored with the prestigious award at the MEA Markets’ seventh annual African Excellence Awards- 2024. We are happy to announce that SEO Ghana has won the African Excellence Awards 2024 for Most Reliable Digital Marketing Company in Ghana. This prestigious award emphasizes our dedication to quality,
Favicon: Small But Mighty For Brand Awareness
What is a favicon? [oc_spacer height=”10″] A favicon (pronounced “fave-icon”) is a small iconic image that represents a website in web browsers. If you take a look at the address bar of your browser right now, I’m sure you’ll see several favicons. Well-designed ones are styled to feature a logo, the first letter of the
- Published in Marketing in the new age
Meta Description: Writing The Perfect One
Writing the perfect meta description [oc_spacer height=”10″] If you have already audited your website and have walked here to understand how meta-description works, I’m here to help remove that confusion. This article will cover everything you need to know about the basics of meta- descriptions and what makes a perfect one. You’ll also learn why
- Published in Marketing in the new age
Defining Title Tags Rightly To Appear In Search Results
Defining title tags rightly is very crucial for your business. The title tags in SEO are the title of your document to your most important types of readers; people and robots. The page title is used by search engine algorithms to decide the order when listing pages in search results. Title tags are shown
- Published in Marketing in the new age
These Free Website Tools Will Grow Your Business
Use your website to grow in Ghana Many website owners don’t give their websites the needed care, and so they get astonished when things get bad. Rebuilding your website can be costly but this can be avoided by having simple tools to regularly check on your site. This will ensure that your website is
- Published in Marketing in the new age
Email Marketing, A Must Use Digital Marketing Strategy To Help Boost Sales In Your Business
Email marketing Email marketing is the oldest form of online marketing. It is the most direct and effective way of connecting with your leads, nurturing them and turning them into customers. Most digital marketers use email marketing to advertise special deals, highlight content or promote an event. Email marketing is one of the most popular
Grow Your Business In 2021 With Social Media Marketing
What Is Social Media Marketing? Social media marketing first started with publishing where businesses were sharing their content on social media to generate traffic to their websites and, hopefully, increase sales. But social media has matured far beyond being just a place to share content. These days, businesses use social media in a myriad
- Published in Digital Learning, Digital Marketing, Social learning, Social Media Marketing
SEO and its relevance in business digital marketing
SEO, what does it really mean? SEO is a vital tool for digital marketing but what exactly is it? Is SEO useful for businesses? SEO simply means Search Engine Optimization. It consists of multiple strategies, which have the end goal of improving your website’s position in search engines. This is why it’s called “search engine
- Published in Marketing in the new age, Search Engine Optimisation
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