Many traditional fast food restaurants are slowly being left behind especially in Ghana. It’s not that customers don’t crave their greasy goodness.
It’s that many fast food restaurant brands feel a touch old-fashioned and new rivals have come along, offering a heady recipe of a more exciting brand and better food. Now the furthest digital brand of style a food restaurant in Ghana would use to stay in technology is to create an ecommerce website a an instant food delivery plan.
Never, though, has one of the monolithic fast food brands tried what this KFC is doing that would change the approach of marketing style used by restaurants in the 21st century digital world.
In Ghana, KFC has installed retail outlets with digital ordering machine that process order in out in Haatso, Accra and tema Community 8.
In a South China Morning Post reports, a KFC-owned restaurant called KPRO — an oddly healthy place that serves salads, panini and fresh juice — is allowing customers to pay with a smile and this is big!
Here, you walk up to a large screen. You use a touchscreen to select the very healthy food you’d like to quickly consume. Then you click on the Smile To Pay feature.It uses facial recognition to decide who you are.
https://youtu.be/VLAtO7RgVM4
Then it asks you to enter your phone number, for a little extra authentication.This could be a little awkward if there are people standing behind you.
Don’t these technologists care about privacy? Oh, you know the answer to that one.
Once you’ve ordered, you go and sit down and your food is magically delivered by someone who, one hopes, doesn’t say: “We know where you live.”
KFC worked with Ant Financial, part of the vast Alibaba Group, to create this system, one that will surely make people feel so very modern.
Some might look at the video and think that all this button-pushing and pausing to take a picture isn’t all that fast.
It’s also gloriously impersonal. Then again, isn’t that what technology would prefer we become? A face and a phone number, rather than, say, a living, breathing, purse-bearing, picky-eating human.From finger-lickin’ good to face-bearin’ payin’.
This is progress!! and it would change the digital marketing phase.
From a visionary to a commander, there are different types of bosses. By understanding the leadership style of your manager, you’ll be able to work with them better and create a path for success.
If your boss is a “visionary,” then they’re likely dreaming big things but having trouble acting on their thoughts. To assist this type of leader, help them understand their goal and create a clear path to achieving it.
Another type of boss is a “coach.” This person likes to motivate and push employees to reach their maximum potential. When working with them, it’s important to be honest, realistic and straightforward.
If you’ve got a “pacesetter” for a boss, a person who likes to set challenges for their employees and expects the best outcomes, you should be prepared to work extremely hard and constantly update your boss on your progress.
From the coach to the visionary, it’s important to understand your boss to ensure success. To learn more, check out Quid Corner’s infographic below.
Most companies start out doing their digital marketing using an in-house team, often on a shoestring budget. The business grows, and you hire more people to handle tasks. Eventually, you start to wonder, could my business grow faster with a real marketing agency?
The answer is almost always yes, with a caveat: You need to be sure to choose the right agency. The wrong marketing team could actually tank your business in a number of ways. Here are the telltale signs of a bad digital marketing agency, and how each type affects your business.
Cookie-Cutter Strategists
Your business and its needs are unique. Plenty of marketing agencies will pitch you a cookie-cutter approach, and they can be very convincing. But before you sign up to a pitch that doesn’t fit your business model, listen carefully to the pitch and ask detailed questions to understand how exactly the agency’s approach will build your business.
For example, if you’re a local brick-and-mortar retailer or service provider, your marketing needs to be location-specific and depend heavily on mobile strategy. You don’t really need an intensive (and expensive) link building or search engine optimization (SEO) campaign to put you on top of the result pages for general keywords. You need a localized marketing campaign tailored to a small business budget.
A local bakery, for example, with a limited delivery area doesn’t need to rank for “wedding cakes.” Ranking for “San Francisco wedding cakes” would be adequate in getting that company in front of a targeted audience. Conversely, an international chain of specialty stores with an online showroom would have good reason to shoot for more general keywords. Your marketing strategy must consider your product, your location (if applicable) and your customer demographics, and so it must be a specific approach tailored to meet your exact needs.
How a cookie-cutter approach ruins your business: Without pinpoint targeting, marketing is a useless expense. The best case scenario with unfocused marketing is break-even. Worst case, you spend a fortune to do all the wrong things and wind up paying your staff to field queries that make no sense. If you find yourself saying, “No, I’m sorry, we cannot mail a five-tier wedding cake to Australia,” you have picked the wrong marketing company.
Smoke And Mirrors
Far too many marketing agencies sell a familiar brand of snake oil. They dazzle you with industry terms that sound impressive and mean nothing. These agencies often deliver impressive-looking results generated in seconds by automatic programs and make you think they did the work. We at TAG regularly hear horror stories about “marketing consultants” who charge a small fortune only to email their clients a report that the business owner could have generated themselves for a small fee… or for free!
How smoke and mirrors ruin your business: With this shady dealer, you waste valuable time and money to hire a con artist, often to only spend more time trying to figure out what to do with the information they deliver. Most data-based reports today are cheap and automatic. Don’t pay for anything you can get for free. You want a marketing firm that will interpret these reports, build a strategic plan based on the data and follow through with targeted action.
Bad Channel Recommendations
It’s the natural order of things for a marketing agency to specialize in certain channels. There’s nothing wrong with this. Every agency needs to build expertise in specific areas, and resources are limited at first. The problem is that many agencies recommend only what they are good at — rather than what their customer actually needs.
Some SEO agencies are often the biggest culprits. When a small business is inquiring about SEO, it is SEO they are sold. But SEO alone might be a terrible investment for a small business on a limited marketing budget. A small business is often better served by some form of direct response advertising through Facebook or Google Adwords.
Similarly, many businesses get sold on the novelty of marketingautomation. The allure of automating your marketing and not needing to be involved sounds brilliant, right? But if your sales cycle is short or your prospect pool is small, starting with an intensive inbound marketing campaign is likely to be overkill — not to mention expensive. So ask yourself, Do I really need to build out email marketing funnels for 20 audience segments right now? Or would putting that first $500 directly into social media ads serve me much better?
How bad channel selection ruins your business: Online marketing provides business owners an abundance of options, but not every option that exists is a prudent choice for your business. A small business owner should be especially wary of investing in the wrong channels before precious marketing resources are wasted.
Ultimately, you’re hiring an agency to be the public face of your company. They’ll be speaking to your customers and building your brand. Look for one with a proven track record, a solid reputation and ideas tailored to you. Any marketing company representative should be able to ask the right questions, build a workable strategy and explain why the proposal will work in the context of your needs. Don’t bother trying to limit your choice to an industry-specific agency; that could work against you. In marketing, you want fresh and new, not tried and true.
Look for a wide range of skills and enthusiasm for your project. Marketing professionals who really get it will have lots of creative ideas for reaching your targeted audience with effective inbound content. You’ll get the best return on your money when you share what you know with a great marketing company. A rewarding relationship requires trust and open communication.
A creative marketing agency with your best interests at heart can make a huge difference to your bottom line. A bad one can cost you a ton of money, and may even cost you your business. It’s not always easy to tell the difference.
Source: Forbes
You might find the concept of making money through ads distasteful or counterproductive. You aren’t alone in that respect. There are several drawbacks to ads that detractors readily point out.
Searching for advertisers eats up time
Ads don’t always pay that much
The income stream is unreliable
Sometimes advertisers will refuse to pay you
Ads can be creepy and intrusive
They also slow down site performance
You’ll have to forfeit some control to please your sponsors
To make money from your site without giving in to “the man” you have to build value and an audience. Once you’ve established your value, you have several methods of turning that into cash.
Start Selling Something
We touched on this earlier. You might have a product or merchandise of your own that you can market. A book, T-shirts, or something else physical in nature.
You might be offering a skill or consulting services. You could use your site build yourself up as an authority on a topic. Then you charge for people to hire you for your expertise. You could even start doing classes and charge others to learn your unique talents.
As an expert, you can parlay a massive online following into an offline one. Set up a speaking tour, seminars, or day-long lectures. If your followers like what you do, they’re likely to attend.
If you’re an entertainer, the website becomes a similar means for getting people interested in your art. Then you direct them to your live shows, where you earn money from people that want to see you perform.
Almost everybody use social media nowadays. Well, maybe not everyone, but at least a huge amount of the population does. The question is no longer if we use it, but why. And this is exactly what Global Web Index looked into.
So what is your main reason for being active on Facebook, Twitter or any other social network? Apparently, most of us use them to stay in touch with others, but also to stay updated on what is going on in the world around us.
What Are The Top 10 Reasons For Using Social Media?
1. To stay in touch with what friends are doing
2. To stay up-to-date with news and current events
3. To fill up spare time
4. To find funny or entertaining content
5. To share opinions
6. To share photos or videos with others
7. Because friends are already on them
8. General networking with other people
9. To meet new people
10. To share details of our everyday life
It is very interesting how most of the top reasons are all linked to what we call “passive networking” – that means users who come to social media to consume content rather than actively contributing to the stories.
The effectiveness and the rise in the use of social media is going to see a major increase in 2018 where majority of these platforms are going to receive a massive monetization.
Digital platforms and the use of social media has become a basic necessity where people can’t just do away without. As a necessity evil, people meet on the various social media platforms to share ideas, memories or to have fun,
But as a basic necessity, where the number of users keep on increasing with different interest of discussions, it has now become a basic tool for advertisers to take as a major opportunity to market their goods and services.
If you take a look at Facebook, Twitter, YouTube, LinkedIn which are the widely most used social media platforms, one could see that all of them has a way of generating money , even the almighty Google. This money generated is mostly from advertisers and digital marketers who want to push their products out there for target acquisition or creating awareness.
So what does this tell us? This make it clear that before Jack Dorsey (founder of Twitter), Mark Zuckerberg (founder of Facebook), Chad Hurley, Jawed Karim, Steve Chen ( founder of Youtube), Larry Page, Sergey Brin ( founder of google), Reid Hoffman, etc ( founder of LinkedIn) put aboard these social media platforms they had advertisers in mind. Advertisers equals to getting an effective digital marketer who can really make these social media platforms generate high ROI once you decide to use them.
In the year 2020, the most vibrant and well sought after job position would be digital marketers since they would be the horsepower to spearhead a companies ability to perform on non-perform at its online presence.
From Hubspot, The table below shows a research and survey of how the various social media platforms is being used and hiow they tend to rise with the impending years.
credit: hubspot
The rate of change in social media and its marketing is such that the industry is simultaneously one of the most exciting and challenging in business. From mobile usage to ad blockers, new trends emerge constantly and digital marketers can often feel like they’re playing catch up. Staying ahead of trends is now one of the most integral facets of a digital marketers work, as consumer behavior and new technology necessitates a change in approach with startling frequency. To dot this and make your company thrive with convertible leads you would need effective digital marketers.
Hitherto marketing has become increasingly a digital. On average, 60% of a marketers’ time is devoted to digital marketing activities, a number that will only increase as companies move further down the line of digital transformation. 71% of companies planned to increase their digital marketing budgets this year, and it seems the vast majority are ready to go all in on honing their efforts to reach consumers on both mobile and desktop. There are many opportunities to exploit and issues to tackle, like user experience, personalization, mobile engagement, and video strategy, as well as new techniques in more traditional areas like email marketing and SEO.
In the past, many industries and businesses resorted to the monopolistic paid analogue television form of advertising and the increase demand on TV ads lead many cable networks to raise charges that come with it.
The advent of the internet shifted the desire of terrestrial analogue television to the digital platform especially in the western world which was higly a considerable trend and affordable for its operators.
In Africa the digital transition in broadcasting went through a mileage before it was potentially (or still) thriving to be accepted. Hitherto, it was able to improve both the quantity and quality of what is available on TV and to increase the number of people who will be able to watch it. The recent establishment of digital radios and television has become very accessible to media young entrepreneurs who have the passion to enter into broadcasting.
Although many advertisers are reluctant to shift a large proportion of their advertising budgets to the Internet because they still view terrestrial television advertising as the main vehicle for building a brand. The use and brand awareness on the use of digital marketing has really being an eye opener to many industries on the benefits they tend to derive by shifting to digital marketing.
Digital Marketing
You can’t deny it. Digital marketing is shifting the all-hailed traditional forms of marketing, with emphasis the number of people that used to stand in queues at the popular news stand is dramatically receding into oblivion; the over-charge cost of giant of raising and hoisting billboards by advertising companies is dwindling; the overprice form of television and radio advertising and moreover the various form of direct email or junk marketing is now beginning to be a thing of the past. People are consuming more digital content daily now! – using their smart phones, desktops computers, laptops, tablets, and more. The thing is, companies need to recognize that they need to alter their marketing strategies to adapt to this.
Why do you think that digital marketing is so important? Take SEOGHANA, for example. Services we offer include digital marketing which utilize research, strategy, data, planning and persistence to customize each campaign. Digital marketing means that you get a custom strategy that will boost your digital channels so that your business can dominate.
Digital marketing is also more eco-friendly than more traditional forms of marketing. There is no need for any materials to be consumed which means that there is less harm done to the environment to get the name of your business out there. Your business is immediately responsible for sustainability. Today, your digital footprint is much more important than the physical footprint of your business.
Many traditional fast food restaurants are slowly being left behind especially in Ghana. It’s not that customers don’t crave their greasy goodness.
It’s that many fast food restaurant brands feel a touch old-fashioned and new rivals have come along, offering a heady recipe of a more exciting brand and better food. Now the furthest digital brand of style a food restaurant in Ghana would use to stay in technology is to create an ecommerce website a an instant food delivery plan.
Never, though, has one of the monolithic fast food brands tried what this KFC is doing that would change the approach of marketing style used by restaurants in the 21st century digital world.
In Ghana, KFC has installed retail outlets with digital ordering machine that process order in out in Haatso, Accra and tema Community 8.
In a South China Morning Post reports, a KFC-owned restaurant called KPRO — an oddly healthy place that serves salads, panini and fresh juice — is allowing customers to pay with a smile and this is big!
Here, you walk up to a large screen. You use a touchscreen to select the very healthy food you’d like to quickly consume. Then you click on the Smile To Pay feature.It uses facial recognition to decide who you are.
https://youtu.be/VLAtO7RgVM4
Then it asks you to enter your phone number, for a little extra authentication.This could be a little awkward if there are people standing behind you.
Don’t these technologists care about privacy? Oh, you know the answer to that one.
Once you’ve ordered, you go and sit down and your food is magically delivered by someone who, one hopes, doesn’t say: “We know where you live.”
KFC worked with Ant Financial, part of the vast Alibaba Group, to create this system, one that will surely make people feel so very modern.
Some might look at the video and think that all this button-pushing and pausing to take a picture isn’t all that fast.
It’s also gloriously impersonal. Then again, isn’t that what technology would prefer we become? A face and a phone number, rather than, say, a living, breathing, purse-bearing, picky-eating human.From finger-lickin’ good to face-bearin’ payin’.
This is progress!! and it would change the digital marketing phase. 
From a visionary to a commander, there are different types of bosses. By understanding the leadership style of your manager, you’ll be able to work with them better and create a path for success.
If your boss is a “visionary,” then they’re likely dreaming big things but having trouble acting on their thoughts. To assist this type of leader, help them understand their goal and create a clear path to achieving it.
Another type of boss is a “coach.” This person likes to motivate and push employees to reach their maximum potential. When working with them, it’s important to be honest, realistic and straightforward.
If you’ve got a “pacesetter” for a boss, a person who likes to set challenges for their employees and expects the best outcomes, you should be prepared to work extremely hard and constantly update your boss on your progress.
From the coach to the visionary, it’s important to understand your boss to ensure success. To learn more, check out Quid Corner’s infographic below.
Most companies start out doing their digital marketing using an in-house team, often on a shoestring budget. The business grows, and you hire more people to handle tasks. Eventually, you start to wonder, could my business grow faster with a real marketing agency?
The answer is almost always yes, with a caveat: You need to be sure to choose the right agency. The wrong marketing team could actually tank your business in a number of ways. Here are the telltale signs of a bad digital marketing agency, and how each type affects your business.
You might find the concept of making money through ads distasteful or counterproductive. You aren’t alone in that respect. There are several drawbacks to ads that detractors readily point out.
Almost everybody use social media nowadays. Well, maybe not everyone, but at least a huge amount of the population does. The question is no longer if we use it, but why. And this is exactly what 
The effectiveness and the rise in the use of social media is going to see a major increase in 2018 where majority of these platforms are going to receive a massive monetization.
Digital platforms and the use of social media has become a basic necessity where people can’t just do away without. As a necessity evil, people meet on the various social media platforms to share ideas, memories or to have fun,
But as a basic necessity, where the number of users keep on increasing with different interest of discussions, it has now become a basic tool for advertisers to take as a major opportunity to market their goods and services.
If you take a look at Facebook, Twitter, YouTube, LinkedIn which are the widely most used social media platforms, one could see that all of them has a way of generating money , even the almighty Google. This money generated is mostly from advertisers and digital marketers who want to push their products out there for target acquisition or creating awareness.
So what does this tell us? This make it clear that before Jack Dorsey (founder of Twitter), Mark Zuckerberg (founder of Facebook), Chad Hurley, Jawed Karim, Steve Chen ( founder of Youtube), 
In the past, many industries and businesses resorted to the monopolistic paid analogue television form of advertising and the increase demand on TV ads lead many cable networks to raise charges that come with it.
The advent of the internet shifted the desire of terrestrial analogue television to the digital platform especially in the western world which was higly a considerable trend and affordable for its operators.
In Africa the digital transition in broadcasting went through a mileage before it was potentially (or still) thriving to be accepted. Hitherto, it was able to improve both the quantity and quality of what is available on TV and to increase the number of people who will be able to watch it. The recent establishment of digital radios and television has become very accessible to media young entrepreneurs who have the passion to enter into broadcasting.
Although many advertisers are reluctant to shift a large proportion of their advertising budgets to the Internet because they still view terrestrial television advertising as the main vehicle for building a brand. The use and brand awareness on the use of digital marketing has really being an eye opener to many industries on the benefits they tend to derive by shifting to digital marketing.
Digital Marketing
You can’t deny it. Digital marketing is shifting the all-hailed traditional forms of marketing, with emphasis the number of people that used to stand in queues at the popular news stand is dramatically receding into oblivion; the over-charge cost of giant of raising and hoisting billboards by advertising companies is dwindling; the overprice form of television and radio advertising and moreover the various form of direct email or junk marketing is now beginning to be a thing of the past. People are consuming more digital content daily now! – using their smart phones, desktops computers, laptops, tablets, and more. The thing is, companies need to recognize that they need to alter their marketing strategies to adapt to this.
Why do you think that digital marketing is so important? Take