eCommerce in Ghana, Best Practices To Standout And Boost Sales

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eCommerce in Ghana,Best Practices To Standout And Boost Sales The eCommerce industry is a big game in Ghana now. There are different phases that depict the success of an eCommerce Business. Each of these phases has a distinct role to play in the making of a website to outstand competitive grounds. Ghana has experienced large setups venturing into the web eCommerce and Courier business but the problem is, are they doing it right? Research has shown that more than 50% of the total world’s population is now going online shopping with over 30% increase every year. E-commerce will develop at a twice faster rate in the coming years. It has already been found that more than 40% of the purchased done by the millennial is through eCommerce and predicted to rise to more than 60 % by the year 2021. Investing in e-commerce platforms is fairly simple but not easy. Allocating money can be fun but you will have to do your due diligence and choose to select the right few to generate the most gains over your investing horizon. Investing in these companies will have lower downsides and will take much less time. The first thing that comes to the mind of eCommerce entrepreneurs, is BUDGET! But it is never a good practice to start an eCommerce web development project based on budget. Though a prime factor, your budget should not limit your progression and analysis of potentials, only the choice that you make after exploring all the possibilities. Also, talk to SEOGHANA to explore the options you have to set your eCommerce business as a brand because a brand always comes with a better competitive advantage.

User Experience

—– The best user experience that you can provide in an eCommerce Website is speed, sleek graphics and agility to various devices and information. Along with that, you can also string along a simplistic way to apply discounts and promo codes without needing the customer to have to search and find it. Information is really pivotal for the outreach of eCommerce business especially in Ghana, so give ample and easily available information about returns, policies, packaging options, delivery options and all. The less the customer has to look for these things, the faster they turn up to make a purchase. UX designing is something that you ought to give more time and scrutiny, You know why? ‘cos that will determine not just how your website looks and feels, but also how it functions for you customers and the entire diversity of them. So let’s jot down the top priorities of a successful UX design: ● A simplistic navigation structure so that users don’t have to use the “back button” to go back or any other page (Have you considered iPhone users?). You should have the navigation bar close at hand with a simple format so that any page can be visited with a single click. ● A streamlined catalogue so that your products are easily searched. Get down with elaborate keyword research and do your best in finding your customers the exact thing that they are looking for, even with a misspelt search. AI-powered search is the top tool to invest in if your catalogue is really large and diversified. This technology is capable of suggesting customers the ideal products based on their search history. And you can just get too lucky if your product appears in front of someone who just wanted to have it, without having that person literally lookup that product on your site. It works, in uniting the buyers and sellers without much ado. Ask us how? ● A levitating checkout process (This is very important!) – Here the customer is about to make a decision. the smoothness of the checkout process determines the rounding off of your customer lifecycle. Make it easier with Shopping Cart preference settings and provide a minimalist content layout so that customers don’t have to go through fine prints to pick up the essential information.

Progressive Web Application

—– This is called PWA, and it has been recognised as the next best thing for eCommerce stores right now. What it does?  It simply helps in building the most satisfactory UX. This has been on the digital radar since around 2015, and since then have revolutionised the eCommerce industry. Technically, Progressive Web Applications are built on HTML, JavaScript and CSS platforms, that are web-based applications having the feel of a Native mobile application. The best way to access this is by logging in through a browser but you can also install a PWA into your device home screen. Either way, PWAs require less time and energy than it takes to create a website and a mobile app separately. The best benefits that PWAs provided is the omnipresent access across mobile home screens, and that customers can access the site even with poor network.

Customer Support

—– You may add live chat support or a direct WhatsApp interface. The more close at hand and friendly your customer service is, the more your customers are going to trust your store, and even refer it to others. Nowadays, most websites give an enquiry form in their chat pages, wherein customers would have to register at the site to be able to chat. You can change this idea, by offering free advice at all times, without needing the customer to have to go through a long process of registration, just to get a simple answer to a whimsical query. But if you are offering them free advice, then somewhere down the line, you are getting a shot at speaking directly to a lead, and can potentially turn it into a conversion without being too clingy or pushy.

Final Word Of Advice

—– Remember, the first thing that you should bring to the establishment of a new website is the Product. And based on how big your product catalogue is, and how diverse it is going to be in about 3-5 years, choose the platform. But it is very hard to provide proper guidance about the best options for choosing a web development platform because it really depends on the stature and objectives of your eCommerce business notwithstanding its huge SEO integration, so it is always radical to consult with a specialist before making a move. Or at least read plenty of case studies and white papers to steer clear of any preconceived notion about it. Contact us today and let’s build that web winning platform for you!

How Web Design Helps in Enhancing Business in Ghana.

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web design

Spotlighting your business online is not an easy task as you are required to know the factors that makes things work.

Many people think achieving pnline presence is onlyabout building a primary aesthetically-enhanced company or personal website.

 Website design in Ghana plays a crucial role in making sure a business is ready to accomplish its goals. but achieving such goals is only made possible through online marketing efforts, getting SEO in place, and constant updates using the right content.

The success of your company or business in on the internet depends on how well it is presented to its target audience. Just like the way people mo visits shops and showrooms that are hygienic and well-arranged with items they need, your website design is equally valued for making or breaking your online business.

Putting your company on the World Wide Web is expedient to the growth and success of your business.

Hitherto, website development doesn’t bring you instant outcomes even if it has SEO in place but in the long term, it will surely affect the progression and the success of your business.

Questions you would need to ask yourself as a developer or as a client seeing a developers is on

  • The kind of platform your website is built otherwise known as Content Management System (CMS)
  • The layout, content, navigation, loading time, color scheme, and call-to-actions
  • Search engine optimisation
  • Responsiveness
  • Brand Representation.

What is the more important? If your website design is lacking SEO and appropriate amount of content and also not compatible on mobile devices, you should ponder some upgrades.

Elements of a Good Website Design

With the advancement in IT and inventive tools being launched every day, websites are supposed to be designed to best performance and user-engagement. A good website design is essential to keep you above the competition. A professionally developed site should have descriptive landing pages to influence the visitors to stay a little longer on your site. A good website should always be ready for upgrade on codes, that means themes,plugins,and strings should be constantly updated and checked for bugs.

A good website should mean a lot to the online destination of your brand or business. It should represents the owner/business effectively and gives the audience a sense of satisfaction when they visit on it.

To make sure these visitors get easy insights into your products and services, it should also be developed purposefully.

A proper design offer seamless navigation, clear readability, visualization, and call-to-actions.

Link Between Your Web Design And Customer Engagement

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There is more to creating a good web design than just putting things in the right place. Rules matter like the use of white space and the rule of quarters, but even surgical precision can fall flat if there is no depth and context to the design. Some tips that may help you find the ‘X’ factor to wow your visitors are given below: • Remember, you are designing for a human It would indeed be a great world where robots did all the menial work, but for now, it is humans who use the net and humans who visit your site. Designing for members of the species Homo sapiens translates to an easy to use interface that focuses on people’s actions. Your website design needs to meld with the expectations of your customers. You cannot keep your user guessing about what he is supposed to do next.
Make sure the ‘call to action’ buttons are right up front and users can see these buttons. Keep your design layout consistent so that users know where they are and where they need to go next. If this doesn’t happen, the user is most likely to find the exit and leave your site never to come back. • Have heart Surgical precision will only take your design so far. For a popular website, it is important that the design has a soul and an emotional depth. Use specific fonts, shapes, icons, and even images and photographs to convey the crux of your messages. If you are able to excite your user’s imagination and connect on an emotional level with the consumer then you have a greater chance of retaining your visitors. Let’s look at Apple for a second. The company spends a lot of time on their website making it look sleek and sexy – exactly the kind of attributes we associate with an Apple product. Even before the customer has bought a product he knows that he is making the right choice by opting for the coolest gadget there is. That is how factoring in emotions can work for your website design and influence your customer’s mindset. The idea behind website designing should never be just to create something that looks good, but also to create a brand connection. So, forget the design nazis and think like a user – it is easily the best way to design a winning website.
It is true that not all the visitors to your site would be well versed in the nuances of web designing to be able to tell how good or bad your site is from a technical viewpoint. But intuitively, even a layman knows a website that allows him ease of access and navigation from a site that is just too clunky and where nothing works. Your customer may not be able to tell serif from sans- but that is no excuse to not match your fonts! In fact, a huge percentage of your repeat traffic depends on how well you design your site.

9 key services needed to be done to grow your website

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websiteIn this highly competitive digital marketing arena, having an enhanced online presence is matters above anything. All begins with a professional and well-crafted website for it is the one that frames the first impression about a brand or business. Your website design plays the key role right from improving your brand image and communicating your company message to any prospect in the most striking way possible. In this respect, every business unit, regardless of its size and sector, must approach a professional web design services company to fulfil their ultimate online marketing goals. A web design strategies of a cutting-edge and experienced agency does not end with only building beautiful looking websites for clients. Rather such companies offer a great user experience and an effectual information architecture issuing different tools like images, texts, graphics, videos and animation that communicates the exact messages to your visitors. The following lists are the most important website services that are mostly offered by a professional website design agency –

Website Design:

Definitely, designing websites is one of the chief services of such companies. However, with technology moving fasts, the web designers are not only catering to create websites for PCs and desktops but mobile and tablet specific websites with all the necessary features.

Search Engine Optimization (SEO):

SEO is the catchphrases in the online space. From Google to Bing and Yahoo, every brand desires to get ranked in the top of these search bars. Web design and SEO work together and web designers today prefer to integrate SEO while designing website as an SEO optimized website draw more traffic.

Graphic Designs:

Graphic designing elements play a significant role to boost a website’s visibility. It increases a website’s visual appeal, portrays its professional excellence, usability and brand value. It is not at all an unknown fact that how important is visual communication for delivering the in-depth objective of a brand’s message.

Copywriting:

Apart from design elements and website layout, there is another important component which is critically important. Most of the brad owners being engrossed with other daunting tasks of running the business do not have the time and expertise to create content that delivers the business message without any grammatical error. Writing for websites is engages visitors and gives a much clear about the brand. A website designing agency has a skill set of content writers who create the best content for their clients.

Website Hosting:

Another crucial service provided by web designing agencies is web hosting that is as important as the foundation of a house. A professional web agency offers unlimited email addressed and bandwidth for both small and large business websites. Also, trustable brands keep routine back up of the files.

Content Management Systems (CMS):

CMS is one of the powerful tools for web developers. From its very basic advantages like creating, editing and maintaining websites, CMS is also available in more hi-tech and user-friendly versions. A professional firm owns experts in the field who helps to streamline their clients’ websites.

Email Newsletter Marketing:

Most of the web designing firms also offer email newsletter marketing another important part of a website. Such services help a brand to be in constant touch with their clients. Email marketing campaign and strategies if done right can work wonders.

E-commerce website:

Brands must understand the difference between informational and e-commerce websites both of which have different purposes. An informational website can in no way allow a brand to facilitate commercial transaction like the e-commerce website. Experiences web designing houses also provide such services, the most important aspect for e-marketers.

Maintenance and Repairs:

Everything needs maintenance so as websites. Websites may be crashed and become the victim of cybercrime. The task of a web designing company does not end with just designing and developing their clients’ website. They also diagnose, repair and help crashed websites to get back-in-action.
At Seoghana, the professional web design services company have helped businesses build distinct identities that appeal customers, provoke engagement and motivate growth. With almost a decade of experience in developing websites global brands, Nhance Digital has tried and tested tools to offer an enhanced identity to its clients.

What Professional Website Means And How It Can Improve Your SEO Ranking

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websiteDesign plays an important role in creating a great website. A visually appealing design does not have to guarantee a good ranking of the search engines. The Internet is full of attractive websites but bad in performances in the search engines. Why must websites adhere to certain search engine guidelines? The design of a website is not limited to aesthetics. A good web design allows users and search engine robots to easily navigate your site. The fact that SEO and design go hand in hand and need to be competitive requires you to integrate SEO components into your web design structure. That’s why SEO starts with your design. Many web designers have now realized that SEO needs to be integrated into the web design process to get traffic and good ranking on their website. Here are some ways web-design can improve your search engine rankings.

Crawlable content

Websites that are easy to explore and error-free get the best visibility on search engines. You only have a few seconds to generate the interest of your visitor, valid. Your website needs to focus on the interests of your visitors by adding active content in the form of blogs, new products and services to keep your site up-to-date. Crawl content is created when the content responds to visitor requests. This is the best approach to reduce the bounce rate.

Create SEO friendly URL structure

When it comes to a website, the first thing your visitors notice is the URL of the pages. They are a series of effective hierarchies in your product and service areas to guide users to their desired goals. It provides a clear direction for your users to search for the products they are looking for and solve their questions.

Easy to navigate

If your website is slow and outdated, you will instantly see your visitors leaving your site. This causes an increase in your bounce rate of your website if your site does not have easy navigation.

How to achieve this?

Systematically design your website for your visitors to find what they are looking for, store it and send it back to your site. It is important that your website is easy to navigate and aesthetic. There must be a consistent flow of content and ideas so that your visitors can easily find what they are looking for without any difficulty. By making sure your site has a good navigation, you are helping your users and search engines to rank your site up on the search engines.

Keep a responsive design

We know that Google has repeatedly stated that Responsive Design is the preferred mobile configuration and the new Google SEO algorithm make it clear ‘ speed and responsive is king’. A great way to use your website for desktops and mobile devices is to have a responsive design, and a responsive layout increases your website’s loading speed!

Link building

How to rank a site on search engines is a difficult task if your site is new and you have to use the link creation service. Obtaining backlinks is difficult for a new site and that involves getting it from high authority sites that allow us to link our site to increase the ranking of organic search engines. How to build links to the sites?
  • List your site in directories.
  • Guest post to other blogs
  • Buy a link from other sites.
  • Manage blog comments and engagement on the forum

Manage the loading speed of your site

The speed of your website contributes a lot to the bounce rate. Websites that load quickly work better on all marketing metrics, whether it’s search engine site ranking, website interaction, digital marketing or revenue conversion. Web designers use Google Analytics to analyze layout times, speed suggestions and user time while maintaining the speed of their website.

Keywords

The keywords inform you about the company and what it is about. The correct use of keywords in your content is an optimal way to optimize your site for search engine ranking. To do this, there are several ways to improve the structure of your website for SEO, and some tools can help you analyse the flaws on your site by suggesting ways to optimize the site for search engines. A website designing company designs a professional website using above features. working with best SEO services Company SEOGHANA helps you to get the best ranking in search results.

Effective ways of growing your website into money

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seoghanaYou might find the concept of making money through ads distasteful or counterproductive. You aren’t alone in that respect. There are several drawbacks to ads that detractors readily point out.
  • Searching for advertisers eats up time
  • Ads don’t always pay that much
  • The income stream is unreliable
  • Sometimes advertisers will refuse to pay you
  • Ads can be creepy and intrusive
  • They also slow down site performance
  • You’ll have to forfeit some control to please your sponsors
To make money from your site without giving in to “the man” you have to build value and an audience. Once you’ve established your value, you have several methods of turning that into cash.

Start Selling Something

We touched on this earlier. You might have a product or merchandise of your own that you can market. A book, T-shirts, or something else physical in nature. You might be offering a skill or consulting services. You could use your site build yourself up as an authority on a topic. Then you charge for people to hire you for your expertise. You could even start doing classes and charge others to learn your unique talents. As an expert, you can parlay a massive online following into an offline one. Set up a speaking tour, seminars, or day-long lectures. If your followers like what you do, they’re likely to attend. If you’re an entertainer, the website becomes a similar means for getting people interested in your art. Then you direct them to your live shows, where you earn money from people that want to see you perform.