Design plays an important role in creating a great website. A visually appealing design does not have to guarantee a good ranking of the search engines. The Internet is full of attractive websites but bad in performances in the search engines.
Why must websites adhere to certain search engine guidelines?
The design of a website is not limited to aesthetics. A good web design allows users and search engine robots to easily navigate your site. The fact that SEO and design go hand in hand and need to be competitive requires you to integrate SEO components into your web design structure. That’s why SEO starts with your design. Many web designers have now realized that SEO needs to be integrated into the web design process to get traffic and good ranking on their website.
Here are some ways web-design can improve your search engine rankings.
Crawlable content
Websites that are easy to explore and error-free get the best visibility on search engines. You only have a few seconds to generate the interest of your visitor, valid. Your website needs to focus on the interests of your visitors by adding active content in the form of blogs, new products and services to keep your site up-to-date. Crawl content is created when the content responds to visitor requests. This is the best approach to reduce the bounce rate.
Create SEO friendly URL structure
When it comes to a website, the first thing your visitors notice is the URL of the pages. They are a series of effective hierarchies in your product and service areas to guide users to their desired goals. It provides a clear direction for your users to search for the products they are looking for and solve their questions.
Easy to navigate
If your website is slow and outdated, you will instantly see your visitors leaving your site. This causes an increase in your bounce rate of your website if your site does not have easy navigation.
How to achieve this?
Systematically design your website for your visitors to find what they are looking for, store it and send it back to your site. It is important that your website is easy to navigate and aesthetic. There must be a consistent flow of content and ideas so that your visitors can easily find what they are looking for without any difficulty. By making sure your site has a good navigation, you are helping your users and search engines to rank your site up on the search engines.
Keep a responsive design
We know that Google has repeatedly stated that Responsive Design is the preferred mobile configuration and the new Google SEO algorithm make it clear ‘ speed and responsive is king’. A great way to use your website for desktops and mobile devices is to have a responsive design, and a responsive layout increases your website’s loading speed!
Link building
How to rank a site on search engines is a difficult task if your site is new and you have to use the link creation service. Obtaining backlinks is difficult for a new site and that involves getting it from high authority sites that allow us to link our site to increase the ranking of organic search engines.
How to build links to the sites?
List your site in directories.
Guest post to other blogs
Buy a link from other sites.
Manage blog comments and engagement on the forum
Manage the loading speed of your site
The speed of your website contributes a lot to the bounce rate. Websites that load quickly work better on all marketing metrics, whether it’s search engine site ranking, website interaction, digital marketing or revenue conversion. Web designers use Google Analytics to analyze layout times, speed suggestions and user time while maintaining the speed of their website.
Keywords
The keywords inform you about the company and what it is about. The correct use of keywords in your content is an optimal way to optimize your site for search engine ranking. To do this, there are several ways to improve the structure of your website for SEO, and some tools can help you analyse the flaws on your site by suggesting ways to optimize the site for search engines.
A website designing company designs a professional website using above features. working with best SEO services Company SEOGHANA helps you to get the best ranking in search results.
Search engine optimization (SEO) in Ghana helps in transforming the online visibility of a web page or a website usually located in a web search engines unpaid results by giving it visibility. The appearance of a web page matters a lot to customers. Websites which are highly ranked currently appears in the search results first as compared to the others.SEO targets different kinds of searches; academic search, video search, image search, and news search. There are several benefits of why search engine optimization is needed for business survival in Ghana and they include;
Increased Visibility
93% of all online activities begins with a search. Being listed as one of the top ten in the organic SERP( search engine results page ) is a sure way that SEO works to boost a companies visibility online. It helps a website to dominate in the international and local markets to reach customers across the nations. It helps to expand the market farther more than one would expect which therefore becomes advantageous to the particular holders of the website.
Cost Effective Marketing Strategy
It is one of the most effective and affordable strategies to use when one chooses to work with qualified professionals. The specialists ensure that one has the right SEO and design packages for the intended firm so that one does not spend money on stuff that is irrelevant. This makes it cheaper for people with companies to use it since it is cost effective.
Guaranteed Higher Sales
It is obvious the more people visit a company’s website, the more reliable customers it attracts. This becomes a better method to ensure customers flow into their particular company. At long last, the sales will increase and therefore it is able to fulfill its objectives.
Aids to Beat Competitors Easily
People are always okay with the first search results. Yes that’s the way to beat your competitors! This criterion optimizes websites by making it a way of dissolving a firm’s competition. Web users rarely peep through websites by its name but instead they trust search engines as the lenders of last resort. It has therefore become a search engine first result page race and one immediately goes to the top of the listings based on how their website is optimized for search. This is guaranteed by the help of search engine optimization Ghana. Most business holders use this strategy to fulfill their companies’ mandate.
A 24-hour Marketing Method
With an SEO website, it is an assurance that a company is usually marketed day and night. Even after locking a company in the evening, the SEO website still works giving the firm an advantage of the 24-hour market.
Up-to-date With Latest Development
Over time many developments occur in the internet sector. Search engine industry changes fast from time to time in the world. Specialists help a web page to stay synchronized that when there is the latest development then it becomes an advantage to the entire firm. It is a continuous process and it is always advisable to hire a dependable SEO company to always obtain advice so that a webpage does not miss any opportunities for development.
Dedicated Fun Base Creation
A better SEO approach assures more customers and great ways to have a well-dedicated fan base with the help of newsletters and RSS feeds. This service existed long before social media and still plays a vital role in getting more customers. Firms make it a method to communicate with people through social media marketing to collect newsletters and feeds when people subscribe.SEO websites have a slot where new people enter emails and subscribe to collect views and feeds.
By and large, the above discussed are the commonly obvious benefits of search engine optimization Auckland. Businesses without SEO websites should be challenged and obtain it from the professionals to enjoy the advantages.
Ranking organically in search engine results can be hard work which is why many businesses couple their organic efforts with an AdWords campaign. AdWords is form of PPC (pay per click) advertising which means your ads go straight to the top of the search engine above organic results. However, you have to pay for the privilege so it’s important you spend your budget wisely. As experts in providing PPC services to our clients, we’re here to share common mistakes businesses make with their AdWords budget so you can avoid them in the future.
Setting the budget too high
A lot of businesses start with unrealistic expectations of what they’ll get out of their AdWords campaign and allocate too much money in the first instance. Start small with your budget and then monitor how much your campaign increases your turnover. If it’s working well, you can always allocate more money to the budget.
Not using targeting
There are a number of targeting options available on AdWords and you should take advantage of them to get more bang for your buck so you’re not spending money where you don’t need to. For example, if you provide services in only a certain area, set your location targeting to reflect this. Otherwise, you’ll start popping up all over the internet for users who can’t use your service because they’re not in the right location.
If you don’t take advantage of the tracking options offered through AdWords, you’ll have no idea if your money is being spent wisely. Take the time to get to know how tracking works so you can keep an eye on your campaigns. If you find that a particular campaign isn’t working that well, you can pause it and focus on something else. Keeping a close eye on your tracking means that you can make the changes you need to so your budget works hard for you.
Not developing negative keywords
Your negative keywords list on AdWords is a list of keywords that you don’t want your ads showing up for. Take the time to grow your list of negative keywords so you don’t waste money having your ads show up in searches that aren’t actually relevant to your business. For example, if you have a business that provides luxury furniture, you can include phrases such as ‘cheap furniture’ and ‘budget furniture’ in your negative keywords as people who use these search terms won’t be interested in your products.
Linking to the wrong landing page
The whole point of your AdWords campaign is to increase traffic to your website to facilitate conversions. With that in mind, there’s no point spending money on ads which are going to take users to the incorrect landing page. For example, if you advertise a product in your ad, make sure the link takes users directly to that product rather than your homepage.
If you need a helping hand with your AdWords management, SEOGHANA can help. We’ll get your AdWords campaign off the ground and continually monitor the results to ensure maximum efficacy for your business. If you’re ready to appear right at the top of the search engine results, call us and we can get you started!
For help with all things on PPC click here
Email marketing is probably the most efficient way of sharing messages, building a relationship with customers and selling services. The advantages of such promotions are well deserved and documented. It is arguably the most cost-effective and quickest to get messages advertised to a broad base of customers. To be concise this kind of promotion is s great deal especially when one is getting engaged with existing new prospects or customers. You just need a tool that shall aid in campaigning, connecting and managing lists effectively. It is not about sending promo mails to individuals that are random and hoping them to become bankable conversions overnight.
The lists provided are verified
Any of the Best Email Marketing Providers will let you market your enterprise by presenting a driven new quality email lists that are audited. Many different categories and lists are provided. They will always let you keep your promotional tools. These tools are the lists of Ids, and the providers always help you build upon it. Thus, it gives a chance for both the brand and message development. You can still be least assured that the mail lists are verified. The Id lists are current lists that one can send mails to. There is a wide variety of categories that you also get.
Spam compliant and compiled
The Best Email Marketing Providers besides having opt-in and freshly verified Ids have the lists compiled. This compilation is done each day right from Monday and ending on Friday. There is the lowest pricing for the complete compendium. Whenever the providers present to the entire rolls of the IDs, you can always think of using it over and over again. In fact, the data rolls can be easily uploaded to the software system that deals with the bulk electronic mails. All the electronic letters that you deal with due to the providers are entirely spam -compliant and can be sent with ease. These roll of Ids are in the CSV format of Microsoft Excel and shall be sent to you via a link that can be downloaded.
When bulk electronic mails are purchased from these service providers, one receives them as one time orders. These rolls of Ids are in fact the consumers. Once when the IDs are sent to you as downloadable links, you can begin all your promotional work. The pricing of the lists is sure to impress you, and you may be intrigued to know the reason behind it. Well, these providers strive to maintain a relationship with clients over a sale that is one time. Any best service provider will always try to acquire the business at your end if one achieves resounding success with promotions.
Received confirmation and support
A confirmation shall always be sent to you once when the order is placed with these providers. You have the provision of replying back to any electronic mail that is received from them and connects with a real entity at any given point of time. The support they will provide is free of cost, and on the placing of your order, you shall receive receipts so that any questions can be cleared regarding the order.
Pay-Per Click Ads are revolutionary in Digital marketing. The platform which Pay-Per Click ads provide that is superb. Pay-Per Click Ads may sound difficult but it’s not a rocket science to understand. But why should anybody invest in Pay-Per Click Ads? What’s different in Pay-Per Click Ads than any other kind of advertising?
It’s simple to understand, for example, if, getting business immediately is most important to you, even at the expense of paying more in the long-term then Pay-Per Click is better for you. It’s also worth noting that if your business is particularly seasonal and you only sell your product/service for a couple of weeks/months a year then Pay-Per Click may be the best option for you. Pay-Per Click provides you with the instant visibility and a much quicker return on investment which helps to offset the time and cost it takes to rank organically using SEO.
Pay-Per Click ads are very flexible in that you can dial down your budget when you’re busy to help you to generate a manageable amount of business. Let’s look into few major benefits of Pay-Per Click ads:
1: Cost effective- You only pay when a user actually reaches your website, it can be good value for money. You can choose to spend as much or as little as you like.
2: Highly-Targeted- You can choose your audience according to demographics like location, language and device
3: Measurable ROI- PPC campaigns can be setup to carefully measure effectiveness. You can determine exactly how much your return on investment is.
4: Easily Customisable- As you run your campaigns, you can make many small adjustments to improve based on what works best.
5: Instant Results- You will see the impact of your PPC efforts almost immediately. Organic search engine optimisation (SEO) tactics can take months to make a difference.
CONCLUSION:
Hopefully now you know the major advantages of Pay-Per Click ads. Technologies are changing fast, marketing tactics are also changing. In such competent era of digital marketing, Pay-Per Click ads can definitely bring a great boost to your business.
Have you ever gone overboard at a buffet? You’re standing in line, and the sight of those endless trays of macaroni and cheese, fried chicken tenders, and random cuts of steak alongside the classic chocolate fountain is so overwhelming that you fill up multiple plates of food. Then, you sit down at your table and realize you can’t possibly eat it all (or, at least, eat everything and still feel OK about yourself afterward).
That’s kind of like the situation marketers find themselves in. Your marketing team is responsible for a seemingly endless list of goals: staying on top of industry trends,generating leads, enabling sales, building your brand, and keeping track of plenty of other critical elements of your company’s success.
It can be tempting to simply add another part-time or full-time employee to the mix, though that doesn’t always make sense for your goals or your budget. Plus, what kind of pressure would that person feel, knowing that she’s expected to fill all the gaps?
When to Share Your Plate
If you want to achieve your marketing goals, you have to consider whether your team is truly set up for success. With the fourth quarter just around the corner and a new year on the horizon, it’s time to analyze your ability and capacity — and potentially consider outsourcing the tasks you’re just not able to execute right now.
Outsourcing can save you time and money, and it frees up your team to focus on its primary strengths, which is good for your team members, your marketing efforts overall, and your bottom line. Here are five responsibilities your marketing team will thank you for outsourcing:
1. Social media management
Social media has evolved from a way to pass time between friends and family members to a billion-dollar business. If you’re not doing it well, you’ll be watching as your competitors zoom by in this space.
You have lots of free social media tools at your disposal if you’re just getting started, but once your presence is off the ground and in flight, a social media partner isn’t a bad idea. Outside experts will strategize, execute, and analyze your data, which allows you to obtain the right boost in engagement from Facebook, Twitter, Instagram, LinkedIn, and other hot-ticket platforms.
2. Content marketing
Most companies don’t do an amazing job of consistently creating and distributing engaging content coming from their internal experts and thought leaders. It’s nearly impossible for brands to do content marketing well completely on their own, especially when you remember that doing it well includes producing consistent blog articles, guest posts, whitepapers, and email campaigns alongside the documented content strategy that actually guides all these moving parts.
In general, marketers would do well to partner with an outside agency that can help them create, distribute, and analyze content professionally and at scale. Because most companies can’t afford to do it consistently well over time, an external partner could be your new best friend.
3. Public relations
By no means is public relations a do-it-yourself venture, especially in the era of content and social media. Today’s public relations movers and shakers understand how to manage and maintain relationships with reporters, publication contributors, industry influencers, online editors, and many others. They’ve kept up with PR trends and stayed far ahead of the curve. Why would you add learning all those nuances to your expanding to-do list when you could rely on a partner whose job it is to look for ways to promote your company to your audience?
4. Video production
No one likes crappy videos. And while no one is expecting you to produce Oscar-worthy videos, you should make sure they’re done right. This trend isn’t going away anytime soon, and you can’t ignore it. It’s spreading across the internet, into all your social media feeds, and it’s in high demand by consumers. Fortunately for your brand and your audience, you don’t have to rely on a team without video production credentials to throw together its best attempt at video if you outsource to the right partner.
5. Development
Sure, website development can be pricey, but if you’re not a digital design and user experience (UX) expert yourself, it’s probably best for you to move out of the way. Your website and all the owned digital assets it houses are elements of your marketing and branding that evolve over time; as you grow, rebrand, and add new products and services, your website will need to keep up. Bring someone into the fold who can professionally provide these services rather than add them to the list for your marketing team.
When your marketing teammates’ to-do list is as endless as any good buffet’s meal options, they’re going to have a hard time prioritizing and achieving their most important goals. Encourage your team to select the responsibilities they’re best suited for and most capable of executing, and outsource what you can so no one has to consistently feel like her plate is overflowing.
The sheer number of social media users grows every day, and thus, leveraging your social media accounts to garner sales can be very lucrative. However, with each social media network being so unique, it can be difficult to stay on top of all the different methods of marketing your business.
With Facebook’s advertising revenue amounting to 26.9 billion US dollars in 2016 alone, it’s obvious that the competition for your consumer’s attention is fierce. So how can you use Facebook to grow your e-commerce business?
Before you even start, decide whether or not Facebook is the right social platform to focus your efforts on. Keep in mind that American women and men between the ages of 25 – 54 make up 32% and 29% of Facebook users, respectively. Your target age group should correlate with that of the social platform you spend your marketing dollars on.
Reveal Promotions Or Events Exclusively On Facebook
Sharing the same information across all social media platforms doesn’t give users a reason to check all of your accounts. For example, if a user is prone to use Twitter most of the time, and they know your company posts the same info across all channels, they have no incentive to go to your Facebook page.
By designating certain aspects of your business to each social media platform, you can teach your customers to peruse through your multiple social media accounts. You may want to share upcoming in-person events solely on Facebook, while sharing promotions strictly on Twitter. This also allows you to cater information to each platform’s unique audience, making the experience even better for users.
If you gather data and analyze your customers’ behaviors, you can really personalize the social media experience by age group. Let’s say you analyze your sales and find that customers over 20 years of age are more likely to use coupons and promo codes, you can then decide to share discounts on platforms like Snapchat, where the user base is much younger.
Share Unique And Timely Content
Of all the social media options, Facebook is a great marketing tool because it doesn’t limit characters or the timeframe that posts appear on your page. Because of this, you can create unique content and share it on your Facebook page, whether it be a links to your company’s blog post or lengthly posts written right onto your page. The more traction you get on your posts the more frequently your posts will appear in your follower’s newsfeeds. Writing unique content that is related to current events is a great way to garner attention and is more likely to be shared.
Be sure to keep your page interesting and engaging by incorporating different types of posts. You never want your page to be overly promotional, as that defeats the purpose of social media. You want followers to feel like they are a part of the conversation, and not as though they are looking at an ad. The rule of thirds suggests that the best way to keep users engaged is to ensure your posts fall into one of these three categories in equal frequency:
Share content from the web
Promote your own content or product
Encourage audience engagement
Target Your Ads
The number one benefit of Facebook is their robust advertising platform. Whether you post to your page regularly or not, I would recommend creating targeted ads and A/B testing to get the most out of your ad spend. You can target your ads based on user’s location, demographics, age, gender, interests, behavior, the list goes on and on.
Facebook users like 4.1 million posts every minute, proving that if you can get the right content in front of the right audience, you can obtain massive reach and engagement. It’s easier said than done, of course, but with Facebok’s targeting you can really narrow down who will be exposed to your ad, and therefore, the chances for success are much greater.
Get In Front Of Your Audience With Retargeting Pixel
We’ve all had that feeling when you repeatedly notice a newly learned word or phrase shortly after learning it. All of a sudden it seems to be everywhere. The Facebook retargeting pixel does exactly that, but in a very strategic and productive manner. This is an underutilized, but very powerful tool that works by following your leads around the web. Once someone has visited your site, you can retarget that user with your ad in their newsfeed.
In advertising, effective frequency is the number of times a person needs to be exposed to your advertising message before they take action. With retargeting you can ensure users are exposed to your ads enough times that they become familiar with your brand or product. In addition, you can segment your retargeting efforts based on their level of interest. For example, if a customer visits your product page and exits the site, you may want to retarget them differently than someone who places an item in the shopping cart but doesn’t complete their purchase.
Provide Service Through Social
You can provide excellent service and keep in touch with your customers via Facebook live chat right on your website. Depending on which platform your site is built on, you can get this feature through an extension, plug in, or an app. Since Facebook chat is reliable and has proven to handle a very large audience, this can be a better option that installing any other third party extension. Not to mention, majority of people are already familiar with how it works, and it doesn’t have any costs associated with it or any limits to how many people you can chat with at once. A lot of other extensions don’t offer this level of flexibility in their free versions.
This not only gives customers the option of chatting with you if they have a product or service question, but also promotes your Facebook page inadvertently. Once the customer is chatting with you, they are more likely to check out your Facebook page and either follow or engage.
Jia is the CEO and Founder of Studio 15, a socially responsible fashion brand. Follow her on Twitter @JiaWertz and LinkedIn | Source:forbes
Has it ever occurred to you how quickly big brands that we have grown to know are giving way or dying to the competition of new brands in this 2017 digital world ?
The creme de la creme brands that has always become a household name and a product category, what happened to some?
In Ghana all toothpaste is included in the retail store and buyers refer to it as pepsodent, all detergents as OMO, all beer as CLUB etc.
Well as the sales agents say, It’s a game. and you have to give in your best shot!
Let me explain how these newbies are overthrowing brand giants and how giants like coca-cola has learn to use analytics and big-data to ensure they are always ahead of the competition.
To set you on the path, marketing as we all know is not the same again, it has taken a very fast and changing form and if your organization do not move with it , then it would go down the drain.
What has changed is that new brands are quickly adapting to the 21st century way of marketing and they are providing job slot for digital marketer and influential marketers. As the former brand giants continue to embrace the old ways of doing things, the newbies are constantly adapting to digital change and how it affect marketing.
Marketing in principles has always contained four strong ‘P”s that strongly influence how a brand thrives. These four “P’s are the product, price,promotion and placement. These four Ps connectively plays a major influence in the purchasing decision of a customer.
In Ghana the most favored of the four P’s is the price. I call it price per quantity because a typical Ghanaian would pay more for a large quantity of goods that is being offered at a low price.
For example in my local grocery store at Kotobabi, there are two people who sells exactly the same groceries but you would always see people trooping into the other competitor to buy more. Why? because that competitor offers his products at a wholesale price in order to be on top of the competition!!
This is some form of smarketing by such an individual although he is not a brand , but he is building a pool of customers as well as a way of facilitating FCMG using pricing.
So what do I mean when I say big brands being swallowed up?
To explain that I will bring up my idea that marketing has never being the same again since th 90s’, Elements that once form marketing is now being democratized with the advent of digital tools .
The major annals or P’s to ensure a brand survival is by making effective use of of all the four P’s and thinking digitally.
As in the case of Kleesoft and OMO and how the former has overtaken competition of the latter.How did they do it? some people would think it was through influential marketing,by using the popular footballer Asamoah Gyan.
Yes, Influential marketing counts but it is a no new factor that the OMO industry isn’t aware about. Kleesoft has really made its penetration by adapting a marketing mix that effectively building awareness that we in the digital world are aware of.
One thing you have to know is marketing is trend, if a brand rise, automatically, purchasers by word of mouth follow along to ensure it rise. it is like a synchronized affirmative. If a brand falls , everybody desist, people become aware of their environment and are constantingly adapting to new changes.
So for a brand to put its head into the game, it has to put its head in digital world game and ensure feasibility of pleasing customers through the four P’s.
Source: Seoghana | ET Ampofo
Digital marketing is no longer a passing trend as it was considered a few years back. Today, this is a proven marketing technique and brands that are harnessing its power enjoy a competitive edge. According to the International Telecommunications Union (ITU), there are over 3.26 billion internet users today. To get the attention of these users, you need to have a strong presence online. Using a reliable digital marketing company helps you adopt the best marketing strategies today for the best outcomes from your online campaigns.
Through digital strategies, you can tap into the rapidly growing online market and increase the reach of your business. However, there is a catch; the internet marketplace is volatile and new techniques keep emerging. Staying abreast of all these changes and implementing them is not easy, especially for a small business. Luckily, digital marketing agencies have the expertise and resources necessary to drive a full-fledged online marketing campaigns.
Services offered by Digital marketing Agencies
The highly competitive nature of the internet marketplace calls for innovative thinking. A Digital marketing company brings this skill to the table with them. The primary goal of such a marketing partner is to increase your presence online, integrate your online profiles and platforms and perform market research for you.
To do this, a digital marketing agency will offer a broad range of services including:
Internet Marketing
This encompasses a number of strategies including market research, data analysis, quick monitoring and insights, digital optimizations and many others. A dedicated team of specialists will work with you to first understand your business before coming up with a tailored strategy.
Among the components of a digital marketing campaign are social media, online branding, cross platform, email, content marketing, content curation and mobile marketing to name a few.
Web Design And Development
Your website is a powerful tool and you cannot start without first developing a powerful platform. The best digital marketing agencies offer a comprehensive range of web design and development solutions, that would include ecommerce support, responsive web design, content management system (CMS), web application development, website maintenance and support, web performance analysis and many more. Your professional website will form the basis of all digital marketing campaigns.
Search Engine optimization (SEO)
Now that search still remains the #1 driver of traffic to content websites, you have to optimize your website for search engines. An optimized website ranks highly on search engine result pages (SERPs) for keywords they target, and is easier to find. A recent report shows that 93% of online experiences start with a search engine hence the need to boost your website’s presence on search engine result pages.
Why Outsource Digital Marketing?
Many businesses try to manage their digital marketing campaign with disastrous effects. Many do not comply with Google Webmaster Guidelines leading to penalties, while others lose money trying to implement quick-fix techniques. Outsourcing your digital marketing campaign to an established agency comes with a lot of benefits including:
1. Comprehensive Expertise
An established firm has the resources required to hire the best personnel in a broad range of areas. There are web designers, SEO experts, copy writers, editors, specialist, and social media experts among others. When all these people work on your campaign, the outcome is better and you will have an edge over the competition.
2. Cost-savings
Hiring a agency for your digital marketing campaign might appear costly initially but that is until you consider the overall benefits. These experts save you money that would have been spent training your in-house marketing team and also bring in cutting edge technology to keep track of the campaign. You don’t have to hire more personnel to manage your campaign and the tools deployed during a campaign will come in handy in other aspects of the business.
3. Keeping Up With Latest Trends
The world of digital marketing is fast paced and staying up-to-date is not easy. By partnering with an experienced digital marketing agency, you will bring in the latest ideas in digital marketing. These agencies are able to evolve with the industry and will help you leverage the latest trends.
There are many other reasons to partner with a digital marketing company. You will learn invaluable tips, have more time to focus on your core business, enjoy high ROI on your campaign and get invaluable outside insight into your business. All these benefits will help your business grow by boosting its online presence, raising ranking on SERPs, increasing conversion rates and building your brand as an authority.
Smith K. Alex is a young and inspired designer who works with a reliable digital marketing company. He is also a marketing major with a specialty in eCommerce web design and digital marketing. Hire SEO expert at affordable cost.
Gaining greater independence is the top reason people say they would start a small business, according to recent research from Paychex.
The report was based on data from a survey of 1,000 would-be small business owners in the US.
Some 78% of respondents say they would start a small business in hopes of becoming more independent; 64% say they would start a small business because they think they would love it.
Just 53% of would-be entrepreneurs say making a lot of money would be one of their top motivations for starting a small business.
Some 82% of respondents say their biggest fear in starting a small business is that it would fail; 68% are worried that their business would not make much money.
Source: marketingprofs.com
Design plays an important role in creating a great website. A visually appealing design does not have to guarantee a good ranking of the search engines. The Internet is full of attractive websites but bad in performances in the search engines.
Why must websites adhere to certain search engine guidelines?
The design of a website is not limited to aesthetics. A good web design allows users and search engine robots to easily navigate your site. The fact that SEO and design go hand in hand and need to be competitive requires you to integrate SEO components into your web design structure. That’s why SEO starts with your design. Many web designers have now realized that SEO needs to be integrated into the web design process to get traffic and good ranking on their website.
Here are some ways web-design can improve your search engine rankings.
Search engine optimization (SEO) in Ghana helps in transforming the online visibility of a web page or a website usually located in a web search engines unpaid results by giving it visibility. The appearance of a web page matters a lot to customers. Websites which are highly ranked currently appears in the search results first as compared to the others.SEO targets different kinds of searches; academic search, video search, image search, and news search. There are several benefits of why search engine optimization is needed for business survival in Ghana and they include;
Ranking organically in search engine results can be hard work which is why many businesses couple their organic efforts with an AdWords campaign. AdWords is form of PPC (pay per click) advertising which means your ads go straight to the top of the search engine above organic results. However, you have to pay for the privilege so it’s important you spend your budget wisely. As experts in providing PPC services to our clients, we’re here to share common mistakes businesses make with their AdWords budget so you can avoid them in the future.
Email marketing is probably the most efficient way of sharing messages, building a relationship with customers and selling services. The advantages of such promotions are well deserved and documented. It is arguably the most cost-effective and quickest to get messages advertised to a broad base of customers. To be concise this kind of promotion is s great deal especially when one is getting engaged with existing new prospects or customers. You just need a tool that shall aid in campaigning, connecting and managing lists effectively. It is not about sending promo mails to individuals that are random and hoping them to become bankable conversions overnight.
The lists provided are verified
Any of the Best Email Marketing Providers will let you market your enterprise by presenting a driven new quality email lists that are audited. Many different categories and lists are provided. They will always let you keep your promotional tools. These tools are the lists of Ids, and the providers always help you build upon it. Thus, it gives a chance for both the brand and message development. You can still be least assured that the mail lists are verified. The Id lists are current lists that one can send mails to. There is a wide variety of categories that you also get.
Spam compliant and compiled
The Best Email Marketing Providers besides having opt-in and freshly verified Ids have the lists compiled. This compilation is done each day right from Monday and ending on Friday. There is the lowest pricing for the complete compendium. Whenever the providers present to the entire rolls of the IDs, you can always think of using it over and over again. In fact, the data rolls can be easily uploaded to the software system that deals with the bulk electronic mails. All the electronic letters that you deal with due to the providers are entirely spam -compliant and can be sent with ease. These roll of Ids are in the CSV format of Microsoft Excel and shall be sent to you via a link that can be downloaded.
When bulk electronic mails are purchased from these service providers, one receives them as one time orders. These rolls of Ids are in fact the consumers. Once when the IDs are sent to you as downloadable links, you can begin all your promotional work. The pricing of the lists is sure to impress you, and you may be intrigued to know the reason behind it. Well, these providers strive to maintain a relationship with clients over a sale that is one time. Any best service provider will always try to acquire the business at your end if one achieves resounding success with promotions.
Received confirmation and support
A confirmation shall always be sent to you once when the order is placed with these providers. You have the provision of replying back to any electronic mail that is received from them and connects with a real entity at any given point of time. The support they will provide is free of cost, and on the placing of your order, you shall receive receipts so that any questions can be cleared regarding the order.
Pay-Per Click Ads are revolutionary in Digital marketing. The platform which Pay-Per Click ads provide that is superb. Pay-Per Click Ads may sound difficult but it’s not a rocket science to understand. But why should anybody invest in Pay-Per Click Ads? What’s different in Pay-Per Click Ads than any other kind of advertising?
It’s simple to understand, for example, if, getting business immediately is most important to you, even at the expense of paying more in the long-term then Pay-Per Click is better for you. It’s also worth noting that if your business is particularly seasonal and you only sell your product/service for a couple of weeks/months a year then Pay-Per Click may be the best option for you. Pay-Per Click provides you with the instant visibility and a much quicker return on investment which helps to offset the time and cost it takes to rank organically using SEO.
Pay-Per Click ads are very flexible in that you can dial down your budget when you’re busy to help you to generate a manageable amount of business. Let’s look into few major benefits of Pay-Per Click ads:
1: Cost effective- You only pay when a user actually reaches your website, it can be good value for money. You can choose to spend as much or as little as you like.
2: Highly-Targeted- You can choose your audience according to demographics like location, language and device
3: Measurable ROI- PPC campaigns can be setup to carefully measure effectiveness. You can determine exactly how much your return on investment is.
4: Easily Customisable- As you run your campaigns, you can make many small adjustments to improve based on what works best.
5: Instant Results- You will see the impact of your PPC efforts almost immediately. Organic search engine optimisation (SEO) tactics can take months to make a difference.
CONCLUSION:
Hopefully now you know the major advantages of Pay-Per Click ads. Technologies are changing fast, marketing tactics are also changing. In such competent era of digital marketing, Pay-Per Click ads can definitely bring a great boost to your business. 
Have you ever gone overboard at a buffet? You’re standing in line, and the sight of those endless trays of macaroni and cheese, fried chicken tenders, and random cuts of steak alongside the classic chocolate fountain is so overwhelming that you fill up multiple plates of food. Then, you sit down at your table and realize you can’t possibly eat it all (or, at least, eat everything and still feel OK about yourself afterward).
That’s kind of like the situation marketers find themselves in. Your marketing team is responsible for a seemingly endless list of goals: staying on top of industry trends,generating leads, enabling sales, building your brand, and keeping track of plenty of other critical elements of your company’s success.
It can be tempting to simply add another part-time or full-time employee to the mix, though that doesn’t always make sense for your goals or your budget. Plus, what kind of pressure would that person feel, knowing that she’s expected to fill all the gaps?
When to Share Your Plate
If you want to achieve your marketing goals, you have to consider whether your team is truly set up for success. With the fourth quarter just around the corner and a new year on the horizon, it’s time to analyze your ability and capacity — and potentially consider outsourcing the tasks you’re just not able to execute right now.
Outsourcing can save you time and money, and it frees up your team to focus on its primary strengths, which is good for your team members, your marketing efforts overall, and your bottom line. Here are five responsibilities your marketing team will thank you for outsourcing:
1. Social media management
Social media has evolved from a way to pass time between friends and family members to a billion-dollar business. If you’re not doing it well, you’ll be watching as your competitors zoom by in this space.
You have lots of free social media tools at your disposal if you’re just getting started, but once your presence is off the ground and in flight, a social media partner isn’t a bad idea. Outside experts will strategize, execute, and analyze your data, which allows you to obtain the right boost in engagement from Facebook, Twitter, Instagram, LinkedIn, and other hot-ticket platforms.
2. Content marketing
Most companies don’t do an amazing job of consistently creating and distributing engaging content coming from their internal experts and thought leaders. It’s nearly impossible for brands to do content marketing well completely on their own, especially when you remember that doing it well includes producing consistent blog articles, guest posts, whitepapers, and email campaigns alongside the documented content strategy that actually guides all these moving parts.
In general, marketers would do well to partner with an outside agency that can help them create, distribute, and analyze content professionally and at scale. Because most companies can’t afford to do it consistently well over time, an external partner could be your new best friend.
3. Public relations
By no means is public relations a do-it-yourself venture, especially in the era of content and social media. Today’s public relations movers and shakers understand how to manage and maintain relationships with reporters, publication contributors, industry influencers, online editors, and many others. They’ve kept up with PR trends and stayed far ahead of the curve. Why would you add learning all those nuances to your expanding to-do list when you could rely on a partner whose job it is to look for ways to promote your company to your audience?
4. Video production
No one likes crappy videos. And while no one is expecting you to produce Oscar-worthy videos, you should make sure they’re done right. This trend isn’t going away anytime soon, and you can’t ignore it. It’s spreading across the internet, into all your social media feeds, and it’s in high demand by consumers. Fortunately for your brand and your audience, you don’t have to rely on a team without video production credentials to throw together its best attempt at video if you outsource to the right partner.
5. Development
Sure, website development can be pricey, but if you’re not a digital design and user experience (UX) expert yourself, it’s probably best for you to move out of the way. Your website and all the owned digital assets it houses are elements of your marketing and branding that evolve over time; as you grow, rebrand, and add new products and services, your website will need to keep up. Bring someone into the fold who can professionally provide these services rather than add them to the list for your marketing team.
When your marketing teammates’ to-do list is as endless as any good buffet’s meal options, they’re going to have a hard time prioritizing and achieving their most important goals. Encourage your team to select the responsibilities they’re best suited for and most capable of executing, and outsource what you can so no one has to consistently feel like her plate is overflowing. 
The sheer number of social media users grows every day, and thus, leveraging your social media accounts to garner sales can be very lucrative. However, with each social media network being so unique, it can be difficult to stay on top of all the different methods of marketing your business.
With Facebook’s advertising revenue amounting to 26.9 billion US dollars in 2016 alone, it’s obvious that the competition for your consumer’s attention is fierce. So how can you use Facebook to grow your e-commerce business?
Before you even start, decide whether or not Facebook is the right social platform to focus your efforts on. Keep in mind that American women and men between the ages of 25 – 54 make up 32% and 29% of Facebook users, respectively. Your target age group should correlate with that of the social platform you spend your marketing dollars on.
Digital marketing is no longer a passing trend as it was considered a few years back. Today, this is a proven marketing technique and brands that are harnessing its power enjoy a competitive edge. According to the International Telecommunications Union (ITU), there are over 3.26 billion internet users today. To get the attention of these users, you need to have a strong presence online. Using a reliable digital marketing company helps you adopt the best marketing strategies today for the best outcomes from your online campaigns.
Through digital strategies, you can tap into the rapidly growing online market and increase the reach of your business. However, there is a catch; the internet marketplace is volatile and new techniques keep emerging. Staying abreast of all these changes and implementing them is not easy, especially for a small business. Luckily, digital marketing agencies have the expertise and resources necessary to drive a full-fledged online marketing campaigns.
Gaining greater independence is the top reason people say they would start a small business, according to recent research from Paychex.
The report was based on data from a survey of 1,000 would-be small business owners in the US.
Some 78% of respondents say they would start a small business in hopes of becoming more independent; 64% say they would start a small business because they think they would love it.
Just 53% of would-be entrepreneurs say making a lot of money would be one of their top motivations for starting a small business.
Some 82% of respondents say their biggest fear in starting a small business is that it would fail; 68% are worried that their business would not make much money.
Source: marketingprofs.com