Link Between Your Web Design And Customer Engagement

There is more to creating a good web design than just putting things in the right place. Rules matter like the use of white space and the rule of quarters, but even surgical precision can fall flat if there is no depth and context to the design. Some tips that may help you find the ‘X’ factor to wow your visitors are given below: • Remember, you are designing for a human It would indeed be a great world where robots did all the menial work, but for now, it is humans who use the net and humans who visit your site. Designing for members of the species Homo sapiens translates to an easy to use interface that focuses on people’s actions. Your website design needs to meld with the expectations of your customers. You cannot keep your user guessing about what he is supposed to do next.
Make sure the ‘call to action’ buttons are right up front and users can see these buttons. Keep your design layout consistent so that users know where they are and where they need to go next. If this doesn’t happen, the user is most likely to find the exit and leave your site never to come back. • Have heart Surgical precision will only take your design so far. For a popular website, it is important that the design has a soul and an emotional depth. Use specific fonts, shapes, icons, and even images and photographs to convey the crux of your messages. If you are able to excite your user’s imagination and connect on an emotional level with the consumer then you have a greater chance of retaining your visitors. Let’s look at Apple for a second. The company spends a lot of time on their website making it look sleek and sexy – exactly the kind of attributes we associate with an Apple product. Even before the customer has bought a product he knows that he is making the right choice by opting for the coolest gadget there is. That is how factoring in emotions can work for your website design and influence your customer’s mindset. The idea behind website designing should never be just to create something that looks good, but also to create a brand connection. So, forget the design nazis and think like a user – it is easily the best way to design a winning website.
It is true that not all the visitors to your site would be well versed in the nuances of web designing to be able to tell how good or bad your site is from a technical viewpoint. But intuitively, even a layman knows a website that allows him ease of access and navigation from a site that is just too clunky and where nothing works. Your customer may not be able to tell serif from sans- but that is no excuse to not match your fonts! In fact, a huge percentage of your repeat traffic depends on how well you design your site.

How to Choose the Perfect Domain Name for your Business

How much effort do you need to put while choosing a domain name for your business? Is it that important? Well, the answer is definitely a big yes. The domain name can make or break you. It is the key element of your website. Let’s see why it is that much important? It is the first impression: First impression is the last impression. Url is the first thing your users will see. A good and impressive website name makes a long lasting and positive impression. It highly affects SEO: While (EMD) exact match domains are no longer a need but having targeted keyword is still in demand. It helps in SEO ranking. It improves brand popularity: The right domain increases brand recognition. Now the question is how to choose a good web name? Easy over generic: Don’t forget, your domain name is how users and visitors will remember, find and share your business on the web. The site name is the foundation of your online presence and brand. Instead of having a new web name, it is better to go with an already existing domain. The existing site will definitely have high authority as compared to a new one. It will help in ranking good in the search engines. You can book the desired domain using several tools available like .in domain drop catch for India or if you are looking for the global market you can try .com drop catch. Easy to type: If I ask you to provide a list of 5 websites that comes first in your mind, your answer may be Google, Facebook, Amazon, Yahoo etc. Do you know why? Because these are easy to pronounce and type. Easy to type domain name saves users from mistyping and leads them to some other website. Never use numbers and hyphens: As I told you domain name should be easy to type and pronounce. Well, numbers and hyphens both make the domain name difficult. For example, let’s imagine Facebook. What if it had a hyphen in between Face and book (Face-book). Not good, right? So, never use hyphens and numbers while choosing a domain. Last but not the least, always choose the right domain extension. If your targeted audience is country specific that means if you are targeting Indian customers only, go with .in extension. These are some of the points one should consider while choosing a perfect domain name.

9 key services needed to be done to grow your website

website
In this highly competitive digital marketing arena, having an enhanced online presence is matters above anything. All begins with a professional and well-crafted website for it is the one that frames the first impression about a brand or business. Your website design plays the key role right from improving your brand image and communicating your company message to any prospect in the most striking way possible. In this respect, every business unit, regardless of its size and sector, must approach a professional web design services company to fulfil their ultimate online marketing goals. A web design strategies of a cutting-edge and experienced agency does not end with only building beautiful looking websites for clients. Rather such companies offer a great user experience and an effectual information architecture issuing different tools like images, texts, graphics, videos and animation that communicates the exact messages to your visitors. The following lists are the most important website services that are mostly offered by a professional website design agency –

Website Design:

Definitely, designing websites is one of the chief services of such companies. However, with technology moving fasts, the web designers are not only catering to create websites for PCs and desktops but mobile and tablet specific websites with all the necessary features.

Search Engine Optimization (SEO):

SEO is the catchphrases in the online space. From Google to Bing and Yahoo, every brand desires to get ranked in the top of these search bars. Web design and SEO work together and web designers today prefer to integrate SEO while designing website as an SEO optimized website draw more traffic.

Graphic Designs:

Graphic designing elements play a significant role to boost a website’s visibility. It increases a website’s visual appeal, portrays its professional excellence, usability and brand value. It is not at all an unknown fact that how important is visual communication for delivering the in-depth objective of a brand’s message.

Copywriting:

Apart from design elements and website layout, there is another important component which is critically important. Most of the brad owners being engrossed with other daunting tasks of running the business do not have the time and expertise to create content that delivers the business message without any grammatical error. Writing for websites is engages visitors and gives a much clear about the brand. A website designing agency has a skill set of content writers who create the best content for their clients.

Website Hosting:

Another crucial service provided by web designing agencies is web hosting that is as important as the foundation of a house. A professional web agency offers unlimited email addressed and bandwidth for both small and large business websites. Also, trustable brands keep routine back up of the files.

Content Management Systems (CMS):

CMS is one of the powerful tools for web developers. From its very basic advantages like creating, editing and maintaining websites, CMS is also available in more hi-tech and user-friendly versions. A professional firm owns experts in the field who helps to streamline their clients’ websites.

Email Newsletter Marketing:

Most of the web designing firms also offer email newsletter marketing another important part of a website. Such services help a brand to be in constant touch with their clients. Email marketing campaign and strategies if done right can work wonders.

E-commerce website:

Brands must understand the difference between informational and e-commerce websites both of which have different purposes. An informational website can in no way allow a brand to facilitate commercial transaction like the e-commerce website. Experiences web designing houses also provide such services, the most important aspect for e-marketers.

Maintenance and Repairs:

Everything needs maintenance so as websites. Websites may be crashed and become the victim of cybercrime. The task of a web designing company does not end with just designing and developing their clients’ website. They also diagnose, repair and help crashed websites to get back-in-action.
At Seoghana, the professional web design services company have helped businesses build distinct identities that appeal customers, provoke engagement and motivate growth. With almost a decade of experience in developing websites global brands, Nhance Digital has tried and tested tools to offer an enhanced identity to its clients.

What You Need To Know About Mobile First Indexing For SEO

Did you know the Google Mobile First Indexing has changed the SEO game in 2018? According to Moz.com Google First Indexing means that the mobile version of your website becomes the starting point for what Google includes in their index and the baseline for how they determine rankings.

Why Google Implement First Index Strategy:

Google always crawled the website for the benefit of desktop users therefore with the new changes in their algorithms, their main motive connotes to deliver the effective and efficient experience for the mobile users nowadays. Another issue that leads to the increase GoogleBots on smartphones is sometimes the mobile version of a website contains less content compared to the desktop version, so Google has recognized this issue for mobile users and tends to address it through their ”First Index” algorithm release.The search result displays the result generated from the desktop-oriented site indicate the particular website contain the information of the user.
Image Credit: Moz.com
Some points you need to be looking when it comes to ensuring your site maintains its mobile search presence:

1 Improve the loading speed of website:

For a good rank of a website and better search presence, It is necessary to improve your page loading speed. Because good page-load increases speed for all devices  which is user-friendly and important for users. If your website does not load in less than 2 seconds, it’s time to make some changes in website.

2 Make Responsive Design:

Responsive web design is the very important approach for every designer or developer. Your website should response according to the user behavior and environment based on screen size, platform and orientation. Responsive site is one of the best thing for framing your small business on. It is the very friendly way to attract the customer to access the business website on a mobile device. User experience is very important for a business.

3 Equalize the content:

Content is the king of marketing nowadays. Creating the unique content, for a better user experience for all devices is very important.

4 Check that mobile content is being indexed successfully:

To make sure contents are being indexed, create the mobile sitemap. If your mobile and desktop site is different and URL is same for the website, check the robots.txt file.

5 Check the Smartphone error:

By using the search console, Checking error(s) will help in your mobile first indexing. Google bot will be able to correctly indexed your contents and points out what is not being done right. If you really want a good responsive website design for your business and growth, once try our services at affordable price. We are the best SEO/Web Design Company in Ghana and we are ready to make you number one.