Did you know the Google Mobile First Indexing has changed the SEO game in 2018?
According to Moz.com Google First Indexing means that the mobile version of your website becomes the starting point for what Google includes in their index and the baseline for how they determine rankings.
Why Google Implement First Index Strategy:
Google always crawled the website for the benefit of desktop users therefore with the new changes in their algorithms, their main motive connotes to deliver the effective and efficient experience for the mobile users nowadays.
Another issue that leads to the increase GoogleBots on smartphones is sometimes the mobile version of a website contains less content compared to the desktop version, so Google has recognized this issue for mobile users and tends to address it through their ”First Index” algorithm release.The search result displays the result generated from the desktop-oriented site indicate the particular website contain the information of the user.
Some points you need to be looking when it comes to ensuring your site maintains its mobile search presence:
1 Improve the loading speed of website:
For a good rank of a website and better search presence, It is necessary to improve your page loading speed. Because good page-load increases speed for all devices which is user-friendly and important for users. If your website does not load in less than 2 seconds, it’s time to make some changes in website.
2 Make Responsive Design:
Responsive web design is the very important approach for every designer or developer. Your website should response according to the user behavior and environment based on screen size, platform and orientation. Responsive site is one of the best thing for framing your small business on. It is the very friendly way to attract the customer to access the business website on a mobile device. User experience is very important for a business.
3 Equalize the content:
Content is the king of marketing nowadays. Creating the unique content, for a better user experience for all devices is very important.
4 Check that mobile content is being indexed successfully:
To make sure contents are being indexed, create the mobile sitemap. If your mobile and desktop site is different and URL is same for the website, check the robots.txt file.
5 Check the Smartphone error:
By using the search console, Checking error(s) will help in your mobile first indexing. Google bot will be able to correctly indexed your contents and points out what is not being done right.
If you really want a good responsive website design for your business and growth, once try our services at affordable price. We are the best SEO/Web Design Company in Ghana and we are ready to make you number one.
History has seen that marketing of a product has always been an essential aspect. This is the best way to get your brand name out and make sales. If we go a decade back, entrepreneurs used traditional marketing techniques to advertise their products. For example, ads in newspapers or magazines, T.V commercials, billboards, business cards, radios, etc. But today, there is a growing transition to digital marketing which primarily has its full focus on the INTERNET. To market the products digital marketing uses promotion techniques like social networks, own websites, etc.
Instead of having tit-bits of either of the two, a proportionate mixture of the two conventions seems apt. By combining traditional and digital marketing, you put the right ad in front of the right people and give them a reason to visit both your website and your physical store. Although both share similar goals, that is, to attract qualified customers and build brand awareness in the market yet the debate continues as to whether digital marketing is overpowering and surpassing traditional marketing or not.
One of the basic difference between the two is that digital marketing focuses on the web and the other focuses on media like print, television, radio, and direct mail. Since the former focuses on the web it is easily measurable, that is, you can find out the exact number of times your site has been visited, which page the customer liked the most, how long they surfed it and more. However, this is not the case with traditional marketing; It’s not easy to know how many people heard your radio spots or read your newspaper ad.
Digital marketing is also cost-effective as it gives your business the power to advertise effectively against larger competitors, reach a wider audience of qualified customers, generate new revenue and get the data you need to accurately measure your ROI (return on investment). In this way handling the accounts department of your firm becomes a cakewalk. But the same cannot be done using traditional marketing.
Now the period of printed sales flyer going viral is gone. These days we hardly hear any traditional technique going viral like the digital one. Like when your website content and digital ads appear on Google, Bing and Yahoo, also on the social networking site like Facebook, Twitter, Pinterest, etc. your message and brand fall under the possibility of getting viewed by potential customers which will increase the effectiveness of your total marketing investment. This way the potential for the exposure increases tremendously again helping the business to prosper.
As a customer, we too get annoyed by the repeated phone calls from a particular firm or by the frequent visit of salesmen at our doorstep. This means that traditional marketing might become aggravating. But with the widespread exposure digital marketing produces many ways to target people who are interested in a particular product. Hence, Digital marketing sets a stage for customer engagement.
This will further give you the opinions of your customers, that is, the real-time results which will help in the refinement of your strategy that will lead to brand development.
In the present scenario, even if your firm does not sell online it must be found online if any customer is researching a purchase. Such is the power of digital marketing in the society. Therefore it can be concluded that digital marketing paves way for all kinds of businesses and also makes the consumers feel secured better than the traditional marketing.
Having a digital presence is the necessary tool for every business enterprise in this age of information technology. Gone are the days of old-school publicity by word of mouth and print media. While these age-old avenues still act as a medium to reach out to your target audience yet it’s not all. Nowadays we are all present in the virtual world. The digital space drives content, boost your marketing strategies and drives customers to your business. It makes a business accessible to people of the remote areas. The whole world is the customer here.
Now to drive up your content to an easy accessibility on the conventional search engines like Google, Bing etc. you need a proper website, which has the exact features to attract people. This includes good SEO content, website optimization and web hosting amongst many other features. Now, to build such a powerful website is not a child’s game. It requires good web development and digital marketing skills and expertise. Online marketing agencies serve this purpose. Similar to all other places, there is a notable share of competition amongst the online marketing agencies in Houston. However, the best online marketing agency in Ghana Seoghana is the one with a dynamic profile and an excellent customer feedback.
The most probable question that comes to our mind when we hire a marketing agency is how they achieve the set target. The modus operandi or the mechanism of achieving a robust website is complex. It requires expertise on various levels. Moreover, the essential part is to know the basic requirements and the vision of the client. Thus, an e-commerce website has a different requirement than a regular IT company website or a healthcare company portal.
Mostly they work on chief four areas
Website designing (this is for new enterprises or old enterprises looking for a new website look)
Use of proper metrics and analytics to gauge the performance of your website,
Use of different techniques like SEO and others to generate more traffic to your website
Customer friendly web optimization to make it more swift and accessible to customers
This web optimization part plays a crucial role directing the correct set of audience to your website. It is essential to set up a target audience – say if your enterprise is for adolescent teenagers, then the audience is set to that age group. Demography is another crucial aspect.
If you cater to the needs of a specific group or people from specific ethnicity or region then the location has to be set there. Based on this, the image optimization, categorization, content creation and SEO keywords settings are done. Thus, local search optimization is essential to create your brand awareness in order to establish you in the market. In this way, marketing agencies boost your digital presence and creates a niche role for you.
With online marketing agency SEOGHANA you can get web traffic with minimal cost.
Search engine optimization (SEO) in Ghana helps in transforming the online visibility of a web page or a website usually located in a web search engines unpaid results by giving it visibility. The appearance of a web page matters a lot to customers. Websites which are highly ranked currently appears in the search results first as compared to the others.SEO targets different kinds of searches; academic search, video search, image search, and news search. There are several benefits of why search engine optimization is needed for business survival in Ghana and they include;
Increased Visibility
93% of all online activities begins with a search. Being listed as one of the top ten in the organic SERP( search engine results page ) is a sure way that SEO works to boost a companies visibility online. It helps a website to dominate in the international and local markets to reach customers across the nations. It helps to expand the market farther more than one would expect which therefore becomes advantageous to the particular holders of the website.
Cost Effective Marketing Strategy
It is one of the most effective and affordable strategies to use when one chooses to work with qualified professionals. The specialists ensure that one has the right SEO and design packages for the intended firm so that one does not spend money on stuff that is irrelevant. This makes it cheaper for people with companies to use it since it is cost effective.
Guaranteed Higher Sales
It is obvious the more people visit a company’s website, the more reliable customers it attracts. This becomes a better method to ensure customers flow into their particular company. At long last, the sales will increase and therefore it is able to fulfill its objectives.
Aids to Beat Competitors Easily
People are always okay with the first search results. Yes that’s the way to beat your competitors! This criterion optimizes websites by making it a way of dissolving a firm’s competition. Web users rarely peep through websites by its name but instead they trust search engines as the lenders of last resort. It has therefore become a search engine first result page race and one immediately goes to the top of the listings based on how their website is optimized for search. This is guaranteed by the help of search engine optimization Ghana. Most business holders use this strategy to fulfill their companies’ mandate.
A 24-hour Marketing Method
With an SEO website, it is an assurance that a company is usually marketed day and night. Even after locking a company in the evening, the SEO website still works giving the firm an advantage of the 24-hour market.
Up-to-date With Latest Development
Over time many developments occur in the internet sector. Search engine industry changes fast from time to time in the world. Specialists help a web page to stay synchronized that when there is the latest development then it becomes an advantage to the entire firm. It is a continuous process and it is always advisable to hire a dependable SEO company to always obtain advice so that a webpage does not miss any opportunities for development.
Dedicated Fun Base Creation
A better SEO approach assures more customers and great ways to have a well-dedicated fan base with the help of newsletters and RSS feeds. This service existed long before social media and still plays a vital role in getting more customers. Firms make it a method to communicate with people through social media marketing to collect newsletters and feeds when people subscribe.SEO websites have a slot where new people enter emails and subscribe to collect views and feeds.
By and large, the above discussed are the commonly obvious benefits of search engine optimization Auckland. Businesses without SEO websites should be challenged and obtain it from the professionals to enjoy the advantages.
Email marketing is probably the most efficient way of sharing messages, building a relationship with customers and selling services. The advantages of such promotions are well deserved and documented. It is arguably the most cost-effective and quickest to get messages advertised to a broad base of customers. To be concise this kind of promotion is s great deal especially when one is getting engaged with existing new prospects or customers. You just need a tool that shall aid in campaigning, connecting and managing lists effectively. It is not about sending promo mails to individuals that are random and hoping them to become bankable conversions overnight.
The lists provided are verified
Any of the Best Email Marketing Providers will let you market your enterprise by presenting a driven new quality email lists that are audited. Many different categories and lists are provided. They will always let you keep your promotional tools. These tools are the lists of Ids, and the providers always help you build upon it. Thus, it gives a chance for both the brand and message development. You can still be least assured that the mail lists are verified. The Id lists are current lists that one can send mails to. There is a wide variety of categories that you also get.
Spam compliant and compiled
The Best Email Marketing Providers besides having opt-in and freshly verified Ids have the lists compiled. This compilation is done each day right from Monday and ending on Friday. There is the lowest pricing for the complete compendium. Whenever the providers present to the entire rolls of the IDs, you can always think of using it over and over again. In fact, the data rolls can be easily uploaded to the software system that deals with the bulk electronic mails. All the electronic letters that you deal with due to the providers are entirely spam -compliant and can be sent with ease. These roll of Ids are in the CSV format of Microsoft Excel and shall be sent to you via a link that can be downloaded.
When bulk electronic mails are purchased from these service providers, one receives them as one time orders. These rolls of Ids are in fact the consumers. Once when the IDs are sent to you as downloadable links, you can begin all your promotional work. The pricing of the lists is sure to impress you, and you may be intrigued to know the reason behind it. Well, these providers strive to maintain a relationship with clients over a sale that is one time. Any best service provider will always try to acquire the business at your end if one achieves resounding success with promotions.
Received confirmation and support
A confirmation shall always be sent to you once when the order is placed with these providers. You have the provision of replying back to any electronic mail that is received from them and connects with a real entity at any given point of time. The support they will provide is free of cost, and on the placing of your order, you shall receive receipts so that any questions can be cleared regarding the order.
Has it ever occurred to you how quickly big brands that we have grown to know are giving way or dying to the competition of new brands in this 2017 digital world ?
The creme de la creme brands that has always become a household name and a product category, what happened to some?
In Ghana all toothpaste is included in the retail store and buyers refer to it as pepsodent, all detergents as OMO, all beer as CLUB etc.
Well as the sales agents say, It’s a game. and you have to give in your best shot!
Let me explain how these newbies are overthrowing brand giants and how giants like coca-cola has learn to use analytics and big-data to ensure they are always ahead of the competition.
To set you on the path, marketing as we all know is not the same again, it has taken a very fast and changing form and if your organization do not move with it , then it would go down the drain.
What has changed is that new brands are quickly adapting to the 21st century way of marketing and they are providing job slot for digital marketer and influential marketers. As the former brand giants continue to embrace the old ways of doing things, the newbies are constantly adapting to digital change and how it affect marketing.
Marketing in principles has always contained four strong ‘P”s that strongly influence how a brand thrives. These four “P’s are the product, price,promotion and placement. These four Ps connectively plays a major influence in the purchasing decision of a customer.
In Ghana the most favored of the four P’s is the price. I call it price per quantity because a typical Ghanaian would pay more for a large quantity of goods that is being offered at a low price.
For example in my local grocery store at Kotobabi, there are two people who sells exactly the same groceries but you would always see people trooping into the other competitor to buy more. Why? because that competitor offers his products at a wholesale price in order to be on top of the competition!!
This is some form of smarketing by such an individual although he is not a brand , but he is building a pool of customers as well as a way of facilitating FCMG using pricing.
So what do I mean when I say big brands being swallowed up?
To explain that I will bring up my idea that marketing has never being the same again since th 90s’, Elements that once form marketing is now being democratized with the advent of digital tools .
The major annals or P’s to ensure a brand survival is by making effective use of of all the four P’s and thinking digitally.
As in the case of Kleesoft and OMO and how the former has overtaken competition of the latter.How did they do it? some people would think it was through influential marketing,by using the popular footballer Asamoah Gyan.
Yes, Influential marketing counts but it is a no new factor that the OMO industry isn’t aware about. Kleesoft has really made its penetration by adapting a marketing mix that effectively building awareness that we in the digital world are aware of.
One thing you have to know is marketing is trend, if a brand rise, automatically, purchasers by word of mouth follow along to ensure it rise. it is like a synchronized affirmative. If a brand falls , everybody desist, people become aware of their environment and are constantingly adapting to new changes.
So for a brand to put its head into the game, it has to put its head in digital world game and ensure feasibility of pleasing customers through the four P’s.
Source: Seoghana | ET Ampofo
Digital marketing is no longer a passing trend as it was considered a few years back. Today, this is a proven marketing technique and brands that are harnessing its power enjoy a competitive edge. According to the International Telecommunications Union (ITU), there are over 3.26 billion internet users today. To get the attention of these users, you need to have a strong presence online. Using a reliable digital marketing company helps you adopt the best marketing strategies today for the best outcomes from your online campaigns.
Through digital strategies, you can tap into the rapidly growing online market and increase the reach of your business. However, there is a catch; the internet marketplace is volatile and new techniques keep emerging. Staying abreast of all these changes and implementing them is not easy, especially for a small business. Luckily, digital marketing agencies have the expertise and resources necessary to drive a full-fledged online marketing campaigns.
Services offered by Digital marketing Agencies
The highly competitive nature of the internet marketplace calls for innovative thinking. A Digital marketing company brings this skill to the table with them. The primary goal of such a marketing partner is to increase your presence online, integrate your online profiles and platforms and perform market research for you.
To do this, a digital marketing agency will offer a broad range of services including:
Internet Marketing
This encompasses a number of strategies including market research, data analysis, quick monitoring and insights, digital optimizations and many others. A dedicated team of specialists will work with you to first understand your business before coming up with a tailored strategy.
Among the components of a digital marketing campaign are social media, online branding, cross platform, email, content marketing, content curation and mobile marketing to name a few.
Web Design And Development
Your website is a powerful tool and you cannot start without first developing a powerful platform. The best digital marketing agencies offer a comprehensive range of web design and development solutions, that would include ecommerce support, responsive web design, content management system (CMS), web application development, website maintenance and support, web performance analysis and many more. Your professional website will form the basis of all digital marketing campaigns.
Search Engine optimization (SEO)
Now that search still remains the #1 driver of traffic to content websites, you have to optimize your website for search engines. An optimized website ranks highly on search engine result pages (SERPs) for keywords they target, and is easier to find. A recent report shows that 93% of online experiences start with a search engine hence the need to boost your website’s presence on search engine result pages.
Why Outsource Digital Marketing?
Many businesses try to manage their digital marketing campaign with disastrous effects. Many do not comply with Google Webmaster Guidelines leading to penalties, while others lose money trying to implement quick-fix techniques. Outsourcing your digital marketing campaign to an established agency comes with a lot of benefits including:
1. Comprehensive Expertise
An established firm has the resources required to hire the best personnel in a broad range of areas. There are web designers, SEO experts, copy writers, editors, specialist, and social media experts among others. When all these people work on your campaign, the outcome is better and you will have an edge over the competition.
2. Cost-savings
Hiring a agency for your digital marketing campaign might appear costly initially but that is until you consider the overall benefits. These experts save you money that would have been spent training your in-house marketing team and also bring in cutting edge technology to keep track of the campaign. You don’t have to hire more personnel to manage your campaign and the tools deployed during a campaign will come in handy in other aspects of the business.
3. Keeping Up With Latest Trends
The world of digital marketing is fast paced and staying up-to-date is not easy. By partnering with an experienced digital marketing agency, you will bring in the latest ideas in digital marketing. These agencies are able to evolve with the industry and will help you leverage the latest trends.
There are many other reasons to partner with a digital marketing company. You will learn invaluable tips, have more time to focus on your core business, enjoy high ROI on your campaign and get invaluable outside insight into your business. All these benefits will help your business grow by boosting its online presence, raising ranking on SERPs, increasing conversion rates and building your brand as an authority.
Smith K. Alex is a young and inspired designer who works with a reliable digital marketing company. He is also a marketing major with a specialty in eCommerce web design and digital marketing. Hire SEO expert at affordable cost.
Many traditional fast food restaurants are slowly being left behind especially in Ghana. It’s not that customers don’t crave their greasy goodness.
It’s that many fast food restaurant brands feel a touch old-fashioned and new rivals have come along, offering a heady recipe of a more exciting brand and better food. Now the furthest digital brand of style a food restaurant in Ghana would use to stay in technology is to create an ecommerce website a an instant food delivery plan.
Never, though, has one of the monolithic fast food brands tried what this KFC is doing that would change the approach of marketing style used by restaurants in the 21st century digital world.
In Ghana, KFC has installed retail outlets with digital ordering machine that process order in out in Haatso, Accra and tema Community 8.
In a South China Morning Post reports, a KFC-owned restaurant called KPRO — an oddly healthy place that serves salads, panini and fresh juice — is allowing customers to pay with a smile and this is big!
Here, you walk up to a large screen. You use a touchscreen to select the very healthy food you’d like to quickly consume. Then you click on the Smile To Pay feature.It uses facial recognition to decide who you are.
https://youtu.be/VLAtO7RgVM4
Then it asks you to enter your phone number, for a little extra authentication.This could be a little awkward if there are people standing behind you.
Don’t these technologists care about privacy? Oh, you know the answer to that one.
Once you’ve ordered, you go and sit down and your food is magically delivered by someone who, one hopes, doesn’t say: “We know where you live.”
KFC worked with Ant Financial, part of the vast Alibaba Group, to create this system, one that will surely make people feel so very modern.
Some might look at the video and think that all this button-pushing and pausing to take a picture isn’t all that fast.
It’s also gloriously impersonal. Then again, isn’t that what technology would prefer we become? A face and a phone number, rather than, say, a living, breathing, purse-bearing, picky-eating human.From finger-lickin’ good to face-bearin’ payin’.
This is progress!! and it would change the digital marketing phase.
The effectiveness and the rise in the use of social media is going to see a major increase in 2018 where majority of these platforms are going to receive a massive monetization.
Digital platforms and the use of social media has become a basic necessity where people can’t just do away without. As a necessity evil, people meet on the various social media platforms to share ideas, memories or to have fun,
But as a basic necessity, where the number of users keep on increasing with different interest of discussions, it has now become a basic tool for advertisers to take as a major opportunity to market their goods and services.
If you take a look at Facebook, Twitter, YouTube, LinkedIn which are the widely most used social media platforms, one could see that all of them has a way of generating money , even the almighty Google. This money generated is mostly from advertisers and digital marketers who want to push their products out there for target acquisition or creating awareness.
So what does this tell us? This make it clear that before Jack Dorsey (founder of Twitter), Mark Zuckerberg (founder of Facebook), Chad Hurley, Jawed Karim, Steve Chen ( founder of Youtube), Larry Page, Sergey Brin ( founder of google), Reid Hoffman, etc ( founder of LinkedIn) put aboard these social media platforms they had advertisers in mind. Advertisers equals to getting an effective digital marketer who can really make these social media platforms generate high ROI once you decide to use them.
In the year 2020, the most vibrant and well sought after job position would be digital marketers since they would be the horsepower to spearhead a companies ability to perform on non-perform at its online presence.
From Hubspot, The table below shows a research and survey of how the various social media platforms is being used and hiow they tend to rise with the impending years.
The rate of change in social media and its marketing is such that the industry is simultaneously one of the most exciting and challenging in business. From mobile usage to ad blockers, new trends emerge constantly and digital marketers can often feel like they’re playing catch up. Staying ahead of trends is now one of the most integral facets of a digital marketers work, as consumer behavior and new technology necessitates a change in approach with startling frequency. To dot this and make your company thrive with convertible leads you would need effective digital marketers.
Hitherto marketing has become increasingly a digital. On average, 60% of a marketers’ time is devoted to digital marketing activities, a number that will only increase as companies move further down the line of digital transformation. 71% of companies planned to increase their digital marketing budgets this year, and it seems the vast majority are ready to go all in on honing their efforts to reach consumers on both mobile and desktop. There are many opportunities to exploit and issues to tackle, like user experience, personalization, mobile engagement, and video strategy, as well as new techniques in more traditional areas like email marketing and SEO.