SEO and its relevance in business digital marketing

What does SEO mean?SEO, what does it really mean?

SEO is a vital tool for digital marketing but what exactly is it? Is SEO useful for businesses? SEO simply means Search Engine Optimization. It consists of multiple strategies, which have the end goal of improving your website’s position in search engines. This is why it’s called “search engine optimization.”

Types of SEO

  1. On-page
  2. Off-page

On-page

On-page consists of anything you can control on your own website to improve your rankings. Site speed, keyword presence, header text and content are examples of on-page SEO. For example, keywords must be well-researched, carefully chosen and used in your content in order to be effective. Keywords are words and phrases that prospects use to find content online. Brands use keywords to connect with prospects who are looking for their products and services.

When researching keywords, it is advisable to use those with high search rates and low competition. Short-tailed (such as food), long-tailed (such as foods that are delicacies), and local keywords (such as food delicacies in Ghana) are good for your content. Your content must also be educational, compelling, relevant and shareable to attract prospects. Content can include videos, infographics, social media posts, and local listings.

Off-page

Off-page consists of anything that happens away from your site. Generally, this only refers to links. The current best practices include guest blogging, creating compelling infographics and mentioning influencers. By appropriately implementing the components of on-and off-page factors, you’ll rank high in search engines. 

Is SEO important for businesses and digital marketing?

Are you in an industry where there’s little to no competition? Are you already ranking #1, and wondering if there are options to keep you visible always? No matter the business you own, if it has a website, then SEO is crucial for its success online. Even if you are the only one in your industry, SEO is still important. 

Importance of SEO to businesses

SEO will increase your visibility and boost your business profits.

  1. Investing in your business’s SEO, is making direct investment in its visibility and profitability. Regardless of the future, you can count on that visibility to help your business prosper.
  2. Search engine is valuable tool for brand awareness and positioning yourself as a trustworthy expert in your field.
  3. It also helps to know that once customers visits your website, then they have an interest in your services. Hence, saves you time in convincing them to patronize your product.
  4. Search Engine Optimization rewards your business for its efforts at a higher rate compared to all the other forms of online marketing.
  5. It is relatively cheap in the grand scheme of things. 
  6. A strong search engine can also leave lasting impacts many years ahead.

Finding the right SEO firm for your business

The SEO industry is constantly evolving. You need to stay on top of trends in order to maintain your rankings. You need a reputable and reliable partner that fully understands your business. A partner that will work with you to reach more people and make sales online. When selecting SEO firm to work with, examine their pricing, area of expertise and clients published testimonials.

Choose SEO Digital Ghana as Your Trusted Partner

Are you looking for a trusted and reliable SEO company to get you on top of search engine rankings? Kindly call/WhatsApp us on +233 050 66 43 847 NOW! Our experts are always available to speak with you and answer all your questions,

Top 10 SEO Plugins For WordPress

seoplugin
There might be numerous SEO tools out there and though nobody disputes their role, one of the easiest and most accessible ways to optimize your WordPress site is with the help of WordPress SEO plugins. Fortunately, there are quite a lot of WordPress SEO plugins for you to choose from. While you can’t say there is a WordPress plugin for every type of SEO tool you can think of, there are some SEO plugins for WordPress you really must try (if you haven’t already done it). Here is a list of the most important ones.

1 WordPress SEO by Yoast

WordPress SEO by Yoast is rightfully considered one of the top SEO plugins for WordPress. It’s a complete suite that covers almost any aspect of SEO. With WordPress SEO by Yoast you can analyze onpage and offpage factors, create XML sitemaps, optimize meta and link elements, as well as RSS and breadcrumbs, edit .htaccessand robots.txt file, enjoy integration with social media, use it on multiple sites and many more. In a sense, if you get this plugin, you might not need anything else.

2 All in One SEO PACK

All in One SEO Pack is another really popular and comprehensive SEO suite for WordPress. Similarly to WordPress SEO by Yoast, you can use this one to handle all your SEO tasks. All in One SEO Pack offers XML sitemaps, optimization of titles and meta tags, advanced canonical URLs, and what not. One of its uniques features is the ability to eliminate duplicate content issues. Additionally, it’s a plugin you can use on e-commerce sites.

3 Google XML Maps

If you are not looking for a complete SEO suite, such as WordPress SEO by Yoast or All in One SEO Pack that among their numerous features come with XML sitemap generation functionality but would like a simple plugin especially for this, then Google XML Maps is your best choice. This plugin doesn’t come with bells and whistles and it doesn’t offer tons of functionality but it is really fast and reliable for XML sitemap generation, even if your site is pretty large and there are thousands of pages.

4 HTML Sitemap for WordPress

Here is another plugin (or more precisely a template) from Yoast de Valk HTML Sitemap for WordPress. While XML sitemaps are no doubt useful for search engines, an HTML sitemap is definitely more useful for your human visitors. HTML sitemap generation is not part of the WordPress SEO by Yoast it’s provided separately. The template in the link is special because it gives you a lot of flexibility when you decide what to include in your HTML sitemap and what to skip.

5 SEO Friendly Images

We all know how important it is to optimize images and how much time this could take. This is why it really makes a difference when you have a reliable ally on your site. With the SEO Friendly Images plugin for WordPress, it gets so much easier to optimize your images. This plugin automatically adds alt and title attribute to all your images. Of course, if you are not pleased with its suggestions, you can always modify the automatically added alt and title attributes to something you like more.

6 WP Smush

As alt tags become a necessity for finding images, It is an SEO friendly practice also for your images to load efficiently fast so as to be on top of the SEO game. One sure plugin that caters for this is the WP Smush. This plugin meticulously scans every image you upload – or have already added to your site – cuts all the unnecessary data and scales it for you before adding it to your media library. In addition to smushing your media uploads, you may want to compress the images stored in other folders. Smush lets you compress any image in any directory so that you can optimize all the images on your site – including NextGEN images, images stored on Amazon S3 using WP Offload S3 and images in EVERY WordPress plugin and theme package!

7 Share This

You might have mind-blowing content but if it doesn’t get traffic, then it’s useless. Out of the many ways to drive traffic to your site, social sites are among the best. With the Share, This plugin for WordPress, content sharing is much easier. The plugin not only allows you and your readers to share your content on sites such as Facebook, Twitter, and 120 others but it also comes with analytics features, too.

8 Broken Link Checker

There is hardly an SEO expert who doesn’t know how badly broken links are. Checking broken links one by one is not physically possible, even for a small site. While there are numerous free and paid tools that check for broken links, if you don’t want to leave WordPress, you can get the Broken Link Checker plugin and monitor the health of your links with it. When a broken link is found, you are notified about this.

9 SEO Links Checker

While the previous plugin is great for broken links detection, if you want more power in dealing with your links, then you need SEO Links Checker. The purpose of this plugin is to automatically create links (i.e. affiliate links) and make them nofollow, if you like. If you are running a big site with a lot of affiliate links tied to a particular keyword, this plugin is a valuable assistant. Just remember to use links wisely i.e. don’t stuff your posts with links simply because it’s so easy to do.

10 SEO Plugin By Squirrly

The last plugin on this list SEO Plugin by Squirrly is again a full SEO suite but the difference is that it’s for NON-SEO experts. This said, the plugin is by no means inferior to the rest, it simply doesn’t offer that many opportunities to mess directly with code. SEO by Squirrly deals with all aspects of SEO customization from content marketing, to keyword research, to SEO analytics, to onpage optimization. Of course, there are many more SEO WordPress plugins we couldn’t cover in this article. If the plugins on the list are not what you need, browse the Net for alternatives. However, be warned that most of the other plugins are either not as good, or they are for earlier versions of WordPress (and might not be compatible with the latest ones). While the WordPress plugins on the list are generally OK for most WordPress Webmasters, if they are not OK with you, you always have the option to optimize your WordPress site with external tools.

Best SEO and Digital Marketing Firm in Ghana

seoghana

SEO DIGITAL, GHANA’s No. 1 SEO, PPC, WEB/APP DESIGN FIRM

SEO Digital is a local SEO and web design firm operated from Ghana by a team of digital marketers and SEO professionals who have built the expertise through knowledge and skills acquired from international institutions. At SEO Digital Ghana, we provide the best of digital advertising and marketing services to thriving businesses in Ghana, Africa, and the world; to search rank, draw niche-based customers and build brand trust. In defining Search Engine Optimization (SEO) and how it is impacting local businesses, One has to draw the line between traditional marketing and the revolution of digital marketing. We all know marketing has always been the process of value exchange that is facilitated by the four Ps; The tools employed in enacting these four Ps are increasingly becoming digital and are now being democratized across a large number of consumers with the advent of these tools ( smartphones, computers, etc); Thus, the digitization is shifting the balance of power from traditional marketing to digital; from firms to consumers. The result is the internet flood of businesses to stay on top and stay relevant in the search engine in order to appear more visible to potential customers and clients.

WHY SEO IS GOOD FOR BUSINESS

Like any other marketing method, SEO isn’t magic, but once installed it will provide a business with visibility, branding, web traffic, a high ROI, credibility, and insight into customer behavior within a stipulated amount of time. So what does SEO mean to your business? It means with it you can continually thrive well in
  • Visibility
  • Brand Trust,
  • Brand  Health,
  • Credibility,
  • Increase Traffic,
  • Interactions,
  • Lead acquisition,
  • Measurable, Scalable results and Sales.

SEO DIGITAL: WHAT WE OFFER