Why PPC?The question that haunts small business owners the most is why to go for PPC? The answer is PPC enables you to reach the target audience quickly by specifying who can see your ads either by entering precise keywords or demographic characters. Other reasons that make PPC a must for your business to excel online:
Cost Effectiveness:The biggest misconception among business owners is that PPC is a costly affair and is nothing but wastage of money! But the truth is if you go by proper procedure then you can make your campaign profitable. Make slow start: Start with a small campaign and then if you are satisfied with the results to spend more money. If you do not have proper knowledge regarding Adwords and Facebook ads then it is recommended to hire professionals to set up the campaign for you.
Try different ways to lower your PPC costsIf you found that the campaign is profitable then keep increasing your budget else don’t waste on non-profitable ones.
- Keep eyes on your competitors and learn from them as they are a great source to gain knowledge from.
- Spend money on the keywords that generate profit.
- Best and quickest way to attract targeted audience
The easiest way to check if your product sellsIf you aim for a long-term online business then you need to run a campaign on Google Adwords and measure the results by getting 1000 targeted visits. Most of the businesses that do not follow this testing and optimization step incur fail in the online market.
It works well with various digital marketing channelsYou can test the efficiency of different keywords so that you get familiar with the keywords that need to be targeted for long-term SEO. PPC also helps in strengthening mobile marketing, email marketing campaigns. It also helps a lot in local search engine optimization and gets customers for your product or service. Hence if you own a business whether small or big and want to make it successful venture online use Pay Per Click advertising with help of professionals.
Google Mobile First Indexing has changed the SEO game in 2018? According to Moz.com Google First Indexing means that the mobile version of your website becomes the starting point for what Google includes in their index and the baseline for how they determine rankings.Did you know the
Why Google Implement First Index Strategy:Google always crawled the website for the benefit of desktop users therefore with the new changes in their algorithms, their main motive connotes to deliver the effective and efficient experience for the mobile users nowadays. Another issue that leads to the increase GoogleBots on smartphones is sometimes the mobile version of a website contains less content compared to the desktop version, so Google has recognized this issue for mobile users and tends to address it through their ”First Index” algorithm release.The search result displays the result generated from the desktop-oriented site indicate the particular website contain the information of the user. Some points you need to be looking when it comes to ensuring your site maintains its mobile search presence:
1 Improve the loading speed of website:For a good rank of a website and better search presence, It is necessary to improve your page loading speed. Because good page-load increases speed for all devices which is user-friendly and important for users. If your website does not load in less than 2 seconds, it’s time to make some changes in website.
2 Make Responsive Design:Responsive web design is the very important approach for every designer or developer. Your website should response according to the user behavior and environment based on screen size, platform and orientation. Responsive site is one of the best thing for framing your small business on. It is the very friendly way to attract the customer to access the business website on a mobile device. User experience is very important for a business.
3 Equalize the content:Content is the king of marketing nowadays. Creating the unique content, for a better user experience for all devices is very important.
4 Check that mobile content is being indexed successfully:To make sure contents are being indexed, create the mobile sitemap. If your mobile and desktop site is different and URL is same for the website, check the robots.txt file.
5 Check the Smartphone error:By using the search console, Checking error(s) will help in your mobile first indexing. Google bot will be able to correctly indexed your contents and points out what is not being done right. If you really want a good responsive website design for your business and growth, once try our services at affordable price. We are the best SEO/Web Design Company in Ghana and we are ready to make you number one.
SEO DIGITAL, GHANA’s No. 1 SEO, PPC, WEB/APP DESIGN FIRMSEO Digital is a local SEO and web design firm operated from Ghana by a team of digital marketers and SEO professionals who have built the expertise through knowledge and skills acquired from international institutions. At SEO Digital Ghana, we provide the best of digital advertising and marketing services to thriving businesses in Ghana, Africa, and the world; to search rank, draw niche-based customers and build brand trust. In defining Search Engine Optimization (SEO) and how it is impacting local businesses, One has to draw the line between traditional marketing and the revolution of digital marketing. We all know marketing has always been the process of value exchange that is facilitated by the four Ps; The tools employed in enacting these four Ps are increasingly becoming digital and are now being democratized across a large number of consumers with the advent of these tools ( smartphones, computers, etc); Thus, the digitization is shifting the balance of power from traditional marketing to digital; from firms to consumers. The result is the internet flood of businesses to stay on top and stay relevant in the search engine in order to appear more visible to potential customers and clients.
WHY SEO IS GOOD FOR BUSINESS
Like any other marketing method, SEO isn’t magic, but once installed it will provide a business with visibility, branding, web traffic, a high ROI, credibility, and insight into customer behavior within a stipulated amount of time. So what does SEO mean to your business? It means with it you can continually thrive well in
- Brand Trust,
- Brand Health,
- Increase Traffic,
- Lead acquisition,
- Measurable, Scalable results and Sales.