Defining Title Tags Rightly To Appear In Search Results

  Defining title tags rightly is very crucial for your business. The title tags in SEO are the title of your document to your most important types of readers; people and robots. The page title is used by search engine algorithms to decide the order when listing pages in search results. Title tags are shown in the browser’s title bar or in the page’s tab and are the most prominent and noticeable part of a SERP result. The contents of a page title are very important for search engine optimization (SEO).  People need to know what they can expect to find on your page when they click the link.

What are Title Tags?

The <title> tag defines the title of the document. Your title tag is the “headline” that people will see in the search results. It’s also one of the primary factors for the search engines in determining your ranking for a given search phrase, although that’s declining in importance. In the HTML code of your web page, they should appear as: <head> <title> Your Title Goes Here </title> </head> These titles can appear in:
  • Search engine results
  • Social media posts
  • Unfurled chat messages
  • Browser tabs

Why are title tags important?

Defining title tags are important because they let readers know what information will be present when a user clicks on a page. They also function to determine the relevancy of the web page as a result of a search query. If your title tags do not appeal to Google, then they may change it to better suit their/user needs. If this happens, you can bet it most likely won’t be to your liking.

Tips to defining your title tags

Here are some tips and best practices to ensure your title tags are optimized for crawlers and readers alike.

Your wording

  • Stay away from all capital letters in your title tag as they’ll use up more character space than lower case letters will and like emails, it is considered improper. Instead of the title, “BEST SELLING SHOE SHOPS IN GHANA” use “Best Selling Shoe Shops In Ghana”.
  • Search engines will display about 50-60 characters of the title, so try not to have titles longer than that. Keep your titles shorter. This makes for a nice headline for the SERPS and prevents the title from being cut off in the mid-sentence. Google has not specifically come out and said that title tags should be this length; however, if your title is longer than 60 characters, you risk the chance of it becoming cut off in the middle.
  • Avoid stop words in your title tags such as A, And, But, So, On, Or, The, Was, With, etc. Sometimes it might not seem impossible to have a title tag without stop words, but if you try different combinations of the same title, you can find them.

Your creativity

  • Write the title in plain English, using proper grammar, make it easily readable, and not just stuff a jumble of keywords in there. As a headline, it should captivate the reader’s attention and motivate them to click. What do you think is more effective to draw in a customer” “SEO Ghana  – Evans Stevens” or “SEO Ghana  – Secrets to Boosting Your Online Presence”?
  • Put in your most relevant and desired keywords you want to be ranked in the title, but don’t overdo it. Google can easily recognize keyword stuffing and may change the title of your web page if it feels you’re just throwing different variations of a keyword into it.
  • Having action words in your title tags can help entice users to click through. Some examples of action words often used in titles are: Get, Take, Boost, Learn, Make.
  • Try to feature your brand at the end of the title if there’s space. If not, shorten your page title and make space. Having your brand featured can further convince users that the web page is reputable, trustworthy, and has solid information. By using your company name in the title tag, you’re possibly also wasting space that could otherwise be used for a secondary persuasive keyword or phrase. What do you want here? New customers or bragging rights? You decide!

Conclusion

Title tags play an extremely important role and the way you use them can impact your SEO significantly. Use all the SEO tools at your disposal wisely and ensure that you’re getting the most out of each SEO facet, no matter how small it seems. Remember this is the headline for your search listing!  

Global SEO And Local SEO – Understand Which Works Better For Your Business

Global or International SEO is the international search engine optimization process which is intended to influence your online business presence to target the audience on worldwide levels. Global SEO services are the organic SEO services which are composed and targeted around global keywords/phrases. Not at all like the global SEO, local SEO procedure of improving the web business so it could be pitched and promoted in the local target people. There are a few kinds of local SEO services offered under the cost-effective SEO packages. These package arrangements will increment online business in internet searcher maps, Google maps, Google local posting and some more. When you are not kidding about influencing powerful base of your business in the local business to advertise, at that point selecting local SEO Company Melbourne would be the best intends to proceed. In one sentence, local SEO services are offered to make the more grounded business base in the local markets.

Make your site target Audience friendly:

When formulating a decent web SEM get ready for a site, the area of the business and its targeted audience group need to be considered to settle on the best advertising choices. At the point when just working in a specific location, is regularly not important to attract clients outside of that region which needs to be reflected in any strategies and efforts of optimization. Instead of sitting around idly and waste your energy on global advertising campaigns against other worldwide contenders, group organizations will improve by focusing all their efforts on achieving adjacent clients, the ones who really purchase the service or product.

Targeted Location Is Everything:

When promoting just to a territorial gathering of people, it is standard to utilize a town, city or other local names as a feature of the site’s name or URL. That territory name needs to be utilized however much as could reasonably be expected without trying too hard wherever possible, expanding the progressions when recorded of being shown for that inquiry. Put area names in keywords, Meta tags, meta descriptions and unquestionably inside the body content. All content needs to obviously stay intelligible and sound normal; though, the more places that the area is set, the better it is for local SEO campaigns.

Business Directory Listings:

Google, Bing, and Yahoo all offer free professional listing postings, which need to be utilized by each organization. These business-to-professional references are the web adaptation of a provincial telephone directory, giving postings where local clients can discover important data. Such a posting likewise builds the chances that an organization will come to a question that consequently restricts rivalry to organizations inside the quick region. Make efforts to incorporate a local organization posting on any zone registry so regardless of where individuals looking, that local organization’s name will be incorporated into the outcomes. Make sure that each branch or area of a similar business has its own particular website page with the goal that each different branch has its own particular registry posting.

Working towards right type of SEO:

Despite the fact that smaller organizations normally advertise just to a quick region, it is as yet vital to monitor overall SEO campaign, such changes in strategies and keyword ubiquity. Site analysis can demonstrate what terms are being looked and from what zones keeping in mind the end goal to enhance the positioning of keyword for a site; terms can simply be changed for the local. Obviously, attempting worldwide SEO efforts is flawlessly find and can even expand the believability of a location focused business.

Targeted Advertising:

Along with all the techniques said above, paying for some targeted marketing efforts can incredibly enable SEO since such advertisements to will just show when questions from inside a foreordained territory are put. It results in hits will expand page rank and return leads from the targeted regions where the purchasing will more probable happen. The principal thought of local SEO is that there is extremely no reason to utilize bigger assets that are essential while focusing on local areas will probably show signs of improvement for small ventures. All things considered, how much better it will be to contact Platinum SEO Services the perfect SEO Company Ghana doing the real buying than to achieve the whole world that won’t purchase in reality.

Top 10 SEO Plugins For WordPress

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There might be numerous SEO tools out there and though nobody disputes their role, one of the easiest and most accessible ways to optimize your WordPress site is with the help of WordPress SEO plugins. Fortunately, there are quite a lot of WordPress SEO plugins for you to choose from. While you can’t say there is a WordPress plugin for every type of SEO tool you can think of, there are some SEO plugins for WordPress you really must try (if you haven’t already done it). Here is a list of the most important ones.

1 WordPress SEO by Yoast

WordPress SEO by Yoast is rightfully considered one of the top SEO plugins for WordPress. It’s a complete suite that covers almost any aspect of SEO. With WordPress SEO by Yoast you can analyze onpage and offpage factors, create XML sitemaps, optimize meta and link elements, as well as RSS and breadcrumbs, edit .htaccessand robots.txt file, enjoy integration with social media, use it on multiple sites and many more. In a sense, if you get this plugin, you might not need anything else.

2 All in One SEO PACK

All in One SEO Pack is another really popular and comprehensive SEO suite for WordPress. Similarly to WordPress SEO by Yoast, you can use this one to handle all your SEO tasks. All in One SEO Pack offers XML sitemaps, optimization of titles and meta tags, advanced canonical URLs, and what not. One of its uniques features is the ability to eliminate duplicate content issues. Additionally, it’s a plugin you can use on e-commerce sites.

3 Google XML Maps

If you are not looking for a complete SEO suite, such as WordPress SEO by Yoast or All in One SEO Pack that among their numerous features come with XML sitemap generation functionality but would like a simple plugin especially for this, then Google XML Maps is your best choice. This plugin doesn’t come with bells and whistles and it doesn’t offer tons of functionality but it is really fast and reliable for XML sitemap generation, even if your site is pretty large and there are thousands of pages.

4 HTML Sitemap for WordPress

Here is another plugin (or more precisely a template) from Yoast de Valk HTML Sitemap for WordPress. While XML sitemaps are no doubt useful for search engines, an HTML sitemap is definitely more useful for your human visitors. HTML sitemap generation is not part of the WordPress SEO by Yoast it’s provided separately. The template in the link is special because it gives you a lot of flexibility when you decide what to include in your HTML sitemap and what to skip.

5 SEO Friendly Images

We all know how important it is to optimize images and how much time this could take. This is why it really makes a difference when you have a reliable ally on your site. With the SEO Friendly Images plugin for WordPress, it gets so much easier to optimize your images. This plugin automatically adds alt and title attribute to all your images. Of course, if you are not pleased with its suggestions, you can always modify the automatically added alt and title attributes to something you like more.

6 WP Smush

As alt tags become a necessity for finding images, It is an SEO friendly practice also for your images to load efficiently fast so as to be on top of the SEO game. One sure plugin that caters for this is the WP Smush. This plugin meticulously scans every image you upload – or have already added to your site – cuts all the unnecessary data and scales it for you before adding it to your media library. In addition to smushing your media uploads, you may want to compress the images stored in other folders. Smush lets you compress any image in any directory so that you can optimize all the images on your site – including NextGEN images, images stored on Amazon S3 using WP Offload S3 and images in EVERY WordPress plugin and theme package!

7 Share This

You might have mind-blowing content but if it doesn’t get traffic, then it’s useless. Out of the many ways to drive traffic to your site, social sites are among the best. With the Share, This plugin for WordPress, content sharing is much easier. The plugin not only allows you and your readers to share your content on sites such as Facebook, Twitter, and 120 others but it also comes with analytics features, too.

8 Broken Link Checker

There is hardly an SEO expert who doesn’t know how badly broken links are. Checking broken links one by one is not physically possible, even for a small site. While there are numerous free and paid tools that check for broken links, if you don’t want to leave WordPress, you can get the Broken Link Checker plugin and monitor the health of your links with it. When a broken link is found, you are notified about this.

9 SEO Links Checker

While the previous plugin is great for broken links detection, if you want more power in dealing with your links, then you need SEO Links Checker. The purpose of this plugin is to automatically create links (i.e. affiliate links) and make them nofollow, if you like. If you are running a big site with a lot of affiliate links tied to a particular keyword, this plugin is a valuable assistant. Just remember to use links wisely i.e. don’t stuff your posts with links simply because it’s so easy to do.

10 SEO Plugin By Squirrly

The last plugin on this list SEO Plugin by Squirrly is again a full SEO suite but the difference is that it’s for NON-SEO experts. This said, the plugin is by no means inferior to the rest, it simply doesn’t offer that many opportunities to mess directly with code. SEO by Squirrly deals with all aspects of SEO customization from content marketing, to keyword research, to SEO analytics, to onpage optimization. Of course, there are many more SEO WordPress plugins we couldn’t cover in this article. If the plugins on the list are not what you need, browse the Net for alternatives. However, be warned that most of the other plugins are either not as good, or they are for earlier versions of WordPress (and might not be compatible with the latest ones). While the WordPress plugins on the list are generally OK for most WordPress Webmasters, if they are not OK with you, you always have the option to optimize your WordPress site with external tools.

What You Need To Know About Mobile First Indexing For SEO

Did you know the Google Mobile First Indexing has changed the SEO game in 2018? According to Moz.com Google First Indexing means that the mobile version of your website becomes the starting point for what Google includes in their index and the baseline for how they determine rankings.

Why Google Implement First Index Strategy:

Google always crawled the website for the benefit of desktop users therefore with the new changes in their algorithms, their main motive connotes to deliver the effective and efficient experience for the mobile users nowadays. Another issue that leads to the increase GoogleBots on smartphones is sometimes the mobile version of a website contains less content compared to the desktop version, so Google has recognized this issue for mobile users and tends to address it through their ”First Index” algorithm release.The search result displays the result generated from the desktop-oriented site indicate the particular website contain the information of the user.
Image Credit: Moz.com
Some points you need to be looking when it comes to ensuring your site maintains its mobile search presence:

1 Improve the loading speed of website:

For a good rank of a website and better search presence, It is necessary to improve your page loading speed. Because good page-load increases speed for all devices  which is user-friendly and important for users. If your website does not load in less than 2 seconds, it’s time to make some changes in website.

2 Make Responsive Design:

Responsive web design is the very important approach for every designer or developer. Your website should response according to the user behavior and environment based on screen size, platform and orientation. Responsive site is one of the best thing for framing your small business on. It is the very friendly way to attract the customer to access the business website on a mobile device. User experience is very important for a business.

3 Equalize the content:

Content is the king of marketing nowadays. Creating the unique content, for a better user experience for all devices is very important.

4 Check that mobile content is being indexed successfully:

To make sure contents are being indexed, create the mobile sitemap. If your mobile and desktop site is different and URL is same for the website, check the robots.txt file.

5 Check the Smartphone error:

By using the search console, Checking error(s) will help in your mobile first indexing. Google bot will be able to correctly indexed your contents and points out what is not being done right. If you really want a good responsive website design for your business and growth, once try our services at affordable price. We are the best SEO/Web Design Company in Ghana and we are ready to make you number one.

Startups And The Role of Social Media & PR

social media marketing Infographics
Think that you are a startup, with a one of a kind, life-changing and world-changing idea, but you are not able to spread the word correctly about yourself. Just imagine what would happen? Your start-up would not work! Now think, considering the same product through the channel of good PR agencies &social media marketing agency or perhaps you equip yourself in that, you will be able to reach new heights. Even a normal product has a higher growth potential if they choose good PR firms that provide exceptional PR expertise or services. In today’s digital era, getting to know the positive or negative things about a product or service just takes seconds because of the presence of internet. Therefore, having a good social media marketing for the business is very important. When such things are done right, startups can gain the benefit of the following factors –  

1. Global Reach

With social media marketing, no product seems unapproachable to the world or a particular target. Social media giants like Facebook, Instagram, LinkedIn, Twitter, Pinterest, etc.  have proven to be helpful in the past for many startups. These tools allow you to communicate the right kind of content to your audience. People are always attracted to something aw and something good. Any information you leave can easily reach people living in the United States of America, even if your startup is in Ghana

2. Customer Relation

Customer relation and management are important for customer retention. The problems faced by the customers can be easily resolved, with the correct customer management by the startups. Generally, startups give special importance to the fact that no customer leaves dissatisfied as the customer is the king. The word of mouth by customer matter a lot in the growth and well being of any startup. Social media promise effective live chat and real-time messaging that you can use to address a customers issue in no time!

3. Brand Health

Telling people about yourself, your company and your product and services help in creating a brand image in the eyes of the public. It is very important as it helps in creating the loyalty and trust of the customers towards the brand. Such activities help in connecting the individuals with the brand and help in the success of the startup.

4. Advertisement and publicity

Advertising and publicity are two different things. With a great social media marketing agency such as Seoghana or anywhere else by their side, a startup can aim to have a good advertisement for them. Whereas with good PR agencies providing outstanding PR services, startups can aim to have a great publicity for themselves. Avoiding or ignoring factors like social media marketing and public relations does not mean that a startup will not grow. It just means that it will decrease the speed at which it can grow. Therefore, if you are a startup, looking for a speedy growth and fame in the industry where you are participating, you must make sure that you hire great PR agencies which can provide you with great services.

5. Website traffic

One of the biggest benefits of social media for business is using it to increase your website traffic. Not only does social media help you direct people to your website, but the more social media shares you receive, the higher your search ranking will be.

6. Boost in sales

By popularizing the product and services correctly, startups can have a boost in sales. A number of people are made aware of the product and thus it becomes easier for you to increase your profits by increasing the revenue through sales.

Ways SEO can help firms in Ghana

seoghana infographics
Search engine optimization (SEO) in Ghana helps in transforming the online visibility of a web page or a website usually located in a web search engines unpaid results by giving it visibility. The appearance of a web page matters a lot to customers. Websites which are highly ranked currently appears in the search results first as compared to the others.SEO targets different kinds of searches; academic search, video search, image search, and news search. There are several benefits of why search engine optimization is needed for business survival in Ghana and they include;

Increased Visibility

93% of all online activities begins  with a search. Being listed as one of the top ten in the organic SERP( search engine results page ) is a sure way that SEO works to boost a companies visibility online. It helps a website to dominate in the international and local markets to reach customers across the nations. It helps to expand the market farther more than one would expect which therefore becomes advantageous to the particular holders of the website.

Cost Effective Marketing Strategy

It is one of the most effective and affordable strategies to use when one chooses to work with qualified professionals. The specialists ensure that one has the right SEO and design packages for the intended firm so that one does not spend money on stuff that is irrelevant. This makes it cheaper for people with companies to use it since it is cost effective.

Guaranteed Higher Sales

It is obvious the more people visit a company’s website, the more reliable customers it attracts. This becomes a better method to ensure customers flow into their particular company. At long last, the sales will increase and therefore it is able to fulfill its objectives.

Aids to Beat Competitors Easily

People are always okay with the first search results. Yes that’s the way to beat your competitors! This criterion optimizes websites by making it a way of dissolving a firm’s competition. Web users rarely peep through websites by its name but instead they trust search engines as the lenders of last resort. It has therefore become a search engine first result page race and one immediately goes to the top of the listings based on how their website is optimized for search. This is guaranteed by the help of search engine optimization Ghana. Most business holders use this strategy to fulfill their companies’ mandate.

A 24-hour Marketing Method

With an SEO website, it is an assurance that a company is usually marketed day and night. Even after locking a company in the evening, the SEO website still works giving the firm an advantage of the 24-hour market.

Up-to-date With Latest Development

Over time many developments occur in the internet sector. Search engine industry changes fast from time to time in the world. Specialists help a web page to stay synchronized that when there is the latest development then it becomes an advantage to the entire firm. It is a continuous process and it is always advisable to hire a dependable SEO company to always obtain advice so that a webpage does not miss any opportunities for development.

Dedicated Fun Base Creation

A better SEO approach assures more customers and great ways to have a well-dedicated fan base with the help of newsletters and RSS feeds. This service existed long before social media and still plays a vital role in getting more customers. Firms make it a method to communicate with people through social media marketing to collect newsletters and feeds when people subscribe.SEO websites have a slot where new people enter emails and subscribe to collect views and feeds. By and large, the above discussed are the commonly obvious benefits of search engine optimization Auckland. Businesses without SEO websites should be challenged and obtain it from the professionals to enjoy the advantages.  

How Digital Tool Is Disrupting Traditional Advertising

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In the past, many industries and businesses resorted to the monopolistic paid analogue television form of advertising and the increase demand on TV ads lead many cable networks to raise charges that come with it. The advent of the internet shifted the desire of terrestrial analogue television to the digital platform especially in the western world which was higly a considerable trend and affordable for its operators. In Africa the digital transition in broadcasting went through a mileage before it was potentially (or still) thriving to be accepted. Hitherto, it was able to improve both the quantity and quality of what is available on TV and to increase the number of people who will be able to watch it. The recent establishment of digital radios and television has become very accessible to media young entrepreneurs who have the passion to enter into broadcasting. Although many advertisers are reluctant to shift a large proportion of their advertising budgets to the Internet because they still view terrestrial television advertising as the main vehicle for building a brand. The use and brand awareness on the use of digital marketing has really being an eye opener to many industries on the benefits they tend to derive by shifting to digital marketing.   Digital Marketing  You can’t deny it. Digital marketing is shifting the all-hailed traditional forms of marketing, with emphasis the number of people that used to stand in queues at the popular news stand is dramatically receding into oblivion; the over-charge cost of giant of raising and hoisting billboards by advertising companies is dwindling; the overprice form of television and radio advertising and moreover the various form of direct email or junk marketing is now beginning to be a thing of the past. People are consuming more digital content daily now! – using their smart phones, desktops computers, laptops, tablets, and more. The thing is, companies need to recognize that they need to alter their marketing strategies to adapt to this. Why do you think that digital marketing is so important? Take SEOGHANA, for example. Services we offer include digital marketing which utilize research, strategy, data, planning and persistence to customize each campaign. Digital marketing means that you get a custom strategy that will boost your digital channels so that your business can dominate. Digital marketing is also more eco-friendly than more traditional forms of marketing. There is no need for any materials to be consumed which means that there is less harm done to the environment to get the name of your business out there. Your business is immediately responsible for sustainability. Today, your digital footprint is much more important than the physical footprint of your business.

Meet the Team

CONTACT US NOW +233-050-664-3847.

(You can also contact us via mail by completing the form on our “Request Quote page” and we would send you a proposal real quick)
When we started SEO Digital Ghana, our primary focus was to bring search engine visibility to small-scale businesses and start-ups in Ghana. We were so moved to help brands who were starting-off make their online presence felt and hence we focused our channel on the various practices and techniques that would make a mere website visitor convert into a high-end customer. Our “team on wheels” moved from various offices to offices of clients as consultants and trainers providing in-house assistance and solution.
Today SEO Digital Ghana provides services not only to start-ups in Ghana but also to tech-giants and global institutions to compete for targeted keywords and build brand trust. We at SEO Digital focuses on making our client stand out tall in the search engine result pages (SERPs) through content creation, social media marketing, e-mail marketing, pay-per-click campaigns, website development, and search engine marketing. We take pride when our work hits our client’s with joy by giving them the unlimited website and application traffic that converts!
Evans Twumasi

On social media @evtwumasi

Your man at your service. Hi my name is Evans Twumasi (@evtwumasi), An SEO expert and a digital marketer with the proven skills and requisite experience. Studied DM at the University of Illinois, SEO at UC Davis Extension and Marketing Economics at the Stanford University. I have been on the SEO and PPC job for more than seven years
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On social media @iamlandaga

Your woman at your service. Hi, my name is Louisa Kabobah (@iamlandaga), a content developer and social media manager at Seoghana. Digital marketing is a passion and I use my skills in research, writing, editing and designing to execute social media marketing strategies that align with organization’s objectives and use KPIs to prove return on ROI and make brands visible and successful. I have an eagle eye for aesthetics and very agile. Wouldn’t you rather work with me?
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On social media @BrightKweku

Your man at your service. Hi my name is Bright Ahiadeke (@brightkweku), A website designer and online security expert who structures and debug websites. I help companies and brands to create digital experiences that customers would love to connect with. Over the years I have developed a personal approach to design and would love to help you fulfill your digital potential in a safe online environment.
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Kwao Lezzes_Tyt

On social media @KwaoLezzes

Your man at your service. Hi my name is Kwao Lezzes (@KwaoLezzes), A content curator and a brand strategist. I strategise on brand capability and brand health through professional descriptive use of the element of art and design. My ability to visualy conceptualise abstract ideas sets me on top and always hope to break communication barriers with intelligent solutions.
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On social media @nhyira_butah

Your man at your service. Hi my name is Nana Yaw Nhyira Butah ,and I am a social media strategist. Helping a brand grow through social media and helping it to succeed is what I do. I do this out of love as it is a combination of my two passions - technology and marketing, leaving me with no other option than to connect you to your clients via technology.
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Innocent Kuleke

On social media @kuleke_innocent

Your man at your service. Hi my name is Innocent Kuleke, a video editor and a graphic designer. It is my job to turn raw footage shot by a photographer into a compelling video and graphics, making decisions about maximizing the content’s value online and helps align the final version of the piece to the appropriate distribution platform.
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