8 Simple and Free to Use SEO Software to Instantly Enhance your Business in 2021

8 SIMPLE AND FREE TO USE SEO SOFTWARE TO INSTANTLY ENHANCE YOUR BUSINESS IN 2021

SEO is a vital skill to enhance your business online in 2021. You may not grow or get any product sales without the SEO software and the technical know-how. Using SEO software is therefore highly imperative while creating your business websites. A good SEO software has the power to transform a weak online presence into a revenue-accumulating one. The most significant importance of SEO software apps are that, it gives you a competitive online presence. In addition, a good SEO software can also help you draw attention from potential clients. In today’s competitive app and tech-centered world, you need such software to succeed.

New software solutions are designed everyday to get websites among the top search engine results. However, such software and hiring SEO managers can be expensive. This can be a problem for marketers on a tight budget so, we put together a list of 8 simple and free SEO tools that are tried, tested and actually work.

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What is SEO Software?

SEO tool/software is used to investigate the potential of web pages for high placement on search engine ranking. Such software provide information on backlinks, keywords, content, domain, traffic and as well as insights into SEO competition on the internet.

Why does your business need SEO software?

No matter how resourceful a website is, if there are not enough viewers, all that work is in vain. SEO software are definitely useful for your business. Here are some brilliant reasons why using SEO software is critical.

  • Doing Competitor Research

In SEO, spying competitors without crossing any ethical lines is allowed. Software like SEMrush or Raven Tools allow you to dig into competitor’s SEO strategy. Additionally, you can use them to see competitors traffic numbers, backlinks and find new strategies to attract consumers.

  •  Automating

The first fact about SEO software is how much it can speed up the process involved in SEO. Automating processes through some handy SEO tools help in eliminating unproductive time and effort. Imagine the number of hours that one will be able to save when checking backlinks because SEO software can do this within a few minutes.

  •   Drawing Analysis

With the help of effective tools, a lot of time and energy are saved. This time can be used in analyzing and comparing data. Apparatus that help in research are not shades of malice; they are useful companions to give you sources of information and spare-time.

  • Backlink Profile

One of the sneakiest ways to spy on competitors is to use SEO software to see backlink profile. Here, you can see what websites their backlinks are coming from, the authority of these sites, the anchor text, and much more. By so doing, you can lay out a game plan for reaching out to those same sites to generate links to your own website.

  • Keyword Opportunities

Listing out keywords and phrases that you believe represent your brand can be tedious and time-consuming. Thankfully, SEO software allows to see what terms people are searching for that are associated with your own keyword. Again, SEO software also show the volume of monthly searches that are being performed, as well as the competition level.

Using these 8 Simple and Free SEO Software will make your Business Succeed in 2021

Growing your business in Ghana 

Here are 8 simple to use and free SEO software to draw in clients and enhance the growth of your business in 2021.

1. Google AnalyticsGoogle Analytics

Possibly the most powerful free analytics tool available, Google Analytics can track traffic (organic), traffic sources, bounce rate, time on site and page speed. Secondly, the app can also help measure advertising ROI. While it’s not a strict SEO software, it can be kept as an effective toolbox. Thirdly, the great thing about Google Analytics is that, unlike other non-google analytics software, its data comes directly from Google, so it is reliable.

2. Google My Business

Google My Business 2021

With a Google My Business free account, you get to easily connect with customers across Google Search and Maps. It enables you to post photos and offers to your profile to show your business uniqueness, and give customers reasons to choose you. Additionally, the app users are given the chance to interact with you by calling, messaging, or leaving reviews.

3. Google Ads Keyword Planner

Google Ads to boost your business in GhanaThe Google Ads Keyword Planner is another effective software to make your business competitive online. Choosing the right keywords and phrases can get your promotions in front of the right clients. The app helps you to discover new keyword ideas for your search campaigns. Again, the app can guide you to sort keywords relevant to your business and even suggest terms you might not have considered.

4. Google PageSpeed Insights

The Google PageSpeed Insights software grades your site’s speed and performance on mobile and desktop. Secondly, it gives you how fast it takes to load your site and suggests areas for improvements. Thirdly, it also provides you with a score for your website from 0-100. Lastly, it integrates with other PageSpeed tools such as PageSpeed Service and PageSpeed Chrome DevTools to improve your performance.

5. Google Search Console

Using the Google aSearch Console for Business in Ghana

Google Search Console can be used to check the performance of SEO and find additional resources that can boost your success with Google SEO. In addition, the app also gives SEO data like clicks, impressions and average ranking position, submit sitemaps and more.

6. Google trends

What's trending in Ghana today

Google Trends shows you trending topics, stories and places over time. In addition, it shows you how people around the world react to major events and it is one of the world’s largest real time datasets. Again, by examining what people search for, you get a unique perspective on what people are currently interested in and curious about. This is useful for uncovering seasonal variations in search popularity amongst other things.

7. Google Data Studio

SEO agencies to help manage your business data in Ghana

Google Data Studio is another free and convenient solution from the search engine giant. Basically, it helps digital marketers generate reports using data. Specifically, it merges data from 17 products by the Google corporation. Again, it can turn data into informative, easy to read, easy to share, and fully customizable dashboards and reports.

8. Google Alerts

How to compete with similar brands in your industry Ghana

Just enter the name of your brand, competitors’ names, names of influencers or keywords and Google Alerts will send you an email if it finds any webpage mentioning them. Basically, this app is great to know whenever your company’s name is mentioned and by what site. Specifically, the app sends you information about your competitor’s activities and new developments. Again, the app can also help your business to be proactive in supporting customers and avoiding surprises.

Further resources

There are still dozens of SEO software out there for your business. We introduced you to ones that we’ve found valuable, free and easy to use within minutes to get some amazing insights.

If you’re interested in even more tools—here are a few places to start:

SEO Starter Guide: The Basics | Google Search Central

Google Search Central (formerly Webmasters) | Web SEO Resources

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