Having a digital presence is the necessary tool for every business enterprise in this age of information technology. Gone are the days of old-school publicity by word of mouth and print media. While these age-old avenues still act as a medium to reach out to your target audience yet it’s not all. Nowadays we are all present in the virtual world. The digital space drives content, boost your marketing strategies and drives customers to your business. It makes a business accessible to people of the remote areas. The whole world is the customer here.
Now to drive up your content to an easy accessibility on the conventional search engines like Google, Bing etc. you need a proper website, which has the exact features to attract people. This includes good SEO content, website optimization and web hosting amongst many other features. Now, to build such a powerful website is not a child’s game. It requires good web development and digital marketing skills and expertise. Online marketing agencies serve this purpose. Similar to all other places, there is a notable share of competition amongst the online marketing agencies in Houston. However, the best online marketing agency in Ghana Seoghana is the one with a dynamic profile and an excellent customer feedback.
The most probable question that comes to our mind when we hire a marketing agency is how they achieve the set target. The modus operandi or the mechanism of achieving a robust website is complex. It requires expertise on various levels. Moreover, the essential part is to know the basic requirements and the vision of the client. Thus, an e-commerce website has a different requirement than a regular IT company website or a healthcare company portal.
Mostly they work on chief four areas
Website designing (this is for new enterprises or old enterprises looking for a new website look)
Use of proper metrics and analytics to gauge the performance of your website,
Use of different techniques like SEO and others to generate more traffic to your website
Customer friendly web optimization to make it more swift and accessible to customers
This web optimization part plays a crucial role directing the correct set of audience to your website. It is essential to set up a target audience – say if your enterprise is for adolescent teenagers, then the audience is set to that age group. Demography is another crucial aspect.
If you cater to the needs of a specific group or people from specific ethnicity or region then the location has to be set there. Based on this, the image optimization, categorization, content creation and SEO keywords settings are done. Thus, local search optimization is essential to create your brand awareness in order to establish you in the market. In this way, marketing agencies boost your digital presence and creates a niche role for you.
With online marketing agency SEOGHANA you can get web traffic with minimal cost.
Search engine optimization (SEO) in Ghana helps in transforming the online visibility of a web page or a website usually located in a web search engines unpaid results by giving it visibility. The appearance of a web page matters a lot to customers. Websites which are highly ranked currently appears in the search results first as compared to the others.SEO targets different kinds of searches; academic search, video search, image search, and news search. There are several benefits of why search engine optimization is needed for business survival in Ghana and they include;
Increased Visibility
93% of all online activities begins with a search. Being listed as one of the top ten in the organic SERP( search engine results page ) is a sure way that SEO works to boost a companies visibility online. It helps a website to dominate in the international and local markets to reach customers across the nations. It helps to expand the market farther more than one would expect which therefore becomes advantageous to the particular holders of the website.
Cost Effective Marketing Strategy
It is one of the most effective and affordable strategies to use when one chooses to work with qualified professionals. The specialists ensure that one has the right SEO and design packages for the intended firm so that one does not spend money on stuff that is irrelevant. This makes it cheaper for people with companies to use it since it is cost effective.
Guaranteed Higher Sales
It is obvious the more people visit a company’s website, the more reliable customers it attracts. This becomes a better method to ensure customers flow into their particular company. At long last, the sales will increase and therefore it is able to fulfill its objectives.
Aids to Beat Competitors Easily
People are always okay with the first search results. Yes that’s the way to beat your competitors! This criterion optimizes websites by making it a way of dissolving a firm’s competition. Web users rarely peep through websites by its name but instead they trust search engines as the lenders of last resort. It has therefore become a search engine first result page race and one immediately goes to the top of the listings based on how their website is optimized for search. This is guaranteed by the help of search engine optimization Ghana. Most business holders use this strategy to fulfill their companies’ mandate.
A 24-hour Marketing Method
With an SEO website, it is an assurance that a company is usually marketed day and night. Even after locking a company in the evening, the SEO website still works giving the firm an advantage of the 24-hour market.
Up-to-date With Latest Development
Over time many developments occur in the internet sector. Search engine industry changes fast from time to time in the world. Specialists help a web page to stay synchronized that when there is the latest development then it becomes an advantage to the entire firm. It is a continuous process and it is always advisable to hire a dependable SEO company to always obtain advice so that a webpage does not miss any opportunities for development.
Dedicated Fun Base Creation
A better SEO approach assures more customers and great ways to have a well-dedicated fan base with the help of newsletters and RSS feeds. This service existed long before social media and still plays a vital role in getting more customers. Firms make it a method to communicate with people through social media marketing to collect newsletters and feeds when people subscribe.SEO websites have a slot where new people enter emails and subscribe to collect views and feeds.
By and large, the above discussed are the commonly obvious benefits of search engine optimization Auckland. Businesses without SEO websites should be challenged and obtain it from the professionals to enjoy the advantages.
Pay-Per Click Ads are revolutionary in Digital marketing. The platform which Pay-Per Click ads provide that is superb. Pay-Per Click Ads may sound difficult but it’s not a rocket science to understand. But why should anybody invest in Pay-Per Click Ads? What’s different in Pay-Per Click Ads than any other kind of advertising?
It’s simple to understand, for example, if, getting business immediately is most important to you, even at the expense of paying more in the long-term then Pay-Per Click is better for you. It’s also worth noting that if your business is particularly seasonal and you only sell your product/service for a couple of weeks/months a year then Pay-Per Click may be the best option for you. Pay-Per Click provides you with the instant visibility and a much quicker return on investment which helps to offset the time and cost it takes to rank organically using SEO.
Pay-Per Click ads are very flexible in that you can dial down your budget when you’re busy to help you to generate a manageable amount of business. Let’s look into few major benefits of Pay-Per Click ads:
1: Cost effective- You only pay when a user actually reaches your website, it can be good value for money. You can choose to spend as much or as little as you like.
2: Highly-Targeted- You can choose your audience according to demographics like location, language and device
3: Measurable ROI- PPC campaigns can be setup to carefully measure effectiveness. You can determine exactly how much your return on investment is.
4: Easily Customisable- As you run your campaigns, you can make many small adjustments to improve based on what works best.
5: Instant Results- You will see the impact of your PPC efforts almost immediately. Organic search engine optimisation (SEO) tactics can take months to make a difference.
CONCLUSION:
Hopefully now you know the major advantages of Pay-Per Click ads. Technologies are changing fast, marketing tactics are also changing. In such competent era of digital marketing, Pay-Per Click ads can definitely bring a great boost to your business.
Have you ever gone overboard at a buffet? You’re standing in line, and the sight of those endless trays of macaroni and cheese, fried chicken tenders, and random cuts of steak alongside the classic chocolate fountain is so overwhelming that you fill up multiple plates of food. Then, you sit down at your table and realize you can’t possibly eat it all (or, at least, eat everything and still feel OK about yourself afterward).
That’s kind of like the situation marketers find themselves in. Your marketing team is responsible for a seemingly endless list of goals: staying on top of industry trends,generating leads, enabling sales, building your brand, and keeping track of plenty of other critical elements of your company’s success.
It can be tempting to simply add another part-time or full-time employee to the mix, though that doesn’t always make sense for your goals or your budget. Plus, what kind of pressure would that person feel, knowing that she’s expected to fill all the gaps?
When to Share Your Plate
If you want to achieve your marketing goals, you have to consider whether your team is truly set up for success. With the fourth quarter just around the corner and a new year on the horizon, it’s time to analyze your ability and capacity — and potentially consider outsourcing the tasks you’re just not able to execute right now.
Outsourcing can save you time and money, and it frees up your team to focus on its primary strengths, which is good for your team members, your marketing efforts overall, and your bottom line. Here are five responsibilities your marketing team will thank you for outsourcing:
1. Social media management
Social media has evolved from a way to pass time between friends and family members to a billion-dollar business. If you’re not doing it well, you’ll be watching as your competitors zoom by in this space.
You have lots of free social media tools at your disposal if you’re just getting started, but once your presence is off the ground and in flight, a social media partner isn’t a bad idea. Outside experts will strategize, execute, and analyze your data, which allows you to obtain the right boost in engagement from Facebook, Twitter, Instagram, LinkedIn, and other hot-ticket platforms.
2. Content marketing
Most companies don’t do an amazing job of consistently creating and distributing engaging content coming from their internal experts and thought leaders. It’s nearly impossible for brands to do content marketing well completely on their own, especially when you remember that doing it well includes producing consistent blog articles, guest posts, whitepapers, and email campaigns alongside the documented content strategy that actually guides all these moving parts.
In general, marketers would do well to partner with an outside agency that can help them create, distribute, and analyze content professionally and at scale. Because most companies can’t afford to do it consistently well over time, an external partner could be your new best friend.
3. Public relations
By no means is public relations a do-it-yourself venture, especially in the era of content and social media. Today’s public relations movers and shakers understand how to manage and maintain relationships with reporters, publication contributors, industry influencers, online editors, and many others. They’ve kept up with PR trends and stayed far ahead of the curve. Why would you add learning all those nuances to your expanding to-do list when you could rely on a partner whose job it is to look for ways to promote your company to your audience?
4. Video production
No one likes crappy videos. And while no one is expecting you to produce Oscar-worthy videos, you should make sure they’re done right. This trend isn’t going away anytime soon, and you can’t ignore it. It’s spreading across the internet, into all your social media feeds, and it’s in high demand by consumers. Fortunately for your brand and your audience, you don’t have to rely on a team without video production credentials to throw together its best attempt at video if you outsource to the right partner.
5. Development
Sure, website development can be pricey, but if you’re not a digital design and user experience (UX) expert yourself, it’s probably best for you to move out of the way. Your website and all the owned digital assets it houses are elements of your marketing and branding that evolve over time; as you grow, rebrand, and add new products and services, your website will need to keep up. Bring someone into the fold who can professionally provide these services rather than add them to the list for your marketing team.
When your marketing teammates’ to-do list is as endless as any good buffet’s meal options, they’re going to have a hard time prioritizing and achieving their most important goals. Encourage your team to select the responsibilities they’re best suited for and most capable of executing, and outsource what you can so no one has to consistently feel like her plate is overflowing.
Digital marketing is no longer a passing trend as it was considered a few years back. Today, this is a proven marketing technique and brands that are harnessing its power enjoy a competitive edge. According to the International Telecommunications Union (ITU), there are over 3.26 billion internet users today. To get the attention of these users, you need to have a strong presence online. Using a reliable digital marketing company helps you adopt the best marketing strategies today for the best outcomes from your online campaigns.
Through digital strategies, you can tap into the rapidly growing online market and increase the reach of your business. However, there is a catch; the internet marketplace is volatile and new techniques keep emerging. Staying abreast of all these changes and implementing them is not easy, especially for a small business. Luckily, digital marketing agencies have the expertise and resources necessary to drive a full-fledged online marketing campaigns.
Services offered by Digital marketing Agencies
The highly competitive nature of the internet marketplace calls for innovative thinking. A Digital marketing company brings this skill to the table with them. The primary goal of such a marketing partner is to increase your presence online, integrate your online profiles and platforms and perform market research for you.
To do this, a digital marketing agency will offer a broad range of services including:
Internet Marketing
This encompasses a number of strategies including market research, data analysis, quick monitoring and insights, digital optimizations and many others. A dedicated team of specialists will work with you to first understand your business before coming up with a tailored strategy.
Among the components of a digital marketing campaign are social media, online branding, cross platform, email, content marketing, content curation and mobile marketing to name a few.
Web Design And Development
Your website is a powerful tool and you cannot start without first developing a powerful platform. The best digital marketing agencies offer a comprehensive range of web design and development solutions, that would include ecommerce support, responsive web design, content management system (CMS), web application development, website maintenance and support, web performance analysis and many more. Your professional website will form the basis of all digital marketing campaigns.
Search Engine optimization (SEO)
Now that search still remains the #1 driver of traffic to content websites, you have to optimize your website for search engines. An optimized website ranks highly on search engine result pages (SERPs) for keywords they target, and is easier to find. A recent report shows that 93% of online experiences start with a search engine hence the need to boost your website’s presence on search engine result pages.
Why Outsource Digital Marketing?
Many businesses try to manage their digital marketing campaign with disastrous effects. Many do not comply with Google Webmaster Guidelines leading to penalties, while others lose money trying to implement quick-fix techniques. Outsourcing your digital marketing campaign to an established agency comes with a lot of benefits including:
1. Comprehensive Expertise
An established firm has the resources required to hire the best personnel in a broad range of areas. There are web designers, SEO experts, copy writers, editors, specialist, and social media experts among others. When all these people work on your campaign, the outcome is better and you will have an edge over the competition.
2. Cost-savings
Hiring a agency for your digital marketing campaign might appear costly initially but that is until you consider the overall benefits. These experts save you money that would have been spent training your in-house marketing team and also bring in cutting edge technology to keep track of the campaign. You don’t have to hire more personnel to manage your campaign and the tools deployed during a campaign will come in handy in other aspects of the business.
3. Keeping Up With Latest Trends
The world of digital marketing is fast paced and staying up-to-date is not easy. By partnering with an experienced digital marketing agency, you will bring in the latest ideas in digital marketing. These agencies are able to evolve with the industry and will help you leverage the latest trends.
There are many other reasons to partner with a digital marketing company. You will learn invaluable tips, have more time to focus on your core business, enjoy high ROI on your campaign and get invaluable outside insight into your business. All these benefits will help your business grow by boosting its online presence, raising ranking on SERPs, increasing conversion rates and building your brand as an authority.
Smith K. Alex is a young and inspired designer who works with a reliable digital marketing company. He is also a marketing major with a specialty in eCommerce web design and digital marketing. Hire SEO expert at affordable cost.
Many traditional fast food restaurants are slowly being left behind especially in Ghana. It’s not that customers don’t crave their greasy goodness.
It’s that many fast food restaurant brands feel a touch old-fashioned and new rivals have come along, offering a heady recipe of a more exciting brand and better food. Now the furthest digital brand of style a food restaurant in Ghana would use to stay in technology is to create an ecommerce website a an instant food delivery plan.
Never, though, has one of the monolithic fast food brands tried what this KFC is doing that would change the approach of marketing style used by restaurants in the 21st century digital world.
In Ghana, KFC has installed retail outlets with digital ordering machine that process order in out in Haatso, Accra and tema Community 8.
In a South China Morning Post reports, a KFC-owned restaurant called KPRO — an oddly healthy place that serves salads, panini and fresh juice — is allowing customers to pay with a smile and this is big!
Here, you walk up to a large screen. You use a touchscreen to select the very healthy food you’d like to quickly consume. Then you click on the Smile To Pay feature.It uses facial recognition to decide who you are.
https://youtu.be/VLAtO7RgVM4
Then it asks you to enter your phone number, for a little extra authentication.This could be a little awkward if there are people standing behind you.
Don’t these technologists care about privacy? Oh, you know the answer to that one.
Once you’ve ordered, you go and sit down and your food is magically delivered by someone who, one hopes, doesn’t say: “We know where you live.”
KFC worked with Ant Financial, part of the vast Alibaba Group, to create this system, one that will surely make people feel so very modern.
Some might look at the video and think that all this button-pushing and pausing to take a picture isn’t all that fast.
It’s also gloriously impersonal. Then again, isn’t that what technology would prefer we become? A face and a phone number, rather than, say, a living, breathing, purse-bearing, picky-eating human.From finger-lickin’ good to face-bearin’ payin’.
This is progress!! and it would change the digital marketing phase.
Most companies start out doing their digital marketing using an in-house team, often on a shoestring budget. The business grows, and you hire more people to handle tasks. Eventually, you start to wonder, could my business grow faster with a real marketing agency?
The answer is almost always yes, with a caveat: You need to be sure to choose the right agency. The wrong marketing team could actually tank your business in a number of ways. Here are the telltale signs of a bad digital marketing agency, and how each type affects your business.
Cookie-Cutter Strategists
Your business and its needs are unique. Plenty of marketing agencies will pitch you a cookie-cutter approach, and they can be very convincing. But before you sign up to a pitch that doesn’t fit your business model, listen carefully to the pitch and ask detailed questions to understand how exactly the agency’s approach will build your business.
For example, if you’re a local brick-and-mortar retailer or service provider, your marketing needs to be location-specific and depend heavily on mobile strategy. You don’t really need an intensive (and expensive) link building or search engine optimization (SEO) campaign to put you on top of the result pages for general keywords. You need a localized marketing campaign tailored to a small business budget.
A local bakery, for example, with a limited delivery area doesn’t need to rank for “wedding cakes.” Ranking for “San Francisco wedding cakes” would be adequate in getting that company in front of a targeted audience. Conversely, an international chain of specialty stores with an online showroom would have good reason to shoot for more general keywords. Your marketing strategy must consider your product, your location (if applicable) and your customer demographics, and so it must be a specific approach tailored to meet your exact needs.
How a cookie-cutter approach ruins your business: Without pinpoint targeting, marketing is a useless expense. The best case scenario with unfocused marketing is break-even. Worst case, you spend a fortune to do all the wrong things and wind up paying your staff to field queries that make no sense. If you find yourself saying, “No, I’m sorry, we cannot mail a five-tier wedding cake to Australia,” you have picked the wrong marketing company.
Smoke And Mirrors
Far too many marketing agencies sell a familiar brand of snake oil. They dazzle you with industry terms that sound impressive and mean nothing. These agencies often deliver impressive-looking results generated in seconds by automatic programs and make you think they did the work. We at TAG regularly hear horror stories about “marketing consultants” who charge a small fortune only to email their clients a report that the business owner could have generated themselves for a small fee… or for free!
How smoke and mirrors ruin your business: With this shady dealer, you waste valuable time and money to hire a con artist, often to only spend more time trying to figure out what to do with the information they deliver. Most data-based reports today are cheap and automatic. Don’t pay for anything you can get for free. You want a marketing firm that will interpret these reports, build a strategic plan based on the data and follow through with targeted action.
Bad Channel Recommendations
It’s the natural order of things for a marketing agency to specialize in certain channels. There’s nothing wrong with this. Every agency needs to build expertise in specific areas, and resources are limited at first. The problem is that many agencies recommend only what they are good at — rather than what their customer actually needs.
Some SEO agencies are often the biggest culprits. When a small business is inquiring about SEO, it is SEO they are sold. But SEO alone might be a terrible investment for a small business on a limited marketing budget. A small business is often better served by some form of direct response advertising through Facebook or Google Adwords.
Similarly, many businesses get sold on the novelty of marketingautomation. The allure of automating your marketing and not needing to be involved sounds brilliant, right? But if your sales cycle is short or your prospect pool is small, starting with an intensive inbound marketing campaign is likely to be overkill — not to mention expensive. So ask yourself, Do I really need to build out email marketing funnels for 20 audience segments right now? Or would putting that first $500 directly into social media ads serve me much better?
How bad channel selection ruins your business: Online marketing provides business owners an abundance of options, but not every option that exists is a prudent choice for your business. A small business owner should be especially wary of investing in the wrong channels before precious marketing resources are wasted.
Ultimately, you’re hiring an agency to be the public face of your company. They’ll be speaking to your customers and building your brand. Look for one with a proven track record, a solid reputation and ideas tailored to you. Any marketing company representative should be able to ask the right questions, build a workable strategy and explain why the proposal will work in the context of your needs. Don’t bother trying to limit your choice to an industry-specific agency; that could work against you. In marketing, you want fresh and new, not tried and true.
Look for a wide range of skills and enthusiasm for your project. Marketing professionals who really get it will have lots of creative ideas for reaching your targeted audience with effective inbound content. You’ll get the best return on your money when you share what you know with a great marketing company. A rewarding relationship requires trust and open communication.
A creative marketing agency with your best interests at heart can make a huge difference to your bottom line. A bad one can cost you a ton of money, and may even cost you your business. It’s not always easy to tell the difference.
Source: Forbes
The effectiveness and the rise in the use of social media is going to see a major increase in 2018 where majority of these platforms are going to receive a massive monetization.
Digital platforms and the use of social media has become a basic necessity where people can’t just do away without. As a necessity evil, people meet on the various social media platforms to share ideas, memories or to have fun,
But as a basic necessity, where the number of users keep on increasing with different interest of discussions, it has now become a basic tool for advertisers to take as a major opportunity to market their goods and services.
If you take a look at Facebook, Twitter, YouTube, LinkedIn which are the widely most used social media platforms, one could see that all of them has a way of generating money , even the almighty Google. This money generated is mostly from advertisers and digital marketers who want to push their products out there for target acquisition or creating awareness.
So what does this tell us? This make it clear that before Jack Dorsey (founder of Twitter), Mark Zuckerberg (founder of Facebook), Chad Hurley, Jawed Karim, Steve Chen ( founder of Youtube), Larry Page, Sergey Brin ( founder of google), Reid Hoffman, etc ( founder of LinkedIn) put aboard these social media platforms they had advertisers in mind. Advertisers equals to getting an effective digital marketer who can really make these social media platforms generate high ROI once you decide to use them.
In the year 2020, the most vibrant and well sought after job position would be digital marketers since they would be the horsepower to spearhead a companies ability to perform on non-perform at its online presence.
From Hubspot, The table below shows a research and survey of how the various social media platforms is being used and hiow they tend to rise with the impending years.
credit: hubspot
The rate of change in social media and its marketing is such that the industry is simultaneously one of the most exciting and challenging in business. From mobile usage to ad blockers, new trends emerge constantly and digital marketers can often feel like they’re playing catch up. Staying ahead of trends is now one of the most integral facets of a digital marketers work, as consumer behavior and new technology necessitates a change in approach with startling frequency. To dot this and make your company thrive with convertible leads you would need effective digital marketers.
Hitherto marketing has become increasingly a digital. On average, 60% of a marketers’ time is devoted to digital marketing activities, a number that will only increase as companies move further down the line of digital transformation. 71% of companies planned to increase their digital marketing budgets this year, and it seems the vast majority are ready to go all in on honing their efforts to reach consumers on both mobile and desktop. There are many opportunities to exploit and issues to tackle, like user experience, personalization, mobile engagement, and video strategy, as well as new techniques in more traditional areas like email marketing and SEO.
In the past, many industries and businesses resorted to the monopolistic paid analogue television form of advertising and the increase demand on TV ads lead many cable networks to raise charges that come with it.
The advent of the internet shifted the desire of terrestrial analogue television to the digital platform especially in the western world which was higly a considerable trend and affordable for its operators.
In Africa the digital transition in broadcasting went through a mileage before it was potentially (or still) thriving to be accepted. Hitherto, it was able to improve both the quantity and quality of what is available on TV and to increase the number of people who will be able to watch it. The recent establishment of digital radios and television has become very accessible to media young entrepreneurs who have the passion to enter into broadcasting.
Although many advertisers are reluctant to shift a large proportion of their advertising budgets to the Internet because they still view terrestrial television advertising as the main vehicle for building a brand. The use and brand awareness on the use of digital marketing has really being an eye opener to many industries on the benefits they tend to derive by shifting to digital marketing.
Digital Marketing
You can’t deny it. Digital marketing is shifting the all-hailed traditional forms of marketing, with emphasis the number of people that used to stand in queues at the popular news stand is dramatically receding into oblivion; the over-charge cost of giant of raising and hoisting billboards by advertising companies is dwindling; the overprice form of television and radio advertising and moreover the various form of direct email or junk marketing is now beginning to be a thing of the past. People are consuming more digital content daily now! – using their smart phones, desktops computers, laptops, tablets, and more. The thing is, companies need to recognize that they need to alter their marketing strategies to adapt to this.
Why do you think that digital marketing is so important? Take SEOGHANA, for example. Services we offer include digital marketing which utilize research, strategy, data, planning and persistence to customize each campaign. Digital marketing means that you get a custom strategy that will boost your digital channels so that your business can dominate.
Digital marketing is also more eco-friendly than more traditional forms of marketing. There is no need for any materials to be consumed which means that there is less harm done to the environment to get the name of your business out there. Your business is immediately responsible for sustainability. Today, your digital footprint is much more important than the physical footprint of your business.
Having a digital presence is the necessary tool for every business enterprise in this age of information technology. Gone are the days of old-school publicity by word of mouth and print media. While these age-old avenues still act as a medium to reach out to your target audience yet it’s not all. Nowadays we are all present in the virtual world. The digital space drives content, boost your marketing strategies and drives customers to your business. It makes a business accessible to people of the remote areas. The whole world is the customer here.
Now to drive up your content to an easy accessibility on the conventional search engines like Google, Bing etc. you need a proper website, which has the exact features to attract people. This includes good SEO content, website optimization and web hosting amongst many other features. Now, to build such a powerful website is not a child’s game. It requires good web development and digital marketing skills and expertise. Online marketing agencies serve this purpose. Similar to all other places, there is a notable share of competition amongst the online marketing agencies in Houston. However, the best online marketing agency in Ghana Seoghana is the one with a dynamic profile and an excellent customer feedback.
The most probable question that comes to our mind when we hire a marketing agency is how they achieve the set target. The modus operandi or the mechanism of achieving a robust website is complex. It requires expertise on various levels. Moreover, the essential part is to know the basic requirements and the vision of the client. Thus, an e-commerce website has a different requirement than a regular IT company website or a healthcare company portal.
Search engine optimization (SEO) in Ghana helps in transforming the online visibility of a web page or a website usually located in a web search engines unpaid results by giving it visibility. The appearance of a web page matters a lot to customers. Websites which are highly ranked currently appears in the search results first as compared to the others.SEO targets different kinds of searches; academic search, video search, image search, and news search. There are several benefits of why search engine optimization is needed for business survival in Ghana and they include;
Pay-Per Click Ads are revolutionary in Digital marketing. The platform which Pay-Per Click ads provide that is superb. Pay-Per Click Ads may sound difficult but it’s not a rocket science to understand. But why should anybody invest in Pay-Per Click Ads? What’s different in Pay-Per Click Ads than any other kind of advertising?
It’s simple to understand, for example, if, getting business immediately is most important to you, even at the expense of paying more in the long-term then Pay-Per Click is better for you. It’s also worth noting that if your business is particularly seasonal and you only sell your product/service for a couple of weeks/months a year then Pay-Per Click may be the best option for you. Pay-Per Click provides you with the instant visibility and a much quicker return on investment which helps to offset the time and cost it takes to rank organically using SEO.
Pay-Per Click ads are very flexible in that you can dial down your budget when you’re busy to help you to generate a manageable amount of business. Let’s look into few major benefits of Pay-Per Click ads:
1: Cost effective- You only pay when a user actually reaches your website, it can be good value for money. You can choose to spend as much or as little as you like.
2: Highly-Targeted- You can choose your audience according to demographics like location, language and device
3: Measurable ROI- PPC campaigns can be setup to carefully measure effectiveness. You can determine exactly how much your return on investment is.
4: Easily Customisable- As you run your campaigns, you can make many small adjustments to improve based on what works best.
5: Instant Results- You will see the impact of your PPC efforts almost immediately. Organic search engine optimisation (SEO) tactics can take months to make a difference.
CONCLUSION:
Hopefully now you know the major advantages of Pay-Per Click ads. Technologies are changing fast, marketing tactics are also changing. In such competent era of digital marketing, Pay-Per Click ads can definitely bring a great boost to your business. 
Have you ever gone overboard at a buffet? You’re standing in line, and the sight of those endless trays of macaroni and cheese, fried chicken tenders, and random cuts of steak alongside the classic chocolate fountain is so overwhelming that you fill up multiple plates of food. Then, you sit down at your table and realize you can’t possibly eat it all (or, at least, eat everything and still feel OK about yourself afterward).
That’s kind of like the situation marketers find themselves in. Your marketing team is responsible for a seemingly endless list of goals: staying on top of industry trends,generating leads, enabling sales, building your brand, and keeping track of plenty of other critical elements of your company’s success.
It can be tempting to simply add another part-time or full-time employee to the mix, though that doesn’t always make sense for your goals or your budget. Plus, what kind of pressure would that person feel, knowing that she’s expected to fill all the gaps?
When to Share Your Plate
If you want to achieve your marketing goals, you have to consider whether your team is truly set up for success. With the fourth quarter just around the corner and a new year on the horizon, it’s time to analyze your ability and capacity — and potentially consider outsourcing the tasks you’re just not able to execute right now.
Outsourcing can save you time and money, and it frees up your team to focus on its primary strengths, which is good for your team members, your marketing efforts overall, and your bottom line. Here are five responsibilities your marketing team will thank you for outsourcing:
1. Social media management
Social media has evolved from a way to pass time between friends and family members to a billion-dollar business. If you’re not doing it well, you’ll be watching as your competitors zoom by in this space.
You have lots of free social media tools at your disposal if you’re just getting started, but once your presence is off the ground and in flight, a social media partner isn’t a bad idea. Outside experts will strategize, execute, and analyze your data, which allows you to obtain the right boost in engagement from Facebook, Twitter, Instagram, LinkedIn, and other hot-ticket platforms.
2. Content marketing
Most companies don’t do an amazing job of consistently creating and distributing engaging content coming from their internal experts and thought leaders. It’s nearly impossible for brands to do content marketing well completely on their own, especially when you remember that doing it well includes producing consistent blog articles, guest posts, whitepapers, and email campaigns alongside the documented content strategy that actually guides all these moving parts.
In general, marketers would do well to partner with an outside agency that can help them create, distribute, and analyze content professionally and at scale. Because most companies can’t afford to do it consistently well over time, an external partner could be your new best friend.
3. Public relations
By no means is public relations a do-it-yourself venture, especially in the era of content and social media. Today’s public relations movers and shakers understand how to manage and maintain relationships with reporters, publication contributors, industry influencers, online editors, and many others. They’ve kept up with PR trends and stayed far ahead of the curve. Why would you add learning all those nuances to your expanding to-do list when you could rely on a partner whose job it is to look for ways to promote your company to your audience?
4. Video production
No one likes crappy videos. And while no one is expecting you to produce Oscar-worthy videos, you should make sure they’re done right. This trend isn’t going away anytime soon, and you can’t ignore it. It’s spreading across the internet, into all your social media feeds, and it’s in high demand by consumers. Fortunately for your brand and your audience, you don’t have to rely on a team without video production credentials to throw together its best attempt at video if you outsource to the right partner.
5. Development
Sure, website development can be pricey, but if you’re not a digital design and user experience (UX) expert yourself, it’s probably best for you to move out of the way. Your website and all the owned digital assets it houses are elements of your marketing and branding that evolve over time; as you grow, rebrand, and add new products and services, your website will need to keep up. Bring someone into the fold who can professionally provide these services rather than add them to the list for your marketing team.
When your marketing teammates’ to-do list is as endless as any good buffet’s meal options, they’re going to have a hard time prioritizing and achieving their most important goals. Encourage your team to select the responsibilities they’re best suited for and most capable of executing, and outsource what you can so no one has to consistently feel like her plate is overflowing. 
Digital marketing is no longer a passing trend as it was considered a few years back. Today, this is a proven marketing technique and brands that are harnessing its power enjoy a competitive edge. According to the International Telecommunications Union (ITU), there are over 3.26 billion internet users today. To get the attention of these users, you need to have a strong presence online. Using a reliable digital marketing company helps you adopt the best marketing strategies today for the best outcomes from your online campaigns.
Through digital strategies, you can tap into the rapidly growing online market and increase the reach of your business. However, there is a catch; the internet marketplace is volatile and new techniques keep emerging. Staying abreast of all these changes and implementing them is not easy, especially for a small business. Luckily, digital marketing agencies have the expertise and resources necessary to drive a full-fledged online marketing campaigns.
Many traditional fast food restaurants are slowly being left behind especially in Ghana. It’s not that customers don’t crave their greasy goodness.
It’s that many fast food restaurant brands feel a touch old-fashioned and new rivals have come along, offering a heady recipe of a more exciting brand and better food. Now the furthest digital brand of style a food restaurant in Ghana would use to stay in technology is to create an ecommerce website a an instant food delivery plan.
Never, though, has one of the monolithic fast food brands tried what this KFC is doing that would change the approach of marketing style used by restaurants in the 21st century digital world.
In Ghana, KFC has installed retail outlets with digital ordering machine that process order in out in Haatso, Accra and tema Community 8.
In a South China Morning Post reports, a KFC-owned restaurant called KPRO — an oddly healthy place that serves salads, panini and fresh juice — is allowing customers to pay with a smile and this is big!
Here, you walk up to a large screen. You use a touchscreen to select the very healthy food you’d like to quickly consume. Then you click on the Smile To Pay feature.It uses facial recognition to decide who you are.
https://youtu.be/VLAtO7RgVM4
Then it asks you to enter your phone number, for a little extra authentication.This could be a little awkward if there are people standing behind you.
Don’t these technologists care about privacy? Oh, you know the answer to that one.
Once you’ve ordered, you go and sit down and your food is magically delivered by someone who, one hopes, doesn’t say: “We know where you live.”
KFC worked with Ant Financial, part of the vast Alibaba Group, to create this system, one that will surely make people feel so very modern.
Some might look at the video and think that all this button-pushing and pausing to take a picture isn’t all that fast.
It’s also gloriously impersonal. Then again, isn’t that what technology would prefer we become? A face and a phone number, rather than, say, a living, breathing, purse-bearing, picky-eating human.From finger-lickin’ good to face-bearin’ payin’.
This is progress!! and it would change the digital marketing phase. 
Most companies start out doing their digital marketing using an in-house team, often on a shoestring budget. The business grows, and you hire more people to handle tasks. Eventually, you start to wonder, could my business grow faster with a real marketing agency?
The answer is almost always yes, with a caveat: You need to be sure to choose the right agency. The wrong marketing team could actually tank your business in a number of ways. Here are the telltale signs of a bad digital marketing agency, and how each type affects your business.
The effectiveness and the rise in the use of social media is going to see a major increase in 2018 where majority of these platforms are going to receive a massive monetization.
Digital platforms and the use of social media has become a basic necessity where people can’t just do away without. As a necessity evil, people meet on the various social media platforms to share ideas, memories or to have fun,
But as a basic necessity, where the number of users keep on increasing with different interest of discussions, it has now become a basic tool for advertisers to take as a major opportunity to market their goods and services.
If you take a look at Facebook, Twitter, YouTube, LinkedIn which are the widely most used social media platforms, one could see that all of them has a way of generating money , even the almighty Google. This money generated is mostly from advertisers and digital marketers who want to push their products out there for target acquisition or creating awareness.
So what does this tell us? This make it clear that before Jack Dorsey (founder of Twitter), Mark Zuckerberg (founder of Facebook), Chad Hurley, Jawed Karim, Steve Chen ( founder of Youtube), 
In the past, many industries and businesses resorted to the monopolistic paid analogue television form of advertising and the increase demand on TV ads lead many cable networks to raise charges that come with it.
The advent of the internet shifted the desire of terrestrial analogue television to the digital platform especially in the western world which was higly a considerable trend and affordable for its operators.
In Africa the digital transition in broadcasting went through a mileage before it was potentially (or still) thriving to be accepted. Hitherto, it was able to improve both the quantity and quality of what is available on TV and to increase the number of people who will be able to watch it. The recent establishment of digital radios and television has become very accessible to media young entrepreneurs who have the passion to enter into broadcasting.
Although many advertisers are reluctant to shift a large proportion of their advertising budgets to the Internet because they still view terrestrial television advertising as the main vehicle for building a brand. The use and brand awareness on the use of digital marketing has really being an eye opener to many industries on the benefits they tend to derive by shifting to digital marketing.
Digital Marketing
You can’t deny it. Digital marketing is shifting the all-hailed traditional forms of marketing, with emphasis the number of people that used to stand in queues at the popular news stand is dramatically receding into oblivion; the over-charge cost of giant of raising and hoisting billboards by advertising companies is dwindling; the overprice form of television and radio advertising and moreover the various form of direct email or junk marketing is now beginning to be a thing of the past. People are consuming more digital content daily now! – using their smart phones, desktops computers, laptops, tablets, and more. The thing is, companies need to recognize that they need to alter their marketing strategies to adapt to this.
Why do you think that digital marketing is so important? Take