Ranking organically in search engine results can be hard work which is why many businesses couple their organic efforts with an AdWords campaign. AdWords is form of PPC (pay per click) advertising which means your ads go straight to the top of the search engine above organic results. However, you have to pay for the privilege so it’s important you spend your budget wisely. As experts in providing PPC services to our clients, we’re here to share common mistakes businesses make with their AdWords budget so you can avoid them in the future.
Setting the budget too high
A lot of businesses start with unrealistic expectations of what they’ll get out of their AdWords campaign and allocate too much money in the first instance. Start small with your budget and then monitor how much your campaign increases your turnover. If it’s working well, you can always allocate more money to the budget.
Not using targeting
There are a number of targeting options available on AdWords and you should take advantage of them to get more bang for your buck so you’re not spending money where you don’t need to. For example, if you provide services in only a certain area, set your location targeting to reflect this. Otherwise, you’ll start popping up all over the internet for users who can’t use your service because they’re not in the right location.
If you don’t take advantage of the tracking options offered through AdWords, you’ll have no idea if your money is being spent wisely. Take the time to get to know how tracking works so you can keep an eye on your campaigns. If you find that a particular campaign isn’t working that well, you can pause it and focus on something else. Keeping a close eye on your tracking means that you can make the changes you need to so your budget works hard for you.
Not developing negative keywords
Your negative keywords list on AdWords is a list of keywords that you don’t want your ads showing up for. Take the time to grow your list of negative keywords so you don’t waste money having your ads show up in searches that aren’t actually relevant to your business. For example, if you have a business that provides luxury furniture, you can include phrases such as ‘cheap furniture’ and ‘budget furniture’ in your negative keywords as people who use these search terms won’t be interested in your products.
Linking to the wrong landing page
The whole point of your AdWords campaign is to increase traffic to your website to facilitate conversions. With that in mind, there’s no point spending money on ads which are going to take users to the incorrect landing page. For example, if you advertise a product in your ad, make sure the link takes users directly to that product rather than your homepage.
If you need a helping hand with your AdWords management, SEOGHANA can help. We’ll get your AdWords campaign off the ground and continually monitor the results to ensure maximum efficacy for your business. If you’re ready to appear right at the top of the search engine results, call us and we can get you started!
For help with all things on PPC click here
Pay-Per Click Ads are revolutionary in Digital marketing. The platform which Pay-Per Click ads provide that is superb. Pay-Per Click Ads may sound difficult but it’s not a rocket science to understand. But why should anybody invest in Pay-Per Click Ads? What’s different in Pay-Per Click Ads than any other kind of advertising?
It’s simple to understand, for example, if, getting business immediately is most important to you, even at the expense of paying more in the long-term then Pay-Per Click is better for you. It’s also worth noting that if your business is particularly seasonal and you only sell your product/service for a couple of weeks/months a year then Pay-Per Click may be the best option for you. Pay-Per Click provides you with the instant visibility and a much quicker return on investment which helps to offset the time and cost it takes to rank organically using SEO.
Pay-Per Click ads are very flexible in that you can dial down your budget when you’re busy to help you to generate a manageable amount of business. Let’s look into few major benefits of Pay-Per Click ads:
1: Cost effective-
You only pay when a user actually reaches your website, it can be good value for money. You can choose to spend as much or as little as you like.
You can choose your audience according to demographics like location, language and device
3: Measurable ROI-
PPC campaigns can be setup to carefully measure effectiveness. You can determine exactly how much your return on investment is.
4: Easily Customisable-
As you run your campaigns, you can make many small adjustments to improve based on what works best.
5: Instant Results-
You will see the impact of your PPC efforts almost immediately. Organic search engine optimisation (SEO) tactics can take months to make a difference.
Hopefully now you know the major advantages of Pay-Per Click ads. Technologies are changing fast, marketing tactics are also changing. In such competent era of digital marketing, Pay-Per Click ads can definitely bring a great boost to your business.
SEO DIGITAL GHANA #1 PPC, WEB/APP DESIGN PRACTICES & SEO FIRM
SEO Digital Ghana is a local SEO
and web/app design company operated from Ghana by a team
of digital marketers and SEO professionals who have built the expertise through knowledge and skills acquired from international institutions and firms. At SEO Digital Ghana, we provide the best of digital marketing services to thriving businesses in Ghana, Africa, and the world to search rank, draw niche-based customers and build brand trust.
First of all for one to understand Search Engine Optimization
(SEO) and how it is impacting local businesses, let us draw the link between traditional marketing and the revolution of digital marketing. Marketing has always been the process of value exchange that is facilitated by the four Ps, which are product, promotion, placement, and price; The tools employed in enacting the four Ps are increasingly becoming digital and are now being democratized across a large number of consumers with the advent of digital gadgets ( smart phones, computers etc); Thus, the digitization and democratization is shifting the balance of power from traditional to digital, from firms to consumers and the result is the internet flood of businesses to stay on top and relevant in the search engine in order to appear more visible to potential customers and clients.
WHY SEO IS GOOD FOR BUSINESS
Like any other marketing method, SEO isn’t magic, but once installed it will provide a business with visibility, branding, web traffic, a high ROI, credibility, and insight into customer behavior within a stipulated amount of time.
So what does SEO mean to your business? It means with it you can continually thrive well in
- Brand Trust,
- Brand Health,
- Increase Traffic,
- Lead acquisition,
- Measurable, Scalable results and Sales.
SEO DIGITAL: WHAT WE OFFER