Digital Marketing for Ghanaian businesses.
In today’s fast-paced digital world, relying solely on radio , TV ads, or flyers just doesn’t cut it anymore. While those methods may have worked a decade ago, digital marketing for Ghanaian businesses is now the game-changer. With millions of Ghanaians spending hours online every day, businesses that aren’t showing up strategically on platforms like
Which Platform Gives Better ROI? Tiktok or Instagram?
“Should I invest more in TikTok or Instagram?”The truth is, both platforms have power, but the real winner for ROI (Return on Investment) depends on your goals, content style, and audience. Let’s break it down. TikTok and Instagram are two of the biggest names in the industry of social media marketing. Their audiences, strengths, and
The Future of SEO: Key Strategies for 2025
Search Engine Optimization (SEO) has come a long way from keyword stuffing and backlink trading. As we move into 2025, the SEO landscape is evolving rapidly, driven by AI, voice search, zero-click results, and an increasing demand for authentic, helpful content. To stay ahead in 2025, brands and marketers need to shift their focus from
The Power of Micro-Influencers.
In the world of digital marketing, the traditional notion that bigger is always better is rapidly evolving. While celebrity influencers and macro-influencers with millions of followers were once the go-to for brand promotions, businesses are now turning to a new, more impactful strategy: micro-influencers. These individuals, typically with follower counts between 1,000 and 50,000, are
- Published in Social learning, Social Media Marketing
Meta Removes 63K Instagram Accounts Linked to Sextortion Scams!
Approximately 70,000 cumulative profiles, Pages, and groups have been removed from Facebook and Instagram as a result of Meta’s significant action against a well-known sextortion group operating out of Nigeria. Additionally, the mechanisms to prevent them from returning have been strengthened. Meta says that these accounts were associated with a group called “Scammers,”.
Digital marketing myths busted: What you really need to know!
Did you know the Great Wall of China actually isn’t visible from space? At least not to the naked eye. Also: bats aren’t blind, Viking helmets didn’t have horns, and toilet water in the Southern hemisphere does NOT rotate the other direction. We love busting myths! So, in this article,we’re going to take 5 of the
- Published in Digital Marketing, Social Media Marketing, Traditional marketing
Tips To Receiving Enough Facebook Business Page Likes
Succeeding on your Facebook business page [oc_spacer height=”10″] In order to achieve success on your Facebook business page, you need an engaged community. Without it, no one will see or read your content, making it difficult to build brand awareness and deliver ROI. New social networks crop up all the time, generating buzz and excitement
- Published in eCommerce, Inbound Marketing, Marketing in the new age, Social Media Marketing
Grow Your Business In 2021 With Social Media Marketing
What Is Social Media Marketing? Social media marketing first started with publishing where businesses were sharing their content on social media to generate traffic to their websites and, hopefully, increase sales. But social media has matured far beyond being just a place to share content. These days, businesses use social media in a myriad
- Published in Digital Learning, Digital Marketing, Social learning, Social Media Marketing
Digital Marketing, What Your Business Must Know
What is Digital Marketing? Digital marketing, also known as online marketing or internet advertising is a big deal these days. Internet usage has doubled over the past decade. This shift has massively affected how people purchase products, services and interact with businesses. So, what is digital marketing? It is simply the use of
- Published in Social learning, Social Media Marketing
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