Let’s be real: traditional ads just don’t hit like they used to. We scroll past them, skip them, maybe even roll our eyes. But you know what we don’t skip? Content shared by real people. And that’s where User-Generated Content (UGC) shines.
UGC is like word-of-mouth for the digital age. Think of it as when your friend tags a brand in an Instagram story or someone on TikTok shares their honest take on a new product. UGC feels real because it is real—no scripts, just regular people sharing what they genuinely like, which is why it’s ruling the marketing world right now.
Why UGC is Stealing the Spotlight in Marketing
Real People = Real Trust 🔒
Let’s face it: we trust people more than we trust polished ads. A friend’s unfiltered review? Way more convincing than a brand’s claim. UGC brings a sense of honesty that ads just can’t match, making it marketing gold.
Major FOMO (Fear of Missing Out) 😎
When we see others hyping up a product, it’s natural to want in on the fun. UGC sparks that “I need to try it!” feeling. It’s relatable, which makes it contagious. People see it, want it, buy it.
UGC doesn’t need a big budget.
When fans or followers create content around a brand, it’s like they’re doing free advertising. And it’s super effective, because other potential buyers tend to believe it more.
UGC brings people together around a brand.
Comments, shares, tags—UGC inspires interaction. Brands using UGC don’t just gain customers; they build a community. This engagement can turn casual followers into loyal fans.
Made for Social Media 📲
UGC and social media are a perfect match. Think TikTok reviews, Instagram stories, Twitter shout-outs. Social feeds come alive with UGC because it’s personal and less, well, corporate. For brands, it’s a way to keep their image fresh and relevant.
How SEOdigital Can Help?
UGC might be magic, but it needs the right platform to shine. That’s where SEO Digital comes in. With our expertise in social media marketing, we help brands harness the full potential of UGC, boosting visibility, engagement, and trust. Whether it’s amplifying customer reviews, sharing viral-worthy posts, or building buzz around your products, SEO Digital has the tools to make it happen.
A crucial first step towards success is creating a brand identity that aligns with the principles and features of the business and its offering. Ideally, every aspect of a company’s branding contributes to a single, overarching message. The following nine actions will assist you in creating a strong brand identity:
1. Conduct research
Begin by analyzing the market and identifying strengths, opportunities and weaknesses. Understand who you are as a company and your point of difference. Pinpoint elements that make you unique from other brands.
2. Determine business goals
Form your mission statement based on your brand’s capabilities and the reason behind your brand. Indicate which elements distinguish the company that you work for and why there’s a need for your products or services. If you work for an organization with a defined mission, think about what advertising goals can best support both the company’s and your client’s needs.
3. Identify customers
Conduct surveys, focus groups and interviews to identify a consumer group. Understanding customer needs and expectations can help shape brand identity to best build customer loyalty. This may involve conducting audience segmentation and discovering multiple subgroups within your overall audience. You might categorize these subgroups based on various factors, including a customer’s age range, geographic location or shopping habits.
4. Determine personality and message
Create or redefine the brand’s personality by considering if your brand focuses on fun or solving a consumer’s problems. The brand’s voice is an identity that remains consistent throughout the branding process and gets clearly communicated through methodical choices in brand identity. All brand elements, from name to color choices and typography, align to create a coherent identity.
5. Make a logo
Make or redesign your logo. A logo is a visual trademark or symbol identifying the brand. Similar to a sports team mascot, the logo visually represents the brand and the ideals it embodies.
6. Consider other visual elements
Think about how the other visual elements involved in your logo, packaging, advertising or website can embody your brand. This might include considering the following visual aspects:
Color: Unique and specific brand colors instantly increase product visibility. For example, the color choice of heather gray may communicate serenity, while a more robust, more vivid hue of green can portray confidence.
Shape: The visual appearance of shape identifies some brands as well. For example, a soft drink’s unique square-shaped bottle or a game controller’s linear forms can immediately identify the brand.
Graphics: Distinct patterns can also help build a memory structure around a specific brand, making identification instantaneous.
Text: The size and style of your font can communicate a brand’s personality. A wispy font, for instance, might convey a sense of relaxation, while Times New Roman may portray tradition and stability.
7. Create your slogan
Compose or refine the brand’s slogan. This is simply a brand’s position stated memorably. Ideally, a slogan is brief and memorable so that it’s easy for customers to recall. Many brands, for example, use slogans with alliteration or rhymes.
8. Decide on your tone
Figure your brand’s style or tone. Specific word choice, or “diction,” is the vocabulary used in connection to the brand and helps to shape the brand’s tone and attitude. The type of language used to communicate to consumers can dictate the type of customer the brand attracts. The tone of your brand typically connects to its personality. For example, a brand focused on fun might use a more casual tone, while a brand that provides medical devices may prefer to cultivate empathy.
9. Think about your audience’s other senses
Consider how you can awaken your consumers’ other senses through your branding when relevant. Also referred to as sensory branding, this type of marketing might appeal to all five of a prospective customer’s senses. Here’s a brief description of how you might incorporate the other three senses into your branding:
Sound: A brand’s unique set of auditory notes, tones or sounds can help to raise brand awareness. Often, a musical jingle might bring the brand name to a customer’s mind, leading to a stronger brand identity.
Taste: A brand’s flavor or flavor combinations can play a crucial role. For example, a restaurant might offer a secret sauce in a specific dish, while a particular brand of soft drink might offer 27 flavors that are uniquely their own.
Touch: For companies that sell products, consider how that product physically feels. You might think about, for example, if the product or packaging feels heavy, smooth or rough to the touch and how that contributes to the branding.
Scent: Companies that sell products with smells, like food or beauty products, might consider refining specific scents that customers can associate with that brand.
Building a strong brand identity is crucial for making a lasting impression and staying ahead in a competitive market. By defining your brand’s core values, understanding your audience, and maintaining consistency across all channels, you can create a powerful and memorable brand that resonates with your customers.
If you’re ready to take your brand to the next level, our expert team is here to help. Contact us today to start building a brand identity that stands out and drives success. Let’s create something extraordinary together!
Approximately 70,000 cumulative profiles, Pages, and groups have been removed from Facebook and Instagram as a result of Meta’s significant action against a well-known sextortion group operating out of Nigeria. Additionally, the mechanisms to prevent them from returning have been strengthened.
Meta says that these accounts were associated with a group called “Scammers,”.
These scammers originally relied upon the old “Nigerian Prince” type of scam, where they’d try to dupe unsuspecting marks with promises of riches. But more recently, they’ve switched to romance scams, where they create fake profiles, then convince their targets to share money and/or personal details to maintain the relationship.
Meta says :
”We removed around 63,000 Instagram accounts in Nigeria that attempted to directly engage in financial sextortion scams. These included a smaller coordinated network of around 2,500accounts that we were able to link to a group of around 20 individuals. They targeted primarily adult men in the US and used fake accounts to mask their identities. 63k profiles is a lot, and you can imagine how this group could look to use a coordinated effort of this size to intimidate targets.”
In addition to this, Meta also notes that it detected a coordinated network of around 2,500 accounts through a combination of new technical signals and processes. The majority of these accounts had already been detected and disabled by our enforcement systems, and this investigation allowed us to remove the remaining accounts and understand more about the techniques being used to improve our automated detection.
In other words, Meta has effectively been able to use this research to gain additional knowledge on the ways in which these ”Scammers” and other groups plan and collaborate in order to put pressure on users.
Which should put Meta in a better position to prevent such incidents in the future, but as is always the case, as detection systems advance, so do the strategies used by these groups. Although it’s still a cat and mouse game, Meta appears to have prevailed in some of the bigger, more significant (at scale) incidents overall, according to its continuous reporting.
Meta eliminated 5,700 groups and 1,300 Facebook pages that had been disseminating advice on how to pull off online frauds in addition to these profiles.
But again, the scammers will evolve, and in the age of AI, there are now all new vectors for them to tap into to initiate their schemes. Hopefully, Meta will also be able to evolve its systems in line, in order to maintain some kind of balance in enforcement.
Web development is in a constant flux. It changes with technology and dynamic user expectations. Moving into the future, several trends and innovations are going to change the way in which websites and web apps would be developed and consumed. Here is an inkling into what one should expect in the future of web development.
7 Key Trends Shaping the Future
1. Progressive Web Apps
Progressive Web Apps are web applications that provide a native app-like experience by working offline, loading fast, and being installable on the user’s home screen. This closes the gap between web apps and mobile device apps by providing a native user experience across devices. Notice an increasing number of businesses implementing PWAs to enhance engagement and accessibility.
2. Artificial Intelligence and Machine Learning
Artificial Intelligence and Machine Learning are finding their way to changing web development. From chatbots and virtual assistants to customized content recommendations, AI and ML offer a rich experience for users and make complex tasks easier to handle. Only then will developers integrate these technologies to make web applications wiser and more responsive.
3. Voice Search Optimization
Optimizing websites for voice search is going to be imperative as devices that are voice-activated, including smart speakers and voice assistants, begin to proliferate. That means understanding and responding to voice inquiries through NLP. That basically means that voice search optimization is going to play a very big role in enhancing accessibility and user convenience.
4. Augmented Reality and Virtual Reality
AR and VR are in the process of changing the way users experience and interact with web content. These technologies aid in creating extremely immersive experiences—majorly in industries such as e-commerce, real estate, and entertainment. For instance, a user could see what a product might look like in his or her space using AR, or how a virtual tour may turn out using VR, thus building engagement and decision-making.
5. Single Page Applications
A single page application loads only a single HTML page, which is then dynamically updated based on user interaction with the app. SPAs really provide a native-like user experience, so they are very suitable for complex applications. Viewed by many as the future of frontend development, SPAs are becoming ever more prevalent, and React, Vue, and Angular are leading the charge to help developers efficiently and scalably develop web applications.
6. WebAssembly (Wasm)
WebAssembly is a binary instruction format designed for high-performance on the web. It empowers developers to write code in languages like C, C++, and Rust and executes it in browsers at near-native speed. Wasm boosts web applications to be faster and more powerful.
7. Improved Cybersecurity
As cyber threats become sophisticated, enhancing the cybersecurity measures will be essential. The developers will need to focus on secure coding, using HTTPS, Content Security Policy, and keeping themselves updated on the latest security measures and protocols. Without protection of the user’s data and trust, success for web apps will be elusive.
Future Predictions for Web Development
1. The Rise of the JAMstack and Serverless Architecture
The JAMstack is gaining immense popularity. It makes use of pre-rendered static sites to deliver content and APIs for dynamic data and functionality. There are a number of advantages of this approach of serverless computing.
Performance: This means a user can have promptness like a static content.
Scalability: As a result of it, it is capable of handling as many traffic volumes as possible without having a limitation on servers.
Security: It is, therefore, critical to note that static sites are way more secure compared to traditional server-side applications.
Reduced Development Costs: Therefore, one will not have a case of the ongoing maintenance for any client using a serverless infrastructure.
2. The Metaverse and Web 3.0
Of major influence on web development will be the concepts of Metaverse—the persistent virtual environment—and Web 3.0, a blockchain-driven decentralized web. Imagine engaging online experiences where users can own digital assets, interact with 3D settings, and move with seamless continuity across platforms. Therefore, that may be new frameworks and tools required for making safe and participatory experiences inside the Metaverse.
3. Democratization of Web Development
The introduction of low-code/no-code platforms and user-friendly tools is likely to further democratize web development. This may further diminish the boundary between citizen developers and formally trained developers since, with the help of these tools, persons with zero coding experience will be in a position to build simple websites and applications. Complex functionality creation and high-performance application development will still have to involve professional programmers.
4. Ethical Considerations and User Privacy
Even while AI and machine learning find a place, increasingly, in web development, user bias and data privacy ethics have to be factored in. Developers will have to make algorithms that will ensure equity, non-discrimination, and transparency in the judgment-making process. In addition, the developers shall give top priority to secure data storage and let users have control over their information since the laws governing user data privacy are probably going to get harsher.
5. The Evolving Developer Landscape
The developer landscape is also likely to change in tandem with the new trends. Few might have predicted a rise in extremely specialized jobs related to themes like blockchain development, AI integration, and metaverse experiences, among others. Moreover, it shall be indispensable for developers who want to remain relevant in a world changing at high speed in terms of technology to upskill and continue learning.
In that respect, certain fabulous opportunities will keep developers and enterprises that want to remain at the forefront of future, evolving paths in web development on their guard.
Get ready to future-proof your web presence. With Seoghana, you’re always on top of the latest trends in web development, so you’ll never be passed by those who are ahead of their time. Our team can develop anything, from Progressive Web Apps and AI-driven features to seamless Single Page Applications.
Do not be left out in the new digital revolution. Let us show you how we can transform your web today to give your business a facelift. Building together a better future!
SEO Ghana has been honored with the prestigious award at the MEA Markets’ seventh annual African Excellence Awards- 2024.
We are happy to announce that SEO Ghana has won the African Excellence Awards 2024 for Most Reliable Digital Marketing Company in Ghana. This prestigious award emphasizes our dedication to quality, creativity, and major contributions to the economic growth of the African continent.
In its sixth year, MEA Markets has presented the prestigious awards program known as the African Excellence Awards. It honors companies that have made a significant contribution to the economic and social progress of Africa and celebrates their exceptional accomplishments. This year’s awards program addressed a wide range of companies in different industries and sectors, from start-ups to major international firms.
Seoghaa for the third time has been recognized for our unwavering dedication to Digital Marketing , showcasing our resilience and adaptability in the face of global challenges. This award is a testament to the hard work and commitment of our team, and our continuous efforts to drive innovation and excellence within the Digital Marketing sector.
The Company CEO, Evans T. Ampofo expressed, “We are incredibly proud to receive this prestigious award from MEA Markets.” In addition to honoring our accomplishments, this acknowledgment also celebrates our shared goal of promoting the growth and development of companies around the world. We are motivated to pursue our goals and keep improving the communities we work in by it.
Showcasing exceptional standards and accomplishments within the various business environment of the continent, the African Excellence Awards 2024 bring together the greatest minds in African industry. With the goal of honoring companies that are committed to the economic and social development of Africa, MEA Markets seeks to promote resilience and growth.
As we celebrate this significant milestone, SEO Ghana remains committed to pushing the boundaries of innovation and excellence. We look forward to continuing our journey, driving progress, and making meaningful contributions to the African business community.
For more information about the African Excellence Awards 2024 and the complete list of winners, please visit MEA Markets Awards.
About SEO Ghana
SEO Digital is a multiple award winning creative media and inbound marketing firm operating from Ghana and the UK. Staffed by digital marketers and marketing professionals with international expertise, the company excels in digital advertising and social media marketing. Our mission is to improve search rankings, attract niche-based customers, and build brand trust for businesses in Ghana, Africa, and globally.
You may have heard about the customer journey, now before a purchase happens, each interaction with a brand during a customer journey is called a touchpoint.
Customer Touchpoints are important to monitor because they reveal the kinds of decisions customers are making during their customer journey to purchase your product or service. Touchpoints occur when a customer engages with your website or mobile app. But they also include customer interactions on all media channels before a customer discovers your website.
This reading explains how to classify touchpoints for media channels, and how to use these touchpoints to learn more about your customers.
Touchpoints relate to a specific context or need
When you identify touchpoints, you may be tempted to list social media or display ads. These channels may be the mediums in which touchpoints occur, but actual touchpoints provide much more information. When you identify a touchpoint, think about how the interaction might satisfy a customer’s need.
For example, instead of classifying social media as a touchpoint, classify a customer’s response to a flash sale announcement on Twitter as a touchpoint. When they click the link, they are interested in knowing what they can purchase at a discounted price.
From the example, notice how much contextual information is lost if you simply lump every social media interaction under a single touchpoint called social media.
Touchpoints have context and reflect customer needs. In the example, the context was curiosity, and the need was saving money.
Touchpoints are customer-centric
Touchpoints should also be customer-centric. Going back to the previous example, imagine if you viewed touchpoints from the perspective of the business instead of from the customer experience. If increasing sales is a business goal, touchpoints can easily become part of a rolling calculation, like a ratio of touchpoints to purchases.
While a ratio of touchpoints to purchases is still informative, notice how a customer-centric versus a business-centric analysis can provide more insights about buyer motivations.
Key takeaways
Use touchpoints to your advantage. To get the most from touchpoints, carefully define them for all media channels. Touchpoints that are customer-centric and relate back to their needs will yield the most useful data about customer motivations, preferences, and behaviors
As a digital marketer, being inclusive is an essential part of making deeper connections with your customers. Inclusive marketing is the practice of improving representation and belonging within the marketing and advertising materials that an organization creates.
In this reading, you’ll discover why inclusive marketing is important and how a company can make inclusion part of their marketing and advertising strategies.
Why inclusive marketing matters
In digital marketing, the creative choices a company makes can impact how people view themselves and how they view other people. Sometimes marketing campaigns (especially those that are older or more traditional) can reinforce stereotypes and leave out the perspectives of underrepresented groups of people. Inclusive marketing, on the other hand, seeks to represent a variety of perspectives, particularly those that have been marginalized in the past.
If a company focuses its marketing exclusively on a specific age group, gender, ethnicity, or other identity traits, they’re likely missing out on reaching potential customers. By approaching marketing decisions with a focus on inclusion, a company can positively and authentically market to the diversity that exists in their audience, and the world.
Making inclusive choices and avoiding stereotypes
Digital marketing requires getting to know your audience in a deeper way. With inclusive marketing, you can take this a step further by seeking to understand how parts of your target audience have been excluded, stereotyped, or misrepresented in the past.
Sometimes you might unintentionally overlook certain aspects of diversity, even if you remember to consider others. Here is a list of some identity traits that are helpful to keep in mind when you’re creating marketing or advertising materials for the people you’re trying to reach:
Race
Socioeconomic status
Age
Ability
Gender
Sexual orientation
Religion
Geographic location
Culture
Political perspective
Military status
Languages spoken
Gathering information about your audience’s demographics can help you broaden your perspective. It’s also important to consider the demographics of people who are not currently customers. These people may not use or even know about the products or services your company provides because the company’s marketing efforts haven’t reached them. By understanding their needs and desires, you can find a way to reach this group of people in a way that matters to them.
As an example, at least one billion people in the world live with a disability. If your product or service isn’t accessible to these people, they likely don’t use or even know about your product or service. And if your company’s marketing efforts don’t feature people with disabilities or address their needs, they may not view your company’s products or services as relevant to them.
That’s why it’s important to think deeply about your audience and their needs and to make sure their perspectives and stories are brought to life through the company’s marketing and advertising materials.
Key takeaways
Whether you’re developing marketing goals, researching your target audience, planning a marketing campaign, or analyzing data, keep in mind the principles of inclusive marketing. Maintaining a broader perspective of your audience will help you establish a deeper connection with your customers.
Resources for more information
You can learn more by reading the inclusive marketing guidelines and principles provided by Google.
In order to achieve success on your Facebook business page, you need an engaged community. Without it, no one will see or read your content, making it difficult to build brand awareness and deliver ROI. New social networks crop up all the time, generating buzz and excitement among businesses and tech media, but Facebook remains the giant, with has 2.80 billion monthly active users. To keep up with changing needs and trends, Facebook continues to evolve, introducing new features and functionality for users and advertisers. If you are unable to keep up, you could miss out on potential customers.
However, it’s not just about the quantity of Facebook Likes, it’s about the quality. You need to attract the right audience and engage them in ways that align with your business goals. Here is the latest checklist to ensure you have enough quality likes and following on your Facebook business page.
Optimize your Facebook Page Information
First things first! Most of the time, the only thing people see from your company’s Facebook Page is the profile picture, cover image, and short description. Make sure your brand’s images and description are engaging, encapsulate what your company does, and encourages people to like your page.
Don’t stop there, make sure you fill out as much of your Page Info as you can. Select the categories and subcategories that best describe your company, include your website URL, list your address, phone number, and hours of operation (if applicable). All of this information will help your page appear in Facebook & Google searches when people are looking for companies like yours, which can increase your Facebook likes even more!
Post engaging content
It’s important to post engaging, entertaining, and compelling content on your business Page. Facebook constantly updates its Edgerank algorithm and rewards posts that receive engagement (likes, comments, shares) with increased reach. Facebook will reward your content by letting your engaged users’ friends know on their newsfeed that they’ve engaged with your content. Recently Facebook announced that it will update its algorithm to track how long users spend reading posts. Videos are the best type of content to post on Facebook for capturing attention and driving engagement. But make sure the videos are at an optimal length to grab your followers’ attention and keep it long enough to digest the content.
Page URL
Take a quick look at your Facebook business page now – what does the URL in the browser bar look like? If it’s something like this:
https://www.facebook.com/kente-house-ghana -162166373456878/
(see all the numbers at the end?) then you’re missing an opportunity. In less than a minute you can easily change the web address of your Facebook page to something a bit more memorable, like www.facebook.com/kente-house-ghana. Click the ‘About’ tab below your Facebook cover photo, then click the Facebook Web Address option and type whatever you’d like to appear after the Facebook.com URL.
Make your Facebook business page easy to find
People looking for your brand on Facebook will be searching for your brand name. Keep things simple and make it easy for them to find you by using your brand name as your Page name. Don’t add unnecessary keywords—these will just make your Page look spammy rather than like a legitimate business presence for your brand. Your username should be consistent with your handle on other social channels will make it easier for people who already follow you elsewhere to track you down on Facebook. Like your Page name, your username should be closely related to the name of your business.
Someone who has just discovered a valuable tip or strategy on your website or blog is primed to want to hear more from you. Make it easy for them to connect with you on Facebook by adding Facebook follow and Like buttons to your site.
Know when to post content on your Facebook page
Think about how often you post on Facebook. Is it once per day? Once a week? Only once a month? You also need to analyze the time of day you’re posting on Facebook. All of this matters when it comes to increasing engagement and getting more likes. Research shows that higher engagements happen later in the week and on the weekends. If you think about it, this makes sense. People have jobs and are usually busier during the week. But as the weekend nears, they may be getting a little bit antsy and slack off if they are ahead of schedule. So they can spend more time on Facebook. People are also happier on the weekends so they are more inclined to like, share, and comment on your posts.
You also need to consider who likes your Facebook page. For example, if 90% of your followers are from Ghanaian, posting at 3 AM EST isn’t going to yield high engagement rates. Use automation tools to schedule your Facebook posts at the most optimal times so you won’t have to do it manually each day. Your posting schedule also needs to remain consistent. Stick to your strategy. Don’t post regularly for a month or so and then go silent. But you don’t want to spam your followers and post too frequently either.
Posts on your Facebook page should be kept short and concise
Nobody is going to read massive blocks of text on social media. There is just too much for them to see from their friends and family. Reading long posts from brand pages won’t be at the top of their priority lists. Social media platforms such as Facebook are designed for users to scroll through content quickly. You also need to consider how many Facebook users are accessing content from their mobile devices: Paragraphs on your computer screen will appear even longer on mobile devices. Plus, long blocks of text are difficult to read.
If you’re currently posting long content, it may be the reason why you’re not getting enough likes. A good rule of thumb is that shorter is always better. If people see your posts aren’t long, they will be less hesitant to like your page.
Invite your existing community
You have a community that’s easily within reach: employees, friends, current customers, business & industry partners. They are likely to be your first advocates and find your content interesting and shareable. Why not send a friendly personal invitation to ask them to like your company’s Facebook Page if they haven’t already?
One way to do this is by simply adding a call-to-action in a personal e-mail (i.e. “P.S. Like us on Facebook”). Add a slide at the end of your presentations or webinars to encourage customers and business partners to remind them to like your Facebook Page, if they haven’t already.
As for your industry ‘buddies,’ find their Facebook Pages and Like them as your brand. To do this log into Business Manager > click the Use Page button > click the Use Facebook As Your Page link (top right, in a skinny grey bar). It’s a great way to Like your industry partners, colleagues, & other influencer brands. Plus you’ll be able to view your News Feed as your brand and keep watch on what’s happening in your industry on Facebook.
Use Facebook Ads to reach more people
Facebook offers very detailed ad targeting, so you can laser-focus your advertising efforts and make the most of your ad spend. Putting your brand in front of your ideal audience is a great way to pick up more Facebook Likes. By boosting a post, you can extend the audience beyond people who already like your Page. This can be a great option for a post that’s already proved to be compelling. It can bring in a large number of Facebook likes from people who already follow your Page.
Facebook also offers campaign objectives relevant to every type of business. Since this post is about how to get Facebook Likes, we’ll focus on the Engagement objective, which is designed to expose your ad to a wide audience to increase the number of posts or Page Likes. Go to your business manager page for options on running a campaign or boosting posts.
Run competitions, or promotions on your Facebook page
Your business can run competitions or promotions on its Facebook to build an audience and get more likes. Even better, liking a post is a popular form of contest entry and one that’s allowed under Facebook’s contest rules If you decide to do so, make sure your competition follows Facebook’s Promotion Guidelines. Also ensure your competition is fun, easy, relevant to your audience, and encourages users to share their participation with friends. Don’t forget to utilize Facebook Ads to promote your contest. And If you use an app to run your contest, make sure it’s mobile-optimized.
Use social media monitoring to measure, analyze, and learn
Use Facebook Insights or other automated apps to find useful metrics on your Page performance. You can view metrics like reach, the number of engaged users, engagement rate, and new Page likes. These metrics will help you understand what’s driving your likes and engagement so that you can adjust your posts accordingly.
Did I forget anything? Have a question about any of the suggestions above? Please add a comment and, if you like the post, feel free to share it with your friends. Now that you know how to get more likes for your Facebook Page, it’s time to increase your Facebook reach content. Contact us today! Please Don’t forget to Like us on Facebook if you haven’t already.
An alt tag or “alt attribute” is an HTML attribute applied to an image tag that describes the function of an image on a page. Applying images to an alt tag such as a product photo can positively impact an eCommerce store’s search engine rankings.
What role do alt tags play?
Its primary purpose is to describe images to visitors who are unable to see them using screen readers and browsers that block images.
Visually impaired users using screen readers read alt attributes to better understand an on-page image. Including alt text with your images ensures all users, regardless of visual ability, can appreciate the content on your site.
Alt text will be displayed in place of an image if an image file cannot be loaded.
Alt text provides better image context/descriptions to search engine crawlers, contributing to how the page is indexed and where it ranks.
With on-page keyword usage still pulling weight as a search engine ranking factor, it’s in your best interest to create alt text that both describes the image.
Optimal Alt Text Format
The best format for alt text is sufficiently descriptive but doesn’t contain any spammy attempts at keyword stuffing. If you can close your eyes, have someone read the alt text to you, and imagine a reasonably accurate version of the image, you’re on the right track. Let’s look at this example of alt text for this image of a delicious bowl of jollof rice:Okay:<img src=”rice.png” alt=”Jollof”> This alt text is only “okay” because it’s not very descriptive. Yes, this is an image of a plate of Jollof. But, there’s more to be said about this image.Good: <img src=”rice.png” alt=”A plate of delicious jollof rice with loaded meat and salad”>This alt text is a better alternative because it is far more descriptive of what’s in the image. This isn’t just a rice plate of “Jollof” (as the first alt text example demonstrated); it’s a plate of delicious jollof rice with loaded meat and salad.
Where is an alt tag located?
Alt text is contained within the image tag: <img src=”myimage.png” alt=”nike_air_zoom” />.
Best practices
Keep product image optimised for site speed and use the same keyword as the product page itself.
Keep it (relatively) short. The most popular screen readers cut off alt text at around 125 characters, so it’s advisable to keep it to that character count or less.
Refrain from keyword stuffing. You’ll be in trouble with Google if you use your alt text as an opportunity to stuff as many relevant keywords as you can think of into it. Find the best keywords to use here.
Don’t prioritize alt tags over SEO deliverables such as titles, inter-linking, and meta descriptions. Alt tags should only be prioritized for image-heavy pages that are very light on text.
Describe the image as specifically as possible. If an image truly doesn’t convey any value, it should live within the CSS, not HTML.
Alt text provides you with another opportunity to include your target keyword on a page. Thus, an opportunity to signal to search engines that your page is highly relevant to a particular search query. While your first priority should be describing and providing context to the image, include your keyword in the alt text of at least one image.
Don’t include “image of,” “picture of,” etc. in your alt text. It’s already assumed your alt text is referring to an image, so there’s no need to specify it.
Don’t neglect form buttons. If a form on your website uses an image as its “submit” button, give it an alt attribute.
A favicon (pronounced “fave-icon”) is a small iconic image that represents a website in web browsers. If you take a look at the address bar of your browser right now, I’m sure you’ll see several favicons. Well-designed ones are styled to feature a logo, the first letter of the company name or simply an image that reflects the specifics of the website it represents. In the small chance that a website doesn’t have a favicon, the browser will display a generic browser symbol.Here are examples from famous brands:Which of these favicons do you recognise?While favicons may seem small and insignificant, having one can make a huge difference in terms of user experience and online branding. In this post, we’ll figure out where favicons come from, what kinds are used in modern browsers, and how to create one for your website.
Why is a favicon important for your brand?
Favicons attract user attention and boost brand awareness. If users visit a website with a memorable favicon a couple of times, they will then easily distinguish it from others in the future. Think about a famous brand you interact with daily—like Facebook or Instagram—you should be able to easily picture its favicon with your eyes closed. Again, If you‘re like me and tend to keep dozens of tabs open simultaneously—ultimately being unable to read their names—favicons are your best friends that make finding the website you need much easier.The favicons for Facebook and Twitter have look exactly like their respective logos. So, does it mean that all you need is to minimize your logo image and upload it onto your website? Let’s dive deep into all the technical details and talk about what it takes to create a favicon.
What type of image is a favicon?
Although most modern browsers will recognize PNG, GIF, and JPG formats for favicons, Internet Explorer currently does not. It is recommended to use the Microsoft ICO format, which works in all browsers.
What size should your favicon be?
Another good reason to use the ICO format is that it can contain multiple favicons of different sizes in one ICO file. It is best to have, at minimum, a 16×16 pixel version. I usually include 32×32 and 48×48 versions as well. That way, if users drag the bookmark to their desktop they will see a nicely scaled version of the icon instead of the 16×16 version stretched out. Google recommends going with the largest possible resolution of 192×192. At the moment, Google simply stretches existing low-resolution favicons when a bigger size is required. As a result, all of the images look blurry and take away from the user experience.
General tips to consider
So, if you don’t want to lose out on clicks, consider “upgrading” your site’s favicon. And here are some general guidelines you should stick to:
Use a square icon.
A favicon should represent only your brand and not contain inappropriate symbols (like swastikas) — otherwise, Google will not show it and will use the generic symbol instead.
Favicon file should be accessible to Google crawlers.
How to create a favicon
Although there are many ways to create favicons, the easiest is to use an online tool. Use an existing image of, for example, your logo and upload it to an online generator like a site heaalth checker. Once you download the generated favicon, all that’s left is to add it to your site.
How to link to your favicon
Now that you’ve created a nice little favicon, you need to tell web browsers and other applications where to find it. Adding this line to the <head> section of your HTML will ensure that your favicon will be found:The location of the favicon isn’t really important, as long as the href attribute is accurate. Most are, however, placed in the root directory (the directory that contains the homepage). Keep in mind that it is not necessary to have multiple instances of the same favicon on one website.If you add a favicon without linking to it within your HTML, you may notice that some browsers will still find and display it. This only occurs if the favicon is in the root directory. It isn’t good to rely on this method, so if you want to make sure that applications will see your favicon, <link> to it!
Conclusion
Favicons help websites stay afloat in the vast ocean of online resources, plus make them more attractive and professional in the eyes of the visitors.If you need any help with yours, turn to our website audit for help. Among other things, it can run a full technical check-up for your website that includes finding your favicon. Well, your favicon is a very small detail that can affect the public perception of your site and brand, their recognition and even the volume of traffic it gets from search, so don’t underestimate it. It’s worth every second that you invest in it.
Let’s be real: traditional ads just don’t hit like they used to. We scroll past them, skip them, maybe even roll our eyes. But you know what we don’t skip? Content shared by real people. And that’s where User-Generated Content (UGC) shines.
UGC is like word-of-mouth for the digital age. Think of it as when your friend tags a brand in an Instagram story or someone on TikTok shares their honest take on a new product. UGC feels real because it is real—no scripts, just regular people sharing what they genuinely like, which is why it’s ruling the marketing world right now.
Why UGC is Stealing the Spotlight in Marketing
A crucial first step towards success is creating a brand identity that aligns with the principles and features of the business and its offering. Ideally, every aspect of a company’s branding contributes to a single, overarching message. The following nine actions will assist you in creating a strong brand identity:
Web development is in a constant flux. It changes with technology and dynamic user expectations. Moving into the future, several trends and innovations are going to change the way in which websites and web apps would be developed and consumed. Here is an inkling into what one should expect in the future of web development.
You may have heard about the customer journey, now before a purchase happens, each interaction with a brand during a customer journey is called a touchpoint.
Customer Touchpoints are important to monitor because they reveal the kinds of decisions customers are making during their customer journey to purchase your product or service. Touchpoints occur when a customer engages with your website or mobile app. But they also include customer interactions on all media channels before a customer discovers your website.
This reading explains how to classify touchpoints for media channels, and how to use these touchpoints to learn more about your customers.
As a digital marketer, being inclusive is an essential part of making deeper connections with your customers. Inclusive marketing is the practice of improving representation and belonging within the marketing and advertising materials that an organization creates.
In this reading, you’ll discover why inclusive marketing is important and how a company can make inclusion part of their
