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Category: Marketing in the new age

This or That description of Social Media ROI Comparison, tiktok and instagram

Which Platform Gives Better ROI? Tiktok or Instagram?

Friday, 02 May 2025 by Sonia Agbenyega

“Should I invest more in TikTok or Instagram?”The truth is, both platforms have power, but the real winner for ROI (Return on Investment) depends on your goals, content style, and audience. Let’s break it down. TikTok and Instagram are two of the biggest names in the industry of social media marketing. Their audiences, strengths, and

  • Published in Digital Learning, Digital Marketing, Inbound Marketing, Marketing in the new age, PPC marketing, Search Engine Optimisation, Social Media Marketing
Tagged under: best digital marketing aagency in ghana, Best digital marketing firm in Ghana, Instagram, roi, social media activitities in Ghana, social media agency in ghana, Social Media Marketing, Social media marketing in Ghana, tiktok
UGC Content

LET YOUR CUSTOMERS DO THE MARKETING FOR YOU!

Friday, 15 November 2024 by Sonia Agbenyega

Let’s be real: traditional ads just don’t hit like they used to. We scroll past them, skip them, maybe even roll our eyes. But you know what we don’t skip? Content shared by real people. And that’s where User-Generated Content (UGC) shines.   UGC is like word-of-mouth for the digital age. Think of it as

  • Published in Marketing in the new age
Tagged under: Best digital firm in Ghana, digital marketing, UGC, UGC Creators, UGC Marketing

How to build a strong brand identity!

Thursday, 08 August 2024 by Sonia Agbenyega

A crucial first step towards success is creating a brand identity that aligns with the principles and features of the business and its offering. Ideally, every aspect of a company’s branding contributes to a single, overarching message. The following nine actions will assist you in creating a strong brand identity:   1. Conduct research Begin

  • Published in Marketing in the new age
Tagged under: Best digital marketing firm in Ghana, brand identity, branding, digital marketing, how to build a strong a brand identity

Meta Removes 63K Instagram Accounts Linked to Sextortion Scams!

Friday, 26 July 2024 by Sonia Agbenyega

    Approximately 70,000 cumulative profiles, Pages, and groups have been removed from Facebook and Instagram as a result of Meta’s significant action against a well-known sextortion group operating out of Nigeria. Additionally, the mechanisms to prevent them from returning have been strengthened. Meta says that these accounts were associated with a group called “Scammers,”.

  • Published in Digital Marketing, Marketing in the new age, Social learning, Social Media Marketing, Uncategorized, Web Security
Tagged under: analyze seo nigeria, Instagram, metanews, nigeria, sextortion scams, social media management news, Understanding meta-description

The Future of Web Development: What to Expect!

Thursday, 25 July 2024 by Sonia Agbenyega

    Web development is in a constant flux. It changes with technology and dynamic user expectations. Moving into the future, several trends and innovations are going to change the way in which websites and web apps would be developed and consumed. Here is an inkling into what one should expect in the future of

  • Published in Marketing in the new age, Web Security, Website designing
Tagged under: affordable website design company in Ghana, how do web developer get better at what they do, web site developer, website design company in Ghana, Website design prices in Ghana

SEO Ghana has been honored with an award at the MEA Markets’ seventh annual African Excellence Awards- 2024.

Thursday, 13 June 2024 by Sonia Agbenyega

  Big News !!   SEO Ghana has been honored with  the prestigious award at the MEA Markets’ seventh annual African Excellence Awards- 2024. We are happy to announce that SEO Ghana has won the African Excellence Awards 2024 for Most Reliable Digital Marketing Company in Ghana. This prestigious award emphasizes our dedication to quality,

  • Published in Business startup, Corporate learning, Digital Marketing, E-mail marketing, Inbound Marketing, Marketing in the new age
Tagged under: Best digital firm in Ghana, Best digital marketing firm in Ghana, Best SEO company in Ghana, ecommerce website best practices
customer journey

Understanding customer journey and key touchpoints

Friday, 09 September 2022 by seoghana

You may have heard about the customer journey, now before a purchase happens, each interaction with a brand during a customer journey is called a touchpoint. Customer Touchpoints are important to monitor because they reveal the kinds of decisions customers are making during their customer journey to purchase your product or service. Touchpoints occur when

  • Published in Digital Marketing, Inbound Marketing, Marketing in the new age
Tagged under: customer journey, customer touchpoints
inclusive marketing

What is inclusive Marketing?

Friday, 09 September 2022 by seoghana

As a digital marketer, being inclusive is an essential part of making deeper connections with your customers. Inclusive marketing is the practice of improving representation and belonging within the marketing and advertising materials that an organization creates. In this reading, you’ll discover why inclusive marketing is important and how a company can make inclusion part

  • Published in Marketing in the new age
Success-on-your-Facebook-business-page

Tips To Receiving Enough Facebook Business Page Likes

Wednesday, 19 May 2021 by seoghana

Succeeding on your Facebook business page [oc_spacer height=”10″] In order to achieve success on your Facebook business page, you need an engaged community. Without it, no one will see or read your content, making it difficult to build brand awareness and deliver ROI. New social networks crop up all the time, generating buzz and excitement

  • Published in eCommerce, Inbound Marketing, Marketing in the new age, Social Media Marketing
Tagged under: affordable website design company in Ghana, Digital marketing Africa, Digital marketing Ghana, Digital marketing in Ghana, Life of an entrepreneur in Ghana
Alt tags

Alt Tag and Its Use For SEO Optimisation

Tuesday, 20 April 2021 by seoghana
[oc_spacer height=”10″] What is an alt tag? [oc_spacer height=”10″] An alt tag or “alt attribute” is an HTML attribute applied to an image tag that describes the function of an image on a page. Applying images to an alt tag such as a product photo can positively impact an eCommerce store’s search engine rankings. What

  • Published in Marketing in the new age
Tagged under: Alt tags, Understanding alt-tags
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