Which Platform Gives Better ROI? Tiktok or Instagram?
“Should I invest more in TikTok or Instagram?”The truth is, both platforms have power, but the real winner for ROI (Return on Investment) depends on your goals, content style, and audience. Let’s break it down. TikTok and Instagram are two of the biggest names in the industry of social media marketing. Their audiences, strengths, and
LET YOUR CUSTOMERS DO THE MARKETING FOR YOU!
Let’s be real: traditional ads just don’t hit like they used to. We scroll past them, skip them, maybe even roll our eyes. But you know what we don’t skip? Content shared by real people. And that’s where User-Generated Content (UGC) shines. UGC is like word-of-mouth for the digital age. Think of it as
- Published in Marketing in the new age
How to build a strong brand identity!
A crucial first step towards success is creating a brand identity that aligns with the principles and features of the business and its offering. Ideally, every aspect of a company’s branding contributes to a single, overarching message. The following nine actions will assist you in creating a strong brand identity: 1. Conduct research Begin
- Published in Marketing in the new age
Meta Removes 63K Instagram Accounts Linked to Sextortion Scams!
Approximately 70,000 cumulative profiles, Pages, and groups have been removed from Facebook and Instagram as a result of Meta’s significant action against a well-known sextortion group operating out of Nigeria. Additionally, the mechanisms to prevent them from returning have been strengthened. Meta says that these accounts were associated with a group called “Scammers,”.
The Future of Web Development: What to Expect!
Web development is in a constant flux. It changes with technology and dynamic user expectations. Moving into the future, several trends and innovations are going to change the way in which websites and web apps would be developed and consumed. Here is an inkling into what one should expect in the future of
- Published in Marketing in the new age, Web Security, Website designing
SEO Ghana has been honored with an award at the MEA Markets’ seventh annual African Excellence Awards- 2024.
Big News !! SEO Ghana has been honored with the prestigious award at the MEA Markets’ seventh annual African Excellence Awards- 2024. We are happy to announce that SEO Ghana has won the African Excellence Awards 2024 for Most Reliable Digital Marketing Company in Ghana. This prestigious award emphasizes our dedication to quality,
Understanding customer journey and key touchpoints
You may have heard about the customer journey, now before a purchase happens, each interaction with a brand during a customer journey is called a touchpoint. Customer Touchpoints are important to monitor because they reveal the kinds of decisions customers are making during their customer journey to purchase your product or service. Touchpoints occur when
- Published in Digital Marketing, Inbound Marketing, Marketing in the new age
What is inclusive Marketing?
As a digital marketer, being inclusive is an essential part of making deeper connections with your customers. Inclusive marketing is the practice of improving representation and belonging within the marketing and advertising materials that an organization creates. In this reading, you’ll discover why inclusive marketing is important and how a company can make inclusion part
- Published in Marketing in the new age
Tips To Receiving Enough Facebook Business Page Likes
Succeeding on your Facebook business page [oc_spacer height=”10″] In order to achieve success on your Facebook business page, you need an engaged community. Without it, no one will see or read your content, making it difficult to build brand awareness and deliver ROI. New social networks crop up all the time, generating buzz and excitement
- Published in eCommerce, Inbound Marketing, Marketing in the new age, Social Media Marketing
Alt Tag and Its Use For SEO Optimisation
- Published in Marketing in the new age