Did you know the Great Wall of China actually isn’t visible from space? At least not to the naked eye.
Also: bats aren’t blind, Viking helmets didn’t have horns, and toilet water in the Southern hemisphere does NOT rotate the other direction.
We love busting myths!
So, in this article,we’re going to take 5 of the most commonly held beliefs about digital marketing and hold them up to the light.
The internet is so full with information that it’s simple for marketing falsehoods to catch on fire. To dispel these myths, we need to be proactive in our efforts. Join me as we dispel the top 5 fallacies around digital marketing and give you useful, workable solutions that will let you take control of your marketing approach.
Myth # 1: Digital marketing is only for bigger businesses
One of the most widespread misconceptions we encounter or hear is the idea that only larger organizations can afford or reap the benefits of digital marketing. While it’s true that larger businesses are typically able to afford to invest heavily in costly advertising campaigns and optimize their presence on all social media channels, including their website, smaller businesses can still reap significant benefits from digital marketing. This does not require them to make large financial investments. Establishing a social media account and building an excellent mobile-friendly website (ensuring that it loads quickly and that the pages adjust to the size of the screen, among other things) is a positive first step. Free social media sites are available, and hosting for websites is not too expensive. Without breaking the bank, you can begin with the fundamentals. It is far better for your company to just have an internet presence than none at all. Regardless of size, digital marketing and a strategy may help businesses of all kinds. This will put you miles ahead of your rivals who continue to think that digital marketing is ineffective! Myth # 2: Digital marketing results cannot be tracked
A prevalent misconception regarding digital marketing is that since there is nothing tangible to observe, the results cannot be monitored. On the other hand, practically anything may be monitored, including the bounce rate, the sites that users clicked on, and the quantity of visitors to your website. You may even monitor your campaigns to determine which elements are profitable and effective, as well as which ones are not. A website with strong search engine optimization (SEO) will receive more natural traffic than one with weak SEO. You can gain insight into your website’s reach and the paths customers have traveled to visit your website and make a purchase by utilizing free tools like Google Analytics. Tracking all of this is a terrific method to expand your audience and strengthen your brand.Myth #3: ”I Can Use the Same Content Marketing Strategy as Other Companies”
Whether you run a multi-million dollar company or a five person firm, you have to figure out what works best for you and stay on that path. Just because something works well for one company doesn’t mean that it will work well for you. Like anything in this business, you have to work at it through trial and error.
History has seen that marketing of a product has always been an essential aspect. This is the best way to get your brand name out and make sales. If we go a decade back, entrepreneurs used traditional marketing techniques to advertise their products. For example, ads in newspapers or magazines, T.V commercials, billboards, business cards, radios, etc. But today, there is a growing transition to digital marketing which primarily has its full focus on the INTERNET. To market the products digital marketing uses promotion techniques like social networks, own websites, etc.
Instead of having tit-bits of either of the two, a proportionate mixture of the two conventions seems apt. By combining traditional and digital marketing, you put the right ad in front of the right people and give them a reason to visit both your website and your physical store. Although both share similar goals, that is, to attract qualified customers and build brand awareness in the market yet the debate continues as to whether digital marketing is overpowering and surpassing traditional marketing or not.
One of the basic difference between the two is that digital marketing focuses on the web and the other focuses on media like print, television, radio, and direct mail. Since the former focuses on the web it is easily measurable, that is, you can find out the exact number of times your site has been visited, which page the customer liked the most, how long they surfed it and more. However, this is not the case with traditional marketing; It’s not easy to know how many people heard your radio spots or read your newspaper ad.
Digital marketing is also cost-effective as it gives your business the power to advertise effectively against larger competitors, reach a wider audience of qualified customers, generate new revenue and get the data you need to accurately measure your ROI (return on investment). In this way handling the accounts department of your firm becomes a cakewalk. But the same cannot be done using traditional marketing.
Now the period of printed sales flyer going viral is gone. These days we hardly hear any traditional technique going viral like the digital one. Like when your website content and digital ads appear on Google, Bing and Yahoo, also on the social networking site like Facebook, Twitter, Pinterest, etc. your message and brand fall under the possibility of getting viewed by potential customers which will increase the effectiveness of your total marketing investment. This way the potential for the exposure increases tremendously again helping the business to prosper.
Ranking organically in search engine results can be hard work which is why many businesses couple their organic efforts with an AdWords campaign. AdWords is form of PPC (pay per click) advertising which means your ads go straight to the top of the search engine above organic results. However, you have to pay for the privilege so it’s important you spend your budget wisely. As experts in providing PPC services to our clients, we’re here to share common mistakes businesses make with their AdWords budget so you can avoid them in the future.
In the past, many industries and businesses resorted to the monopolistic paid analogue television form of advertising and the increase demand on TV ads lead many cable networks to raise charges that come with it.
The advent of the internet shifted the desire of terrestrial analogue television to the digital platform especially in the western world which was higly a considerable trend and affordable for its operators.
In Africa the digital transition in broadcasting went through a mileage before it was potentially (or still) thriving to be accepted. Hitherto, it was able to improve both the quantity and quality of what is available on TV and to increase the number of people who will be able to watch it. The recent establishment of digital radios and television has become very accessible to media young entrepreneurs who have the passion to enter into broadcasting.
Although many advertisers are reluctant to shift a large proportion of their advertising budgets to the Internet because they still view terrestrial television advertising as the main vehicle for building a brand. The use and brand awareness on the use of digital marketing has really being an eye opener to many industries on the benefits they tend to derive by shifting to digital marketing.
Digital Marketing
You can’t deny it. Digital marketing is shifting the all-hailed traditional forms of marketing, with emphasis the number of people that used to stand in queues at the popular news stand is dramatically receding into oblivion; the over-charge cost of giant of raising and hoisting billboards by advertising companies is dwindling; the overprice form of television and radio advertising and moreover the various form of direct email or junk marketing is now beginning to be a thing of the past. People are consuming more digital content daily now! – using their smart phones, desktops computers, laptops, tablets, and more. The thing is, companies need to recognize that they need to alter their marketing strategies to adapt to this.
Why do you think that digital marketing is so important? Take