Protecting your privacy online is a critical area of concern for many individuals, especially when using a credit card. If you are worried about how much of your private information is online and vulnerable to theft, you’re not alone. Online has become an extensive playground for cyber hackers and security threats because users are increasingly sharing their private information online. Protecting your privacy online an important issue. How can you know that your private information is safe online? Knowing how to protect your website and yourself while online will ensure that your private data is kept private.
All e-commerce websites require you to put in your credit card information, which potentially compromises data and allows hackers to get your information. How sure are you that your information is safe with the domain that you are using?
There are ways to protect your personal information while still enjoying much of what the web has to offer. In this article, we shall consider basic things you need to know so that your financial and personal information is protected while you visit your favorite sites. Get to know the main goals of hacking and tips on how to evaluate website security.
There are various goals when hacking websites, but the main ones are:
Exploiting site visitors.
Stealing information stored on the server.
Tricking bots and crawlers (black-hat SEO).
Abusing server resources.
Pure hooliganism (defacement).
Protecting your privacy online means not sharing everything about yourself on social media
A smart way to protecting your privacy online is by not sharing everything about you on social media. Providing too much information on Facebook, Twitter, LinkedIn, and Instagram could make it easier for cybercriminals to obtain identifying information. This could allow them to steal your identity or to access your financial information.
For example, could an identity thief determine your date of birth, spouse’s name, information of your children, your location, travel plans, or your mother’s maiden name from your Facebook account? This information is sometimes used as security questions to change passwords on financial accounts.
Unfortunately, many people don’t take this advice. In a 2018 study, the Identity Theft Resource Centre found that approximately 52 percent of respondents shared personal information through social media sites. To protect your online privacy, ignore the “About Me” fields in your social media profiles. You don’t have to let people know what year or where your hometown is located— which could make you an easier target for identity theft. You might want to limit who can view your posts to those you’ve personally invited.
Create strong passwords, too, for your social media profiles to help prevent others from logging into them in your name. This means using a combination of at least 12 numbers, special characters, and upper- and lower-case letters. And never use personal, easy-to-guess information — such as your birthdate as your password.
Look out for legitimate Domain
One of the most basic steps in checking the security of the website you’re visiting is taking a look at the URL. Many people fail to look up the URL of the website, especially if they’re already reading the content on the page. Others may give it only a basic glance–and if it looks right, they’re convinced. However, one of the most common scams simply mimics the existing content. The scam site copies the content exactly as it appears on the original page—aside from a few key details.
In many cases, phishing sites use a very similar URL to the original. For example, instead of http://www.ebay.com, it may appear as http[:]//www.ebay.com. The simple addition allows scammers to convince gullible individuals that they’re visiting the site they thought they should be on. As a result, they simply hand over their credit card information without hesitation. It’s important, therefore, that you take the time to carefully check over the URL before making a purchase.
The “S” in HTTPS stands for “secured.” Websites with this simple logo indicate that they’re transferring information through an encrypted network. Not every site offers the secure technology of an HTTPS lock. If you don’t see the lock icon on the site you’re looking at, it means that HTTPS security isn’t working or that the site doesn’t offer that secure connection. And you most likely should take your shopping elsewhere.
Browse in incognito or private mode
If you don’t want your computer to save your browsing history, temporary internet files, or cookies, do your web surfing in private mode.
Web browsers today offer their own versions of this form of privacy protection. In Chrome, it’s called Incognito Mode. Firefox calls its setting Private Browsing, and Internet Explorer uses the name InPrivate Browsing for its privacy feature. When you search with these modes turned on, others won’t be able to trace your browsing history from your computer.
But these private modes aren’t completely private. When you’re searching in incognito or private mode, your Internet Service Provider (ISP) can still see your browsing activity. If you are searching on a company computer, so can your employer. The websites you visit can also track you.
So, yes, incognito browsing does have certain benefits. But it’s far from the only tool available to help you maintain your privacy while online.
Browse with other search engines
If you’re like many web surfers, you rely heavily on Google as your search engine. But you don’t have to. Protecting your privacy online is one reason people prefer to use anonymous search engines. This type of search engine doesn’t collect or share your search history or clicks. Anonymous search engines can also block ad trackers on the websites you visit.
Switch to a virtual private network
A virtual private network (VPN) protects your privacy online by creating a private network from a public internet connection. VPNs mask your Internet Protocol (IP) address so your online actions are virtually untraceable.
Using a VPN is especially important when you’re on public Wi-Fi at a library, coffee shop, or other public location. A VPN will make it more difficult for cybercriminals to breach your online privacy and access your personal information.
You can find many free VPN solutions, but if you want maximum privacy, pay for the service from a trusted security provider.
Don’t click on just anything
One of the ways in which hackers compromise your online privacy is through phishing attempts. In phishing, scammers try to trick you into providing valuable financial or personal information. They’ll often do this by sending fake emails that appear to be from banks or credit card providers. Often, these emails say you must click on a link to verify your financial information otherwise you risk your account getting frozen or closed.
Don’t fall for these scams. If you click on a phishing link, you could be taken to a spoofed webpage that looks like the homepage of your bank. But when you enter your account information, you’ll be sending it to the scammers behind the phishing attempt. Before clicking on suspicious links, hover your cursor over the link to view the destination URL. If it doesn’t match the financial website you use, don’t click. If you receive such an email, immediately log a complaint to your bank.
Security Seals
Most eCommerce websites understand the critical importance of securing traffic to make their visitors safer. As a result, they frequently work with security providers to ensure they’re providing the highest possible level of website security. Each website security provider offers a scan seal or security seal option that can be viewed by users. Usually, this is in the form of an Iframe that can be placed on the protected website, letting visitors know that the website is credible. Any time you visit a new website for your shopping needs, take the time to check out its security seal.
Use strong passwords for your mobile phones
Many of us spend more time surfing the web, and watching videos on our smartphones than we do on our laptops. It’s important, then, to put as much effort into protecting our online privacy on our phones as on our computers.
To start, make sure to use passwords to lock your phone. It might seem like a hassle to enter a code every time you want to access your phone’s home screen. But this password could offer an extra layer of protection if your phone is lost or stolen. Make sure your password is complex. Don’t use your birthdate, your house number, or any other code that thieves might be able to guess.
Use caution when downloading apps. Some games and productivity tools could come embedded with dangerous viruses. Only buy games from legitimate sources. Don’t ignore software updates, either. These updates often include important protections against the latest viruses. If you continue to ignore them, you could be leaving your smartphone’s operating system and programs vulnerable to attack.
Use quality antivirus software
Finally, always install antivirus software on all your devices. This software can keep hackers from remotely accessing your personal and financial information, and tracking your location. And once you install this software, frequently update your antivirus protection.
Do you want to know more about protecting your privacy online whiles having fun on your favourite sites? Do you want to have your website thoroughly checked for malware, suspicious activity, or want to know more about the threats we check for and how that information can benefit you, your website–or the websites that you’re visiting–contact us here.
Defining title tags rightly is very crucial for your business. The title tags in SEO are the title of your document to your most important types of readers; people and robots. The page title is used by search engine algorithms to decide the order when listing pages in search results. Title tags are shown in the browser’s title bar or in the page’s tab and are the most prominent and noticeable part of a SERP result. The contents of a page title are very important for search engine optimization (SEO). People need to know what they can expect to find on your page when they click the link.
What are Title Tags?
The <title> tag defines the title of the document.
Your title tag is the “headline” that people will see in the search results. It’s also one of the primary factors for the search engines in determining your ranking for a given search phrase, although that’s declining in importance.
In the HTML code of your web page, they should appear as:
<head><title> Your Title Goes Here </title></head>
These titles can appear in:
Search engine results
Social media posts
Unfurled chat messages
Browser tabs
Why are title tags important?
Defining title tags are important because they let readers know what information will be present when a user clicks on a page. They also function to determine the relevancy of the web page as a result of a search query. If your title tags do not appeal to Google, then they may change it to better suit their/user needs. If this happens, you can bet it most likely won’t be to your liking.
Tips to defining your title tags
Here are some tips and best practices to ensure your title tags are optimized for crawlers and readers alike.
Your wording
Stay away from all capital letters in your title tag as they’ll use up more character space than lower case letters will and like emails, it is considered improper. Instead of the title, “BEST SELLING SHOE SHOPS IN GHANA” use “Best Selling Shoe Shops In Ghana”.
Search engines will display about 50-60 characters of the title, so try not to have titles longer than that. Keep your titles shorter. This makes for a nice headline for the SERPS and prevents the title from being cut off in the mid-sentence. Google has not specifically come out and said that title tags should be this length; however, if your title is longer than 60 characters, you risk the chance of it becoming cut off in the middle.
Avoid stop words in your title tags such as A, And, But, So, On, Or, The, Was, With, etc. Sometimes it might not seem impossible to have a title tag without stop words, but if you try different combinations of the same title, you can find them.
Your creativity
Write the title in plain English, using proper grammar, make it easily readable, and not just stuff a jumble of keywords in there. As a headline, it should captivate the reader’s attention and motivate them to click. What do you think is more effective to draw in a customer” “SEO Ghana – Evans Stevens” or “SEO Ghana – Secrets to Boosting Your Online Presence”?
Put in your most relevant and desired keywords you want to be ranked in the title, but don’t overdo it. Google can easily recognize keyword stuffing and may change the title of your web page if it feels you’re just throwing different variations of a keyword into it.
Having action words in your title tags can help entice users to click through. Some examples of action words often used in titles are: Get, Take, Boost, Learn, Make.
Try to feature your brand at the end of the title if there’s space. If not, shorten your page title and make space. Having your brand featured can further convince users that the web page is reputable, trustworthy, and has solid information. By using your company name in the title tag, you’re possibly also wasting space that could otherwise be used for a secondary persuasive keyword or phrase. What do you want here? New customers or bragging rights? You decide!
Conclusion
Title tags play an extremely important role and the way you use them can impact your SEO significantly. Use all the SEO tools at your disposal wisely and ensure that you’re getting the most out of each SEO facet, no matter how small it seems.
Remember this is the headline for your search listing!
Digital marketing, also known as online marketing or internet advertising is a big deal these days. Internet usage has doubled over the past decade. This shift has massively affected how people purchase products, services and interact with businesses.
So, what is digital marketing? It is simply the use of the internet, emails, mobile devices, social media, search engines, and other channels to reach the right consumers. All these forms of marketing help introduce people to your company and convince them to buy your products. One key element of digital marketing is that, it requires the use of innovative approaches to attract and understand your potential customers as compared to traditional marketing.
Digital Marketing Assets and Strategies That Can Boost Your Brand
Digital assets and strategies are vital in today’s market and if you don’t keep up, you will be left behind. Let’s take a look at what your business needs to maximise its marketing plan and start reaping profits.
Digital Marketing Assets
Assets are values owned by a group or company. Marketing items used to project your business and get potential clients attracted to buy your products are termed Digital Assets. Are you using the available digital assets you have at your disposal to boost your marketing? If you’re unsure, don’t worry, here are few examples:
Strategies for digital marketing is also constantly evolving. Some strategies businesses use are:
1. Pay-Per-Click Advertising
PPC advertising is any type of digital marketing where you pay for every user who clicks on an ad like Google AdWords and Facebook Ads.
2. Paid Search Advertising
Google, Bing and Yahoo allow you to run text ads on their Search Engine Results Pages (SERPs) to target potential clients who are actively searching for a product or service like yours.
3. Search Engine Optimization (SEO)
With SEO, you can rank pages or blog posts on your site organically and not have to pay directly for every click, but this usually takes quite a bit of time and effort.
4. Paid Social Media Advertising
Social media platforms like Twitter allow you to run ads on their site to increase your business’s visibility with audiences.
5. Social Media Marketing
This is free and organic however, organically marketing your business on social media takes a lot more time and effort but in the long run, can deliver much cheaper results.
6. Conversion Rate Optimization (CRO)
CRO is the art and science of improving your online user experience. Most of the time, businesses use CRO to get more conversions (leads, chats, calls, sales, etc.) out of their existing website traffic.
7. Content Marketing
This is another fairly broad digital marketing term. Content marketing covers any digital marketing effort that uses content assets (blog posts, infographics, eBooks, videos, etc.) to build brand visibility, drive clicks or sales.
8. Native Advertising
Ever get to the bottom of an article and see a list of suggested articles? That’s native advertising and mostly fall under content marketing because it uses content to attract clicks.
9. Email Marketing
This form of online marketing is the oldest and it’s still going strong. Most digital marketers use email marketing to advertise special deals, highlight content (often as part of content marketing) or promote an event.
10. Affiliate Marketing
Affiliate marketing is essentially paying someone else (a person or a business) to promote your products and services on their website.
How Powerful is Digital Marketing Now?
With technology continually evolving, so do the behaviours of consumers. As a result, we have seen how traditional forms of advertising has continued to decline. We have also watched how digital advertising have grown from strength to strength. Some reasons for this include, an increase in the way we access information, news and an increased activity on digital devices. In addition, digital marketing is affordable, which allows any sized business with any size budget to target specific markets effectively. Today, just having a website is no longer enough to engage your audience and convert them to new customers. It is now important to consider implementing a complete digital plan that works across multiple channels.
With this in mind, here are 7 reasons why you need digital marketing for your business:
1. Increase reach
With the growth of the internet, more people are spending their time online. Over 7.7 billion people use the internet across the globe. It has become an integral part of everyday life to conduct searches, check social media, and purchase products online. Your customers are online, which highlights the importance of digital marketing. They’re browsing the web looking for your products or services. If they can’t find your services/products because you’re not online, you risk losing those leads to your competitors.
To drive the best results for your business, you need to build your online presence. This will help you reach more audience that want your products or services.
2. More Advanced Analytics
With digital marketing you know the following about your ads and audience:
Whether they actually saw it. With traditional marketing like TV and radio ads, you don’t even know that much.
What they interacted with
If they liked it
If they lingered on it
What they viewed
If they shared it with a friend
Did it prompt another action
If it led to a sale
You also learn much more about the people interacting with your ad:
Who’s most interested in your ads
What are they like
What makes them more likely to take an action
Who is easiest to convert
Who spends more
What do they do online
Gives you their demographics
What terms do they use to find you online
Which websites do they visit that lead them to yours
All of this easy to with free analytics software like Google Analytics. You can gain even more insight with paid tools. In addition, you can use what you learn to cut costs where you aren’t seeing an ROI and increase efforts where you get the best results.
3. Keep up with your competitors
Online marketing is highly competitive and your competitors have already taken advantage of it. They’ve created social profiles, adapted their website for SEO, and run paid advertisements to reach new leads. This reason in itself is one of the reasons why you should use digital marketing. If you want your business to compete with others, you have to do what your competitors are doing and even more. By neglecting digital marketing, you’re already falling behind your competition.
Your competitors are gaining traffic that could be yours if you’re also investing in digital marketing. Customers online won’t know that your business is an option and will automatically choose a competitor. You must invest in digital marketing to get leads to consider your business as an option.
4. Target the right audience
The ability to target the right audience is one of the most obvious reasons why digital marketing is important. Imagine being able to market directly to people who have an interest in your products or services. You have the capability to directly reach leads interested in your business.
With digital marketing, you can target your audience more precisely than traditional methods. You can input important information about your audience and use that information to shape your marketing campaigns. It makes it easy for you to reach the right people. When you better target your audience, you drive better results with your campaign and reach more leads.
5. You can monitor and optimise your campaigns for better results
The importance of digital marketing is that you can easily track and monitor your campaigns. When you invest time and money into your campaigns, you want to know that they are working. Internet marketing makes it easy for you to track your campaigns, which allows you to adapt and drive better results.
It can be challenging using traditional methods to know the results of your campaign. If you run a TV ad, you may have to ask every person that comes into the store about what brought them to your business. It would be a very time-consuming effort that could annoy people who visit your business. You don’t need to worry about bothering your audience with online ads. Every campaign you run is easily trackable to see if it is driving valuable results for your business. In addition, metrics such as impressions, clicks, views, comments, conversions, and more can be analysed.
When you track your campaign’s performance, it’s easier to fix it and adapt to changes. With traditional advertising campaign, you typically can’t make changes until the campaign is over. It only benefits the next campaign you run, which can feel like you wasted money on the previous campaign. Whereas with online ads, you can see if they are successful or need improvement. If they need improvement, you can make immediate changes and implement them at any point during your campaign. In addition, online marketing helps you spend your budget more wisely to get more out of your campaigns.
6. Best return on your investment (ROI)
If you want to know the importance of digital media, look at the results it drives for businesses. Marketing strategies online have awesome return on investment (ROI). When you invest in these methods, you’ll get more out of them. For example, email marketing has the highest ROI of any marketing method. Every $1 spent, you have the potential to earn a whopping 4400% in return. This is a great opportunity for you to grow and earn a profit from your marketing efforts.
Internet marketing is also cost-effective and hence, leaves room for a great ROI. It doesn’t cost much to run a social media ad campaign, compared to certain traditional methods, and this gives businesses an opportunity to grow.
7. Easy to Scale & Adapt
For small businesses, it becomes very clear when you see how easy it is to scale and adapt as your business grows. Example, with social media campaigns, you can choose a daily budget and know how much it will cost without having to renegotiate an ad spot on TV. As you continue to convert that traffic, you just increase your daily spend and revenues with it. If you got a massive order from a customer and need to scale back to avoid getting backlogged, it’s just as easy. The power of digital marketing lies in the fact that, you can get instant results and analyze data fast to reduce wasted ad spend.
Digital Marketing Strategy
At SEO Digital, we recommend a professional online plan to raise awareness of your business and engage with prospective customers. Hence, strong digital marketing strategy should consist of the following elements:
1. Website
Build a functional, professional and easy to navigate website. Include a blog on your site to update and inform your customers of any news in your industry. Also, consider inbuilt functionality to streamline office processes and make the customer experience better.
2. Search Engine Optimisation – (SEO)
Your website needs to include high quality, relevant content about your business and services. A number of SEO techniques such as high quality content, and keyword research can all help with your online presence. Keep this up to date and integrate it with a website measurement tool such as Google Analytics to improve your chances of being found online. Additionally, using strong quality content and relevant keywords on your website can improve your organic search results and make you visible to people.
4. Mobile responsiveness
If your website is difficult to read, the chances are prospective customers won’t make an enquiry. Make sure your website is optimised for mobile devices and creates a pleasant user experience.
5. Social media
The development of social media platforms will grow your online audience, and assist with online marketing. Social Media allows you to speak directly with your customer base to provide valuable information and build trust digitally to to increase your audience.
6. Online Advertising
Consider using various online advertising streams to increase your brand awareness. Common online advertising strategies such as Google AdWords allow you to target specific demographics and set your budget to suit your business. Online advertising is a highly effective way to add impact to your business and brand.
7. Nurturing your leads
Your digital strategies need to engage your customers to get them to take the next step and make a purchase. You need to have clear ‘call to action’ strategies built in to your digital platforms and make it easy for the customer to take that next step.
CONTACT US NOW FOR A DIGITAL MARKETING STRATEGY
Digital marketing is becoming more complex, as we develop new ways of effectively reaching clients and driving revenues online. Your digital marketing strategy and assets are essential in driving business success. Contact SEO Digital today on info@seoghana.com or +233 50 664 3847 if you would like to review your business’ online marketing to increase your client base and profits.
There is more to creating a good web design than just putting things in the right place. Rules matter like the use of white space and the rule of quarters, but even surgical precision can fall flat if there is no depth and context to the design.
Some tips that may help you find the ‘X’ factor to wow your visitors are given below:
• Remember, you are designing for a human
It would indeed be a great world where robots did all the menial work, but for now, it is humans who use the net and humans who visit your site. Designing for members of the species Homo sapiens translates to an easy to use interface that focuses on people’s actions. Your website design needs to meld with the expectations of your customers. You cannot keep your user guessing about what he is supposed to do next.
Make sure the ‘call to action’ buttons are right up front and users can see these buttons. Keep your design layout consistent so that users know where they are and where they need to go next. If this doesn’t happen, the user is most likely to find the exit and leave your site never to come back.
• Have heart
Surgical precision will only take your design so far. For a popular website, it is important that the design has a soul and an emotional depth. Use specific fonts, shapes, icons, and even images and photographs to convey the crux of your messages. If you are able to excite your user’s imagination and connect on an emotional level with the consumer then you have a greater chance of retaining your visitors.
Let’s look at Apple for a second. The company spends a lot of time on their website making it look sleek and sexy – exactly the kind of attributes we associate with an Apple product. Even before the customer has bought a product he knows that he is making the right choice by opting for the coolest gadget there is. That is how factoring in emotions can work for your website design and influence your customer’s mindset.
The idea behind website designing should never be just to create something that looks good, but also to create a brand connection. So, forget the design nazis and think like a user – it is easily the best way to design a winning website.
In this highly competitive digital marketing arena, having an enhanced online presence is matters above anything. All begins with a professional and well-crafted website for it is the one that frames the first impression about a brand or business. Your website design plays the key role right from improving your brand image and communicating your company message to any prospect in the most striking way possible.
In this respect, every business unit, regardless of its size and sector, must approach a professional web design servicescompany to fulfil their ultimate online marketing goals. A web design strategies of a cutting-edge and experienced agency does not end with only building beautiful looking websites for clients. Rather such companies offer a great user experience and an effectual information architecture issuing different tools like images, texts, graphics, videos and animation that communicates the exact messages to your visitors. The following lists are the most important website services that are mostly offered by a professional website design agency –
Website Design:
Definitely, designing websites is one of the chief services of such companies. However, with technology moving fasts, the web designers are not only catering to create websites for PCs and desktops but mobile and tablet specific websites with all the necessary features.
Search Engine Optimization (SEO):
SEO is the catchphrases in the online space. From Google to Bing and Yahoo, every brand desires to get ranked in the top of these search bars. Web design and SEO work together and web designers today prefer to integrate SEO while designing website as an SEO optimized website draw more traffic.
Graphic Designs:
Graphic designing elements play a significant role to boost a website’s visibility. It increases a website’s visual appeal, portrays its professional excellence, usability and brand value. It is not at all an unknown fact that how important is visual communication for delivering the in-depth objective of a brand’s message.
Copywriting:
Apart from design elements and website layout, there is another important component which is critically important. Most of the brad owners being engrossed with other daunting tasks of running the business do not have the time and expertise to create content that delivers the business message without any grammatical error. Writing for websites is engages visitors and gives a much clear about the brand. A website designing agency has a skill set of content writers who create the best content for their clients.
Website Hosting:
Another crucial service provided by web designing agencies is web hosting that is as important as the foundation of a house. A professional web agency offers unlimited email addressed and bandwidth for both small and large business websites. Also, trustable brands keep routine back up of the files.
Content Management Systems (CMS):
CMS is one of the powerful tools for web developers. From its very basic advantages like creating, editing and maintaining websites, CMS is also available in more hi-tech and user-friendly versions. A professional firm owns experts in the field who helps to streamline their clients’ websites.
Email Newsletter Marketing:
Most of the web designing firms also offer email newsletter marketing another important part of a website. Such services help a brand to be in constant touch with their clients. Email marketing campaign and strategies if done right can work wonders.
E-commerce website:
Brands must understand the difference between informational and e-commerce websites both of which have different purposes. An informational website can in no way allow a brand to facilitate commercial transaction like the e-commerce website. Experiences web designing houses also provide such services, the most important aspect for e-marketers.
Maintenance and Repairs:
Everything needs maintenance so as websites. Websites may be crashed and become the victim of cybercrime. The task of a web designing company does not end with just designing and developing their clients’ website. They also diagnose, repair and help crashed websites to get back-in-action.
Design plays an important role in creating a great website. A visually appealing design does not have to guarantee a good ranking of the search engines. The Internet is full of attractive websites but bad in performances in the search engines.
Why must websites adhere to certain search engine guidelines?
The design of a website is not limited to aesthetics. A good web design allows users and search engine robots to easily navigate your site. The fact that SEO and design go hand in hand and need to be competitive requires you to integrate SEO components into your web design structure. That’s why SEO starts with your design. Many web designers have now realized that SEO needs to be integrated into the web design process to get traffic and good ranking on their website.
Here are some ways web-design can improve your search engine rankings.
Crawlable content
Websites that are easy to explore and error-free get the best visibility on search engines. You only have a few seconds to generate the interest of your visitor, valid. Your website needs to focus on the interests of your visitors by adding active content in the form of blogs, new products and services to keep your site up-to-date. Crawl content is created when the content responds to visitor requests. This is the best approach to reduce the bounce rate.
Create SEO friendly URL structure
When it comes to a website, the first thing your visitors notice is the URL of the pages. They are a series of effective hierarchies in your product and service areas to guide users to their desired goals. It provides a clear direction for your users to search for the products they are looking for and solve their questions.
Easy to navigate
If your website is slow and outdated, you will instantly see your visitors leaving your site. This causes an increase in your bounce rate of your website if your site does not have easy navigation.
How to achieve this?
Systematically design your website for your visitors to find what they are looking for, store it and send it back to your site. It is important that your website is easy to navigate and aesthetic. There must be a consistent flow of content and ideas so that your visitors can easily find what they are looking for without any difficulty. By making sure your site has a good navigation, you are helping your users and search engines to rank your site up on the search engines.
Keep a responsive design
We know that Google has repeatedly stated that Responsive Design is the preferred mobile configuration and the new Google SEO algorithm make it clear ‘ speed and responsive is king’. A great way to use your website for desktops and mobile devices is to have a responsive design, and a responsive layout increases your website’s loading speed!
Link building
How to rank a site on search engines is a difficult task if your site is new and you have to use the link creation service. Obtaining backlinks is difficult for a new site and that involves getting it from high authority sites that allow us to link our site to increase the ranking of organic search engines.
How to build links to the sites?
List your site in directories.
Guest post to other blogs
Buy a link from other sites.
Manage blog comments and engagement on the forum
Manage the loading speed of your site
The speed of your website contributes a lot to the bounce rate. Websites that load quickly work better on all marketing metrics, whether it’s search engine site ranking, website interaction, digital marketing or revenue conversion. Web designers use Google Analytics to analyze layout times, speed suggestions and user time while maintaining the speed of their website.
Keywords
The keywords inform you about the company and what it is about. The correct use of keywords in your content is an optimal way to optimize your site for search engine ranking. To do this, there are several ways to improve the structure of your website for SEO, and some tools can help you analyse the flaws on your site by suggesting ways to optimize the site for search engines.
A website designing company designs a professional website using above features. working with best SEO services Company SEOGHANA helps you to get the best ranking in search results.
Defining title tags rightly is very crucial for your business. The title tags in SEO are the title of your document to your most important types of readers; people and robots. The page title is used by search engine algorithms to decide the order when listing pages in search results. Title tags are shown in the browser’s title bar or in the page’s tab and are the most prominent and noticeable part of a 
In the HTML code of your web page, they should appear as:
<head>
<title> Your Title Goes Here </title>
</head>
These titles can appear in:
Digital assets and strategies are vital in today’s market and if you don’t keep up, you will be left behind. Let’s take a look at what your business needs to maximise its marketing plan and start reaping profits.
With technology continually evolving, so do the behaviours of consumers. As a result, we have seen how traditional forms of advertising has continued to decline. We have also watched how digital advertising have grown from strength to strength. Some reasons for this include, an increase in the way we access information, news and an increased activity on digital devices. In addition, digital marketing is affordable, which allows any sized business with any size budget to target specific markets effectively. Today, just having a website is no longer enough to engage your audience and convert them to new customers. It is now important to consider implementing a complete digital plan that works across multiple channels.
With this in mind, here are 7 reasons why you need digital marketing for your business:
With the growth of the internet, more people are spending their time online. Over 
With digital marketing you know the following about your ads and audience:
The ability to target the right audience is one of the most obvious reasons why digital marketing is important. Imagine being able to market directly to people who have an interest in your products or services. You have the capability to directly reach leads interested in your business.
With digital marketing, you can target your audience more precisely than traditional methods. You can input important information about your audience and use that information to shape your marketing campaigns. It makes it easy for you to reach the right people. When you better target your audience, you drive better results with your campaign and reach more leads.
The importance of digital marketing is that you can easily track and monitor your campaigns. When you invest time and money into your campaigns, you want to know that they are working. Internet marketing makes it easy for you to track your campaigns, which allows you to adapt and drive better results.
It can be challenging using traditional methods to know the results of your campaign. If you run a TV ad, you may have to ask every person that comes into the store about what brought them to your business. It would be a very time-consuming effort that could annoy people who visit your business. You don’t need to worry about bothering your audience with online ads. Every campaign you run is easily trackable to see if it is driving valuable results for your business. In addition, metrics such as impressions, clicks, views, comments, conversions, and more can be analysed.
When you track your campaign’s performance, it’s easier to fix it and adapt to changes. With traditional advertising campaign, you typically can’t make changes until the campaign is over. It only benefits the next campaign you run, which can feel like you wasted money on the previous campaign. Whereas with online ads, you can see if they are successful or need improvement. If they need improvement, you can make immediate changes and implement them at any point during your campaign. In addition, online marketing helps you spend your budget more wisely to get more out of your campaigns.
If you want to know the importance of digital media, look at the results it drives for businesses. Marketing strategies online have awesome return on investment (ROI). When you invest in these methods, you’ll get more out of them. For example, email marketing has the highest ROI of any marketing method. Every $1 spent, you have the potential to earn a whopping 4400% in return. This is a great opportunity for you to grow and earn a profit from your marketing efforts.
Internet marketing is also cost-effective and hence, leaves room for a great ROI. It doesn’t cost much to run a social media ad campaign, compared to certain traditional methods, and this gives businesses an opportunity to grow.
For small businesses, it becomes very clear when you see how easy it is to scale and adapt as your business grows. Example, with social media campaigns, you can choose a daily budget and know how much it will cost without having to renegotiate an ad spot on TV. As you continue to convert that traffic, you just increase your daily spend and revenues with it. If you got a massive order from a customer and need to scale back to avoid getting backlogged, it’s just as easy. The power of 
At SEO Digital, we recommend a professional online plan to raise awareness of your business and engage with prospective customers. Hence, strong digital marketing strategy should consist of the following elements:
Digital marketing is becoming more complex, as we develop new ways of effectively reaching clients and driving revenues online. Your digital marketing strategy and assets are essential in driving business success. Contact SEO Digital today on info@seoghana.com or +233 50 664 3847 if you would like to review your business’ online marketing to increase your client base and profits. 
There is more to creating a good web design than just putting things in the right place. Rules matter like the use of white space and the rule of quarters, but even surgical precision can fall flat if there is no depth and context to the design.
Some tips that may help you find the ‘X’ factor to wow your visitors are given below:
• Remember, you are designing for a human
It would indeed be a great world where robots did all the menial work, but for now, it is humans who use the net and humans who visit your site. Designing for members of the species Homo sapiens translates to an easy to use interface that focuses on people’s actions. Your website design needs to meld with the expectations of your customers. You cannot keep your user guessing about what he is supposed to do next.
In this highly competitive digital marketing arena, having an enhanced online presence is matters above anything. All begins with a professional and well-crafted website for it is the one that frames the first impression about a brand or business. Your website design plays the key role right from improving your brand image and communicating your company message to any prospect in the most striking way possible.
In this respect, every business unit, regardless of its size and sector, must approach a professional web design services company to fulfil their ultimate online marketing goals. A web design strategies of a cutting-edge and experienced agency does not end with only building beautiful looking websites for clients. Rather such companies offer a great user experience and an effectual information architecture issuing different tools like images, texts, graphics, videos and animation that communicates the exact messages to your visitors. The following lists are the most important website services that are mostly offered by a professional website design agency –
Design plays an important role in creating a great website. A visually appealing design does not have to guarantee a good ranking of the search engines. The Internet is full of attractive websites but bad in performances in the search engines.
Why must websites adhere to certain search engine guidelines?
The design of a website is not limited to aesthetics. A good web design allows users and search engine robots to easily navigate your site. The fact that SEO and design go hand in hand and need to be competitive requires you to integrate SEO components into your web design structure. That’s why SEO starts with your design. Many web designers have now realized that SEO needs to be integrated into the web design process to get traffic and good ranking on their website.
Here are some ways web-design can improve your search engine rankings.