Favicon: Small But Mighty For Brand Awareness
What is a favicon? [oc_spacer height=”10″] A favicon (pronounced “fave-icon”) is a small iconic image that represents a website in web browsers. If you take a look at the address bar of your browser right now, I’m sure you’ll see several favicons. Well-designed ones are styled to feature a logo, the first letter of the
- Published in Marketing in the new age
Meta Description: Writing The Perfect One
Writing the perfect meta description [oc_spacer height=”10″] If you have already audited your website and have walked here to understand how meta-description works, I’m here to help remove that confusion. This article will cover everything you need to know about the basics of meta- descriptions and what makes a perfect one. You’ll also learn why
- Published in Marketing in the new age
Use Heading Tags (H1) To Improve Your Google Rankings
What are heading tags (H1)? [oc_spacer height=”10″] Have you ever wondered what heading tags (H1) are? If you’ve thought about either of these questions, this article is meant to teach you all about using the h1 tag to improve your onsite SEO. Heading tags (H1) are pieces of HTML code that allow you to make
- Published in Marketing in the new age
Defining Title Tags Rightly To Appear In Search Results
Defining title tags rightly is very crucial for your business. The title tags in SEO are the title of your document to your most important types of readers; people and robots. The page title is used by search engine algorithms to decide the order when listing pages in search results. Title tags are shown
- Published in Marketing in the new age
These Free Website Tools Will Grow Your Business
Use your website to grow in Ghana Many website owners don’t give their websites the needed care, and so they get astonished when things get bad. Rebuilding your website can be costly but this can be avoided by having simple tools to regularly check on your site. This will ensure that your website is
- Published in Marketing in the new age
Email Marketing, A Must Use Digital Marketing Strategy To Help Boost Sales In Your Business
Email marketing Email marketing is the oldest form of online marketing. It is the most direct and effective way of connecting with your leads, nurturing them and turning them into customers. Most digital marketers use email marketing to advertise special deals, highlight content or promote an event. Email marketing is one of the most popular
Digital Marketing, What Your Business Must Know
What is Digital Marketing? Digital marketing, also known as online marketing or internet advertising is a big deal these days. Internet usage has doubled over the past decade. This shift has massively affected how people purchase products, services and interact with businesses. So, what is digital marketing? It is simply the use of
8 Simple and Free to Use SEO Software to Instantly Enhance your Business in 2021
8 SIMPLE AND FREE TO USE SEO SOFTWARE TO INSTANTLY ENHANCE YOUR BUSINESS IN 2021 SEO is a vital skill to enhance your business online in 2021. You may not grow or get any product sales without the SEO software and the technical know-how. Using SEO software is therefore highly imperative while creating your business
- Published in Marketing in the new age
SEO and its relevance in business digital marketing
SEO, what does it really mean? SEO is a vital tool for digital marketing but what exactly is it? Is SEO useful for businesses? SEO simply means Search Engine Optimization. It consists of multiple strategies, which have the end goal of improving your website’s position in search engines. This is why it’s called “search engine
- Published in Marketing in the new age, Search Engine Optimisation
How to Choose the Perfect Domain Name for your Business
How much effort do you need to put while choosing a domain name for your business? Is it that important? Well, the answer is definitely a big yes. The domain name can make or break you. It is the key element of your website. Let’s see why it is that much important? It is the
- Published in Marketing in the new age, Search Engine Optimisation, Social learning